PoliticIt

Type| Privately held company
Industry| Online services
Founded| November 2011; 14 years ago (2011-11)
Headquarters|

Logan Utah

USA

Key people

| Britney Johnson: Chief Technology Officer, Co-founder
John D. Johnson: Chairman of the Board, FNC Inc. Co-founder, Technical Scholar, PoliticIt angel
Lauren Johnson: Chief Creative Officer, Co-founder
Joshua J. Light: Chief Executive Officer, Co-founder
Shai McDonald: Creative Director, Co-founder
Sterling Morris: Chief Marketing Officer, Co-founder

Number of employees

| 50
Website| politicit.com

PoliticIt (/ˈpɒlɪˌtɪkɪt/ POL-i-tik-it[1]) operates a website that features podcast covering gubernatorial, senatorial, and congressional candidates in all 50 U.S. states. PoliticIt has been headquartered in Logan, Utah since the company was first established. Some PoliticIt employees are remote workers.

The purpose of PoliticIt profiles is to promote political transparency.[2] Political profiles for politicians contain a picture for each politician, graphs of data movements, a window to view the politician's website, the politician's English Wikipedia article, and news feeds from Google News, Yahoo!, and Bing News. A politician's profile also has an interface that displays his or her Facebook feed, Twitter feed, and YouTube videos. PoliticIt's campaign software provides business intelligence tools for political campaigns. It utilizes the It Score as well as several other performance metrics to allow campaigns to see how they are performing on a day-to-day basis. The It Score is a measure of a politician's digital influence. It is calculated by applying large data sets to machine learning software and techniques. The data collected comes from what people do and say in social networks, the real world, and the internet. The It Score has shown to correlate with election results.[3]

## Contents

* 1 History
* 2 Awards
* 3 References
* 4 External links

## History

The website was launched in November 2011.[2][4] It was initially designed to gather web content for each major politician running in the 2012 United States presidential election, assess the digital influence each politician has, and assign each politician an "It Score" which measures digital influence.[5] PoliticIt has expanded its services to gubernatorial, senatorial, and congressional candidates in all 50 U.S. states after initially producing scores for Utah politicians.[3] PoliticIt predicted more than 480 such races in 2012 with more than 91 percent accuracy.[6] On PoliticIt.com, each candidate has a profile that contains background information, social network feeds, and local news. PoliticIt produced It Scores for the 2012 United States presidential election that indicated Barack Obama would win on Election Day.[7]

The launch of PoliticIt.com allowed website users to evaluate how presidential candidates were performing against each other in their campaign efforts. After the launch of the PoliticIt website in November 2011, PoliticIt began developing It Scores for congressional, senatorial, and gubernatorial candidates for each of the 50 U.S. states. Members of the PoliticIt team also began programming an iPhone game entitled "Race for the White House."

PoliticIt received media attention after it accurately predicted each of the congressional, gubernatorial, and senatorial races in Utah at both the Republican and Democratic state conventions.[3] By May 2012, PoliticIt had predicted unofficial primary election results in North Carolina, Indiana, Wisconsin, and West Virginia with 87% accuracy by using the It Score.[8][9][10]

PoliticIt continued to track state primary races throughout the U.S. through 2012. By August, 2012, PoliticIt had correctly predicted more than 200 races with a continued approximate 87 percent accuracy.[11]

PoliticIt Mobile bus pictured in Arizona.

The company organized a national tour in a 34-foot Motorhome beginning on August 17, 2012, where it invited and interviewed every congressional, gubernatorial, and U.S. senate candidate in the Contiguous United States. Company representatives met with more than 200 candidates and produced video interviews which were shared on its YouTube channel in an attempt to create greater political transparency.[12] Company representatives visited each state in the Contiguous United States conducting these interviews between August 17, 2012, and election day, November 6, 2012.[13] The PoliticIt Mobile bus travelled more than 18,000 miles on the trip.[14]

Prior to the 2012 elections on November 6, PoliticIt produced It Scores for nearly all U.S. Senate, congressional, and gubernatorial races. PoliticIt's It Scores were approximately 91% accurate in predicting the winner of each race it attempted to predict.[14]

PoliticIt provided live social media analysis coverage on election night in Salt Lake City, Utah on two of Utah's major networks including NBC-affiliated KSL-TV and CBS-network affiliate KUTV.

## Awards

In December 2011, PoliticIt was selected along with 19 other startups to compete for $100,000 in to the Intel Innovators Competition.[15] PoliticIt made it to the final round featuring the top five startups in the nation where PoliticIt's team members won a laptop computer.

PoliticIt received $5,000 as a part of an award from an elevator pitch competition its founders participated in at Utah State University in October, 2011 where more than 30 other teams competed.[16]

In March, 2012, PoliticIt was named one of four emerging companies in Utah in the Utah Student 25 Competition.

PoliticIt was selected as one of 10 startups in the nation to compete at CrowdStart startup pitch competition. On September 14, PoliticIt competed for $500,000. Text Me Tix won the competition.

## References

1. ↑ "PoliticIt Podcast with Ryan Cowley HD 1080p". YouTube. May 30, 2022. https://www.youtube.com/watch?v=jziYYU6Twfo. Retrieved 17 February 2023.
2. ↑ 2.0 2.1 Opsahl, Kevin (November 8, 2011). "USU students' political website utilizes Internet to track '12 GOP race in real time". The Herald Journal. https://www.hjnews.com/news/article_37cd4068-1541-11e1-ad04-001cc4c002e0.html.
3. ↑ 3.0 3.1 3.2 "Startup from Huntsman Business School Succeeds, Predicts Political Outcomes". Utah State University. May 31, 2012. https://www.usu.edu/today/story/startup-from-huntsman-business-school-succeeds-predicts-political-outcomes.
4. ↑ "PoliticIt". Jon M. Huntsman School of Business News Collection. Jon M. Huntsman School of Business. 8 February 2012. https://digitalcommons.usu.edu/huntsman_news/199/.
5. ↑ Loyd, Ryan (October 4, 2012). "Politicit Makes Elections Predictions Based on Social Media Chatter". Texas Public Radio. https://www.tpr.org/government-public-policy/2012-10-04/politicit-makes-elections-predictions-based-on-social-media-chatter.
6. ↑ "College Students Used Online Buzz to Predict Every Political Race in the Country Including Obama's Big Win". November 8, 2012. http://www.prweb.com/releases/2012/11/prweb10109008.htm.
7. ↑ Harris, Derrick (November 5, 2012). "Data doesn't play politics -- and most of it suggests Obama will win". GigaOM. https://gigaom.com/2012/11/05/data-doesnt-play-politics-and-most-of-it-suggests-obama-will-win/.
8. ↑ "Startup from Huntsman Business School Succeeds at Predicting Election Outcomes PoliticIt.com Algorithm Parses Social Media, Internet, Traditional Media Successfully to Predict Winners". Jon M. Huntsman School of Business (Press release). May 24, 2012 - via PR Newswire.
9. ↑ Harris, Derrick (June 25, 2012). "Startup PoliticIt is using big data to level the political playing field". GigaOM. https://gigaom.com/2012/06/25/can-a-big-data-product-level-the-playing-field-in-politics/.
10. ↑ Harris, Derrick (August 1, 2012). "5 sites that crunch data to help you predict the president". GigaOM. https://gigaom.com/2012/08/01/5-sites-thatll-help-you-predict-the-presidential-election/.
11. ↑ "College Start-up, Armed With New High-Tech Crystal Ball, Takes Company On The Road And Needs Your Help To Meet President Obama And Mitt Romney Before November's Election" (Press release). PRWeb. August 10, 2012. Archived from the original on August 14, 2012.
12. ↑ PoliticItTV - via YouTube.
13. ↑ "Our National Bus Tour". 24 August 2012. https://www.slideshare.net/zachary_park/politicit-media-kit/5-Our_National_Bus_TourOur_Goal.
14. ↑ 14.0 14.1 Eaton, Steve (November 15, 2012). "Company With Huntsman Roots Predicts 91% of Political Races Correctly". https://digitalcommons.usu.edu/cgi/viewcontent.cgi?article=1041&context=huntsman_news.
15. ↑ "Political website in top 20 of Intel competition". Jon M. Huntsman School of Business. December 7, 2011. https://huntsmanschool.blogspot.com/2011/12/political-website-in-top-20-of-intel.html.
16. ↑ Child, Connor (February 9, 2012). "Political Website Created by Huntsman Students Awarded $5,000". Utah State University. https://www.usu.edu/today/story/political-website-created-by-huntsman-students-awarded-5000.

## External links

* Official website

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