REO Motor Car Company

Industry| Automotive
Fate| Vehicle manufacturing division merged with Diamond T to form Diamond Reo Trucks, remainder transformed into Nucor
Successor| Diamond Reo Trucks
Nucor
Founded| 1905; 121 years ago (1905)
Founder| Ransom E. Olds
Defunct| 1967; 59 years ago (1967)
Headquarters| Lansing, Michigan
Products| Cars, buses, trucks
Reo plant (1913) Reo plant II (1913) Reo Truck plant (1913)

The REO Motor Car Company (REO pronounced /ˈriːoʊ/, not letter by letter) was a company based in Lansing, Michigan, which produced automobiles and trucks from 1905 to 1975. At one point, the company also manufactured buses on its truck platforms.

Ransom E. Olds was an entrepreneur who founded multiple companies in the automobile industry. In 1897 Olds founded Oldsmobile. In 1905 Olds left Oldsmobile and established a new company, REO Motor Car Company, in Lansing, Michigan. Olds had 52% of the stock and the titles of president and general manager. To ensure a reliable supply of parts, he organized a number of subsidiary firms, like the National Coil Company, the Michigan Screw Company, and the Atlas Drop Forge Company.

Originally the company was to be called "R. E. Olds Motor Car Company", but the owner of Olds' previous company, then called Olds Motor Works, objected and threatened legal action on the grounds of likely confusion of names by consumers.[1] Olds then changed the name to his initials. Olds Motor Works soon adopted the popular name of its vehicles, Oldsmobile (which, along with Buick and Cadillac, became a founding division of General Motors Corporation).

The company's name was spelled alternately in all capitals REO or with only an initial capital as Reo, and the company's own literature was inconsistent in this regard, with early advertising using all capitals, and later advertising using the "Reo" capitalization.[2] The pronunciation, however, was as a single word. Lansing is home to the R. E. Olds Transportation Museum.

## Contents

* 1 Early production
* 2 Reo Flying Cloud and Reo Royale
* 3 After passenger cars
* 4 Studebaker agreement
* 5 Products
* 5.1 Cars
* 5.2 Trucks
* 5.3 Buses
* 6 Clients
* 7 In popular culture
* 8 Advertisements
* 9 See also
* 10 Notes
* 11 External links

## Early production

Ransom E. Olds, founder of REO

By 1907, REO had gross sales of $4.5 million, and the company was one of the four wealthiest automobile manufacturers in the U.S. After 1908, however, despite the introduction of improved cars designed by Olds, REO's share of the automobile market decreased due in part to competition from emerging companies like Ford and General Motors.[3]

REO added a truck-manufacturing division and a Canadian plant in St Catharines, Ontario, in 1910. Two years later, Olds claimed that he had built the best car he could, a tourer able to seat two, four, or five, with a 30–35 hp (22–26 kW) engine, 112 inches (2,845 mm) wheelbase, and 32 inches (81 cm) wheels, for $1,055 (not including top, windshield, or gas tank, which were US$100 extra); self-starter was $25 on top of that.[4]

1906 REO Model B Runabout exhibited in 2005

In 1915, Olds relinquished the title of general manager to his protégé Richard H. Scott, and eight years later he ended his tenure as the company's presidency as well, retaining the position of chairman of the board.[3]

In 1912 an REO special touring car made a 4,176 miles (6,720 km) Trans-Canada trip from Halifax, Nova Scotia, to Vancouver, British Columbia. The car, with mechanic/driver Fonce V. (Jack) Haney and journalist Thomas W. Wilby made the first trip by automobile across Canada (including one short jaunt into northeastern Washington State when the Canadian roads were virtually impassable).[3]

From 1915 to 1925, under Scott's direction, REO remained profitable. In 1923, the company sold an early recreational vehicle, called the "Motor Pullman Car". Designed by Battle Creek, Michigan, newspaper editor J. H. Brown, the automobile included a drop-down sleeping extension, a built-in gas cooking range, and a refrigerator.[5] During 1925, however, Scott, like many of his contemporaries/competitors, began an ambitious expansion program designed to make the company more competitive with other automobile manufacturers by offering cars in different price ranges. The failure of this program and the effects of the Great Depression caused such losses that Olds ended his retirement during 1933 and assumed control of REO again, but resigned in 1934. During 1936, REO abandoned the manufacture of automobiles to concentrate on trucks.[3] In 1935, REO sold 5101 units and in 1936 it was 4227 trucks.[6] In 1938, REO sold 2929 units and in 1939 it was 853 trucks.[7]

Number of Motor Vehicles produced by REO

* 1905 - 12-15 Vehicles per day [8]
*   * 1909 - 5728 Vehicles
* 1910 - 6588 Vehicles
* 1911 - 5728 Vehicles
* 1912 - 6342 Vehicles
* 1913 - 7647 Vehicles
* 1914 - 12745 Vehicles
* 1915 - 22247 Vehicles
* 1916 - 27811 Vehicles
* 1917 - 30246 Vehicles
* 1918 - 20158 Vehicles
* 1919 - 16483 Vehicles
* 1920 - 32800 Vehicles
* 1921 - 22342 Vehicles
* 1922 - 23152 Vehicles
* 1923 - 31880 Vehicles
* 1924 - 28681 Vehicles
* 1925 - 32650 Vehicles
* 1926 - 34542 Vehicles [9]

## Reo Flying Cloud and Reo Royale

1931 REO Reo Royale Victoria Eight

REO's two most memorable cars were its Reo Flying Cloud introduced in 1927[10] and the Reo Royale 8 of 1931.

The Flying Cloud was the first car to use Lockheed's new hydraulic internal expanding brake system and featured styling by Fabio Segardi. While Ned Jordan is credited with changing the way advertising was written with his "Somewhere West of Laramie" ads for his Jordan Playboy, Reo's Flying Cloud—a name that provoked evocative images of speed and lightness—changed the way automobiles would be named in the future. It had a 115-inch (2,900 mm) wheelbase.[11] The final REO model of 1936 was a Flying Cloud.[3]

In April 1927, Reo introduced the Wolverine brand of cars as a companion model to the Flying Cloud. With a Continental engine, artillery wheels, and a different pattern of horizontal radiator louvers from the Flying Cloud, the Wolverine was made until 1928.[12]

The 1931 Reo Royale was a trendsetting design, introducing design elements that were a precedent for true automotive streamlining in the American market. The 8-cylinder model was sold through 1933 with minor updates. The name was used on a lower-priced 6-cylinder model through 1935. Beverly Rae Kimes, editor of the Standard Catalog of American Cars, terms the Royale "the most fabulous Reo of all". In addition to its coachwork by Murray designed by their Amos Northup, the Royale also provided buyers with a 125 hp (93 kW) straight-eight with a nine-bearing crankshaft, one-shot lubrication, and thermostatically-controlled radiator shutters. The Royale rode upon factory wheelbases of 131 inches (3,300 mm) (Model 8-31) and 135 inches (3,400 mm) (Model 8-35); a 1932 custom version rode upon a 152-inch (3,900 mm) wheelbase (Model 8-52). As many as 3 Dietrich coachbuilt bodies were built on 148-inch (3,800 mm) wheelbases in 1931. Beginning in 1933, the Royale also featured as an option REO's semi-automatic transmission, the Self-Shifter. This unit was unreliable, and Consumers Union Reports advised readers to avoid it.[13] The Model 8-31 was priced at $2,145. The model 8-35 was priced from $2,745 for the sedan to $3,000 for the convertible coupe. The coachbuilt cars were priced close to $6,000. A convertible Victoria was listed at $3,195 but only one is known to have been built. The 8-35 & 8-52 are considered full CCCA classics.[3]

* REO runabout 1906

* 1917 Model M Touring

* 1919 REO Touring

* REO Fire Truck

* 1934 REO Bus

* 1939 REO Speed Wagon Truck

* REO bus in Norway

* Cottage Grove Dump Truck, Lane County, Oregon

* Badge from a REO Speed Wagon Fire Truck

* An REO Speed Wagon, from a 1917 advertisement

* REO Speed Wagon Fire Truck at Jack Daniel's Distillery, Lynchburg, Tennessee

* Reo Flying Cloud 4.7-litre

* 1931 Reo Royale Victoria Eight

* Car emblem for a Reo Flying Cloud (1930 model)

* REO truck filled with citrus fruit, Kfar Saba, Mandatory Palestine, 1932

## After passenger cars

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The REO factory in 1977

Although truck orders during World War II enabled it to revive somewhat, the company remained unstable in the postwar era, resulting in a bankruptcy reorganization. In 1954, the company was still underperforming, and sold its vehicle manufacturing operations (the primary asset of the company) to the Bohn Aluminum and Brass Corporation of Detroit. Three years later, in 1957, Reo's vehicle manufacturing operation became a subsidiary of White Motor Corporation[14] White then merged REO with Diamond T Trucks in 1967 to form Diamond Reo Trucks. Volvo later took over White and thus currently owns the rights to the REO brand name.

Meanwhile, after selling Reo's vehicle manufacturing operation to Bohn in 1954, management began liquidating the remainder of the company. For tax reasons a group of shareholders successfully challenged the liquidation in a proxy fight in September 1955, and forced REO to take over a tiny nuclear services company called Nuclear Consultants, Inc. in a reverse takeover. The resulting Nuclear Corporation of America, Inc., diversified and purchased other companies to become a conglomerate, spreading into an array of fields including prefabricated housing and steel joist manufacturing in addition to nuclear services. Most of these businesses failed and the company was bankrupt again by 1966. After reorganizing, only the successful steel-joist business remained; the company started producing recycled steel and eventually renamed itself Nucor.

## Studebaker agreement

A REO US6 truck

Most Studebaker US6 trucks were built by Studebaker. However, during the Second World War, REO produced a number of them under license from Studebaker. The REO versions of the truck had some changes, such as different door handles and a more powerful engine. It is estimated that REO produced around 20,000 of these trucks and, unlike the original Studebaker trucks which were also used by the United States, the REO versions were only for export to the Soviet Union.

## Products

This list is incomplete; you can help by expanding it.

R.E. Olds at Wheel of a REO Model A Error creating thumbnail: Reo Type A (16/20HP) 1905 Error creating thumbnail:  Reo Model B (1905-1908) 8 HP Error creating thumbnail: Reo Model D (1909-1910) Error creating thumbnail: Reo Type R (1910-1911) File:Reo Type K (1911).jpgReo Type K (1911) File:Reo Model G Sedan (1920-1926).jpgReo Model G Sedan (1920-1926) File:Reo Model G Coupé (1920-1926).jpgReo Model G Coupé (1920-1926) File:Reo Model H (1908-1915).jpgReo Model H (1908-1915) File:Reo Model J (1911-1919).jpgReo Model J (1911-1919) File:Reo Model J 2t (1911-1919).jpgReo Model J 2t (1911-1919) File:Reo Model F 1,25t (1921-1926).jpgReo Model F 1,25t (1921-1926) File:Reo Speed Wagon (1915-1953).jpgReo Speed Wagon (1915-1953) File:Reo Model G (1925-1927).jpgReo Model G (1925-1927) File:Reo Flying Cloud (1927).jpgReo Flying Cloud (1927) File:Reo Junior BA (1928-1931).jpg Reo Junior BA (1928-1931) File:Reo DA (1928-1930).jpgReo DA (1928-1930) File:Reo FA (1928-1929).jpgReo FA (1928-1929) File:Reo GA (1928).jpgReo GA (1928) File:Greek Army Vehicle 6.JPGAn M-35 2½-ton truck that served with the Greek Army

### Cars

* Type A (1905-1908) [15][16]
* Type B (1905-1908)
* Type C (1909-1910)
* Type D (1909-1910) [17]
* Type G (1909-1910) [18]
* Type R (1910-1911) [19] * Thirty [20]
* Type S (1910-1911) [21]
* Type K (1911) [22]
* 19 AS
* 96-T
* Comet
* DC
* Flying Cloud [23] * [24]
* Flying Cloud Mate
* GB
* Gold Comet
* M-109
* M-34
* M-35
* M-35 A1
* M-48
* M-49
* M-50
* M-52
* M-Series
* M-246
* R-5 "Reo the Fifth" (1912)[25]
* Royale
* Royale Elite
* Runabout
* T-6 (1920-1926) [26]

### Trucks

* H (1908-1915) 0,75 t [27][28]
* 1 Cylinder; 1742 cc
* 1914 Produktion < 200 Vehicles; Serial Number 2101 to 2300
* 1915 Production < 200 Vehicles; Serial Number 2301 to 2500
* J (1911-1919) 2t [29][30]
* 4 Cylinder, 3942 cc
* 1914 Production < 1154 Vehicles; Serial Number 3351 to 4504
* 1915 Production < 846 Vehicles ; Serial Number 4505 to 5350
* F (1915-1920) 0,75 t [31]
* 4 Cylinder, 3942 cc
* 1915 Production < 1000 Vehicles; Serial Number 10000 to 11000
* 1916 Production < 1789 Vehicles; Serial Number 11001 to 12789
* 1917 Production < 5210 Vehicles; Serial Number 12790 to 17999
* 1918 Production < 3730 Vehicles; Serial Number 18001 to 21730
* 1919 Production < 8170 Vehicles; Serial Number 21731 to 29900
* 1920 Production < 10997 Vehicles; Serial Number 29901 to 40897
* F (1921-1926) 1,25 t [32]
* 4 Cylinder, 3942 cc
* 1921 Production < 16651 Vehicles; Serial Number 45350 to 62000 [33]
* 1922 Production < 13600 Vehicles; Serial Number 62001 to 75600
* 1923 Production < 17699 Vehicles; Serial Number 75601 to 93299
* 1924 Production < 14502 Vehicles; Serial Number 93299 to 107800
* V (1922-1924) 0,75 t [34]
* 4 Cylinder, 3942 cc
* 1922 Production < 225 Vehicles; Serial Number 1 to 225
* 1923 Production < 625 Vehicles; Serial Number 225 to 849
* 1924 Production < 1309 Vehicles; Serial Number 849 to 2157
* F 150 HD (1925) 1,75 t [35]
* F 128 HD (1925) 1,75 t [36]
* V6 (1925-1926) 0,75 t [37]
* V4 (1925-1926) 0,75 t [38]
* G (1925-1927) 2 t [39]
* 19 AS
* AC
* Apollo
* Reo Junior BA
* Comet
* DA
* DC
* FA
* GA (1927-1928) 3 t[40]
* GB (1927) 3t [41]
* Giant
* Gold Comet
* M35
* Raider
* Royale
* Speed Wagon
* Speed Delivery
* Speed Tanker

### Buses

File:REO Omnibus Typ A 22 passengers (1928).jpgREO Omnibus Typ A; 22 passengers (1928)

* W 2 (1924)
* REO Omnibus 12 passengers Sedan (1928) [42]
* REO Omnibus 12 passengers Post (1928)
* REO Omnibus 18 passengers (1928)
* REO Omnibus 20 passengers Sedan (1928)
* REO Omnibus Typ A 22 passengers (1928)
* REO Omnibus Typ B 22 passengers (1928) [43]
* REO Omnibus 28 passengers City (1928)
* REO Omnibus 32 passengers Post (1934) [44]
* 96HTD
* W series
* Gold Comet

## Clients

* Toronto Transportation Commission
* Israel Defense Forces

## In popular culture

American band REO Speedwagon took their name from the homonymous vehicle.

The 1971 movie Big Jake featured REO motor cars.

* The band REO Speedwagon took their name from the REO Speed Wagon light delivery truck, an ancestor of pickup trucks.
* The band Diamond Rio took their name from REO's successor company Diamond Reo Trucks.[45] The band misspelled "Reo" as "Rio", but lead singer Marty Roe decided to make a virtue out of his mistake, saying "I like it like that. It has a country-Southwestern flavor".[46]
* A REO is mentioned in a humorous 1933 short story The Car We Had to Push by James Thurber. It tells the story of Thurber’s family car, which would only start if pushed a long way. After several odd adventures, the car is destroyed by a trolley car.[47]
* The Barnum & Bailey Circus exhibited sideshow performers, Tiny Tim and Tom Thumb, driving a scaled-down version of the 1906 Reo Model-A Light Touring Car known as the "Baby Reo".[48]

## Advertisements

* 1906 REO advertisement

* 1912 REO advertisement. R. M. Owens & Co.

* A 1919 REO Motor Car Company Advertisement. The Syracuse Herald, June 8, 1919

* REO advertisement in 1953 (back cover of the October 1953 issue of Popular Mechanics)

* 1929 REO advertisement sold at Yanase dealerships in Japan

## See also

* Ransom E. Olds
* Oldsmobile
* Wolverine
* List of defunct United States automobile manufacturers

## Notes

1. ↑ "Reo Motor Car Company Plant (Designation Withdrawn)". National Park Service. October 14, 2014. https://www.nps.gov/nhl/find/withdrawn/reo.htm. "In August 1904, Olds organized the R.E. Olds Motor Car Company, a name that was soon changed to Reo in order to avert a threatened lawsuit from the Olds Motor Works."
2. ↑ "Gallery of vintage magazine advertisements". SoOldSoGood.com. http://sooldsogood.com:80/gallery.asp?view=Heading&this=ItemType&val=Magazine Ad.
3. ↑ 3.0 3.1 3.2 3.3 3.4 3.5 Template:Standard Catalog of American Cars 1805-1942
4. ↑ Clymer, Floyd (1950). Treasury of early American automobiles, 1877-1925. New York: McGraw-Hill. p. 162. https://archive.org/details/treasuryofearlya0000clym.
5. ↑ "Rolling Cottage Latest Luxury in Automobiles". The Times-Picayune: p. 57. November 4, 1923. http://nl.newsbank.com/nl-search/we/Archives/?p_product=HA-TP&p_theme=histpaper&p_nbid=&p_action=doc&p_docid=12857EB79DB415BB&s_lastnonissuequeryname=2&d_viewref=search&p_queryname=2&p_docnum=1&p_docref=v2:1223BCE5B718A166@HA-TP-12851F3761D3841C@2423728-12822CC021BA02E5@56-12857EB79DB415BB@.
6. ↑ "REO 1935 and 1936". The Commercial car journal v.53 1937 Mar-Aug. 1937-03-01. https://babel.hathitrust.org/cgi/pt?id=mdp.39015022419611&seq=36.
7. ↑ "REO 1938 and 1939". The Commercial car journal v.59 1940 Mar-Aug. 1940-03-01. https://babel.hathitrust.org/cgi/pt?id=mdp.39015022419272&seq=30.
8. ↑ "REO 1905". Motor field v.19 je-my 1905/06. 1905-01-01. https://babel.hathitrust.org/cgi/pt?id=cub.u183026743294&seq=52.
9. ↑ "A financial history of the American automobile industry; a study of the ways in which the leading American producers of automobiles have met their capital requirements, (p.57) & (p.260)". Lawrence H Seltzer (Lawrence Howard); revsinstitute.org. 1928-01-01. https://revsinstitute.org/WMS/2343812.pdf.
10. ↑ "The Flying Cloud". The Evening News (Sydney, NSW, Australia) (18811): p. 16. 7 October 1927. http://nla.gov.au/nla.news-article118935809.
11. ↑ "1936 REO Flying Cloud". REO Motor Car Company. 1936. p. 4. http://www.oldcarbrochures.com/static/NA/REO/1936 REO/1936 REO Flying Cloud/dirindex.html.
12. ↑ Georgano, G. N., ed (1971). Encyclopedia of American automobiles. New York: Dutton. p. 210. ISBN 0-525-09792-9. OCLC 226651057.
13. ↑ https://archive.org/details/sim_consumer-reports_1936-07_1_3/page/16/mode/1up Consumers Union Reports, Vol. 1, No. 3, July 1936, p. 17.
14. ↑ White Acquires Reo Company Truck & Bus Transportation August 1957 page 85
15. ↑ "REO Type A 16 HP". Motor field v.19 je-my 1905/06. 1905-01-01. https://babel.hathitrust.org/cgi/pt?id=cub.u183026743294&seq=63.
16. ↑ "REO Type A 16 HP". Laws concerning motor vehicles and list of automobiles showing taxable horse-power ratings : also table of fees and list of registered motor vehicles / State of Connecticut, Secretary's Department. 1910-01-01. https://babel.hathitrust.org/cgi/pt?id=nyp.33433022995595&seq=70.
17. ↑ "Type D". Hand book of automobiles (1910). 1910-01-15. https://babel.hathitrust.org/cgi/pt?id=mdp.39015022474715&seq=269.
18. ↑ "Type G". Hand book of automobiles (1910). 1910-01-15. https://babel.hathitrust.org/cgi/pt?id=mdp.39015022474715&seq=270.
19. ↑ "Type R". Hand book of automobiles (1910). 1910-01-15. https://babel.hathitrust.org/cgi/pt?id=mdp.39015022474715&seq=271.
20. ↑ "Type R Thirty". Hand book of automobiles (1911). 1911-01-15. https://babel.hathitrust.org/cgi/pt?id=mdp.39015022474723&seq=24.
21. ↑ "Type S". Hand book of automobiles (1910). 1910-01-15. https://babel.hathitrust.org/cgi/pt?id=mdp.39015022474715&seq=274.
22. ↑ "Type K". Hand book of automobiles (1911). 1911-01-15. https://babel.hathitrust.org/cgi/pt?id=mdp.39015022474723&seq=26.
23. ↑ "Flying Cloud". REO (1928). 1928-01-15. https://proxy.europeana.eu/media/2021004/_oai_www_doria_fi_10024_87491/9bca89e5437e55f9d68df6b493229b20?disposition=inline&recordApiUrl=https://api.europeana.eu/record.
24. ↑ "Flying Cloud 1927". REO (1927). 1927-01-15. https://proxy.europeana.eu/media/2021004/_oai_www_doria_fi_10024_79939/2d0888e432d4b99b7065389837a2535e?disposition=inline&recordApiUrl=https://api.europeana.eu/record.
25. ↑ "Reo the Fifth". Scientific American v.106 1912. 1912-02-03. https://babel.hathitrust.org/cgi/pt?id=pst.000063000061&seq=126.
26. ↑ "T-6". REO (1925). 1925-01-15. https://proxy.europeana.eu/media/2021004/_oai_www_doria_fi_10024_79964/566748bc15b6252d6419d0296adfdd9a?disposition=inline&recordApiUrl=https://api.europeana.eu/record.
27. ↑ "REO Model H". Branham automobile reference book, showing in illustrated form the location of motor and serial numbers on all passenger cars and trucks 1923. 1923-01-01. https://babel.hathitrust.org/cgi/pt?id=nyp.33433094699109&seq=407.
28. ↑ "Type H". Hand book of automobiles (1911). 1911-01-15. https://babel.hathitrust.org/cgi/pt?id=mdp.39015022474723&seq=27.
29. ↑ "REO Model J". Branham automobile reference book, showing in illustrated form the location of motor and serial numbers on all passenger cars and trucks 1923. 1923-01-01. https://babel.hathitrust.org/cgi/pt?id=nyp.33433094699109&seq=407.
30. ↑ "Type J". Hand book of automobiles (1911). 1911-01-15. https://babel.hathitrust.org/cgi/pt?id=mdp.39015022474723&seq=28.
31. ↑ "REO Model F". Branham automobile reference book, showing in illustrated form the location of motor and serial numbers on all passenger cars and trucks 1923. 1923-01-01. https://babel.hathitrust.org/cgi/pt?id=nyp.33433094699109&seq=407.
32. ↑ "REO Model F 1,25t". Branham automobile reference book, showing in illustrated form the location of motor and serial numbers on all passenger cars and trucks 1923. 1923-01-01. https://babel.hathitrust.org/cgi/pt?id=nyp.33433094699109&seq=407.
33. ↑ "REO Model F 1,25t". Branham automobile reference book, showing in illustrated form the location of motor and serial numbers on all passenger cars and trucks 1925. 1925-01-01. https://babel.hathitrust.org/cgi/pt?id=mdp.39015020227479&seq=712.
34. ↑ "REO Model V". Branham automobile reference book, showing in illustrated form the location of motor and serial numbers on all passenger cars and trucks 1929. 1929-01-01. https://babel.hathitrust.org/cgi/pt?id=mdp.39015020227487&seq=494.
35. ↑ "REO Model F 150 HD". Branham automobile reference book, showing in illustrated form the location of motor and serial numbers on all passenger cars and trucks 1929. 1929-01-01. https://babel.hathitrust.org/cgi/pt?id=mdp.39015020227487&seq=494.
36. ↑ "REO Model F 128 HD". Branham automobile reference book, showing in illustrated form the location of motor and serial numbers on all passenger cars and trucks 1929. 1929-01-01. https://babel.hathitrust.org/cgi/pt?id=mdp.39015020227487&seq=494.
37. ↑ "REO Model V6". Branham automobile reference book, showing in illustrated form the location of motor and serial numbers on all passenger cars and trucks 1929. 1929-01-01. https://babel.hathitrust.org/cgi/pt?id=mdp.39015020227487&seq=494.
38. ↑ "REO Model V4". Branham automobile reference book, showing in illustrated form the location of motor and serial numbers on all passenger cars and trucks 1929. 1929-01-01. https://babel.hathitrust.org/cgi/pt?id=mdp.39015020227487&seq=494.
39. ↑ "REO Model G". Branham automobile reference book, showing in illustrated form the location of motor and serial numbers on all passenger cars and trucks 1929. 1929-01-01. https://babel.hathitrust.org/cgi/pt?id=mdp.39015020227487&seq=494.
40. ↑ "REO Model GA". Branham automobile reference book, showing in illustrated form the location of motor and serial numbers on all passenger cars and trucks 1929. 1929-01-01. https://babel.hathitrust.org/cgi/pt?id=mdp.39015020227487&seq=494.
41. ↑ "REO Model GB". Branham automobile reference book, showing in illustrated form the location of motor and serial numbers on all passenger cars and trucks 1929. 1929-01-01. https://babel.hathitrust.org/cgi/pt?id=mdp.39015020227487&seq=494.
42. ↑ "REO Omnibus". REO (1928). 1928-01-01. https://proxy.europeana.eu/media/2021004/_oai_www_doria_fi_10024_87191/026386f230796a92042a60e4465c3a7b?disposition=inline&recordApiUrl=https://api.europeana.eu/record.
43. ↑ "REO Omnibus W (Typ A, B, C, D)". REO (1927). 1927-01-01. https://proxy.europeana.eu/media/2021004/_oai_www_doria_fi_10024_79953/443015b143765f12150af80d547765f9?disposition=inline&recordApiUrl=https://api.europeana.eu/record.
44. ↑ "REO Omnibus 32 (1934)". The Finnish Postal Museum (1934). 1934-01-01. https://www.europeana.eu/de/item/1257/_ef2d18e0_ddfe_4d9d_b31d_76f3825d058d.
45. ↑ Price, Mark (May 17, 1991). "Diamond Rio shines with hit single". Fayetteville Observer. http://www.fayobserver.com/living/weekender/diamond-rio-shines-with-hit-single/article_421b7cf1-5efb-5c66-bf5a-36dff4b20d24.html.
46. ↑ Hurst, Jack (May 26, 1991). "What's In A Name: Diamond Rio Discovers That Its New Moniker Is A Real Gem". Chicago Tribune. https://www.chicagotribune.com/1991/05/26/whats-in-a-name-127/.
47. ↑ Thurber, James (July 15, 1933). "My Life and Hard Times: The Car We Had To Push". The New Yorker: 13. http://archives.newyorker.com/?i=1933-07-15#folio=012. Retrieved July 10, 2017.
48. ↑ Garrett, Jerry (October 17, 2008). "At 102, Baby Car Goes Home Again". New York Times. https://www.nytimes.com/2008/10/19/automobiles/19BABY.html.

## External links

* A Tribute To The REO Motor Car Company many photos; angelfire.com site may be slow loading and have javascript pop-up ads
* R.E. Olds Museum
* REO automobiles at ConceptCarz
* REO Gallery at White Glove Collection
* REO Club of America
* REO (and Diamond T) Trucks (Hank's Truck Pictures)
* A REO Speed Delivery (State Library, Victoria, Australia images)

* v
* t
* e

Trucking industry in the United States

Regulated by the Federal Motor Carrier Safety Administration
Economy of the United States

Regulations|

* Commercial driver's license
* Hours of service
* Federal Bridge Gross Weight Formula
* Electronic on-board recorder
* Motor carrier safety rating
* Motor Carrier Act of 1980
* International Registration Plan
* National Network

Manufacturers|

| Truck manufacturers|

* AM General
* American LaFrance
* Autocar
* Bering
* Bremach
* Brockway
* Caterpillar
* Chase
* Chevrolet
* CCC
* CNH Industrial
* Diamond T / REO / Diamond Reo
* Dina
* F650 Pickups
* Freightliner
* Ford
* GMC
* Hayes
* Hino
* Isuzu
* Marmon-Herrington
* Mercedes-Benz
* Moreland
* International
* Kenworth
* Mack
* Mitsubishi Fuso
* Nissan
* Oshkosh
* Peterbilt
* Ram Trucks
* Selden
* Schacht
* Smith
* Spartan
* Sterling
* Tesla
* Tiger Truck
* Toyota
* Traffic
* UD Trucks
* VIA
* Volvo
* Ward LaFrance
* Western Star
* White
* Workhorse Group

|

Engine manufacturers|

* Caterpillar
* Cummins
* Detroit Diesel
* Mack
* MaxxForce
* Mercedes-Benz
* Paccar
* Volvo

Trailer manufacturers|

* Fontaine
* Fruehauf Trailer Corporation
* Great Dane
* Hyundai Translead
* Lufkin Trailers
* Utility Trailer Manufacturing Company
* Vanguard
* Wabash National
* Wilson

Motor carriers|

| Truckload carriers|

* Averitt Express
* Celadon
* Covenant
* CRST
* FFE Transportation
* J. B. Hunt
* Knight-Swift
* Landstar System
* PAM Transport
* Patriot Transportation
* Roehl Transport
* Schneider
* Swift
* Werner
* WTI Transport

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Less than truckload (LTL)|

* ABF
* Averitt Express
* Con-way Freight
* Estes Express Lines
* FedEx Freight
* New England Motor Freight
* Old Dominion Freight Line
* Pitt Ohio Express
* R+L Carriers
* Saia
* Southeastern
* Trailer Bridge
* UPS Freight
* XPO Logistics
* YRCW

Third-party logistics providers|

* Access America Transport
* American Lamprecht Transport
* C. H. Robinson Worldwide
* CaseStack
* Freightquote
* Ryder
* Total Quality Logistics
* Trailer Bridge
* XPO Logistics

National parcel carriers|

* DHL Express
* FedEx
* Greyhound
* UPS
* United States Postal Service

Regional parcel carriers|

* General Logistic Systems
* LaserShip
* OnTrac

Moving companies|

* Allied
* Atlas
* Bekins
* Gentle Giant Moving Company
* Global
* Interstate
* Mayflower
* National
* North American
* PODS
* Two Men and a Truck
* United
* Wheaton

Truck stops|

* Bowlin Travel Centers
* Dixie Travel Plaza
* Iowa 80
* Love's
* Pilot Flying J
* Road Ranger
* Roady's
* T/A & Petro
* Town Pump

People|

* Reginald Denny
* Jimmy Hoffa
* Fred Smith
* John B. Hunt
* Kelly Reno
* Iyman Faris
* Keith Jesperson

Organizations|

* International Brotherhood of Teamsters
* Owner–Operator Independent Drivers Association
* DAT Solutions (Dial-A-Truck)
* American Trucking Associations
* National Motor Freight Traffic Association
* National Motor Freight Classification
* National Private Truck Council
* FJ Management
* SmartWay Transport Partnership
* American Moving & Storage Association

Glossary|

* Glossary of the American trucking industry

Popular culture|

| Film|

* Black Dog
* Breakdown
* Breaker! Breaker!
* Convoy
* Duel
* F.I.S.T.
* The Gang's All Here
* Joy Ride
* Maximum Overdrive
* Over The Top
* Smokey and the Bandit (series)
* They Drive by Night
* White Line Fever
* Trucker

|

Television|

* B. J. and the Bear
* Ice Road Truckers
* Movin' On
* Trick My Truck
* American Loggers
* American Trucker

Music|

* "Convoy"
* "Papa Loved Mama"
* "Six Days on the Road"
* "Teddy Bear"
* "Phantom 309"
* "Giddyup Go"
* "The White Knight"
* "East Bound and Down"
* "Roll On (Eighteen Wheeler)"
* "Drivin' My Life Away"
* "Eighteen Wheels and a Dozen Roses"
* "Girl on the Billboard"
* "A Tombstone Every Mile"
* "Roll On Big Mama"
* "Movin' On"
* "Big Wheels in the Moonlight"
* "Bonnie Jean (Little Sister)"

Radio|

* Road Dog Trucking (Dave Nemo)
* Red Eye (Bill Mack)
* Dale Sommers

Video games|

* 18 Wheels of Steel
* American Truck Simulator
* Rig 'n' Roll

Other|

* The Rolling Memorial
* Citizens band radio

* Note: Defunct companies are shown in italics

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Original source: https://en.wikipedia.org/wiki/REO Motor Car Company. Read more

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