Realme

Short description: Chinese consumer electronics manufacturer, a subsidiary of Oppo

Not to be confused with Redmi.

Realme Chongqing Mobile Telecommunications Co., Ltd.

Trade name

| realme

Native name

| 真我

Romanized name

| Zhēn wǒ
Industry| Consumer electronics
Founded| 4 May 2018; 8 years ago (2018-05-04)
Founder| Sky Li and Madhav Sheth
Headquarters|

Shenzhen, Guangdong, China

Key people

* Sky Li (李炳忠) (Founder and Global CEO)
* Xu Qi (徐起) (CMO)
* Yao Kun (姚坤) (CTO)
* Wang Wei (王伟) (CPO)

Products| Smart phones
Tablet computers
Earphones
Powerbanks
Phone cases
Bags
Smart TVs
Smart Watch
Laptop

Number of employees

| 4,100 (consolidated, as of 2025)
Parent| Oppo
Divisions| Realme Techlife
Realme Dizo
Website| realme.com

Realme (stylized in all lowercase) is a multinational Chinese consumer electronics manufacturer based in Shenzhen, Guangdong. It was founded by Li Bingzhong (known as Sky Li) and Madhav Sheth on May 4, 2018, who was a former vice president of Oppo. Realme became the fastest-growing 5G smartphone brand in Q3 2021.

In June 2020, the number of Realme's global smartphone users reached 35 million, and AIoT product sales broke a record of 1 million. According to Counterpoint Statistics, Realme ranked 7th in the ranking of the number of smartphones produced globally in the first quarter of 2020, with an annual growth rate of 157%, ranking first in the world.[1]

As of 2024, Realme claimed to be in 27 markets worldwide, including Asia, Europe, Russia, Australia, and Egypt.[2]

Realme announced on 7 January 2026 that it was being integrated into Oppo as a sub-brand, in efforts to pool resources and cut costs.[3]

## Contents

* 1 History
* 2 Products
* 3 Marketing
* 3.1 Thailand
* 4 See also
* 5 References
* 6 External links

## History

* Realme company was founded on May 4, 2018.[4] Before that it was a sub-brand of Oppo, which is itself a subsidiary of BBK Electronics,[5] until its formation as a spinoff on May 4, 2018.[6][7]
* In May 2018, they released their first phone, Realme 1.
* On July 30, 2018, Sky Li announced his resignation from Oppo, and his intention to establish Realme as an independent brand, on Sina Weibo.[8]
* On November 15, 2018, Realme adopted a new logo.
* On November 22, 2018, Realme became an emerging brand in the Indian market.[9] The sales of Realme devices in India have since surpassed the sales of Oppo. Realme has been the fourth largest smartphone brand in India since 2019, behind Xiaomi, Samsung, and Vivo. Realme holds records in India for fastest-charging smartphone and India's first 5G smartphone.[10]
* On May 15, 2019, Realme held its first conference in Beijing to enter the Chinese domestic market, launching the Realme X, Realme X Lite and Realme X Master Edition.[11][12]
* By July 2019, Realme had entered markets including China, South Asia, Southeast Asia and Europe.[13]
* By August 2019, Realme surpassed 10 million users.[13]
* On May 16, 2022, Francis Wong takes over as CEO of Realme Europe.[14]
* By April 7, 2023, the parent company, BBK Electronics, went defunct leaving Oppo and Vivo to take over as the parent company of their previous sub-brands. As a result, Realme became an Oppo subsidiary alongside OnePlus.[15]

## Products

Main article: Engineering:List of Realme products

The company has a large number of products such as phones and TV particularly in the Indian market.[16]

## Marketing

Realme's popularity online can be attributed to its successful utilization of community-driven resources such as Facebook. In November 2018, Realme Philippines created the Squad Leader Program.

In 2024, Realme's Squad Leader Program consists of 14 members, two of whom were part of the original trio of Squad Leaders. As part of this program, Realme has been consistently providing the Squad Leaders with Number Series devices since 2018 in exchange for their services.[17]

### Thailand

In 2025, Oppo and Realme phones came with a preinstalled illegal loan app that cannot be uninstalled but can be disabled. Following public outcry, the companies announced that they would stop this practice.[18]

## See also

* Realme GT Series

## References

1. ↑ "Error: no `|title=` specified when using {{Cite web}}". https://www.realme.com/brand.Error:+no+`|title=`+specified when+using+{{[[Template:Cite+web|Cite+web]]}}&rft.atitle=&rft_id=https://www.realme.com/brand&rfr_id=info:sid/en.wikibooks.org:Company:Realme">
2. ↑ "Brand market". https://www.realme.com/global/brand.
3. ↑ "Chinese smartphone maker Realme set to become an Oppo subbrand". 7 January 2026. https://www.reuters.com/world/asia-pacific/chinese-smartphone-maker-realme-set-become-an-oppo-subbrand-2026-01-07/.
4. ↑ "Vivo ships 5.8 million smartphones to India in Q2 2019; breaks its own record". 2019-07-29. https://www.canalys.com/newsroom/canalys-vivo-ships-58-million-smartphones-to-india-in-q2-2019-breaks-its-own-record.
5. ↑ Prado, Phillip (2018-10-31). "BBK Group could soon surpass Samsung as top dog". Android Authority. https://www.androidauthority.com/bbk-group-vs-samsung-1049104/.
6. ↑ Artashyan, Argam (2018-07-30). "Realme Separates From OPPO: Another OnePlus?". Gizchina Media. https://www.gizchina.com/2018/07/30/realme-seperates-from-oppo-another-oneplus/.
7. ↑ Hazarika, Skanda (29 July 2020). "Realme 2 Pro and Realme 5/5s/5i Android 10 kernel source code now available". https://www.xda-developers.com/realme-2-pro-and-realme-5-5s-5i-android-10-kernel-source-code-now-available/.
8. ↑ Yordan (2018-07-31) (in en-US). Oppo VP moves to become Realme CEO, targets global brand expansion. https://www.gsmarena.com/oppo_vp_switches_to_realme_ceo_targets_global_brand_expansion-news-32524.php. Retrieved 2018-08-30.
9. ↑ "Realme, the No.1 Emerging Brand now: CMR" (in en-US). http://cmrindia.com/realme-the-no-1-emerging-brand-now-cmr/.
10. ↑ "India's first 5G phone! Realme X50 Pro 5G with 12GB RAM, 256GB storage all set for launch; check details - The Financial Express". 20 February 2020. https://www.financialexpress.com/industry/technology/indias-first-5g-phone-realme-x50-pro-5g-with-12gb-ram-256gb-storage-all-set-for-launch-check-details/1873768/.
11. ↑ Jeet (2019-04-24). "Realme officially announces its entry in China" (in en-US). https://www.gizmochina.com/2019/04/24/realme-enters-china/.
12. ↑ Media, Kompas Cyber (16 May 2019). "Harga Berikut Spesifikasi Lengkap Realme X dan Realme X Lite" (in id). https://tekno.kompas.com/read/2019/05/16/15120097/harga-berikut-spesifikasi-lengkap-realme-x-dan-realme-x-lite.
13. ↑ 13.0 13.1 Hamza, Muhammad (2019-08-07). "Worldwide user of realme has passed 10 million" (in en-US). https://www.technologytimes.pk/2019/08/07/worldwide-user-of-realme-has-passed-10-million/.
14. ↑ "Francis Wong takes over as CEO of Realme Europe" (in en-US). https://www.gsmarena.com/francis_wong_takes_over_as_ceo_of_realme_europe-news-54327.php.
15. ↑ Mukherjee, Writankar (7 June 2023). "oppo mobiles india: OnePlus, Realme, Oppo to go separate ways as parent BBK looks to de-risk India business". https://economictimes.indiatimes.com/industry/cons-products/electronics/oneplus-realme-oppo-to-go-separate-ways-as-parent-bbk-looks-to-de-risk-india-business/articleshow/100774828.cms.
16. ↑ "Realme GT Review: Glaringly typical from Realme in all the right ways". 13 September 2021. https://www.xda-developers.com/realme-gt-review/.
17. ↑ Ancheta, Jam (2018-11-20). "Realme is searching for the next squad leaders! | Jam Online" (in en-US). https://jamonline.net/gadgets/realme-is-searching-for-the-next-squad-leaders/.
18. ↑ "Oppo and Realme axe loan apps in Thailand". 14 January 2025. https://www.bangkokpost.com/business/general/2939402/oppo-and-realme-axe-loan-apps-in-thailand.

## External links

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* v
* t
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BBK Electronics

Brands|

* Oppo
* Oppo Digital
* OnePlus
* Realme
* Vivo
* iQOO

Oppo|

* Oppo A1k
* Oppo A3s
* Oppo A5 (2018)
* Oppo A5s
* OPPO A5 2020
* Oppo A7
* Oppo A9 (2019)
* OPPO A9 2020
* Oppo F1
* Oppo F1s
* Oppo F3
* Oppo F5
* Oppo F7
* Oppo F9
* Oppo F11
* Oppo Find X
* Oppo K1
* Oppo K3
* Oppo K5
* Oppo N1
* Oppo R7
* Oppo R9
* Oppo R11
* Oppo R15 Pro
* Oppo R17
* Oppo R17 Pro
* Oppo Reno
* Oppo Reno2
* Oppo Reno Ace

Vivo|

* Vivo S1/S1 Pro
* Vivo V1
* Vivo V9
* Vivo V15/V15 Pro
* Vivo V17/V17 Pro
* Vivo Nex
* Vivo NEX Dual Display
* Vivo NEX 3

OnePlus|

* One
* 2
* X
* 3
* 3T
* 5
* 5T
* 6
* 6T
* 7 & 7 Pro
* 7T & 7T Pro

Realme|

* Realme 1
* Realme 2
* Realme 2 Pro
* Realme 3
* Realme 3 Pro
* Realme X
* Realme 5
* Realme 5 pro
* Realme C1
* Realme C2
* Realme XT
* Realme X2
* Realme X2 Pro

* v
* t
* e

Electronics industry in China

Semiconductor|

* Actions Semiconductor
* Allwinner Technology
* Hejian Technology Corporation
* Huawei
* HiSilicon
* Loongson
* Ingenic
* Leadcore
* Rockchip
* SMIC
* Tsinghua Unigroup
* Spreadtrum

Mobile devices|

* TCL Corporation
* Alcatel
* BlackBerry Mobile
* Palm
* BBK Electronics
* OPPO Electronics
* OPPO Digital
* OnePlus
* Realme
* Vivo
* Coolpad
* Doogee
* G'Five
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* Honor
* Leagoo
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* Lenovo
* Motorola Mobility
* Meizu
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* itel
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* Ulefone
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* Xiaomi
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Home appliances|

* Changhong
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* Gree Electric
* Haier
* Hisense
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* Konka Group
* Meiling
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* Supor
* Skyworth
* TCL Corporation

Electronic components|

* BOE
* BYD Electronic
* CATL
* CEC
* CSOT
* Goertek
* Royole
* Shenzhen O-film
* Tianma Microelectronics
* Wintek

Other|

* Aigo
* Ainol
* Bluboo
* China Hualu Group
* Dahua
* Doogee
* DJI
* GPD
* Hacha
* Hasee
* Hikvision
* Inspur
* Joyoung
* JXD
* Lemote
* Le.com
* Meitu
* Mobvoi
* Panda Electronics
* Perception Digital
* TP-Link
* Neffos
* TPV Technology
* Unisound
* Vernee
* VTech

Defunct|

* Asia Commercial
* Kejian Group
* ZUK Mobile

* Category

* v
* t
* e

Major mobile device companies

Companies with an annual revenue of over US$3 billion

* Acer
* Amazon
* Apple
* iPad
* iPhone
* Watch
* Asus
* BBK Electronics
* Oppo
* OnePlus
* Vivo
* Realme
* BlackBerry Limited
* Foxconn
* Sharp
* InFocus
* Essential Products
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* Tecno
* Infinix
* Tinno Mobile
* Wiko
* True
* Xiaomi
* Redmi
* Pocophone
* Meitu
* ZTE
* Nubia
* Walton Mobile

See also
Largest IT companies
Category:Mobile technology companies
Category:Mobile phone manufacturers

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