Rumble (website)

Short description: Video hosting platform in Longboat Key, Florida

Rumble

Type of site

| Video hosting service
Founded| October 30, 2013; 8 years ago (October 30, 2013)
Headquarters| Longboat Key, Florida,

United States

Area served| Worldwide
Founder(s)|

* Chris Pavlovski

Industry|

* Internet
* Video hosting service

Products| Rumble Viral
JR Tech
Neroku
Locals

Website| rumble.com
Users| ~150 million per month[1]
Launched| October 30, 2013; 8 years ago (October 30, 2013)
Current status| Active

Rumble is an online video platform headquartered in Longboat Key, Florida.[2] It was founded in October of 2013 by Chris Pavlovski, a technology entrepreneur from Canada.[3] The site is popular among United States -users.[4][5][6] Rumble promotes itself as being "immune to cancel culture."[7] As of 2022, according to analytics firm Similarweb, Rumble receives 150 million monthly visitors.[8]

## Contents

* 1 Users and content
* 2 Design and restrictions
* 3 Financials
* 4 Partnerships
* 5 Google lawsuit
* 6 See also
* 7 References
* 8 External links

## Users and content

For its first seven years, content on Rumble largely consisted of viral videos and news from mainstream media sources as well as videos of children and animals. In August 2020, however, Representative Devin Nunes accused YouTube of being overly censorious toward his channel and began posting his videos on Rumble. Other prominent conservatives, such as Dinesh D’Souza, Dan Bongino, Sean Hannity, and Representative Jim Jordan, soon followed.[3][9][10] Former US President Donald Trump officially joined Rumble on June 26, 2021, in preparation for recording his Ohio campaign rally.[11]

A lot of Rumble's traffic is referred from Parler.[12] Using data from February 2021, researchers studying about COVID-19 noted that several content creators have gained a receptive audience on Rumble after their productions have been pulled from YouTube or Facebook. They include Del Bigtree, Sherri Tenpenny, and Simone Gold.[13][14][15] According to a June 2021 article from Slate, "Pavlovski has recently become more outspoken in accusing Big Tech of censorship and now actively courts prominent conservatives and intellectual dark web figures to join Rumble."[10]

Other channels on Rumble include America's Funniest Home Videos, Jimmy Dore, Alex Jones of InfoWars, American broadcasting company E. W. Scripps Company, Truly, Hodgetwins, cable news channels Newsmax and One America News Network (OAN), Russian state-controlled international television network RT and international news organization Reuters .[3][8][16][17] In August 2021, Rumble announced deals with former Democratic Representative Tulsi Gabbard and The Intercept founder Glenn Greenwald to start posting their videos to the site.[18] Rumble has also announced a partnership with OAN.[8]

## Design and restrictions

Along with four other tabs in its main interface, Rumble features "recommended channels" to follow and an "Earnings" tab in its interface.[16]

Rumble also allows its users to generate revenue from their videos.[16] Users upload videos that are licensed to Rumble's partners, such as Yahoo! and Microsoft News, after which money made from those videos is directly deposited into the Rumble account of the user.[16] Users of Rumble can win a daily cash drawing by swiping left or right to vote on videos and earn tickets.[16] The more tickets a user has, the more entries a user may submit in the cash drawing.[16]

Officially, the platform forbids pornography, harassment, racism, antisemitism, copyright infringement,[19] and illegal content.[3][12][20][21][22]

Rumble has built its own cloud service infrastructure and video streaming capacity.[8]

## Financials

Rumble received investment from venture capitalists Peter Thiel and J. D. Vance in May, 2021.[4] Rumble is valued at around $500 million.[23]

In the first nine months of 2021, Rumble generated more than $6.5 million in revenue, mostly from advertisements, but was not profitable.[8]

Rumble acquired Locals in October 2021.[24]

Rumble has announced plans to trade publicly as soon as the middle of 2022 after merging with a special purpose acquisition company.[8]

## Partnerships

On December 14, 2021, Trump Media & Technology Group announced that it entered a "wide-ranging technology and cloud services agreement" with Rumble in a statement which also stated that Rumble would operate part of Truth Social as well as TMTG+.[25]

## Google lawsuit

On January 11, 2021, Rumble filed an antitrust lawsuit against Google over its search results, seeking damages exceeding $2 billion.[26][27] Rumble claimed that Google manipulates its algorithm so as to favor Google's YouTube over Rumble in Google search results. Rumble alleges that this reduces its viewership and results in lower advertising revenues.[28] As of August 2021, the case was ongoing.[29]

## See also

* Comparison of video hosting services
* List of online video platforms

## References

1. ↑ "Rumble Sets New All-Time Records Across All Key Performance Measures". WFMZ-TV. https://www.wfmz.com/news/pr_newswire/pr_newswire_entertainment/rumble-sets-new-all-time-records-across-all-key-performance-measures/article_768d494a-9a59-52bb-90a0-f30e8158f9d7.html.
2. ↑ "Sarasota's County welcomes Rumble". November 12, 2021. https://www.edcsarasotacounty.com/sarasota-county-welcomes-rumble.
3. ↑ 3.0 3.1 3.2 3.3 Silverman, Craig (November 2, 2020). "Can Dan Bongino Make Rumble The Right's New Platform?". https://www.buzzfeednews.com/article/craigsilverman/dan-bongino-rumble.
4. ↑ 4.0 4.1 Hagey, Keach (2021-05-19). "Peter Thiel, J.D. Vance Invest in Rumble Video Platform Popular on Political Right" (in en-US). Wall Street Journal. ISSN 0099-9660. https://www.wsj.com/articles/peter-thiel-j-d-vance-invest-in-rumble-video-platform-popular-on-political-right-11621447661.
5. ↑ Brown, Abram. "Is Rumble, Social Media Company, Already The Next Meme Stock?" (in en). https://www.forbes.com/sites/abrambrown/2021/12/02/rumble-spac-ipo-social-media-conservative/.
6. ↑ Isaac, Mike; Browning, Kellen (2020-11-11). "Fact-Checked on Facebook and Twitter, Conservatives Switch Their Apps" (in en-US). The New York Times. ISSN 0362-4331. https://www.nytimes.com/2020/11/11/technology/parler-rumble-newsmax.html.
7. ↑ Morrison, Sara (2022-03-16). "The free speech search engine that never was" (in en). https://www.vox.com/recode/22981115/duckduckgo-free-speech-privacy-oops.
8. ↑ 8.0 8.1 8.2 8.3 8.4 8.5 Peters, Jeremy W. (2022-03-28). "Rumble, the Right's Go-To Video Site, Has Much Bigger Ambitions" (in en-US). The New York Times. ISSN 0362-4331. https://www.nytimes.com/2022/03/28/business/media/rumble-social-media-conservatives-videos.html.
9. ↑ "Meet Rumble, the YouTube rival that's popular with conservatives" (in en). https://fortune.com/2020/11/30/rumble-video-service-youtube-rival-popular-among-conservatives/.
10. ↑ 10.0 10.1 Mak, Aaron (2021-06-29). "Gab Is Furious That Donald Trump Signed Up for Another Right-Wing Social Network" (in en). https://slate.com/technology/2021/06/donald-trump-rally-rumble-gab-parler.html.
11. ↑ Culliford, Elizabeth (June 26, 2021). "Trump Joins Video Platform Rumble Ahead of Ohio Rally". U.S. News & World Report. https://www.reuters.com/world/us/trump-joins-video-platform-rumble-ahead-ohio-rally-2021-06-26/. Retrieved June 29, 2021.
12. ↑ 12.0 12.1 Zakrzewski, Cat (November 16, 2020). "The Technology 202: YouTube alternative Rumble highlights conservatives' move to more hands-off social networks". The Washington Post. https://www.washingtonpost.com/politics/2020/11/16/technology-202-youtube-alternative-rumble-highlights-conservatives-move-more-hands-off-social-networks/.
13. ↑ Mak, Aaron (18 March 2021). "Where Anti-Vaccine Propaganda Went When YouTube Banned It". Slate. https://slate.com/technology/2021/03/youtube-rumble-vaccine-misinformation.html.
14. ↑ "Rumble terms and conditions". https://rumble.com/s/terms.
15. ↑ "Rumble Sends Viewers Tumbling Toward Misinformation". Wired. 11 May 2021. https://www.wired.com/story/rumble-sends-viewers-tumbling-toward-misinformation/. Retrieved 11 May 2021.
16. ↑ 16.0 16.1 16.2 16.3 16.4 16.5 Parker, Bryan C. (2021-01-15). "The next Parler: I tried four apps attracting right-wing users" (in en-US). https://www.sfgate.com/tech/article/parler-replacement-rumble-mewe-telegram-wimkin-15871616.php.
17. ↑ Dwoskin, Elizabeth; Merrill, Jeremy B.; Vynck, Gerrit De (2022-03-16). "Social platforms' bans muffle Russian state media propaganda" (in en-US). The Washington Post. ISSN 0190-8286. https://www.washingtonpost.com/technology/2022/03/16/facebook-youtube-russian-bans/.
18. ↑ Harwell, Drew (2021-08-12). "Rumble, a YouTube rival popular with conservatives, will pay creators who 'challenge the status quo'" (in en). The Washington Post. https://www.msn.com/en-us/money/other/rumble-a-youtube-rival-popular-with-conservatives-will-pay-creators-who-challenge-the-status-quo/ar-AANeDiu.
19. ↑ "Rumble does not permit copyright infringing activities and infringement of intellectual property rights on the Service, and Rumble will remove all Content if properly notified that such Content infringes on another's intellectual property rights. Rumble reserves the right to remove Content without prior notice.". https://rumble.com/s/terms.
20. ↑ Watts, Marina (October 26, 2020). "What Is Rumble? The YouTube Alternative 'Where Conservative Views Won't Be Discriminated Against'". https://www.newsweek.com/what-rumble-youtube-alternative-where-conservative-views-wont-discriminated-against-1542141.
21. ↑ Isaac, Mike; Browning, Kellen (November 18, 2020). "Fact-Checked on Facebook and Twitter, Conservatives Switch Their Apps". https://www.nytimes.com/2020/11/11/technology/parler-rumble-newsmax.html.
22. ↑ Mak, Aaron (December 15, 2020). "Meet Rumble, the YouTube Alternative Where Trump Could Still Win". https://slate.com/technology/2020/12/rumble-youtube-trump-conspiracy-theories.html.
23. ↑ Wayt, Theo (2021-05-19). "Facebook director Peter Thiel invests in conservative rival Rumble" (in en-US). https://nypost.com/2021/05/19/facebook-director-peter-thiel-invests-in-conservative-rival-rumble/.
24. ↑ "Rumble acquires Locals to help build a bigger creator economy". https://finance.yahoo.com/news/rumble-acquires-locals-help-build-140000966.html.
25. ↑ Schnell, Mychael (2021-12-14). "Trump media company inks deal with video platform Rumble" (in en). https://thehill.com/homenews/media/585838-trump-media-company-inks-deal-with-video-platform-rumble.
26. ↑ O'Kane, Josh (2021-01-13). "Toronto video-hosting startup Rumble Inc. sues Google over search result" (in en-US). The Globe And Mail. https://www.theglobeandmail.com/business/article-toronto-video-hosting-startup-rumble-inc-sues-google-over-search/.
27. ↑ Rumble, Inc. v. Google LLC, N.D. Cal. docket 4:21-cv-00229, on Court Listener
28. ↑ Schechner, Sam (2021-01-12). "YouTube rival Rumble sues Google over search rankings" (in en-US). https://www.marketwatch.com/story/youtube-rival-rumble-sues-google-over-search-rankings-11610465669.
29. ↑ "Google Asks Court to Narrow Scope of Rumble's Antitrust Case in MTD - Tech" (in en-US). 2021-06-18. https://lawstreetmedia.com/tech/google-asks-court-to-narrow-scope-of-rumbles-antitrust-case-in-mtd/.

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