Shift

Shift is a desktop application for email management developed by Redbrick Technologies in 2016. It features simultaneous usage of multiple email accounts and web services.

Shift

Developer(s)| Redbrick Technologies Inc.
Initial release| September 2016
Stable release|

2.8.0 / April 4, 2018

Written in| JavaScript, Python (programming language)
Operating system| Windows, Mac OS, Linux
Type| Email client
License| Proprietary
Website| https://tryshift.com

## Contents

* 1 History
* 2 Features
* 3 Technology
* 4 Reception
* 5 References
* 6 External links

## History

Shift was founded by Redbrick Technologies. As a product development company, many employees at the company were managing multiple email accounts, in addition to web applications and extensions. The team began exploring ways to manage multiple accounts more efficiently, and decided to build Shift.

The soft launch was in September 2016 to a limited beta audience, with a subsequent stable release in December 2016 on Product Hunt.

Shift 2.0 was released in November 2017,[1] with updates including a cross-account ‘unified search’ option, and support for web applications like Slack, Asana, Trello, Facebook, WhatsApp etc.

## Features

Shift is compatible with Gmail, Google Inbox, Outlook and Office 365 email accounts. Users can connect up to two email accounts in the free version, and an unlimited number of accounts in each of the two premium versions. This allows users to stay signed in to all connected accounts, including G-suite & Office 365. Advanced users have access to a directory of web applications and extensions inside the Shift interface.

## Technology

Shift is written in JavaScript and Python. It was originally built on Electron framework. However, later it switched to the Muon framework to support extensions. For secure communication, Shift uses HTTP over TLS (SSL) to encrypt data sent between the client, the server and other third-party services. OAuth 2.0 (with support for MFA) is used to ensure users are authenticated and authorized.

## Reception

Shift was among the top 3 finalists in the ‘Product of the Year’ category at the VIATEC Awards 2017.[2] According to the tech review site Cnet, “Shift may be the ultimate solution for Gmail users [...].”[3] Product Hunt,[4] TechRepublic[5] and Lifehacker[6] have shared positive reviews of the software. Forbes has listed Shift as one of the essential tools for marketers.[7]

## References

1. ↑ "Shift 2.1- Released November 16, 2017 - Shift" (in en). https://support.tryshift.com/kb/article/149-shift-21-released-november-16-2017/.
2. ↑ "2017 VIATEC Technology Awards". https://www.viatec.ca/events/2017-viatec-technology-awards.
3. ↑ "Two dirt-cheap ways to solve your email hassles" (in en). CNET. 2017-01-16. https://www.cnet.com/news/two-dirt-cheap-ways-to-solve-your-email-hassles/.
4. ↑ "Shift - Product Hunt" (in en-US). https://www.producthunt.com/posts/shift-11.
5. ↑ "Shift: The Google email, calendar, and drive client that's almost perfect" (in en). TechRepublic. https://www.techrepublic.com/article/shift-the-google-email-calendar-and-drive-client-thats-almost-perfect/.
6. ↑ Ravenscraft, Eric. "Shift Is a Desktop Email Client That Easily Switches Between Gmail Accounts" (in en-US). Lifehacker. https://lifehacker.com/shift-is-a-desktop-email-client-that-easily-switches-be-1790587237.
7. ↑ DeMers, Jayson. "40 Gmail Hacks And Tricks Every Marketer Needs To Know" (in en). Forbes. https://www.forbes.com/sites/jaysondemers/2018/04/26/40-gmail-hacks-and-tricks-every-marketer-needs-to-know/2/#236a6d59481b.

## External links

* Redbrick Official Website

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