SimEx-Iwerks

Short description: Canadian entertainment technology company

Simex-Iwerks Entertainment

Industry| Entertainment
Founder| Michael Needham and Moses Znaimer
Headquarters|

Toronto

Canada [1]

Key people

| Michael Needham, Shiori Sudo, Mike Frueh, Brian Ferguson and Richard Needham
Products| 3-D, 4-D and VR Attractions; Motion Simulation Rides; and Flying Theaters.
Website| www.simex-iwerks.com

SimEx-Iwerks Entertainment specializes in high-tech entertainment systems, films, film technologies, film-based software, Simulation Hardware Systems and services.[2][3] The company has partnerships with various institutions, parks, and destinations.

The company has been serving the amusement industry for 30 years, through three operating divisions: Attractions Development; Content Licensing, Production & Distribution; and Technology/Engineering.[4]

SimEx Inc. is the parent company of SimEx-Iwerks Entertainment. The company is based in Toronto, Canada with additional locations in Baltimore, Maryland; and Santa Clarita, California.[2]

## Contents

* 1 History
* 2 Academy Awards
* 3 Key personnel (2020)
* 4 Product range
* 5 Film library
* 6 References
* 7 External links

## History

Iwerks Entertainment Inc. is an American film studio founded in 1985 in Burbank, California, by Oscar winner and Disney Legend Don Iwerks and Stan Kinsey, both former Disney Executives. The company was named to honor Don's father, Ub Iwerks, who was Walt Disney's first business partner and co-creator of Mickey Mouse.[5]

Since the merger of SimEx Inc. and Iwerks Entertainment Inc. in 2002, the company traded under the name “SimEx-Iwerks Entertainment” with its head office in Toronto and Iwerks offices in Baltimore and Los Angeles.

SimEx's origins lie with the creation by Michael Needham and Moses Znaimer of Tour of the Universe (1984) at the CN Tower, Toronto. In the 1980s SimEx and Iwerks developed their own separate visions for motion ride attractions.[6]

Toronto based SimEx developed a series of attraction products using motion systems provided by Moog Inc. of East Aurora, New York. Moog's technology integrated novel electromechanical actuators with solid-state control systems to create a variety of attraction platforms.

In 1996, SimEx launched SimEx Virtual Voyages, a 15-minute attraction that follows a 3-stage storyline: introduction (pre-show); plot development (story theater); and climax (the ride). Over 40 SimEx Virtual Voyages attractions were built worldwide.

Los Angeles–based Iwerks developed innovative 8/70 projection technologies for Extreme Screen Theaters and two-seat motion systems (TurboRide).[7] In 1998, Iwerks Co-founder Don Iwerks was awarded the Gordon E. Sawyer Award from the Academy of Motion Picture Arts & Sciences in recognition of his lifetime of contribution to the science and technology of motion pictures.[8]

In 2000, Iwerks launched its Iwerks Extreme Screen Brand. In the same year, the Iwerks 8/70 Linear Loop projection system was recognized for its industry leading technology with an Academy Award for Scientific and Technical Achievement.

In 2001, SimEx acquired assets from the RideFilm Division of Imax Corporation and in 2002, SimEx merged with Iwerks Entertainment.

In 2003, SimEx-Iwerks designed the first full-motion 4-D seat for Universal Studio's Shrek 4-D attractions in Hollywood, Orlando and Osaka.

In late 1999, Iwerks Entertainment acquired the assets of McFadden Systems. In 1992, Warner Bros. Movie World approached McFadden to develop a motion simulator for Batman Adventure – The Ride.[9] Later motion systems were built for Star Trek: The Experience, London Trocadero.

In 2024, SimEx-Iwerks' parent company declared bankruptcy in Toronto, and Chapter 15 bankruptcy in the United States.[10]

## Academy Awards

Iwerks Entertainment has received two Academy Awards by the Academy of Motion Picture Arts and Sciences for Scientific and Technical Achievement.

The first occurred in 1998 at the 70th Academy Awards show, where founder Don Iwerks was awarded the Gordon E. Sawyer Award, given each year to "an individual in the motion picture industry whose technological contributions have brought credit to the industry."[11][12]

The second occurred in 2000 at the 72nd Academy Awards show, where Iwerks' L. Ron Schmidt was awarded an Academy Award for the “concept, design and engineering of the Linear Loop Film Projector”.

## Key personnel (2020)

Michael Needham, president and CEO, founder; Shiori Sudo, executive vice president; Mike Frueh, senior vice president, licensing and distribution; Brian Ferguson, senior vice president, technology, operations and engineering; Richard Needham, creative director

## Product range

SimEx-Iwerks Experiences include 3-D, 4-D and VR attractions, motion simulation rides, and flying theaters. Over 350 attractions have been built by the SimEx-Iwerks group in over 40 countries.[4]

## Film library

SimEx-Iwerks active film library consists of over 125 films.[13]

## References

1. ↑ "Yahoo Finance - Business Finance, Stock Market, Quotes, News". https://finance.yahoo.com/. Retrieved 11 June 2019.
2. ↑ 2.0 2.1 "Stocks". https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=124317. Retrieved 11 June 2019.
3. ↑ "Member Directory". http://www.teaconnect.org/Members/Member-Directory/index.cfm?membercode=1118&membersection=about&redirect=y. Retrieved 11 June 2019.
4. ↑ 4.0 4.1 "Attractions news, jobs and magazine - attractionsmanagement.com". http://www.attractionsmanagement.com/. Retrieved 11 June 2019.
5. ↑ "Making Mickey: Ub Iwerks Cartoon Creations". Time. https://time.com/3119274/mickey-mouse-ub-iwerks-cartoon/. Retrieved 11 June 2019.
6. ↑ Innovation, Science and Economic Development Canada (27 August 2015). "Directories of Canadian companies". https://www.canada.ca/en/services/business/research/directoriescanadiancompanies.html. Retrieved 11 June 2019.
7. ↑ Rubin, Judith (July 9, 2013). "Inventing Themed Entertainment". https://www.inparkmagazine.com/inventing-themed-entertainment/.
8. ↑ http://www.iwerks.com/Default.asp?id=8&l=1 [|permanent dead link|dead link}}]
9. ↑ Huffstutter, P.J. (4 August 1997). "Virtual Rides Take Off". Los Angeles Times. http://articles.latimes.com/1997/aug/04/business/fi-19217. Retrieved 24 November 2013.
10. ↑ "Immersive Attraction Maker Simex Files Bankruptcy in Canada, US" (in en). 25 January 2024. https://news.bloomberglaw.com/bankruptcy-law/immersive-attraction-maker-simex-files-bankruptcy-in-canada-us.
11. ↑ NNDB. "Oscar, Gordon E. Sawyer Award". Soylent Communications. http://www.nndb.com/honors/648/000063459/.
12. ↑ Fact for the Day. "This Day in Disney History". The Walt Disney Company. http://thisdayindisneyhistory.homestead.com/mar23.html.
13. ↑ "SimEx-Iwerks – Featured Shows |". http://www.simexdesign.com/content/.

## External links

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