Soueast

Short description: Chinese automobile manufacturing company

South East (Fujian) Motor Co., Ltd.
(trading as Soueast)Type| Joint venture

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Industry| Automotive industry
Founded| 1995
Headquarters| Fuzhou, Fujian, China

Area served

| Worldwide

Key people

| Zi-Sheng Zuo (President)[1]
Products| Automobiles
Owner| China Motor Corporation (25%)
Fujian Motors Group (50%)
Mitsubishi Motors (25%)
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Website| www.soueast-motor.com

South East (Fujian) Motor Co., Ltd., trading as Soueast, is a Chinese automobile manufacturer based in Fuzhou, Fujian, and a joint venture between China Motor Corporation (25%), Fujian Motor Industry Group (50%) and Mitsubishi Motors (25%).[2][3][4][5] Its principal activity is the design, development, production and sale of passenger cars and minibuses sold under the Soueast marque.[6] It also manufactures Mitsubishi brand passenger cars for sale in mainland China.[7]

As of early 2011, Soueast had an annual production capacity of around 180,000 units, but this was set to rise to 300,000 with the completion of current construction,[8] which may have been finished by early 2012.[note 1]

## Contents

* 1 History
* 2 Products
* 2.1 Soueast marque
* 2.2 Mitsubishi marque
* 2.3 Dodge marque
* 3 Operations
* 4 Sales
* 5 Notes
* 6 References
* 7 External links

## History

Soueast was founded in November 1995 as a joint venture between China Motor Corporation and Fujian Motor Industry Group.[9][3] Mitsubishi became a partner in the joint venture in 2006.[3]

In April 2008, Soueast was awarded a contract to supply 5,700 Delica minibuses to the Iranian Mehreghan Co.[10][11] In the same year, Jackie Chan was signed on as a Mitsubishi brand ambassador for Mainland China markets.[12]

## Products

Soueast Motors produces Soueast-branded models including the V3 and V5 sedans, and a range of Mitsubishi models for the Chinese market.

### Soueast marque

Soueast produces the following models under the Soueast marque:

* Soueast A5 Yiwu (2019)
* Soueast DX3 (2016)
* Soueast DX5 (2019)
* Soueast DX7 Bolang SUV (2015)
* Soueast DX9

* Soueast V3 Lingyue

* Soueast V3 Lingyue Sport

* Soueast V5 Lingzhi

* Soueast V6 Lingshi

* Soueast V6 Lingshi Cross

* Soueast V6 rally car

* Soueast A5 Yiwu

* Soueast Xiwang C1

* Soueast Delica

* Soueast DX3

* Soueast DX5

* Soueast DX7 Bolang

Discontinued:

* Soueast C1 Xiwang microvan (2011)
* Soueast Delica minibus (1996)
* Soueast Freeca (2001)
* Soueast Lioncel (2003)
* Soueast V3 Lingyue sedan (2008)
* Soueast V5 Lingzhi sedan (2012)
* Soueast V6 Lingshi hatchback (2013)

### Mitsubishi marque

Soueast produces the following models under the Mitsubishi marque:

* Lancer
* Lancer EX
* Lancer Fortis
* Galant
* Zinger

* A Mitsubishi Lancer produced by Soueast

* A Mitsubishi Lancer EX produced by Soueast

* A Mitsubishi Lancer Fortis produced by Soueast

* A Mitsubishi Galant produced by Soueast

* A Mitsubishi Zinger produced by Soueast

### Dodge marque

* Dodge Caravan

* Dodge Caravan

## Operations

Soueast has at least one production base in Qingkou city, Minhou County, Fuzhou, Fujian province.[9] This location has probably been expanded three times[8] with the second phase possibly completed c. 2009 as that year saw a 150% increase in units produced.[13] As of early 2011, total yearly production capacity for all sites was forecast to soon reach 300,000 with the completion of the base's third phase.[8] February 2012 production was 37% higher than that of the previous year,[14] which may reflect this additional capacity coming online.

## Sales

A total of 96,553 Soueast brand passenger cars were sold in China in 2013, making it the 38th largest-selling car brand in the country in that year (and the 21st largest-selling Chinese brand).[15]

## Notes

1. ↑ Production capacity figures may consider engines and vehicles as discrete.

## References

1. ↑ "Company Overview of South East (Fujian) Motor Co., Ltd.". Bloomberg Businessweek. http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=5523163.
2. ↑ Affiliated Companies - China Motor Corporation Yulon Group Official Site
3. ↑ 3.0 3.1 3.2 Mitsubishi Motors to invest in South East (Fujian) Motor Co., Ltd. of China Mitsubishi Official Site, April 12, 2006
4. ↑ Activities by Region, Asia, 2009 Mitsubishi Official Site
5. ↑ Affiliated Companies - South East (Fujian) Motor Co., Ltd. Yulon Group Official Site
6. ↑ Soueast Motor wins Iranian export deal chinadaily.com.cn, 2008-01-04]
7. ↑ Lagging far behind, Mitsubishi looks to new joint partnership chinadaily.com.cn, 2010-11-15
8. ↑ 8.0 8.1 8.2 "CHINA'S SOUEST MOTORS TO BEGIN THIRD-PHASE PLANT AFTER FESTIVAL". Asia Pulse (Rhodes). Jan 25, 2011.
9. ↑ 9.0 9.1 About Us - History South East Motor Official Site
10. ↑ 1.6 Mitsubishi ASX flying into China soon chinacartimes.com, December 6, 2010
11. ↑ "Soueast Motor wins Iranian export deal". China Daily. 1 January 2008. http://fuzhou.chinadaily.com.cn/2008-01/04/content_9598505.htm.
12. ↑ Business in brief - Mar. 25 people.com.cn, March 25, 2008
13. ↑ "Activities by Region: Asia, ASEAN and other regions". Mitsubishi Motors. 2010. pp. 2 (18). http://www.mitsubishi-motors.com/corporate/ir/share/pdf/e/fact_2010_10.pdf. Retrieved June 28, 2012.
14. ↑ "Mitsubishi Motors announces production, sales and export figures for February 2012". Mitsubishi Motors. March 29, 2012. http://www.mitsubishi-motors.com/publish/pressrelease_en/ir/2012/news/detail0837.html.
15. ↑ "2013 Passenger Vehicle Sales by Brand". China Auto Web. 15 January 2014. http://chinaautoweb.com/2014/01/2013-passenger-vehicle-sales-by-brand/.

## External links

* Official website (in English)
* Official website (in Chinese)

Soueast, a marque of Fuijan Motors Group, vehicle timeline | 1990s  | 2000s  | 2010s  | 2020s

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7  | 8  | 9  | 0  | 1  | 2  | 3  | 4  | 5  | 6  | 7  | 8  | 9  | 0  | 1  | 2  | 3  | 4  | 5  | 6  | 7  | 8  | 9  | 0
sedan | subcompact |  | Lioncel | V3
compact |  | V5
hatchback | V6
crossover |  | V Cross
midsize |  | DX7
subcompact  |  | DX3
van |  | Veryca | C1
Delica |
MPV | compact  |  | Freeca |

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