Soueast

South East (Fujian) Motor Co., Ltd.
(trading as Soueast)

Type| Subsidiary
Industry| Automotive
Founded| 1995
Headquarters| Fuzhou, Fujian, China

Area served

| Worldwide

Key people

| Zi-Sheng Zuo (President)[1]
Products| Automobiles
Owner| Chery (100%)
Script error: No such module "Infobox multi-lingual name".
Website| www.soueast-motor.com

South East (Fujian) Motor Co., Ltd., trading as Soueast, is a Chinese automobile manufacturer based in Fuzhou, Fujian, a subsidiary of Chery. It conducts production and sale of passenger vehicle under the Soueast marque.[2]

It used to manufacture Mitsubishi brand passenger cars for sale in mainland China, a joint venture between China Motor Corporation (25%), Fujian Motor Industry Group (50%) and Mitsubishi Motors (25%), before Mitsubishi's exit in 2021 and acquisition by Chery in 2024.[3][4][5][6][7]

The name "Soueast" merges "South" and "East" (from China's southeast Fujian Province), symbolizing its history and culture. Now, it also stands for "Soul Ease" – promoting an ease lifestyle.[citation needed]

## Contents

* 1 History
* 2 Products
* 2.1 Current models
* 2.2 Discontinued models
* 2.3 Mitsubishi-badged (before 2021)
* 2.4 Dodge marque
* 3 Operations
* 4 Sales
* 5 Notes
* 6 References
* 7 External links

## History

Before 2024

Soueast was founded in November 1995 as a joint venture between China Motor Corporation and Fujian Motor Industry Group.[8][5] Mitsubishi became a partner in the joint venture in 2006.[5]

In April 2008, Soueast was awarded a contract to supply 5,700 Delica minibuses to the Iranian Mehreghan Co.[9][10] In the same year, Jackie Chan was signed on as a Mitsubishi brand ambassador for Mainland China markets.[11]

As of early 2011, Soueast had an annual production capacity of around 180,000 units, which rose to 300,000 with the completion of construction[12] that may have finished by early 2012.[note 1]

Soueast Motor reached its sales peak in 2017, selling 150,000 units that year.

In May 2021, Mitsubishi announced its withdrawal from Southeast Motor, ending 26 years cooperation.[13]

The company was acquired by Chery in 2024 and is currently producing Jetour vehicles.[14][15]

Present

On April 29, 2024, Soueast Motor held a Global Investment Promotion Conference in Fuzhou, Fujian, showcasing its upcoming product lineup and announcing the restart of its global operations.

On September 28, 2024, the new Soueast Motor made its global debut in Tashkent, Uzbekistan, unveiling two new models: the S09 and S07.

In January 2025, Soueast unveiled the new brand concept in three countries - Kuwait, UAE and Qatar - and unveiled its third SUV, the S06

## Products

### Current models

* Soueast S05 (2025–present), compact SUV
* Soueast S06 (2025–present), compact SUV, rebadged Jetour Dashing
* Soueast S07 (2024–present), mid-size SUV, rebadged Jetour X70 Plus
* Soueast S08 (upcoming), mid-size SUV, rebadged Jetour X70L
* Soueast S09 (2024–present), mid-size SUV, rebadged Jetour Shanhai L9

* Soueast S07

* Soueast S09

### Discontinued models

* Soueast Veryca microvan (2008–2011)
* Soueast C1 Xiwang microvan (2011–2020)
* Soueast Delica minibus (1996–2013)
* Soueast Freeca (2001–2007)
* Soueast Sovereign (2004–2007)
* Soueast Lioncel (2003–2005)
* Soueast V3 Lingyue sedan (2008–2019)
* Soueast V5 Lingzhi sedan (2012–2020)
* Soueast V6 Lingshi hatchback (2013–2020)
* Soueast A5 Yiwu (2019–2023)
* Soueast DX3 (2016–2023)
* Soueast DX5 (2019–2023)
* Soueast DX7 Bolang SUV (2015–2023)
* Soueast DX8 (2018–2023)
* Soueast DX9 (2020)
* SEM Delica / Soueast EV500, rebadged King Long Kairui (2018–2023)

* Soueast Veryca

* Soueast C1 Xiwang

* Soueast Delica

* Soueast Freeca

* Soueast Sovereign

* Soueast Lioncel

* Soueast V3

* Soueast V5

* Soueast V6

* Soueast V6 Cross

* Soueast A5

* Soueast DX3

* Soueast DX5

* Soueast DX7

* Soueast DX8S

### Mitsubishi-badged (before 2021)

Main article: Company:Mitsubishi Motors

Soueast produces the following models under the Mitsubishi marque:

* Lancer
* Lancer EX
* Lancer Fortis
* Galant
* Zinger

* A Mitsubishi Lancer produced by Soueast

* A Mitsubishi Lancer EX produced by Soueast

* A Mitsubishi Lancer Fortis produced by Soueast

* A Mitsubishi Galant produced by Soueast

* A Mitsubishi Zinger produced by Soueast

### Dodge marque

* Dodge Caravan

* Dodge Caravan

## Operations

Soueast has at least one production base in Qingkou city, Minhou County, Fuzhou, Fujian province.[8] This location has probably been expanded three times[12] with the second phase possibly completed c. 2009 as that year saw a 150% increase in units produced.[16] As of early 2011, total yearly production capacity for all sites was forecast to soon reach 300,000 with the completion of the base's third phase.[12] February 2012 production was 37% higher than that of the previous year,[17] which may reflect this additional capacity coming online.

Currently[when?], Soueast Motor operates three major production bases in China located in Wuhu, Kaifeng, and Fuzhou. Globally, the company has established 10 KD factories across regions including the Middle East, Southeast Asia, Central Asia, and Africa.

In 2024, Soueast Motors announced its presence in 18 countries and regions worldwide, with a sales network of 124 established outlets. The company plans to establish directly-operated subsidiaries in seven additional countries and regions by 2025, including Saudi Arabia, Mexico, Malaysia, and Uzbekistan.

## Sales

A total of 96,553 Soueast brand passenger cars were sold in China in 2013, making it the 38th largest-selling car brand in the country in that year (and the 21st largest-selling Chinese brand).[18]

## Notes

1. ↑ Production capacity figures may consider engines and vehicles as discrete.

## References

1. ↑ "Company Overview of South East (Fujian) Motor Co., Ltd.". Bloomberg Businessweek. http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=5523163.
2. ↑ Soueast Motor wins Iranian export deal chinadaily.com.cn, 2008-01-04]
3. ↑ "Lagging far behind, Mitsubishi looks to new joint partnership". http://www.chinadaily.com.cn/bizchina/2010-11/15/content_11550259.htm.
4. ↑ "Yulon Group". http://www.ylg.com.tw/E1.php?id=EA12.
5. ↑ 5.0 5.1 5.2 Mitsubishi Motors to invest in South East (Fujian) Motor Co., Ltd. of China Mitsubishi Official Site, April 12, 2006
6. ↑ Activities by Region, Asia, 2009 Mitsubishi Official Site
7. ↑ Affiliated Companies - South East (Fujian) Motor Co., Ltd. Yulon Group Official Site
8. ↑ 8.0 8.1 About Us - History South East Motor Official Site
9. ↑ 1.6 Mitsubishi ASX flying into China soon chinacartimes.com, December 6, 2010
10. ↑ "Soueast Motor wins Iranian export deal". China Daily. 1 January 2008. http://fuzhou.chinadaily.com.cn/2008-01/04/content_9598505.htm.
11. ↑ Business in brief - Mar. 25 people.com.cn, March 25, 2008
12. ↑ 12.0 12.1 12.2 "CHINA'S SOUEST MOTORS TO BEGIN THIRD-PHASE PLANT AFTER FESTIVAL". Asia Pulse (Rhodes). Jan 25, 2011.
13. ↑ "存档副本". 27 May 2021. https://tw.stock.yahoo.com/news/汽車股-三菱退出東南車-中華車正面看待-002613009.html.
14. ↑ sina_mobile (2024-03-10). "奇瑞汽车完成收购东南汽车". https://finance.sina.cn/tech/2024-03-10/detail-inamvyzk4690584.d.html.
15. ↑ "奇瑞"吞掉"东南汽车". https://auto.gasgoo.com/news/202403/11I70385109C109.shtml.
16. ↑ "Activities by Region: Asia, ASEAN and other regions". Mitsubishi Motors. 2010. pp. 2 (18). http://www.mitsubishi-motors.com/corporate/ir/share/pdf/e/fact_2010_10.pdf. Retrieved June 28, 2012.
17. ↑ "Mitsubishi Motors announces production, sales and export figures for February 2012". Mitsubishi Motors. March 29, 2012. http://www.mitsubishi-motors.com/publish/pressrelease_en/ir/2012/news/detail0837.html.
18. ↑ "2013 Passenger Vehicle Sales by Brand". China Auto Web. 15 January 2014. http://chinaautoweb.com/2014/01/2013-passenger-vehicle-sales-by-brand/.

## External links

* Official website Script error: The function "in_lang" does not exist.
* Official website Script error: The function "in_lang" does not exist.

Soueast, a marque of Fuijan Motors Group, vehicle timeline | 1990s  | 2000s  | 2010s  | 2020s

|
|
|
|

7  | 8  | 9  | 0  | 1  | 2  | 3  | 4  | 5  | 6  | 7  | 8  | 9  | 0  | 1  | 2  | 3  | 4  | 5  | 6  | 7  | 8  | 9  | 0  | 1  | 2  | 3  | 4  | 5
sedan | subcompact |  | Lioncel | V3 |
| A5 |
compact |  | V5 |
hatchback | V6 |
crossover |  | V Cross |
| DX5 |
midsize |  | DX7 |
| DX8  |
| DX9 |
subcompact  |  | DX3 |
van |  | Veryca | C1 |
Delica |
MPV | compact  |  | Freeca |

Template:Chery

* v
* t
* e

Automotive industry in China

* Automotive industry
* Economy of China
* Transport in China

Chinese vehicle
manufacturers|

| Current|

* Aiways
* Aoxin
* BAIC Group
* BAW
* Borgward Group
* Changhe
* Foton
* Senova
* Weiwang
* Baoneng Motor
* Qoros
* BeiBen
* Brilliance
* SWM
* BYD Company
* BYD
* Byton
* CAMC
* Changan
* Hafei
* CHTC Motor
* Bonluck Bus
* Chery
* Karry
* CNJ
* Dayun Group
* Dayang
* Dayun
* Dearcc
* Dongfeng
* Dongfeng Motor Group
* Dongfeng Liuzhou
* Dongfeng Fengshen
* Dongfeng Nengdi
* Dongfeng Xiaokang
* FAW
* Besturn
* FAW Bus and Coach
* FAW Car Company
* FAW Jiefang
* FAW Jilin
* Haima
* Hongqi
* Tianjin FAW
* Foday
* Fujian Motors
* Soueast
* King Long
* Golden Dragon
* Higer Bus
* GAC
* Aion
* Changfeng
* Denway
* GAC Bus
* Gonow
* Trumpchi
* Geely
* Geometry
* Lynk & Co
* Great Wall
* Haval
* ORA
* Hawtai
* Heibao
* Hozon
* Human Horizons
* JAC
* Ankai
* Jiangling Investment
* JMC
* JMC Heavy Duty Vehicle
* JMC Yusheng
* Jiangling Motor Holding
* Landwind
* Jintan Auto Group
* Dorcen
* JMCG
* Jingma Motor
* Jonway
* Joylong
* Kandi
* Kawei
* Kingstar
* Lifan
* Li Xiang
* Lishan Bus
* Mudan Auto
* Nanjing Golden Dragon Bus
* NIO
* Qiantu
* Qingling
* SAIC
* Maxus
* MG
* Roewe
* Wuling
* SG
* Changzhou Changjiang Bus
* China Flxible
* Huanghai Bus
* Shacman
* Shandong Huoyun
* Singulato
* Sinogold
* Sinotruk
* Sinotruk (Hong Kong)
* Soar
* Sunlong Bus
* Tangjun Ou Ling
* Tengzhong
* Wanshan
* Wanxiang
* Weltmeister
* Wuzhoulong
* Xinkai
* XPeng
* Yangtse
* Yaxing
* Yema
* Youngman
* Yutong
* Zhongtong
* Zotye
* Hanteng
* Jiangnan Automobile
* ZX Auto

|

Former|

* Changjiang
* Dadi
* Emgrand
* Etsong
* Huayang
* Huoyun
* JMCGL
* JTC
* Nanjing
* Polarsun
* Riich
* Shanghai Maple
* Shuanghuan
* Red Star

Sino-foreign
joint venture vehicle
manufacturers|

| Current|

* Beijing Benz
* Beijing Hyundai
* BMW Brilliance
* Zinoro
* Changan Ford
* Changan Mazda
* Chery Jaguar Land Rover
* Denza
* Dongfeng Honda
* Ciimo
* Dongfeng Motor Co., Ltd.
* Venucia
* Dongfeng Peugeot-Citroën
* Dongfeng Yueda Kia
* Dongfeng Yulon
* FAW-GM
* FAW-Volkswagen
* Fujian Benz
* GAC Fiat Chrysler
* GAC Hino
* GAC Mitsubishi
* GAC Toyota
* Leahead
* Guangqi Honda
* Everus
* JAC Volkswagen
* Sol
* Jiangxi Isuzu
* JMEV
* Naveco
* Renault Brilliance Jinbei
* Huasong
* Jinbei
* SAIC-GM
* SAIC-GM-Wuling
* Baojun
* SAIC Iveco Hongyan
* SAIC Volkswagen
* SDLG
* Sichuan FAW Toyota Motor
* Ranz

|

Former|

* Dongvo
* Changan Ford Mazda
* Changan PSA
* Changan Suzuki
* Changzhou Iveco
* Dongfeng Renault
* Guangzhou Peugeot
* Nanjing Fiat
* Sanjiang Renault

Subsidiaries of
foreign companies|

* Honda China
* Volkswagen Group China
* Tesla China (Giga Shanghai)

Other|

* Auto China
* Auto Guangzhou
* Auto Shanghai
* China Association of Automobile Manufacturers
* TJ Innova
* Wanxiang
* Weichai Power
* Zhongsheng

N.B. Only companies and organisations from Mainland China and Hong Kong are included

* Category

0.00

(0 votes)

Original source: https://en.wikipedia.org/wiki/Soueast. Read more

|

Retrieved from "https://handwiki.org/wiki/index.php?title=Company:Soueast&oldid=4241805"
*[c.]: circa
*[v]: View this template
*[t]: Discuss this template
*[e]: Edit this template