Sprinklr

Sprinklr, Inc.

Type| Public company

Traded as

| NYSE: CXM
S&P 600 Component
Industry| Customer experience management
Founded| September 2009; 16 years ago (2009-09)
Headquarters|

New York, New York

Key people

| Rory Read, CEO
Products| Sprinklr
Revenue|  $618.2 million (FYE 2023)[1]

Number of employees

| 3245[2]
Website| sprinklr.com

Sprinklr is an American software company that develops a software as a service (SaaS) customer experience management (CXM) platform.[3] The company's software, also called Sprinklr, combines different applications for social media marketing, social advertising, content management, collaboration, employee advocacy, customer care, social media research, and social media monitoring.

Sprinklr was founded in 2009 by technology executive Ragy Thomas.[4] On June 23, 2021, the company went public on the New York Stock Exchange under the symbol CXM, pricing 16.6 million shares at $16 each and raising approximately $266 million, valuing the company at roughly $4 billion.[5]

## Contents

* 1 History
* 1.1 Funding
* 1.2 Partnerships and sponsorships
* 2 Acquisition strategy
* 2.1 Acquisitions
* 3 References

## History

In 2009, Sprinklr was founded by Ragy Thomas, a technology marketing executive previously with email marketing company Bigfoot International. Thomas initially funded the company himself, with servers operating out of the basement of his home.[6] The company's name came from the metaphor of a brand carefully watering its social media presence. Early customers included Cisco, Dell, and Virgin America.[6]

In March 2015, the company announced the launch of its Experience Cloud platform, a way for companies to manage interactions over 23 social media channels and websites.[7]

In April 2017, the company expanded from social media management to customer experience management, with the launch of new products for its Experience Cloud platform, ranging from social listening tools to content marketing.[8]

In October 2017, the company added eight additional products integrated with Experience Cloud.[8]

In April 2018, Sprinklr released artificial intelligence (AI) capabilities called Sprinklr Intuition, allowing the automatic collection and analysis of social media data.[9]

As of October 2018, it was reported that the company had over 1,500 customers.[10]

In May 2019, the company released Product Insights, an AI capability that automatically categorizes customer comments across social media and review sites about product feedback related to design, packaging, performance or features.[11]

As of December 2019, the company reported over 1,500 employees, and 25 offices in 15 countries, located across North America, South America, Europe, and the Asia-Pacific region.[12][13]

In 2020, Sprinklr offered case tracking services to the Kerala government in India, as part of an app to assist with managing the COVID-19 outbreak.[14] In April 2020, the opposition party to the government accused the company of compromising patient data related to COVID-19 patients, and criticized the services for being awarded without following proper procedures. The company denied the charges, claiming that the data used in its platform is owned and controlled by the government and stored in India, in compliance with India's data privacy regulations.[15] The government confirmed with the Kerala High Court through an affidavit that the Covid-related data was managed by Kerala's Centre for Development of Imaging Technology (C-DIT) in the Amazon Web Services cloud, and that no Sprinklr employees had any access to the data.[16]

On June 23, 2021, Sprinklr began trading as a public company on the New York Stock Exchange under the symbol CXM.[5]

### Funding

In March 2012, the company received its first outside funding.[17]

In May 2014, the company announced a US$40 million funding round, bringing it to a US$500 million valuation.[18]

In March 2015, a $46 million series E funding round gave the company a value of $1.17 billion.[19]

In July 2016, the company announced a $105 million funding round for a valuation of $1.8 billion.[20]

In September 2020, Sprinklr raised $200 million from private-equity firm Hellman & Friedman in a deal that valued the customer experience management company at $2.7 billion.[4]

### Partnerships and sponsorships

Beginning in 2017,[21] Sprinklr partnered with Forbes to create their "Most Influential CMO" lists, sourcing data from LinkedIn.[22]

In April 2020, Sprinklr became the first advertising partner of TikTok,[23] and expanded the partnership to organic content in May 2022.[24]

In 2022, Sprinklr announced partnerships with Amazon Connect[25] and Twilio, integrating its customer care products.[26]

During the 2022 season, Sprinklr became a sponsor for the BWT F1 Alpine team.[27]

In November 2024, Rory Read was appointed President and Chief Executive Officer. Founder Ragy Thomas transitioned to an advisory role and continued as Chairman of the Board.[28]

## Acquisition strategy

Sprinklr uses its funding to acquire smaller firms that have the tools Sprinklr wants to build itself. To facilitate integration, Sprinklr deprecates the purchased technology and has the acquired company's employees redevelop a native Sprinklr version of the acquired software.[6]

### Acquisitions

In March 2014, Sprinklr acquired Dachis Group, adding abilities for employee advocacy, competitive intelligence, social business consulting services, and content marketing.[29]

In August 2014, Sprinklr acquired TBG Digital, one of Facebook's largest ad buying clients, to improve its paid social advertising capability.[30]

In September 2014, Sprinklr acquired brand advocacy company Branderati.[31]

In April 2015, Sprinklr acquired Get Satisfaction, a customer community software platform to bolster its customer care product offering.[32]

In June 2015, Sprinklr bought text analytics vendor NewBrand.[33]

In November 2015, the company acquired data segmentation firm Booshaka.[34]

In April 2016, the company acquired social analytics startup Postano.[35]

In December 2019, the company acquired the social advertising business from ad management company Nanigans.[36]

In September 2021, the company acquired AI voice-to-text transcription service platform operator VoiceN.[37]

## References

1. ↑ "Sprinklr 8K 2023". https://investors.sprinklr.com/financial-information/all-sec-filings/content/0001569345-23-000014/0001569345-23-000014.pdf.
2. ↑ "Sprinklr 10K 2022". https://investors.sprinklr.com/financial-information/all-sec-filings/content/0001569345-22-000006/0001569345-22-000006.pdf.
3. ↑ "Sprinklr launches major push into customer experience". 2017-04-11. https://techcrunch.com/2017/04/11/sprinklr-launches-major-push-into-customer-experience/. Retrieved 2020-01-07.
4. ↑ 4.0 4.1 "Private-Equity Investment Values Sprinklr at $2.7 Billion". 2020-09-09. https://www.wsj.com/articles/private-equity-investment-values-sprinklr-at-2-7-billion-11599645600. Retrieved 2020-09-22.
5. ↑ 5.0 5.1 "Sprinklr Rebounds in Debut After Downsized $266 Million IPO". June 23, 2021. https://www.bloomberg.com/news/articles/2021-06-23/sprinklr-climbs-back-in-debut-after-downsized-266-million-ipo.
6. ↑ 6.0 6.1 6.2 Konrad, Alex (2018-05-18). "Meet Sprinklr, The Billion-Dollar Startup That Cracked Social Advertising". https://www.forbes.com/sites/alexkonrad/2016/01/20/meet-sprinklr-the-startup-that-cracked-social/#4b6a9cc1a23e. Retrieved 2020-01-07.
7. ↑ Fidelman, Mark (2017-04-13). "Why Sprinklr is Pouring Money into the Influencer and Advocacy Space". https://martechtoday.com/sprinklr-emerges-as-customer-experience-cloud-197398. Retrieved 2020-01-07.
8. ↑ 8.0 8.1 "Sprinklr simplifies UX with new products". 2017-10-05. https://www.research-live.com/article/news/sprinklr-simplifies-ux-with-new-products/id/5028682. Retrieved 2020-01-07.
9. ↑ "Sprinklr adds AI to its customer experience platform". 2018-04-26. https://martechtoday.com/sprinklr-adds-ai-to-its-customer-experience-platform-214395. Retrieved 2020-01-09.
10. ↑ ""People never forget the way you make them feel."". 2018-10-29. https://profilemagazine.com/2018/diane-adams-richard-byrd-sprinklr/. Retrieved 2020-01-09.
11. ↑ "Sprinklr Releases AI-driven Product Insights to Expand Research Capabilities". 2019-05-02. https://www.martechadvisor.com/news/social-media-marketing-2/sprinklr-releases-product-insights-to-expand-research-capabilities/. Retrieved 2020-01-09.
12. ↑ "Sprinklr Facts". https://www.sprinklr.com/our-story/. Retrieved 2020-01-09.
13. ↑ "Sprinklr headquarters and office locations". https://craft.co/sprinklr/locations. Retrieved 2020-01-09.
14. ↑ "Kerala backs out of Sprinklr deal, cancels controversial pact over privacy issues" (in en). https://www.indiatoday.in/india/story/kerala-sprinklr-deal-covid-19-pinarayi-vijayan-high-court-1680484-2020-05-21.
15. ↑ "Sprinklr accused of compromising COVID-19 data of Kerala people". 2020-04-13. https://english.manoramaonline.com/news/kerala/2020/04/13/covid-19-health-data-breach-kerala-govt-sprinklr.html. Retrieved 2020-04-13.
16. ↑ "Sprinklr out, data now in C-DIT cloud: Kerala govt to HC". 2020-05-22. https://www.newindianexpress.com/states/kerala/2020/may/22/sprinklr-out-data-now-in-c-dit-cloud-kerala-govt-to-hc-2146379.html. Retrieved 2020-05-22.
17. ↑ Ludwig, Sean (2012-04-12). "Meet Sprinklr, the biggest social media management biz you’ve never heard of". https://venturebeat.com/2012/04/12/sprinklr/. Retrieved 2020-01-07.
18. ↑ "Sprinklr, Showered In Money, Plans IPO". 2014-05-01. https://www.adweek.com/digital/sprinklr-showered-money-plans-ipo-157414/. Retrieved 2020-01-07.
19. ↑ Griffith, Erin (2015-03-31). "Sprinklr raises $46 million to become latest billion-dollar unicorn". http://fortune.com/2015/03/31/sprinklr-unicorn-valuation/. Retrieved 2020-01-08.
20. ↑ "Sprinklr Raises $105 Million to Grow Social Media Management Software". 2016-07-21. https://www.wsj.com/articles/sprinklr-raises-105-million-to-grow-social-media-management-software-1469016062. Retrieved 2020-01-07.
21. ↑ "Forbes Releases 2017 World's Most Influential CMOs Report". Forbes. https://www.forbes.com/sites/forbespr/2017/06/22/forbes-releases-2017-worlds-most-influential-cmos-report/?sh=41e1ce2c3239.
22. ↑ "The Forbes World’s Most Influential CMOs List: 2022". Forbes. https://www.forbes.com/sites/sethmatlins/2022/06/23/the-forbes-worlds-most-influential-cmos-list-2022/?sh=3b336f8a1b8a.
23. ↑ Weissbrot, Alison (2020-04-28). "Sprinklr Becomes TikTok’s First Advertising API Partner". https://www.adexchanger.com/platforms/sprinklr-becomes-tiktoks-first-advertising-api-partner/.
24. ↑ Frederick, Brian (2022-05-26). "TikTok Brings Account Management To Third-Party Tools". https://www.searchenginejournal.com/tiktok-brings-account-management-to-third-party-tools/451947/.
25. ↑ Radlovacki, Sandra (2022-04-26). "Sprinklr Integrates with Amazon Connect". https://www.cxtoday.com/contact-centre/sprinklr-integrates-with-amazon-connect/.
26. ↑ Daily, Ryan (2022-05-26). "Sprinklr Reveals Twilio Integration; Google to Release AI-Based Meeting Features". https://www.nojitter.com/contact-center-customer-experience/sprinklr-reveals-twilio-integration-google-release-ai-based.
27. ↑ "F1 2022: List Of Partners/Sponsors For Each Of The 10 Teams". 2022-03-16. https://formularapida.net/f1-2022-list-of-partners-sponsors-for-each-of-the-10-teams/.
28. ↑ "Sprinklr Appoints Rory Read as President & Chief Executive Officer; Founder Ragy Thomas Continues as Chairman of the Board". Sprinklr. November 5, 2024. https://investors.sprinklr.com/news/press-releases/detail/213/sprinklr-appoints-rory-read-as-president-chief-executive.
29. ↑ Sloane, Garett (2018-05-18). "Sprinklr Buys Dachis Group to Boost Social Marketing Services". https://www.adweek.com/digital/sprinklr-buys-dachis-group-boost-social-marketing-services-155809/. Retrieved 2020-01-07.
30. ↑ Edwards, Jim (2014-08-14). "Sprinklr Acquired TBG Digital Ahead of its IPO". http://www.businessinsider.com/sprinklr-acquired-tbg-digital-ahead-of-its-ipo-2014-8. Retrieved 2020-01-07.
31. ↑ Chapman, Lizette (2014-09-03). "Sprinklr Acquires Branderati as Social Media Tools Consolidate". https://www.wsj.com/articles/BL-VCDB-15388.
32. ↑ "Sprinklr Acquires Get Satisfaction to Extend Experience Cloud™ into Multi-Channel Customer Care". Business Wire. https://www.businesswire.com/news/home/20150408005267/en/Sprinklr-Acquires-Get-Satisfaction-to-Extend-Experience-Cloud™-into-Multi-Channel-Customer-Care.
33. ↑ "Sprinklr acquires text predictive analytics player, NewBrand". 2015-06-03. https://www.cmo.com.au/article/576512/sprinklr-makes-7th-acquisition-social-media-management-space/. Retrieved 2019-12-04.
34. ↑ "Sprinklr Acquires Booshaka For Smarter Audience Targeting". 2015-11-02. https://techcrunch.com/2015/11/02/sprinklr-acquires-booshaka/. Retrieved 2020-01-07.
35. ↑ "Billion-Dollar Social Marketing Startup Sprinklr Extends Reach". 2016-04-20. https://fortune.com/2016/04/20/sprinklr-extends-reach/. Retrieved 2020-01-07.
36. ↑ "Sprinklr acquires Nanigans' social ad business amid ad tech consolidation". 2019-12-04. https://www.mobilemarketer.com/news/sprinklr-acquires-nanigans-social-ad-business-amid-ad-tech-consolidation/568405/. Retrieved 2020-01-09.
37. ↑ "VoiceN 2026 Company Profile: Valuation, Investors, Acquisition | PitchBook" (in en). https://pitchbook.com/profiles/company/481435-48.

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