Squad

Type| Private
Industry|

* Marketing
* Video games

Founded| 2008; 18 years ago (2008)
Headquarters|

Mexico City

Mexico

Key people

* Ezequiel Ayarza
* Adrian Goya

Products| Kerbal Space Program
Website| squad.com.mx

Squad is a Mexican multimedia company based in Mexico City and founded in 2008.[1][2] The main business of Squad is to provide digital and interactive services to customers like The Coca-Cola Company, Hewlett-Packard, Sony, Samsung and Nissan. This included creating websites, guerrilla marketing, multi-media installations, and corporate-image design.[3]

In October 2010, employee Felipe Falanghe approached Squad owners Ezequiel Ayarza and Adrian Goya. He intended to resign to work on a video game he had been planning. However, Squad said he could create the game as a company project after finishing his prior assignment. This led to the creation of Kerbal Space Program, a spaceflight simulation game, which was released in April 2015.[1][4] In May 2017, Squad sold Kerbal Space Program to Take-Two Interactive.[5]

Squad has stated their intentions to branch out into other areas, such as record-producing, and away from pure marketing.[3]

## References

1. ↑ 1.0 1.1 Hinkle, David (4 September 2013). "The atypical story of Kerbal Space Program's indie flight to success". https://www.engadget.com/2013-09-04-the-atypical-story-of-kerbal-space-programs-indie-flight-to-suc.html.
2. ↑ Sadat, Meelad (23 August 2013). "One giant leap: Developing and marketing Kerbal Space Program". https://www.gamesindustry.biz/articles/2013-08-23-one-giant-leap-developing-and-marketing-kerbal-space-program.
3. ↑ 3.0 3.1 Hall, Charlie (27 January 2014). "To the Mun and back: Kerbal Space Program". https://www.polygon.com/features/2014/1/27/5338438/kerbal-space-program.
4. ↑ Grubb, Jeff (5 November 2013). "Moonshot: How Kerbal Space Program's creator launched an indie darling from out of nowhere". https://venturebeat.com/2013/11/05/moonshot-how-kerbal-space-programs-creator-launched-an-indie-darling-from-out-of-nowhere/.
5. ↑ Handrahan, Matthew (31 May 2017). "Take-Two acquires Kerbal Space Program". https://www.gamesindustry.biz/articles/2017-05-31-take-two-acquires-kerbal-space-program.

## External links

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