Sun Remarketing

Sun Remarketing, Inc.

Formerly| Cook's, Inc. (1979–1983)
Type| Private
Industry| Retail
Fate| Acquired by Cherokee Data
Founded| 1979; 47 years ago (1979)
Founder| Robert L. "Bob" Cook
Defunct| 2006; 20 years ago (2006)

Sun Remarketing, Inc. (originally Cook's, Inc. before 1983[1]) was a retail company that specialized in reselling old Apple Computer software and hardware. It was founded by Robert L. "Bob" Cook in 1979.[2]

## Contents

* 1 Apple Lisa
* 2 Demise
* 3 Notes
* 4 External links

## Apple Lisa

In 1985, Sun Remarketing purchased between 5,000 and 7,000 unsold Apple Lisa computers from Apple Computer after the latter had discontinued it in September that year. The company had also acquired 3,500 unsold Apple III computers and thousands of used and broken Lisas from surrounding businesses in the same year.[3]: 43 [4] Sun sold roughly thousands of these consigned Lisas between 1985 and 1989,[4] the company modernizing the machines by retrofitting them with 800-KB 3.5-inch floppy disk drives and 20-MB hard drives.[5] Sun began reselling Apple's Macintosh line of computers in 1988, including Macintosh Plus, Macintosh SE, and Macintosh II, after years of having only sold the Lisa, Apple II, and Apple III.[6] In September 1989, Apple took the remaining 2,700 in their warehouse (which they had consigned to Sun) and buried them at a landfill in Logan, Utah.[4][7]

Sun Remarketing bought the MacWorks XL emulator from Apple in the 1980s to spur sales of the Lisa computers by making them able to run Macintosh applications. Following the introduction of the Macintosh Plus by Apple with its enhanced 128K ROM, many new Macintosh applications no longer worked under MacWorks XL. To clear its remaining inventory, Sun Remarketing took the bold step of underwriting the development of a new emulator called MacWorks Plus which fully supported the 128K ROM on the Lisa hardware, and packaged it together as the Lisa Professional.[5][8]

## Demise

Sun Remarketing was also known locally within Cache Valley as one of the first commercial internet service providers in Northern Utah. In 2006, Sun Remarketing was bought out by Cherokee Data, a computer wholesaler in Oklahoma.[9]

A second company using the name Cherokee Data Solutions (aka CDS) is unrelated and unaffiliated with either Cherokee Data or Sun Remarketing.

## Notes

1. ↑ "Sun Remarketing of Utah, Inc.". OpenCorporates. n.d.. Archived from the original on February 14, 2023. https://archive.today/20230214202324/https://opencorporates.com/companies/us_ut/826425-0142.
2. ↑ Heilborn, John (April 29, 1993). "Making the best of 'bad' Apples". Oakland Tribune: B-11. https://www.newspapers.com/clip/118635471/making-the-best-of-bad-apples/.
3. ↑ Pitta, Julie (November 9, 1987). "Old Apples far from rotten, hard-core users say". Computerworld (IDG Publications) XXI (45): 43–44. https://books.google.com/books?id=0OuJCcQkEzEC&pg=PA20.
4. ↑ 4.0 4.1 4.2 Linzmayer, Owen W. (2004). Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company. No Starch Press. p. 80. ISBN 9781593270100. https://books.google.com/books?id=mXnw5tM8QRwC.
5. ↑ 5.0 5.1 Capen, Tracey (April 17, 1989). "A Blast from the Past: The Lisa as a Cheap Mac Alternative". InfoWorld (IDG Publications) 11 (16): S14. https://books.google.com/books?id=CDoEAAAAMBAJ&pg=PT67.
6. ↑ Flynn, Laurie (November 21, 1988). "Sun Remarketing Offers Trade-In Program". InfoWorld (IDG Publications) 10 (47): 32. https://books.google.com/books?id=AToEAAAAMBAJ&pg=PA32.
7. ↑ Hall, Tim (June 1999). "Poor Little Lisa". American Heritage 15 (1). Archived from the original on February 9, 2008. https://web.archive.org/web/20080209123614/http://www.americanheritage.com/articles/magazine/it/1999/1/1999_1_64.shtml.
8. ↑ "Lisa Professional". Sun Remarketing Catalog: Summer 1988. Sun Remarketing. 1988. p. 5. https://archive.org/details/bitsavers_applelisasarketingCatalogSummer1988_28586791/page/n4/.
9. ↑ Staff writers (July 6, 2006). "Cherokee Data acquires company". The Daily Oklahmoan: 20. https://www.newspapers.com/clip/118637413/cherokee-data-acquires-company/.

## External links

* Sun Remarketing 1991–1992 Catalogue
* Lisa/Macintosh XL Do-it-yourself Guide published by Sun Remarketing
* Sun Remarketing Lisa ads at Vectronics Apple World
* Lisa: Steve Jobs’ sabotage and Apple’s secret burial. Documentary includes interview with Robert L. "Bob" Cook

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