Tenor (website)

Tenor, Inc.

Screenshot

Type of site

| Search engine
Predecessor(s)| Riffsy[1]
Headquarters| San Francisco , California , United States
No. of locations| 3 [2]
Area served| Worldwide
Owner| Google
Founder(s)| David McIntosh
Erick Hachenburg
Frank Nawabi[3]
CEO| David McIntosh
Products| GIF Keyboard
Employees| 51-100[4]
Website| https://tenor.com/
Alexa rank|  6,125 [5] (Global 02/2018)
Registration| Optional
Users| 300+ Million (Monthly)[6]
Launched| Feb 1, 2014[7]
Current status| Active

Tenor is an online GIF search engine and database. Its main product is GIF Keyboard, which is available in iOS, Android and macOS platforms. GIF search engine giant Giphy is one of the major competitors of Tenor.[8]

## Contents

* 1 History
* 2 Censorship
* 3 References
* 4 External links

## History

The company was founded by entrepreneurs David McIntosh, Erick Hachenburg and Frank Nawabi in February 2014 as Riffsy.[1][3]. Tenor is funded by Redpoint Ventures, Menlo Ventures, Cowboy Ventures and Tenaya Capital.[3][9]

On March 27, 2018, Tenor was acquired by Google. The company will continue to operate as a standalone brand.[10]

## Censorship

On November 6, 2017, in response to users having utilized Tenor and similar services to distribute GIFs with content that is illegal under local laws, the Indonesian Ministry of Communication and Informatics threatened to block WhatsApp. The regulator acknowledged that despite being from third-party providers, WhatsApp was wholly responsible for allowing the content to be disseminated to users, because the feature was part of their platform. The next day, Tenor was blocked in the country.[11][12][13][14][15] The threats were later dropped.[16]

## References

1. ↑ 1.0 1.1 "GIF Keyboard maker Riffsy gets a new name, Tenor, and opens up an SDK". TechCrunch. Aug 9, 2016. https://techcrunch.com/2016/08/09/gif-keyboard-maker-riffsy-gets-a-new-name-tenor-and-opens-up-an-sdk/.
2. ↑ "Tenor - About us". https://tenor.com/about-us.
3. ↑ 3.0 3.1 3.2 "How Tenor Aims To Get GIF-Sharing Onto Every Mobile Phone". Forbes. September 19, 2017. https://www.forbes.com/sites/kathleenchaykowski/2017/09/19/inside-tenors-plan-to-power-gif-sharing-on-every-mobile-phone/#248318973ee9.
4. ↑ "Tenor Inc". https://www.crunchbase.com/organization/tenor-inc.
5. ↑ "Alexa - Tenor". https://www.alexa.com/siteinfo/tenor.com.
6. ↑ "Trump Gifs Since The Election Show America's Feelings In The Last Year". Elite Daily. November 8, 2017. https://www.elitedaily.com/p/trump-gifs-since-the-election-show-americas-feelings-in-the-last-year-3241632.
7. ↑ "Tenor Inc". https://www.crunchbase.com/organization/tenor-inc.
8. ↑ "People love GIFs — but turning GIFs into ad dollars is taking some time". Recode. Feb 19, 2017. https://www.recode.net/2017/2/19/14651440/gifs-messaging-tenor-giphy-search-emotions-monetize.
9. ↑ "Tenor Lets Developers Put GIFs Into Augmented Reality Apps And Games". September 10, 2017. https://uploadvr.com/tenor-lets-developers-put-gifs-augmented-reality-apps-games/.
10. ↑ "Google is acquiring GIF platform Tenor" (in en-US). https://techcrunch.com/2018/03/27/google-acquires-gif-platform-tenor/.
11. ↑ "Indonesian government warns it will block WhatsApp if ‘pornographic gifs’ are not blocked immediately". Coconuts Media. Nov 6, 2017. https://coconuts.co/jakarta/news/indonesian-government-warns-will-block-whatsapp-pornographic-gifs-not-blocked-immediately/.
12. ↑ "Fitur GIF di WhatsApp Sudah Tidak Bisa Diakses di Indonesia". Kompas. Nov 7, 2017. http://tekno.kompas.com/read/2017/11/07/09324217/fitur-gif-di-whatsapp-sudah-tidak-bisa-diakses-di-indonesia.
13. ↑ "Ministry blocks porn gif content on WhatsApp". ANTARA. November 6, 2017. https://en.antaranews.com/news/113357/ministry-blocks-porn-gif-content-on-whatsapp.
14. ↑ "GIFs no longer accessible on Whatsapp in Indonesia after government blocks Tenor due to ‘pornographic’ content". Coconuts Media. Nov 7, 2017. https://coconuts.co/jakarta/news/gifs-no-longer-accessible-whatsapp-indonesia-government-blocks-tenor-due-pornographic-content/.
15. ↑ "After WhatsApp threat, Indonesia steps up Internet obscenity purge". Reuters. November 6, 2017. https://www.reuters.com/article/us-facebook-whatsapp-indonesia/after-whatsapp-threat-indonesia-steps-up-internet-obscenity-purge-idUSKBN1D615J.
16. ↑ "Indonesia drops threat to block WhatsApp Messenger: official". Reuters. Nov 7, 2017. https://www.reuters.com/article/us-facebook-whatsapp-indonesia-ban/indonesia-drops-threat-to-block-whatsapp-messenger-official-idUSKBN1D70KT.

## External links

* Official website
* Tenor on Twitter

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