Trueface

Trueface is a facial recognition software company. It was founded in 2013 by Nezare Chafni and Shaun Moore. The company was first founded as Chui in 2009, a smart facial recognition doorbell, however it was met with minor success. Later on, in 2017, the company became focused on selling software rather than hardware.[1][2][3]

## Technology

Trueface's software uses deep learning. It records the data that is provided and uses it later to make solutions of its own. They made headlines two years ago when they were able to detect a gun as it was being drawn.[4] The company says their database, Fairface, helps to curb the racial bias associated with facial recognition companies. Later, this helped them to get a contract with the United States Air Force. The company also made headlines in 2020 for being able to recognize faces under masks.[5][6][7][8]

## Sale to Pangiam

In June of 2021, it was announced that Trueface was sold to the security solutions company Pangiam. Trueface founders, Nezare Chafni and Shaun Moore were reported to have maintained key leadership postions in the company. Pangiam CEO, who served unlawfully as acting United States secretary of homeland security, Kevin McAleenan, said “We are excited to welcome Trueface to the Pangiam family. Shaun and Nezare are pioneering thought leaders whose advances in computer vision have the potential to drive innovation in identity management, data labeling and biometrics,”.[9][10][11][12]

## References

1. ↑ Shieber, Jonathan. "Five years and one pivot later, Trueface emerges with a promise for better facial recognition tech". https://techcrunch.com/2018/11/20/five-years-and-one-pivot-later-trueface-emerges-with-a-promise-for-better-facial-recognition-tech/.
2. ↑ "AEI Backed Pangiam Aquires Trueface". https://www.themiddlemarket.com/latest-news/aei-backed-pangiam-acquires-trueface.
3. ↑ Metz, Rachel. "Think your mask makes you invisible to facial recognition? Not so fast, AI companies say". CNN. https://edition.cnn.com/2020/08/12/tech/face-recognition-masks/index.html.
4. ↑ Butcher, Mike. "Trueface raises $3.7M to recognise that gun, as it's being pulled, in real time". https://techcrunch.com/2019/07/31/trueface-raises-3-7m-to-recognise-that-gun-as-its-being-pulled-in-real-time/.
5. ↑ Barnett, Jackson (16 November 2020). "Air Force bases look to facial recognition to secure entry". https://www.fedscoop.com/facial-recognition-air-force-bases/.
6. ↑ Barantuk, Chris (4 December 2020). "Why Covid may mean more facial recognition tech". BBC News. https://www.bbc.com/news/business-54959193.
7. ↑ "Trueface announces winning a contract from Air Force's AFWERX and Small Business Innovation Research Program program". https://www.sourcesecurity.com/news/trueface-announces-winning-contract-air-force-co-1601895740-ga.1601897199.html.
8. ↑ Heilweil, Rebecca (20 December 2019). "Schools are using facial recognition to try to stop shootings. Here's why they should think twice.". https://www.vox.com/recode/2019/12/20/21028124/schools-facial-recognition-mass-shootings.
9. ↑ Burt, Chris (2 June 2021). "Trueface acquired by Pangiam as biometrics market consolidation accelerates". https://www.biometricupdate.com/202106/trueface-acquired-by-pangiam-as-biometrics-market-consolidation-accelerates.
10. ↑ Sorrells, Mitra. "Travel security solution provider Pangiam acquires Trueface". https://www.phocuswire.com/travel-security-solution-provider-pangiam-acquires-trueface.
11. ↑ "Pangiam Acquires Computer Vision Company Trueface". 2 June 2021. https://www.defensedaily.com/pangiam-acquires-computer-vision-company-trueface/business-financial/.
12. ↑ Smythe, Zoe (3 June 2021). "Pangiam acquires AI provider, Trueface". https://securityonscreen.com/pangiam-acquires-ai-provider-trueface/.

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