Ule

Ule (Chinese: 邮乐网; pinyin: yóulèwǎng; literally: 'Happy Post Web') is a China e-commerce platform. A joint venture of TOM Group and China Post, Ule focuses on online-to-offline shopping in rural areas of China.

## History

Ule was founded in 2009.[1]

In 2017, the Malaysia External Trade Development Corp partnered with Ule to sell Malaysian products through the platform.[2]

As of 2017, the platform had 250,000 stores on it.[3]

## References

1. ↑ "Ule". https://www.crunchbase.com/organization/ule. Retrieved 1 June 2018.
2. ↑ Nathan, Lydia (11 August 2017). "Matrade to partner China Post to launch online platform on ule.com". The Malaysian Reserve. https://themalaysianreserve.com/2017/08/11/matrade-partner-china-post-launch-online-platform-ule-com/. Retrieved 1 June 2018.
3. ↑ Rowan, David. "How an army of postmen is turning China's rural stores into the world's largest retail network". https://www.wired.co.uk/article/ule-china-retailers.

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