Venice Brands

Founded| 2016
Founder| Greg Willsey
Website| https://venicebrands.com

Venice Brands is a consumer brands holding company based in Venice, CA that focuses on health, wellness and sustainability.

## Overview

The firm was founded by Greg Willsey in 2016. The firm has created, invested in, and/or acquired consumer branded companies including Joolies, Kinderfarms, Enroot, Mayweather Boxing + Fitness, Only Skin, Yellowbird, Osso Good, Desert Valley Date, The Date Shoppe, and The Flavor Chef.[1][2]

Venice Brands and the Kohl Family Farm co-created a brand via joint partnership called Joolies which grows and processes date fruit in the United States . The company sells products under three distinct brands: Joolies, The Date Shoppe, and Desert Valley Date.[3]

The firm also founded and launched Kinderfarms which is a kinder kind of "farmaceutical" company, that provides alternatives to existing health and wellness products for families. It was founded by Jessica Biel, Jeremy Adams and Greg Willsey. The company offers clean options such as Kinderlyte, natural oral electrolyte solutions, and Kindersprout, kids organic plant protein shakes.[4][5][6]

Enroot, a female-led small business and pending certified B Corp that produces a line of organic sparkling cold brew teas was founded by Brad Pitt, Cristina Patwa and John Fogelman, and in partnership with The James Beard Foundation and Venice Brands. It Consists of five blends, the beverages pay homage to co-founder Cristina Patwa’s grandmother and her legacy as a farmer and food entrepreneur in the Philippines .[7]

Floyd Mayweather and James Williams in partnership with Venice Brands and FitLab, founded Mayweather Boxing + Fitness which is a fitness and boxing experience group with franchised locations across the United States and overseas.[8][9]

In 2021, Venice Brands formed a consumer-focused blank check company called Venice Brands Acquisition I (VBAQU). The company filed with the SEC to raise up to $150 million in an initial public offering.[10][11]

## References

1. ↑ "Form S-1 Venice Brands Acquisitio". https://www.streetinsider.com/SEC+Filings/Form+S-1+Venice+Brands+Acquisitio/18179214.html.
2. ↑ "Venice Brands LLC". https://www.bloomberg.com/profile/company/1553927D:US.
3. ↑ Joolies (2019-02-28). "Joolies Brand Debuts at Expo West, Bringing Organic Medjool Dates Straight from Farm to Global Snacking Market" (in en-US). https://www.perishablenews.com/produce/joolies-brand-debuts-at-expo-west-bringing-organic-medjool-dates-straight-from-farm-to-global-snacking-market/.
4. ↑ "Kinderfarms Debuts Kinderlyte to Disrupt Children's Beverage Category" (in en-GB). 2019-06-25. https://vegconomist.com/products-and-launches/kinderfarms-debuts-kinderlyte-to-disrupt-childrens-beverage-category/.
5. ↑ "Jessica Biel Just Launched a Plant-Based Wellness Brand for Kids" (in en-US). https://vegnews.com/2021/7/jessica-biel-wellness-kids-brand.
6. ↑ "Jessica Biel Joins Kinderfarms As Co-Founder" (in en-US). 2021-09-03. https://www.bevnet.com/news/2021/kinderlyte-rebrands-to-kinderfarms-with-jessica-biel-as-co-founder.
7. ↑ Tiu, Cheryl. "The Story Behind Enroot: The Filipina-Founded Sparkling Teas Backed By Brad Pitt" (in en). https://www.forbes.com/sites/cheryltiu/2021/05/11/the-story-behind-enroot-the-filipina-founded-sparkling-teas-backed-by-brad-pitt/.
8. ↑ "PRESS « Mayweather Boxing + Fitness |". https://mayweather.fit/press/.
9. ↑ Brands, Venice. "Venice Brands Brings Fast-Growing, Best-In-Class Mayweather Boxing + Fitness Studio Gym Platform to the San Francisco Bay Area" (in en). https://www.prnewswire.com/news-releases/venice-brands-brings-fast-growing-best-in-class-mayweather-boxing--fitness-studio-gym-platform-to-the-san-francisco-bay-area-300853748.html.
10. ↑ "Consumer SPAC Venice Brands Acquisition I files for a $150 million IPO" (in en). https://www.renaissancecapital.com/IPO-Center/News/80056/Consumer-SPAC-Venice-Brands-Acquisition-I-files-for-a-$150-million-IPO.
11. ↑ "Venice Brands Acquisition Corp. I (VBAQU)". https://www.nasdaq.com/market-activity/ipos/overview?dealId=1152224-96879.

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