Wertheim

Type| Brand
Industry| Vacuum Cleaners
Genre| Floor Care
Products| Vacuums, Deep Cleaners, Steam Mops, Carpet Shampooers

Wertheim is a brand of domestic vacuum cleaners and floor care products.

The Wertheim brand name is now sold in Australia and New Zealand through Godfreys.

## Contents

* 1 History
* 2 See also
* 3 References
* 4 External links

## History

The Wertheim brand was established in Australia in the 1870s when Germany Hugo Wertheim (1854 - 1919) moved to Melbourne and established a business as agent for his father's cousin Joseph Wertheim, a well-established manufacturer of sewing machines back in Germany.[1] Hugo Wertheim sold sewing machines, bicycles, pianos and other mechanical devices, under brands such as Wertheim, Electra, Planet, Griffin and Hapsburg.[1]

In 1908 Wertheim diversified into manufacturing and opened a large piano factory at Richmond, Melbourne.[1] The brand achieved considerable success selling sewing machines, pianos and other electrical goods constructed of mainly Australian materials.[2]

The Australian Wertheim factory was closed in 1935 and was later turned into a Heinz factory and later re-purposed as a television studio for GTV Channel 9.[3] Shortly after, the brand was acquired by Australian retail company Godfreys.[4]

## See also

* Wertheim Piano
* List of vacuum cleaners

## References

1. ↑ 1.0 1.1 1.2 Andrew J. Ray, 'Wertheim, Hugo (1854–1919)', Australian Dictionary of Biography, National Centre of Biography, Australian National University published first in hardcopy 2005, accessed online 2 April 2022.
2. ↑ "needlebar.org/main/makers/australia/wertheim/index.html". http://needlebar.org/main/makers/australia/wertheim/index.html.
3. ↑ "needlebar.org/main/makers/australia/wertheim/index.html". http://needlebar.org/main/makers/australia/wertheim/index.html.
4. ↑ Mirror.co.uk (2010-04-27). "Kim Woodburn unveils Wertheim, an Aussie vacuum to rival Dyson". mirror. https://www.mirror.co.uk/money/personal-finance/kim-woodburn-unveils-wertheim-an-aussie-217446.

## External links

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