Yellowfin Business Intelligence

Yellowfin

Type| Private
Industry| Computer software
Business intelligence
Analytics
Founded| 2003
Founders| Glen Rabie and Justin Hewitt
Headquarters| Melbourne, Victoria, Australia,

Tokyo
Osaka
Idaho
London
Sydney
South Africa
Brazil

Area served

| Worldwide

Key people

| Glen Rabie [CEO],Justin Hewitt [COO], Daniel Shaw-Dennis [SVP], Brad Scarf [CTO], Keith Bold [CFO], Lee Roquet [CCO], Stephen Brady [Board], Peter Cameron [Board]
Products| Yellowfin 9.2
Website| www.yellowfinbi.com

Yellowfin is a global business intelligence (BI), analytics, dashboard and reporting software vendor. It develops and markets a suite of products that are used to transform, access, analyse and report on data held in common business data stores including spreadsheets, Web APIs and databases.

## Contents

* 1 History
* 2 Corporate Achievements
* 3 References
* 4 External links

## History

Yellowfin was founded in Melbourne, Australia in 2003 by IT and business intelligence industry veterans.

The company released its first product, a ROLAP (Relational OLAP) browser-based web application for a SAAS software vendor in 2004. This resulted in an early specialization in providing both embedded reporting capabilities to software companies as well as support for the complexities of multi-tenancy hosted environments.

The product is based on an open server architecture and was developed in Java. The design provided the basis for subsequent releases to introduce additional levels of functionality. Amongst these were the development of an integrated location intelligence module (2009), a social media layer (2010), and a responsive mobile BI platform (2012).[1] Further innovations include the pioneering of Storyboard, a Collaboration module (2014), and Content Canvas for free-form visualizations (2016).

In 2017, Yellowfin launched 7.4 with its first AI/ML capabilities for Augmented Analytics[2] using machine-assisted insights, data science integration and ETL capabilities.[3]

In October 2018, with the launch of Yellowfin 8 and the introduction of two additional products – Yellowfin Stories and Yellowfin Signals – the company changed its approach, releasing the platform as a suite of five packaged products. Yellowfin Signals is continuing development in the augmented analytics space, enabling a machine automated analytics product, while Stories added story telling capabilities. The signals capability uses automated mathematical analysis of data to generate personalized alerts of interesting changes. In Q3 2019, Yellowfin launched a new paradigm in mobile device consumption of data.

In April 2020, Yellowfin release the 9.X stream of its Business Intelligence suite; a change that shifted their position in the market from niche to visionary in the Gartner assessment for the 2020 Magic Quadrant.

Due to the early association with other software vendors, Yellowfin has continued to specialize in the embedded business intelligence market providing its solution as a white label product. The company's primary business model is growth via channel sales through resellers, software partners as well as industry alliances such as Sybase.[4]

As a result of these partnerships Yellowfin has over 3 million end users and 27,000 clients in over 75 countries. The software is used across a broad range of industries including financial services,[5] retail,[6] telecommunications, logistics,[7] professional services and government.

## Corporate Achievements

February 2020: Gartner recognizes Yellowfin as a visionary in their Business Intelligence Magic Quadrant[8]

April 2019: EMA Recognizes Yellowfin as ‘a leader in the use of AI’ for Business Intelligence[9]

February 2019: Yellowfin Named in Gartner Magic Quadrant for Analytics and Business Intelligence Platforms for sixth consecutive year[10]

December 2018: Yellowfin Placed Top in Nucleus Research Analytics Value Matrix 2018[11]

November 2018: Yellowfin Receives Top Rankings in World’s Largest Business Intelligence Survey[12]

September 2018: Yellowfin recognized in Database Trends and Applications (DBTA) magazine's annual DBTA 100: The Companies That Matter Most in Data[13]

May 2018: Yellowfin ranked among Top 5 analytics platforms across 15 Gartner Critical Capabilities for Analytics and Business Intelligence Platforms, 2018[14]

March 2018: Yellowfin positioned in Gartner's Magic Quadrant for Business Intelligence and analytics platforms for fifth consecutive year[15]

March 2018: Capterra again names Yellowfin amongst world's 10 most popular Business Intelligence and analytics solutions[16]

January 2018: Yellowfin takes top position in Quark's list of the 54 best Business Intelligence tools[17]

October 2017: BARC's The BI Survey 17 places Yellowfin first for Project Length, Project Success, and Business Value[18]

April 2017: Yellowfin recognized as a Challenger in BARC's 2016 Score Business Intelligence report[19]

April 2017: Info-Tech Research Group recognizes Yellowfin as Mid-Market Business Intelligence Champion, “best in class” for collaboration, and Enterprise BI Leader[20]

February 2017: Yellowfin again positioned in Gartner's Magic Quadrant[21]

February 2017: Docurated review names Yellowfin the best of the world's top BI tools[22]

December 2016: Yellowfin ranked first for delivering BI projects within budget in BARC's The BI Survey 16[23]

October 2016: Yellowfin top ranked for Usability in Ventana Research's 2016 Mobile BI Value Index[24]

October 2016: Yellowfin named a leader in fourth consecutive Nucleus Research Value Matrix for Business Intelligence & Analytics[25]

October 2016: Yellowfin “consistently top-ranked” for Innovation, Collaborative BI and ease-of-use: BARC's The BI Survey 16[26]

July 2016: Blue Hill Research: Yellowfin ‘extends leadership’ in enterprise BI with Yellowfin 7.2[27]

June 2016: Yellowfin named in Database Trends and Applications annual DBTA 100 for fourth consecutive year[28]

April 2016: Yellowfin places first in Docurated list of 50 best BI tools for the second time[29]

February 2016: Yellowfin positioned in 2016 Gartner Magic Quadrant for Business Intelligence and Analytics Platforms for third consecutive year[30]

October 2015: Yellowfin a top mid-sized deployments BI solution in BARC's The BI Survey 15[31]

August 2016: Yellowfin a Leader in second consecutive Nucleus Value Matrix for Business Intelligence & Analytics[32]

June 2015: Yellowfin named in Database Trends and Applications annual DBTA 100 for 2015[33]

May 2015: Computerworld UK names Yellowfin among top Mobile BI apps[34]

February 2015: Yellowfin rises in Gartner's Magic Quadrant[35]

December 2014: Yellowfin announces launch of Japanese subsidiary[36]

December 2014: Capterra names Yellowfin among top 20 Business Intelligence solutions[37]

November 2014: Yellowfin named as a leader in Nucleus Value Matrix for Business Intelligence & Analytics[38]

November 2014: BARC's The BI Survey 14: Yellowfin named top ranked dashboard vendor in Mobile BI[39], and recognized as the world's most innovative BI solution in ‘Dashboard’ and ‘Ad-hoc Reporting’ vendor peer groups.[40]

November 2014: Technology Advice names Yellowfin one of world's best BI dashboard interfaces[41]

September 2014: US Institute for Advancement of Trade & Commerce (USIATC) awards Yellowfin the 2014 Australian Excellence Award for the BI industry[42]

July 2014: Docurated review of 50 BI tools ranks Yellowfin first[43]

June 2014: Yellowfin named in Database Trends and Applications (DBTA) Magazine's top 100 list for the second consecutive year[44]

February 2014: Yellowfin debuts in Gartner's Magic Quadrant[45]

January 2014: Yellowfin identified as a 'Hot Vendor' in Ventana Research's 2014 Mobile BI Value Index[46]

January 2014: Yellowfin lauded for usability in 2014 Nucleus Value Matrix for Business Intelligence & Analytics[47]

January 2014: Yellowfin named a Champion in Info-Tech Research Group's 2014 mid market Business Intelligence report[48]

December 2013: Yellowfin named a 2014 DBTA Trend Setting Product[49]

November 2013: Yellowfin recognized as a top performing Enterprise, Dashboard and Ad-hoc analysis vendor in BARC's The BI Survey 13[50]

November 2013: Yellowfin ranked first in Dresner Advisory Services' 2013 Wisdom of Crowds Business Intelligence Survey - a comparison of the world's foremost BI providers[51]

2012: Yellowfin recognized as one of Australia's ‘coolest’ businesses; named as a finalist in Anthill Magazine's 2012 Cool Company Awards.[52]

2012: Yellowfin ranked first in Dresner Advisory Services' 2012 Wisdom of Crowds Business Intelligence Survey - a comparison of the world's foremost BI providers[53]

2012: BARC's The BI Survey 12 identifies Yellowfin as a leading "Dashboard vendor" and "Small to Medium Projects vendor".[54]

2012: Yellowfin claims a Stevie® Award for its BI solution in the Business Applications category at the 10th Annual International Business Awards[55]

2012: Yellowfin and client Macquarie University receive two awards for Location Intelligence (LI) at the sixth annual Ventana Research Leadership Awards[56]

2012: Yellowfin's Mobile BI application for iPhone and iPad named as one of Australia's 100 most innovative products in Anthill Magazine's ‘SMART 100’ index[57]

2011: Yellowfin achieves equal second highest score for second year running in Dresner Advisory Services’ (DAS) Mobile Business Intelligence Market Study[58]

2011: Yellowfin client, Macquarie University (MQ), wins the People's Choice Award at the inaugural 2011 Excellence in Business Intelligence Awards[59]

## References

1. ↑ Timson, Lia (March 23, 2010). "Marvels on your mobile". Sydney Morning Herald. http://www.smh.com.au/technology/enterprise/marvels-on-your-mobile-20100322-qrb0.html.
2. ↑ "Augmented Analytics". https://www.gartner.com/webinar/3846165.
3. ↑ "New Era of Analytics: Combine the best of mind and machine". https://www.jenunderwood.com/2018/02/12/new-era-analytics-combine-mind-and-machine/.
4. ↑ Sybase Partnership with Yellowfin, Sybase.
5. ↑ iStart Paymark signs Yellowfin, Financial Services,
6. ↑ Techworld, Plumber's 350 Linux desktops bonanza for Yellowfin BI, Retail.
7. ↑ CRN, Logistics is getting smarter thanks to data warehousing and business intelligence, Logistics.
8. ↑ "Gartner Recognizes Yellowfin as a visionary in their Business Intelligence Magic Quadrant". https://www.gartner.com/en/documents/3980852.
9. ↑ "EMA Recognizes Yellowfin as ‘a leader in the use of AI’ for Business Intelligence". https://www.yellowfinbi.com/blog/2019/04/ema-recognizes-yellowfin-as-a-leader-in-the-use-of-ai-for-business-intelligence.
10. ↑ "Yellowfin Named in Gartner Magic Quadrant for Analytics and Business Intelligence Platforms for sixth consecutive year". https://www.yellowfinbi.com/blog/2019/02/yellowfin-again-named-in-gartner-magic-quadrant-bi-analytics-platforms-2019.
11. ↑ "Yellowfin Placed Top in Nucleus Research Analytics Value Matrix 2018". https://www.yellowfinbi.com/blog/2018/12/yellowfin-ranked-top-of-analytics-leaders-quadrant.
12. ↑ "Yellowfin Receives Top Rankings in World’s Largest Business Intelligence Survey". https://www.yellowfinbi.com/blog/2018/11/top-rankings-in-worlds-largest-business-intelligence-survey.
13. ↑ "Yellowfin recognized in Database Trends and Applications (DBTA) magazine’s annual DBTA 100: The Companies That Matter Most in Data". http://www.dbta.com/Editorial/Trends-and-Applications/DBTA-100-2018
The-Companies-That-Matter-Most-in-Data-125271.aspx.
14. ↑ "Yellowfin ranked among Top 5 analytics platforms across 15 Gartner Critical Capabilities for Analytics and Business Intelligence Platforms, 2018". https://www.yellowfinbi.com/blog/2018/05/gartner-critical-capabilities-for-analytics-and-business-intelligence-platforms-2018.
15. ↑ "Yellowfin positioned in Gartner’s Magic Quadrant for Business Intelligence and analytics platforms for fifth consecutive year". https://www.gartner.com/doc/3611117/magic-quadrant-business-intelligence-analytics.
16. ↑ "Capterra again names Yellowfin amongst world’s 10 most popular Business Intelligence and Analytics solutions". https://www.yellowfinbi.com/blog/2018/03/yellowfin-worlds-top-10-popular-business-intelligence-software-capterra.
17. ↑ "Yellowfin takes top position in Quark’s list of the 54 best Business Intelligence tools". https://blog.quark.com/2018/01/54-best-business-intelligence-tools/.
18. ↑ "BARC’s The BI Survey 17 places Yellowfin first for Project Length, Project Success, and Business Value". https://www.yellowfinbi.com/blog/2017/10/the-worlds-largest-business-intelligence-survey-puts-yellowfin-bi-first-in-key-categories.
19. ↑ "Yellowfin recognized as a Challenger in BARC’s 2016 Score Business Intelligence report". https://www.yellowfinbi.com/blog/2017/04/yellowfin-recognized-as-a-challenger-in-barcs-2016-score-business-intelligence-report.
20. ↑ "Info-Tech Research Group recognizes Yellowfin as Mid-Market Business Intelligence Champion". https://www.yellowfinbi.com/blog/2017/04/yellowfin-declared-champion-in-consecutive-info-tech-business-intelligence-vendor-landscapes.
21. ↑ "Yellowfin again positioned in Gartner’s Magic Quadrant". https://www.yellowfinbi.com/blog/2017/02/gartner-again-positions-yellowfin-in-magic-quadrant-for-business-intelligence-and-analytics-platforms.
22. ↑ "Docurated review names Yellowfin the best of the world’s top BI tools". https://www.yellowfinbi.com/blog/2017/02/yellowfin-top-bi-tool-by-docurated.
23. ↑ "Yellowfin ranked first for delivering BI projects within budget in BARC’s The BI Survey 16.". https://www.yellowfinbi.com/blog/2016/12/yfcommunitynews-yellowfin-best-for-delivering-bi-on-budget-barc-s-the-bi-survey-16-248463.
24. ↑ "Yellowfin top ranked for Usability in Ventana Research’s 2016 Mobile BI Value Index". https://www.yellowfinbi.com/blog/2016/10/yfcommunitynews-yellowfin-top-ranked-for-usability-in-ventana-research-s-2016-mobile-bi-value-in-242880.
25. ↑ "Yellowfin named a leader in fourth consecutive Nucleus Research Value Matrix for BI & Analytics". https://www.yellowfinbi.com/blog/2016/10/yfcommunitynews-yellowfin-named-a-leader-in-fourth-consecutive-nucleus-research-value-matrix-for-242770.
26. ↑ "Yellowfin “consistently top-ranked” for Innovation, Collaborative BI and Ease-of-Use: BARC’s The BI Survey 16". https://www.yellowfinbi.com/blog/2016/10/yfcommunitynews-yellowfin-consistently-top-ranked-for-innovation-collaborative-bi-and-ease-of-use-242447.
27. ↑ "Blue Hill Research: Yellowfin ‘extends leadership’ in enterprise BI with Yellowfin 7.2". https://www.yellowfinbi.com/blog/2016/07/yfcommunitynews-blue-hill-research-yellowfin-extends-leadership-in-enterprise-bi-with-yellowfin-233045.
28. ↑ "Yellowfin named in Database Trends and Applications annual DBTA 100 for fourth consecutive year". http://www.dbta.com/Editorial/Trends-and-Applications/DBTA-100-2016
The-Companies-That-Matter-Most-in-Data-111326.aspx.
29. ↑ "Yellowfin placed first in Docurated list of 50 best BI tools for the second time". https://www.yellowfinbi.com/blog/2016/04/yfcommunitynews-yellowfin-business-intelligence-placed-first-in-docurated-list-of-50-best-bi-too-224946.
30. ↑ "Yellowfin positioned in 2016 Gartner Magic Quadrant for BI and Analytics Platforms for third consecutive year". https://www.yellowfinbi.com/blog/2016/02/yfcommunitynews-yellowfin-positioned-in-2016-gartner-magic-quadrant-for-business-intelligence-an-217830.
31. ↑ "Yellowfin a top mid-sized deployments BI solution in BARC’s The BI Survey 15". https://www.yellowfinbi.com/blog/2015/10/yfcommunitynews-yellowfin-a-top-mid-sized-deployments-bi-solution-in-barc-s-the-bi-survey-15-207258.
32. ↑ "Yellowfin positioned as a Leader in second consecutive Nucleus Value Matrix for BI & Analytics". https://www.yellowfinbi.com/blog/2015/08/yfcommunitynews-yellowfin-positioned-as-a-leader-in-second-consecutive-nucleus-value-matrix-for-201787.
33. ↑ "DBTA 100 2015". http://www.dbta.com/Editorial/Trends-and-Applications/DBTA-100-2015
The-Companies-That-Matter-Most-in-Data-104063.aspx.
34. ↑ "Computerworld UK names Yellowfin among top Mobile BI apps". https://www.computerworlduk.com/galleries/it-vendors/mobile-business-intelligence-apps-for-on-go-analysis-3375599/.
35. ↑ Columbus, Louis (February 25, 2015). "Key Take-Aways From Gartner's 2015 Magic Quadrant For Business Intelligence And Analytics Platforms". Forbes. https://www.forbes.com/sites/louiscolumbus/2015/02/25/key-take-aways-from-gartners-2015-magic-quadrant-for-business-intelligence-and-analytics-platforms/#4a31508b2c2d.
36. ↑ "Press release: Yellowfin opens office in Japan". https://www.yellowfinbi.com/blog/2014/12/yfcommunitynews-business-intelligence-vendor-yellowfin-announces-launch-of-japanese-subsidiary-181012.
37. ↑ "Capterra names Yellowfin among top 20 Business Intelligence solutions". https://www.yellowfinbi.com/blog/2014/12/yfcommunitynews-capterra-names-yellowfin-among-top-20-business-intelligence-solutions-181784.
38. ↑ "Yellowfin named as a leader in Nucleus Value Matrix for BI and Analytics". https://www.yellowfinbi.com/blog/2014/11/yfcommunitynews-yellowfin-named-as-a-leader-in-nucleus-value-matrix-for-business-intelligence-an-179652.
39. ↑ "BARC's The BI Survey 14: Yellowfin named top ranked dashboard vendor in Mobile BI". https://www.yellowfinbi.com/blog/2014/11/yfcommunitynews-yellowfin-the-top-ranked-dashboard-vendor-in-mobile-bi-for-third-year-in-a-row-i-178312.
40. ↑ "BARC's The BI Survey 14: Innovation in Dashboard and Ad-hoc Reporting Peer Groups". https://www.yellowfinbi.com/blog/2014/10/yfcommunitynews-barc-s-the-bi-survey-14-yellowfin-is-clearly-the-leader-in-innovation-177041.
41. ↑ "Technolody Advice names Yellowfin one of world's best BI dashboard interfaces". https://www.yellowfinbi.com/blog/2014/11/yfcommunitynews-yellowfin-one-of-world-s-best-bi-dashboard-interfaces-says-technologyadvice-178046.
42. ↑ "USIATC Award 2014". https://www.yellowfinbi.com/blog/2014/09/yfcommunitynews-business-intelligence-vendor-yellowfin-receives-2014-australian-excellence-award-172719.
43. ↑ "Docurated review places Yellowfin first". https://www.yellowfinbi.com/blog/2014/07/yfcommunitynews-yellowfin-business-intelligence-ranks-first-in-docurated-review-of-50-bi-tools-167679.
44. ↑ "2014 DBTA Top 100". https://www.yellowfinbi.com/blog/2014/06/yfcommunitynews-bi-and-analytics-vendor-yellowfin-among-2014-s-100-most-important-companies-in-d-163983.
45. ↑ "Yellowfin debuts in 2014 Gartner Magic Quadrant for Business Intelligence and Analytics Platforms" (Press release). Yellowfin. 28 February 2014.
46. ↑ James, Lachlan (31 January 2014). "Yellowfin a hot vendor in Ventana Research's 2014 Mobile BI Value Index" (Press release). Yellowfin.
47. ↑ James, Lachlan (14 February 2014). "Yellowfin lauded for usability in latest Nucleus Value Matrix for Business Intelligence & Analytics" (Press release). Yellowfin.
48. ↑ James, Lachlan (3 March 2014). "Yellowfin named a Champion in Info-Tech's latest mid market Business Intelligence report" (Press release). Yellowfin.
49. ↑ "DBTA Trend Setter 2014". https://www.yellowfinbi.com/blog/2013/12/yfcommunitynews-yellowfin-bi-and-analytics-software-named-a-2014-dbta-trend-setting-product-150984.
50. ↑ James, Lachlan (14 March 2014). "Yellowfin identified as a standout BI solution in BARC's The BI Survey 13" (Press release). Yellowfin.
51. ↑ James, Lachlan (23 May 2013). "Yellowfin ranks first in Dresner's 2013 Wisdom of Crowds Business Intelligence Market Study" (Press release). Yellowfin.
52. ↑ Anthill Cool Company Awards
53. ↑ James, Lachlan (31 May 2012). "Yellowfin emerges as one of two overall leaders in Dresner's 2012 Wisdom of Crowds Business Intelligence Market Study" (Press release). Yellowfin.
54. ↑ The BI Survey 12 – the world’s largest end-user BI study
55. ↑ "Stevie Award 2012". https://stevieawards.com/iba/app-awards.
56. ↑ "Ventana Location intelligence award". https://www.ventanaresearch.com/press-release/resources.aspxid2289.
57. ↑ "Anthill Magazine". http://anthillonline.com/anthills-smart-100-winners-revealed-2012/.
58. ↑ "DAS Mobile BI Market Study". https://www.prweb.com/releases/mobile-bi/dresner/prweb8988205.htm.
59. ↑ "Macquarie University wins Excellence in BI Award". https://www.yellowfinbi.com/blog/2011/11/yfcommunitynews-macquarie-uni-s-yellowfin-project-wins-2011-people-s-choice-award-108926.

## External links

* Yellowfin Website
* Yellowfin Community

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