Digital marketing engineer

A digital marketing engineer is a member of a marketing team who applies web technology and digital marketing platforms (such as a website, email system, CMS, CRM, or other software application) for the purpose of achieving marketing business goals. It is a hybrid role involving both marketing and technology knowledge.[1] The need for digital marketing engineers arose, as a result of marketing becoming reliant on increasingly sophisticated digital technologies.[2]

## Core Skills

A digital marketing engineer typically requires a combination of web development knowledge, including proficiency in HTML, CSS and scripting languages, alongside experitise in marketing automation platforms and data anaytics tools.[3] Proficiency with customer relationship management (CRM) systems such as Salesforce or HubSpot, as well as experience with automation platforms such as Marketo or Pardot, are among the key technical competencies expected in this role.[4]

## See also

* Digital marketing
* Demand generation
* Conversion optimization
* Web analytics
* Search engine optimization
* Software engineer

## References

1. ↑ Mike Moran. "Why Digital Marketing Challenges Everyone", WebProNews, February 22, 2011.
2. ↑ Chris Koch, Julie Schwartz. "Why You're No Longer Qualified to be a B2B Marketer", Chief Content Officer magazine, April 2011, p. 10. (eBook article)
3. ↑ Chapman, Cameron (2019-02-01). "7 Tech Skills Digital Marketers Need to Know" (in en-US). https://skillcrush.com/blog/digital-marketing-skills/.
4. ↑ "Marketing Automation Careers: Skills, Roles and Salary Trends" (in en-US). https://www.roberthalf.com/us/en/insights/hiring-help/what-does-a-marketing-automation-manager-really-do.

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