Digital marketing engineer

A digital marketing engineer is a member of a marketing team who applies web technology and digital marketing platforms (such as a website, email system, CMS, CRM, or other software application) for the purpose of achieving marketing business goals. It is a hybrid role involving both marketing and technology knowledge. [1] The need for digital marketing engineers arose as a result of marketing becoming reliant on increasingly sophisticated digital technologies.[2]

## See also

* Digital marketing | Internet marketing | Visual marketing
* Demand generation | Marketing automation | Inbound marketing
* Conversion optimization
* Web analytics
* Search engine optimization | Social media | Email marketing
* Webmaster
* Web design
* Web development
* Software engineer | Engineer
* Digital marketing services

## References

1. ↑ Mike Moran. "Why Digital Marketing Challenges Everyone", WebProNews, February 22, 2011.
2. ↑ Chris Koch, Julie Schwartz. "Why You're No Longer Qualified to be a B2B Marketer", Chief Content Officer magazine, April 2011, p. 10. (eBook article)

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