Feature phone

Short description: Basic type of mobile phone

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The Samsung C414 feature phone, an advanced feature phone released in 2011

A feature phone (also spelled featurephone), brick phone, or dumbphone,[1][2] is a type of mobile phone with basic functionalities, as opposed to more advanced and modern smartphones.[3] The term has been used for both newly made mobile phones that are not classed as smartphones and older mobile phones from eras before smartphones became ubiquitous.

The functions of feature phones are limited compared to smartphones: they tend to use an embedded operating system with a small and simple graphical user interface (unlike large and complex mobile operating systems on a smartphone) and cover general communication basics, such as calling and texting by SMS, although some may include limited smartphone-like features as well.[4] Additionally, they may also evoke the form factor of earlier generations of mobile phones, typically from the 1990s and 2000s, with press-button based inputs and a small non-touch display.

Since the growing use of smartphones and concerns about its addiction, there has been a growing movement of users opting for feature phones as part of a digital detox. This is because feature phones have either limited or no access to apps and social media.[4][5]

## Contents

* 1 Definition
* 2 Contemporary usage
* 3 History
* 3.1 Industry trends
* 3.2 Market share
* 3.3 Japan
* 4 Platforms
* 5 References
* 6 External links

## Definition

Prior to the popularity of smartphones, the term 'feature phone' was often used on high-end mobile telephones with assorted functions for retail customers, developed at the advent of 3G networks, which allowed sufficient bandwidth for these capabilities.[6]

Depending on extent of functionality, feature phones may have many of the capabilities of a smartphone, within certain cases. The hardware of feature phones often includes a backlit liquid-crystal display (LCD) screen, a hardware notification LED, a micro USB port, a physical keyboard, a microphone, a microSD card slot, a rear-facing camera to record video and capture pictures, and GPS services. Some feature phones include a rudimentary app store that includes basic mobile apps such as a calendar, calculator, mobile web, and mobile games.[7]

Following the rise of smartphones, the feature phone has sometimes been referred to as a dumbphone.[8]

The first GSM phones and many feature phones had NOR flash memory, from which processor instructions could be executed directly in an execute in place architecture and allowed for short boot times. With smartphones, NAND flash memory was adopted as it has larger storage capacities and lower costs, but causes longer boot times because instructions cannot be executed from it directly, and must be copied to RAM first before execution.[9]

## Contemporary usage

File:Walton Olvio E100.jpgA Walton Olvio E100 feature phone; note that the user interface is similar to Nokia's Series 30+ due to the fact it uses a MediaTek MT6261 chip and runs a variant of MAUI, S30+'s true OS

In developed economies, feature phones are primarily specific to niche markets, or have become merely a preference; owing to certain feature combinations not available in other devices, such as their affordability, durability, and simplicity.[10]

A well-specified feature phone can be used in industrial environments, and the outdoors, at workplaces that proscribe dedicated cameras, and as an emergency telephone. Several models are equipped with hardware functions; such as FM radio and flashlight, that prevent the device from becoming useless in the event of a major disaster, or entirely obsolete, if and when 2G network infrastructure is shut down. Other feature phones are specifically designed for the elderly, and yet others for religious purposes.[11] In Pakistan and other South Asian countries, many mobile phone outlets use feature phones for balance transfer, referred to as Easyload.[12]

Recent feature phones in the 2020s such as this officially licensed HMD Barbie have been marketed specially against smartphone addiction.

In the late 2010s and early 2020s, multiple new companies were formed specifically to manufacture and sell such phones in North America. These companies reported accelerated growth in 2023 and early 2024, driven by those who find contemporary smartphones too addictive, including parents worried about their children developing such addictions.[8]

## History

### Industry trends

File:2 Nokia dumb phones.jpgNokia feature phones

In developed economies in the mid 2000s to early 2010s, fashion and brand loyalty drove sales, as markets had matured and people moved to their second and third phones. In the United States, technological innovation with regard to expanded functionality was a secondary consideration, as phone designs there centred on miniaturisation.[13][14][15]

Existing feature phone operating systems at the time were not designed to handle additional tasks beyond communication and basic functions, and due to the complex bureaucracy and other factors, they never developed a thriving software ecosystem.[14]

By contrast, iPhone OS (renamed iOS in 2010) and Android were designed as a robust operating system, embracing third-party software, and having capabilities such as multitasking and graphics capabilities in order to meet future consumer demands.[16] These platforms also eclipsed the popularity of smartphone platforms historically aimed towards enterprise markets, such as BlackBerry.[17]

There has been an industry shift from feature phones (including low-end smartphones), which rely mainly on volume sales, to high-end flagship smartphones, which also enjoy higher margins, thus manufacturers find high-end smartphones much more lucrative than feature phones.[18][19]

The shift away from feature phones has forced mobile network operators to increase subsidies of handsets, and the high selling-prices of flagship smartphones have had a negative effect on the mobile network operators, who have seen their earnings before interest, taxes, depreciation, and amortisation (EBITDA) margins drop as they sold more smartphones and fewer feature phones. To help make up for this, carriers typically use high-end devices to upsell customers onto higher-priced service plans with increased data allotments.[20][21][22] Trends have shown that consumers are willing to pay more for smartphones that include newer features and technology, and that smartphones were considered to be more relevant in present-day popular culture than feature phones.[23]

### Market share

Motorola Razr V3i released in 2005

During the mid-2000s, best-selling feature phones such as the fashionable flip-phone Motorola Razr V3, multimedia Sony Ericsson W580i, and the LG Black Label Series not only occupied the mid-range pricing in a wireless provider's range, they made up the bulk of retail sales as smartphones from BlackBerry and Palm were still considered a niche category for business use. Even as late as 2009, smartphone penetration in North America was low.[24]

In 2011, feature phones accounted for 60 percent of the mobile telephones in the United States,[25] and 70 percent of mobile phones sold worldwide.[26] According to Gartner in Q2 2013, 225 million smartphones were sold worldwide which represented a 46.5 percent gain over the same period in 2012, while 210 million feature phones were sold, which was a decrease of 21 percent year over year, the first time that smartphones have outsold feature phones.[23][27] Smartphones accounted for 51.8 percent of mobile phone sales in the second quarter of 2013, resulting in smartphone sales surpassing feature phone sales for the first time.[28]

A survey of 4,001 Canadians by Media Technology Monitor (MTM) in late 2012 suggested about 83 percent of the anglophone population owned a cellphone, up from 80 percent in 2011 and 74 percent in 2010. About two thirds of the mobile phone owners polled said they had a smartphone, and the other third had feature phones or non-smartphones. According to MTM, non-smartphone users are more likely to be female, older, have a lower income, live in a small community, and have less education. The survey found that smartphone owners tend to be male, younger, live in a high-income household with children in the home, and residents of a community of one million or more people. Students also ranked high among smartphone owners.[29]

### Japan

Mobile phones in Japan diverged from those used elsewhere, with carriers and devices often implementing advanced features; such as NTT DoCoMo's i-mode platform for mobile internet in 1999, mobile payments, mobile television, and near field communications; that were not yet widely used, or even adopted, outside of Japan. This divergence has been cited as an example of Galápagos syndrome; as a result, these feature phones are retroactively referred to as a 'gala-phone' (ガラケー, gara-kei), blending with 'mobile phone' (携帯, keitai). Throughout the 2010s, gala-phones continued to see usage, with users citing preferences for the devices and their durability over smartphones.[30][31][32][33][34] However, according to a study by the NTT Docomo Mobile Society Research Institute, as of April 2025, the majority (98.0%) of mobile phone users in Japan now own smartphones, with the most common reason for the switch being described as battery aging.[35]

Mobile games oriented towards smartphones have seen significant growth and revenue in Japan, even though there were three times fewer smartphone users in the country than in the United States as of 2017.[36]

## Platforms

Java ME was a popular software platform for feature phones in the 2000s, with 3 billion devices supporting it as of 2013.[37] Other platforms which saw significant adoption at this time include Qualcomm's Binary Runtime Environment for Wireless, abbreviated as BREW, and Adobe's Flash Lite. Qualcomm has developed chips such as the Snapdragon 205,[38] QSC6270 and the MSM7500. Qualcomm developed REX OS.

MediaTek developed chips (systems-on-chips (SOCs) or baseband(BB) chips) that powered feature phones, such as the MT6225, other chips in the MT62xx series such as the MT6252,[39] MT6235, reference designs allowing manufacturers to quickly design circuit boards for their feature phones,[40] and an embedded operating system named MAUI Runtime Environment (MRE) which is based on Nucleus RTOS,[41][42] complete with an SDK for app development. Mythoad was another app format in MediaTek-powered feature phones. These chips are also sometimes used in smartwatches.[43] Additionally, many phones could access the internet using Wireless Application Protocol.

KaiOS can be used as an operating system for feature phones that supports certain apps written using HTML5. Feature Phones can use iMelody or MIDI for storing ringtones[44][45][46] Some phones had a feature to create custom ringtones with the number pad.[47]

Android, an operating system that mainly uses for smartphones can be used as an operating system for feature phones with keypad or touchscreen,[48] such as Samsung Galaxy Folder, Nokia 3310 4G, Light Phone III and Mudita Kompakt.

Spreadtrum also developed chips for feature phones such as the SC6531 family[49] including the SC6531E,[50] the SC6531M, and the SC6531F.[51] After Spreadtrum rebranded to Unisoc they developed the Unisoc T107,[52] T117[53] and T127.[54] They're also developed an embedded operating system named Mocor OS, as well as an Android-based operating system named Mocordroid. The Nokia Series 30+ based feature phones now make use of these since 2020. In 2023, CloudMosa developed Cloud Phone ("Cloud Apps For Feature Phone") technology,[55] meaning these devices using Mocor OS are capable of accessing YouTube, Shorts, TikTok, Google Sign-in Services and real-time modern web applications.

Infineon developed chips in the PMB series such as the PMB7900.[56] Texas Instruments, Philips, Freescale, Broadcom, ST-Ericsson, STMicroelectronics, Ericsson Mobile Platforms and Agere Systems[57][58] offered chips such as the OMAP, Nexperia (processor), MXC300,[59] BCM21331, NovaThor, and Nomadik SoCs for feature phones. Nokia developed custom chips for internal use such as the DCT4 series of chips.

## References

1. ↑ Almroth-Wright, Indy (4 March 2024). "School phone ban: Blandford pupils to be offered 'brick phones'". https://www.bbc.co.uk/news/uk-england-dorset-68465727. Retrieved 18 July 2024.
2. ↑ Italie, Leanne (25 September 2025). "Hard pass. Cold brew. Dad bod. Merriam-Webster adds over 5,000 words to 'Collegiate' dictionary" (in en). https://apnews.com/article/merriamwebster-collegiate-print-dictionary-update-b5bd37f92fe20c28ac70bd166cd89a60.
3. ↑ Wiseman, Ed (2018-10-23). "The best dumbphones for a digital detox, tried and tested" (in en-GB). The Telegraph. ISSN 0307-1235. https://www.telegraph.co.uk/recommended/tech/best-basic-phones-dumbphones/.
4. ↑ 4.0 4.1 Wiseman, Ed (2018-10-23). "The best dumbphones for a digital detox, tried and tested" (in en-GB). The Telegraph. ISSN 0307-1235. https://www.telegraph.co.uk/recommended/tech/best-basic-phones-dumbphones/.
5. ↑ "What is a dumbphone?" (in en-GB). https://www.bbc.co.uk/bitesize/articles/z2scxg8.
6. ↑ Miller, Hugo (11 January 2013). "RIM says 150 carriers keep it from Palm's fate (Toronto)". TheSpec.com – Metroland Media Group Ltd.. http://www.TheSpec.com/news/business/article/868294--rim-says-150-carriers-keep-it-from-palm-s-fate-toronto.
7. ↑ Hardy, Ed (25 March 2003). "Study says: smartphones will outsell handhelds this year". Brighthand – TechTarget. http://www.Brighthand.com/article/Study_Says_Smartphones_Will_Outsell_Handhelds/. "The European analyst firm Canalys has released a study that predicts shipments of smartphones will exceed those of handhelds in the Europe, Middle East, and Africa (EMEA) region for the first time in 2003. It says about 3.3 million smartphones will be sold in the region this year, as opposed to 2.8 million handhelds."
8. ↑ 8.0 8.1 Chayka, Kyle (April 10, 2024). "The Dumbphone Boom is Real". The New Yorker. https://www.newyorker.com/culture/infinite-scroll/the-dumbphone-boom-is-real. Retrieved April 25, 2024.
9. ↑ Micheloni, Rino; Crippa, Luca; Marelli, Alessia (27 July 2010). Inside NAND Flash Memories. Springer. ISBN 978-90-481-9431-5. https://books.google.com/books?id=vaq11vKwo_kC&dq=nand+flash+copy+sram&pg=PA12.
10. ↑ Fowler, Geoffrey A. (27 April 2016). "It's OK not to use a smartphone". The Wall Street Journal (New York). https://www.WSJ.com/articles/its-ok-not-to-use-a-smartphone-1461780160.
11. ↑ Hirshfeld, Rachel (26 March 2012). "Introducing: a 'kosher phone' permitted on shabbat – the Zomet Institute has released a kosher telephone that can be used on Shabbat without breaking the Jewish laws of the day of rest.". Israel National News – Arutz Sheva. https://www.IsraelNationalNews.com/News/News.aspx/154153.
12. ↑ "Easyload". https://www.telenor.com.pk/easyload/#:~:text=With Telenor's easyload you can,as per your price plan..
13. ↑ "The iPhone's impact on rivals". Business Week. 16 June 2008. http://www.BusinessWeek.com/stories/2008-06-16/the-iphones-impact-on-rivalsbusinessweek-business-news-stock-market-and-financial-advice. Retrieved 16 August 2013.
14. ↑ 14.0 14.1 "Why does Symbian collapse?". Pixels Tech. http://pixelstech.net/article/1359363948_Why_does_Symbian_collapse_.
15. ↑ "Business: Washington Post business page, business news". The Washington Post – Bloomberg. http://WashPost.Bloomberg.com/Story?docId=1376-MINFW26JTSEJ01-6588TGRTS2A0543182U6TMUOV.
16. ↑ Marlow, Iain (27 January 2013). "RIM's long road to reinvent the BlackBerry". The Globe and Mail (Toronto). https://www.TheGlobeAndMail.com/globe-investor/rims-long-road-to-reinvent-the-blackberry/article7901031/.
17. ↑ Jason Perlow (8 November 2009). "In smartphone wars, Darwinism triumphs over intelligent design". ZDNet. https://www.zdnet.com/article/in-smartphone-wars-darwinism-triumphs-over-intelligent-design/.
18. ↑ Ashraf Eassa (12 February 2013). "Nokia's Lumia strategy will pay off nicely". Seeking Alpha. http://SeekingAlpha.com/article/1173911-nokia-s-lumia-strategy-will-pay-off-nicely.
19. ↑ Chris Smith (24 December 2012). "Galaxy S4 to spearhead impressive Samsung year, company to sell 390 million smartphones in 2013". Android Authority. http://www.androidauthority.com/galaxy-s4-spearhead-impressive-samsung-year-company-sell-390-million-smartphones-2013-142489/.
20. ↑ Goldman, David (8 February 2012). "Apple's subsidy makes iPhone a nightmare for carriers". CNN Money. https://Money.CNN.com/2012/02/08/technology/iphone_carrier_subsidy/index.htm.
21. ↑ "Sprint Nextel: Apple drinks the juice". The Globe and Mail (Toronto). 9 February 2012. https://www.TheGlobeAndMail.com/report-on-business/international-business/sprint-nextel-apple-drinks-the-juice/article544696/.
22. ↑ Gustin, Sam (8 February 2012). "How Apple's iPhone actually hurts AT&T, Verizon and Sprint". https://Business.Time.com/2012/02/08/how-apples-iphone-actually-hurts-att-verizon-and-sprint/.
23. ↑ 23.0 23.1 Reisinger, Don (15 August 2013). Smartphones sales finally overtake feature phones: 10 reasons why. eWeek. https://www.eWeek.com/mobile/slideshows/smartphones-sales-finally-overtake-feature-phones-10-reasons-why/.
24. ↑ Hugo Miller (11 January 2013). "RIM says 150 carriers keep it from Palm's fate". The Spec. http://www.TheSpec.com/news/business/article/868294--rim-says-150-carriers-keep-it-from-palm-s-fate-toronto.
25. ↑ Don Kellogg (1 September 2011). "40 percent of U.S. mobile users own smartphones; 40 percent are Android". Nielsen Company. http://blog.Nielsen.com/nielsenwire/online_mobile/40-percent-of-u-s-mobile-users-own-smartphones-40-percent-are-android/.
26. ↑ "Nokia's continued feature phone focus may be one of their smartest moves". ZDNet. http://www.ZDNet.com/blog/cell-phones/nokias-continued-feature-phone-focus-may-be-one-of-their-smartest-moves/7215.
27. ↑ Rob van der Meulen & Janessa Rivera (14 August 2013). "Gartner says smartphone sales grew 46.5 percent in second quarter of 2013 and exceeded feature phone sales for first time". Gartner. http://www.Gartner.com/newsroom/id/2573415.
28. ↑ Cyrus Farivar (14 August 2013). "Smartphones outsell feature phones, for the first time". https://arstechnica.com/business/2013/08/smartphones-outsell-feature-phones-for-the-first-time-worldwide/.
29. ↑ Oliveira, Michael (1 May 2013). "Smartphones push old flip phones to extinction". Global News Canada. http://GlobalNews.ca/news/526081/smartphones-push-old-flip-phones-to-extinction/.
30. ↑ "Jargon watch". Wired. 19 October 2009. https://www.Wired.com/magazine/2009/10/st_jw/. "Galápagos syndrome n. The scourge of Japanese mobile companies, whose superadvanced 3G handsets won't work on foreign cell networks. It's named for the birds of the Galápagos, whose specialized beaks don't cut it on the mainland."
31. ↑ Stewart, Devin (29 April 2010). "Slowing Japan's Galapagos syndrome". Huffington Post. http://www.HuffingtonPost.com/devin-stewart/slowing-japans-galapagos_b_557446.html. "'Galapagos syndrome', a phrase originally coined to describe Japanese cell phones that were so advanced they had little in common with devices used in the rest of the world, could potentially spread to other parts of society. Indeed signs suggest it is happening already."
32. ↑ Adelstein, Jake (5 March 2015). "In Japan, people are flipping out over the flip-phone (Galapagos phone): what's old is new again". Forbes. https://www.Forbes.com/sites/jadelstein/2015/03/05/in-japan-people-are-flipping-out-over-the-flip-phone-galapagos-phone-whats-old-is-new-again/.
33. ↑ Tabuchi, Hiroko (19 July 2009). "Why Japan's smartphones haven't gone global". https://www.NYTimes.com/2009/07/20/technology/20cell.html.
34. ↑ Takahashi, Yoshio (17 December 2013). "Japan as Galápagos again – now it's the cars". The Wall Street Journal. https://blogs.WSJ.com/japanrealtime/2013/12/17/japan-as-galapagos-again-now-its-the-cars/.
35. ↑ "【モバイル】スマートフォン比率 2010年4％から2025年98%に：買い替えたきっかけは「電池の劣化」2010年約3割から2025年は約5割へ (2025年4月21日)｜レポート｜NTTドコモ モバイル社会研究所". https://www.moba-ken.jp/project/mobile/20250421.html.
36. ↑ "Japanese mobile market outgrows US three years in a row". 17 October 2017. https://www.GamesIndustry.biz/articles/2017-10-17-japanese-mobile-market-outgrows-us-three-years-in-a-row.
37. ↑ "Learn about Java Technology". http://www.java.com/en/about/.
38. ↑ "Nokia 8110 4G - Full phone specifications". https://m.gsmarena.com/nokia_8110_4g-9089.php.
39. ↑ "MediaTek unveils memory-less single chips for phones - Taipei Times". 25 May 2011. https://www.taipeitimes.com/News/biz/archives/2011/05/25/2003504066.
40. ↑ MediaTek MT6252 Design Notice
41. ↑ "MAUI Runtime Environment". https://lazure2.wordpress.com/tag/maui-runtime-environment/.
42. ↑ "What is MRE?". MediaTek. http://MRE.MediaTek.com/en/start/what.
43. ↑ Aufranc, Jean-Luc (November 24, 2015). "No.1 D3 Smartwatch (Mediatek MT6261) Review". https://www.cnx-software.com/2015/11/24/no-1-d3-smartwatch-review/.
44. ↑ Le Bodic, Gwenaël (January 10, 2003). Mobile Messaging Technologies and Services (1st ed.). Wiley. pp. 131. ISBN 9780470858035.
45. ↑ Krakow, Gary (2007-03-14). "Not a smartphone, but pretty clever". MSNBC. https://www.nbcnews.com/id/wbna17594080.
46. ↑ "Nokia 3220". 9 March 2007. https://uk.pcmag.com/reviews/26873/nokia-3220.
47. ↑ "#TBT the life and death of custom ringtones". 31 October 2019. https://www.androidauthority.com/history-custom-ringtones-1048392/.
48. ↑ "This debit card-sized feature phone runs on Android; charges wirelessly". November 7, 2017. https://www.deccanchronicle.com/technology/in-other-news/071117/this-debit-card-sized-feature-phone-runs-on-android-charges-wirelessly.html.
49. ↑ "Spreadtrum SC6531 the most sold SoC in China that surely you didn't know". 26 June 2018. https://androidpctv.com/spreadtrum-sc6531-the-most-sold-soc-in-china-that-surely-you-didnt-know/.
50. ↑ "Nokia 105 Classic - Classic design, amazing value". https://www.hmd.com/en_ng/nokia-105-classic/specs?sku=SP01Z07Z1798Y.
51. ↑ "Nokia 6310 (2024) specifications". https://www.hmd.com/en_int/nokia-6310-2024/specs?sku=286944019.
52. ↑ https://img-resizer.cyberport.de/cp/data/231220091047500601900063J.pdf [bare URL PDF]
53. ↑ "Nokia 225 4G specifications". https://www.hmd.com/en_int/nokia-225-4g/specs?sku=16QENG21A02.
54. ↑ "HMD 105 4G | Tough feature phone with HD calling". https://www.hmd.com/en_int/hmd-105-4g/specs?sku=1GF029BPH1S01.
55. ↑ "CloudMosa - What is Cloud Phone?". https://www.cloudfone.com/developer-program.
56. ↑ "Video Teardown: What's Inside Nokia's $20 Phone? | Electronics360". https://electronics360.globalspec.com/article/216/video-teardown-what-s-inside-nokia-s-20-phone.
57. ↑ "Agere unveils 3G baseband-processing scheme". 16 February 2004. https://www.eetimes.com/agere-unveils-3g-baseband-processing-scheme-3/.
58. ↑ "Baseband Chips Move 3G Cell Phones to the Fast Track". 3 March 2005. https://www.electronicdesign.com/technologies/embedded/digital-ics/processors/dsp/article/21769692/baseband-chips-move-3g-cell-phones-to-the-fast-track.
59. ↑ https://www.nxp.com/docs/en/fact-sheet/CSRMXC300COFS.pdf [bare URL PDF]

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