Feature phone

Short description: Mobile phone that is not a smartphone

The Nokia 3310 3G (2017 version), an advanced feature phone

A feature phone (also spelled featurephone) is a type or class of mobile phone that retains the form factor of earlier generations of mobile telephones, typically with press-button based inputs and a small non-touch display. They tend to use an embedded operating system with a small and simple graphical user interface, unlike large and complex mobile operating systems such as Android from Google or iOS from Apple. Their functions are limited compared to smartphones, which integrate the phone with an Internet communications device, although feature phones can provide functions found in smartphones, including Internet capabilities and mobile games.

## Contents

* 1 Definition
* 2 Contemporary usage
* 3 History
* 3.1 Industry trends
* 3.2 Market share
* 3.3 Japan
* 4 Platforms
* 5 See also
* 6 References
* 7 External links

## Definition

Prior to the popularity of smartphones, the term 'feature phone' was often used on high-end mobile telephones with assorted functions for retail customers, developed at the advent of 3G networks, which allowed sufficient bandwidth for these capabilities.[1]

Depending on extent of functionality, feature phones may have many of the capabilities of a smartphone, within certain cases.[2]

## Contemporary usage

A Walton Olvio E100 feature phone.

In developed economies, feature phones are primarily specific to niche markets, or have become merely a preference; owing to certain feature combinations not available in other devices, such as affordability, durability, and simplicity.[3]

A well-specified feature phone can be used in industrial environments, and the outdoors, at workplaces that proscribe dedicated cameras, and as an emergency telephone. Several models are equipped with hardware functions; such as FM radio and flashlight, that prevent the device from becoming useless in the event of a major disaster, or entirely obsolete, if and when 2G network infrastructure is shut down. Other feature phones are specifically designed for the elderly, and yet others for religious purposes.[4] In Pakistan and other South Asian countries, many mobile phone outlets use feature phones for balance transfer referred as easyload.[5]

## History

### Industry trends

Nokia feature phones

In developed economies, fashion and brand loyalty drove sales, as markets had matured and people moved to their second and third phones. In the United States, technological innovation with regard to expanded functionality was a secondary consideration, as phone designs there centred on miniaturisation.[6][7][8]

Existing feature phone operating systems at the time were not designed to handle additional tasks beyond communication and basic functions, and due to the complex bureaucracy and other factors, they never developed a thriving software ecosystem.[7] By contrast, iPhone OS (renamed iOS in 2010) and Android were designed as a robust operating system, embracing third-party software, and having capabilities such as multitasking and graphics capabilities in order to meet future consumer demands.[9] These platforms also eclipsed the popularity of smartphone platforms historically aimed towards enterprise markets, such as BlackBerry.[10]

There has been an industry shift from feature phones (including low-end smartphones), which rely mainly on volume sales, to high-end flagship smartphones, which also enjoy higher margins, thus manufacturers find high-end smartphones much more lucrative than feature phones.[11][12]

The shift away from feature phones has forced mobile network operators to increase subsidies of handsets, and the high selling-prices of flagship smartphones have had a negative effect on the mobile network operators, who have seen their earnings before interest, taxes, depreciation, and amortisation (EBITDA) margins drop as they sold more smartphones and fewer feature phones. To help make up for this, carriers typically use high-end devices to upsell customers onto higher-priced service plans with increased data allotments.[13][14][15] Trends have shown that consumers are willing to pay more for smartphones that include newer features and technology, and that smartphones were considered to be more relevant in present-day popular culture than feature phones.[16]

### Market share

Motorola RAZR V3i

During the mid-2000s, best-selling feature phones such as the fashionable flip-phone Motorola Razr, multimedia Sony Ericsson W580i, and the LG Black Label Series not only occupied the mid-range pricing in a wireless provider's range, they made up the bulk of retail sales as smartphones from BlackBerry and Palm were still considered a niche category for business use. Even as late as 2009, smartphone penetration in North America was low.[17]

In 2011, feature phones accounted for 60 percent of the mobile telephones in the United States ,[18] and 70 percent of mobile phones sold worldwide.[19] According to Gartner in Q2 2013, 225 million smartphones were sold worldwide which represented a 46.5 percent gain over the same period in 2012, while 210 million feature phones were sold, which was a decrease of 21 percent year over year, the first time that smartphones have outsold feature phones.[16][20] Smartphones accounted for 51.8 percent of mobile phone sales in the second quarter of 2013, resulting in smartphone sales surpassing feature phone sales for the first time.[21]

A survey of 4,001 Canadians by Media Technology Monitor (MTM) in late 2012 suggested about 83 percent of the anglophone population owned a cellphone, up from 80 percent in 2011 and 74 percent in 2010. About two thirds of the mobile phone owners polled said they had a smartphone, and the other third had feature phones or non-smartphones. According to MTM, non-smartphone users are more likely to be female, older, have a lower income, live in a small community, and have less education. The survey found that smartphone owners tend to be male, younger, live in a high-income household with children in the home, and residents of a community of one million or more people. Students also ranked high among smartphone owners.[22]

### Japan

Mobile phones in Japan diverged from those used elsewhere, with carriers and devices often implementing advanced features; such as NTT docomo's i-mode platform for mobile internet in 1999, mobile payments, mobile television, and near field communications; that were not yet widely used, or even adopted, outside of Japan. This divergence has been cited as an example of Galápagos syndrome; as a result, these feature phones are retroactively referred to as a 'gala-phone' (ガラケー, gara-kei), blending with 'mobile phone' (携帯, keitai). While smartphones have gained popularity (and implement features introduced on them), many gala-phones are still commonly used, citing preferences for the devices and their durability over smartphones.[23][24][25][26][27]

Mobile games oriented towards smartphones have seen significant growth and revenue in Japan, even though there were three times fewer smartphone users in the country than in the United States as of 2017.[28]

## Platforms

MediaTek developed an embedded operating system named MAUI Runtime Environment which is based on Nucleus RTOS.[29][30]

## See also

## References

1. ↑ Miller, Hugo (11 January 2013). "RIM says 150 carriers keep it from Palm's fate (Toronto)". TheSpec.com – Metroland Media Group Ltd.. http://www.TheSpec.com/news/business/article/868294--rim-says-150-carriers-keep-it-from-palm-s-fate-toronto.
2. ↑ Hardy, Ed (25 March 2003). "Study says: smartphones will outsell handhelds this year". Brighthand – TechTarget. http://www.Brighthand.com/article/Study_Says_Smartphones_Will_Outsell_Handhelds/. "The European analyst firm Canalys has released a study that predicts shipments of smartphones will exceed those of handhelds in the Europe, Middle East, and Africa (EMEA) region for the first time in 2003. It says about 3.3 million smartphones will be sold in the region this year, as opposed to 2.8 million handhelds."
3. ↑ Fowler, Geoffrey A. (27 April 2016). "It's OK not to use a smartphone". The Wall Street Journal (New York). https://www.WSJ.com/articles/its-ok-not-to-use-a-smartphone-1461780160.
4. ↑ Hirshfeld, Rachel (26 March 2012). "Introducing: a 'kosher phone' permitted on shabbat – the Zomet Institute has released a kosher telephone that can be used on Shabbat without breaking the Jewish laws of the day of rest.". Israel National News – Arutz Sheva. https://www.IsraelNationalNews.com/News/News.aspx/154153.
5. ↑ "Easyload". https://www.telenor.com.pk/easyload/#:~:text=With Telenor's easyload you can,as per your price plan..
6. ↑ "The iPhone's impact on rivals". Business Week. 16 June 2008. http://www.BusinessWeek.com/stories/2008-06-16/the-iphones-impact-on-rivalsbusinessweek-business-news-stock-market-and-financial-advice. Retrieved 16 August 2013.
7. ↑ 7.0 7.1 "Why does Symbian collapse?". Pixels Tech. http://PixelsTech.net/article/1359363948_Why_does_Symbian_collapse_.
8. ↑ "Business: Washington Post business page, business news". The Washington Post – Bloomberg News. http://WashPost.Bloomberg.com/Story?docId=1376-MINFW26JTSEJ01-6588TGRTS2A0543182U6TMUOV.
9. ↑ Marlow, Iain (27 January 2013). "RIM's long road to reinvent the BlackBerry". The Globe and Mail (Toronto). https://www.TheGlobeAndMail.com/globe-investor/rims-long-road-to-reinvent-the-blackberry/article7901031/.
10. ↑ Jason Perlow (8 November 2009). "In smartphone wars, Darwinism triumphs over intelligent design". ZDNet. http://www.ZDNet.com/blog/perlow/in-smartphone-wars-darwinism-triumphs-over-intelligent-design/11516.
11. ↑ Ashraf Eassa (12 February 2013). "Nokia's Lumia strategy will pay off nicely". Seeking Alpha. http://SeekingAlpha.com/article/1173911-nokia-s-lumia-strategy-will-pay-off-nicely.
12. ↑ Chris Smith (24 December 2012). "Galaxy S4 to spearhead impressive Samsung year, company to sell 390 million smartphones in 2013". Android Authority. http://www.AndroidAuthority.com/galaxy-s4-spearhead-impressive-samsung-year-company-sell-390-million-smartphones-2013-142489/.
13. ↑ Goldman, David (8 February 2012). "Apple's subsidy makes iPhone a nightmare for carriers". CNN Money. https://Money.CNN.com/2012/02/08/technology/iphone_carrier_subsidy/index.htm.
14. ↑ "Sprint Nextel: Apple drinks the juice". The Globe and Mail (Toronto). 9 February 2012. https://www.TheGlobeAndMail.com/report-on-business/international-business/sprint-nextel-apple-drinks-the-juice/article544696/.
15. ↑ Gustin, Sam (8 February 2012). "How Apple's iPhone actually hurts AT&T, Verizon and Sprint". http://Business.Time.com/2012/02/08/how-apples-iphone-actually-hurts-att-verizon-and-sprint/.
16. ↑ 16.0 16.1 Reisinger, Don (15 August 2013). Smartphones sales finally overtake feature phones: 10 reasons why. eWeek. https://www.eWeek.com/mobile/slideshows/smartphones-sales-finally-overtake-feature-phones-10-reasons-why/.
17. ↑ Hugo Miller (11 January 2013). "RIM says 150 carriers keep it from Palm's fate". The Spec. http://www.TheSpec.com/news/business/article/868294--rim-says-150-carriers-keep-it-from-palm-s-fate-toronto.
18. ↑ Don Kellogg (1 September 2011). "40 percent of U.S. mobile users own smartphones; 40 percent are Android". Nielsen Company. http://blog.Nielsen.com/nielsenwire/online_mobile/40-percent-of-u-s-mobile-users-own-smartphones-40-percent-are-android/.
19. ↑ "Nokia's continued feature phone focus may be one of their smartest moves". ZDNet. http://www.ZDNet.com/blog/cell-phones/nokias-continued-feature-phone-focus-may-be-one-of-their-smartest-moves/7215.
20. ↑ Rob van der Meulen & Janessa Rivera (14 August 2013). "Gartner says smartphone sales grew 46.5 percent in second quarter of 2013 and exceeded feature phone sales for first time". Gartner. http://www.Gartner.com/newsroom/id/2573415.
21. ↑ Cyrus Farivar (14 August 2013). "Smartphones outsell feature phones, for the first time". https://arstechnica.com/business/2013/08/smartphones-outsell-feature-phones-for-the-first-time-worldwide/.
22. ↑ Oliveira, Michael (1 May 2013). "Smartphones push old flip phones to extinction". Global News Canada. http://GlobalNews.ca/news/526081/smartphones-push-old-flip-phones-to-extinction/.
23. ↑ "Jargon watch". Wired. 19 October 2009. https://www.Wired.com/magazine/2009/10/st_jw/. "Galápagos syndrome n. The scourge of Japanese mobile companies, whose superadvanced 3G handsets won't work on foreign cell networks. It's named for the birds of the Galápagos, whose specialized beaks don't cut it on the mainland."
24. ↑ Stewart, Devin (29 April 2010). "Slowing Japan's Galapagos syndrome". Huffington Post. http://www.HuffingtonPost.com/devin-stewart/slowing-japans-galapagos_b_557446.html. "'Galapagos syndrome', a phrase originally coined to describe Japanese cell phones that were so advanced they had little in common with devices used in the rest of the world, could potentially spread to other parts of society. Indeed signs suggest it is happening already."
25. ↑ Adelstein, Jake (5 March 2015). "In Japan, people are flipping out over the flip-phone (Galapagos phone): what's old is new again". Forbes. https://www.Forbes.com/sites/jadelstein/2015/03/05/in-japan-people-are-flipping-out-over-the-flip-phone-galapagos-phone-whats-old-is-new-again/.
26. ↑ Tabuchi, Hiroko (19 July 2009). "Why Japan's smartphones haven't gone global". https://www.NYTimes.com/2009/07/20/technology/20cell.html.
27. ↑ Takahashi, Yoshio (17 December 2013). "Japan as Galápagos again – now it's the cars". The Wall Street Journal. https://blogs.WSJ.com/japanrealtime/2013/12/17/japan-as-galapagos-again-now-its-the-cars/.
28. ↑ "Japanese mobile market outgrows US three years in a row". 17 October 2017. https://www.GamesIndustry.biz/articles/2017-10-17-japanese-mobile-market-outgrows-us-three-years-in-a-row.
29. ↑ "MAUI Runtime Environment". https://lazure2.wordpress.com/tag/maui-runtime-environment/.
30. ↑ "What is MRE?". MediaTek. http://MRE.MediaTek.com/en/start/what.

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