Flavia Beverage Systems

Short description: Hot beverage system brand

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Flavia is a hot beverage system. The system prepares single servings of coffee, tea, and hot chocolate drinks. The brand was owned by Mars Drinks, a division of Mars, Incorporated until October 1, 2018, when Lavazza purchased Mars’s coffee units.[1][2]

## Contents

* 1 Products
* 2 History
* 3 Awards and achievements
* 4 In popular culture
* 5 See also
* 6 References
* 7 External links

## Products

FLAVIA claims its patented technology brews drinks in a single-serve "Fresh Pack," which means that the pack is the actual brewing chamber. The drink pours directly from the packet into the cup rather than through a common channel. Used packs are collected in a tray that is emptied periodically when prompted.[3]

## History

Flavia coin-operated machine.

* 1982 The first Filterpack was manufactured in Basingstoke, UK
* 1984 FLAVIA launched its first brewer
* 1992 Launch in Japan
* 1996 Launch in US
* 1997 Launch in Canada
* 2005 FLAVIA Fusion home system launched in the US
* 2007 FLAVIA launches the Creation 400 for the US and UK
* 2008 Three Flavia drinks achieved Rainforest Alliance certification[4]
* 2009 FLAVIA undergoes a brand refresh with a new logo and the Think Fresh! tagline
* 2010 Mars Drinks acquires the Alterra Coffee Roasters brand from Colectivo Coffee Roasters and launched The Bright Tea Company
* 2018 Lavazza North America buys Flavia including The Bright Tea Company and Alterra Coffee Roasters from Mars.

## Awards and achievements

## In popular culture

The Flavia system features in series 2 of I'm Alan Partridge – the title character refers to it as the "king of coffees"[5] and has a machine in his static caravan.

## See also

* Coffee service
* Easy Serving Espresso Pod
* Caffitaly
* K-Cup
* T-Discs
* Melitta
* Senseo

## References

1. ↑ "About Flavia®" (in en). https://www.flavia.com/pages/about-flavia.
2. ↑ Saker-Clark, Henry. "Lavazza to buy Mars' coffee business for $650m" (in en). https://www.thegrocer.co.uk/news/lavazza-to-buy-mars-coffee-business-for-650m/572228.article.
3. ↑ "What does flavia beverage systems mean?". https://www.definitions.net/definition/flavia+beverage+systems.
4. ↑ "Rainforest seal for Galaxy" (in en). 10 April 2009. https://www.independent.ie/regionals/herald/blair-reflects-on-war-every-day-billy-bob-sorry-for-gravy-gaffe-rainforest-seal-for-galaxy-gunman-shoots-3-then-self/27907703.html.
5. ↑ Coogan, Steve; Marber, Patrick; Baynham, Peter; Iannucci, Armando (2003). Alan Partridge: Every Ruddy Word: All the Scripts: From Radio to TV. And Back. Michael Joseph. p. 375. ISBN 0718146786.

## External links

* Flavia official Canadian and Mexican site
* Flavia official United States site

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