Teleavia

A 1957 Teleavia, designed by Philippe Charbonneaux[1]

Teleavia was a French manufacturer of televisions in the mid-20th century,[2] it was created by aviation company "Sud Aviation" as a diversification operation to employ redundant workforce. It was later absorbed by Thomson SA.[3]

The brand was best known for the innovative television set designs created by the French designer Roger Tallon in the 1950s and 1960s.[2] The 1968 edition, known as the Portavia 111, was the year's most photographed appliance.[4]

Tallon later said, in explanation of the trademark's success and longevity: "It was the first time the shape, the function and the material absolutely intertwined".[citation needed]

The brand's motto, from 1963, was "TELEAVIA, design also matters".

## References

1. ↑ Design - Issues 109-114. 1958. p. 103. https://books.google.com/books?id=b7pUAAAAMAAJ&q=teleavia+charbonneaux+1957.
2. ↑ 2.0 2.1 Anne Bony (2005). Design: History, Main Trends, Major Figures. p. 145. ISBN 978-0-550-10194-5. https://books.google.com/books?id=UVBJAQAAIAAJ&q=teleavia+tallon.
3. ↑ Lionel Faraday Gray; Jonathan Love (1974). Jane's Major Companies of Europe. p. D-179. ISBN 978-0-354-00113-7. https://books.google.com/books?id=tUYHAQAAIAAJ&q=teleavia+thomson.
4. ↑ Jocelyne LE BOEUF (2009-09-29). "Le téléviseur portable P 111, Téléavia, agence Technès, Roger Tallon, France 1963 (diffusion 1965)" (in fr). http://blogs.lecolededesign.com/designethistoires/2009/09/29/le-televiseur-portable-p-111-teleavia-roger-tallon-france-1963-diffusion-1965/.

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