Airtag

AirtagFile:Airtag logo.png

Founded| 2006; 18 years ago (2006)
Founder| Jérémie Leroyer and Cyril Porteret
Headquarters|

Paris

France

Number of locations

| 2

Area served

| Europe and North America

Number of employees

| 50
Website| airtag.com

Airtag (styled as AIRTAG) is a French company that provides mobile shopping solutions and secure payment applications for retailers and banks.[1] The company offers mobile ordering, loyalty, couponing and payment solutions.[2] They are responsible for "implementing NFC retail outlets in McDonald's outlets across France."[3] They also implemented MasterCard’s PayPass SDK.[4] Their business model is "providing white-label solutions for retailers and restaurants"[5]

## Contents

* 1 Company status and history
* 2 Solutions
* 3 Awards
* 4 References
* 5 External links

## Company status and history

Airtag was founded in 2006 by Jérémie Leroyer, Cyril Porteret and the two co-founding investors Cédric Nicolas and Gunnar Graef.[6] Prior to Airtag, Leroyer, Porteret, Nicolas and Graef started together with other friends a Jea mobile ring tone and games company called Haiku. Traveling often to Japan for Haiku, they were impressed by Japan's NFC and mobile commerce capabilities and started AIRTAG in 2006 to apply that capability in Europe and North America. Airtag has completed two rounds of outside funding totaling 6 million euros: 2 million in 2007 and 4 million in 2011.[6] The company has about 50 employees, and offices in Paris and New York.[6] AIRTAG current partners include: KFC UK & Ireland,[7][8] Brioche Dorée,[9] DIA grocery chain,[10] Carrefour City[11] and G20.[6]

## Solutions

Airtag builds white-label software as a service (SaaS) technology so brands can fill out apps with mobile ordering and payments.[12] AIRSHOP is Airtag's mobile commerce platform including functionalities such as: geolocation to identify the nearest store, mobile ordering and payments, mobile check-ins for in-store order recalls and a customer account for ordering history & payment details.[13] AIRSHOP has been implemented for KFC UK and Ireland, McDonald's and the European hypermarket chain Carrefour.[6]

AIRPASS is a white label solution for secure mobile payment that enables the distribution virtual wallets with payment functionalities. The solution is integrated with technologies such as embedded Near Field Communication (NFC), SIM Secure Element NFC and Cloud Based NFC.[14]

## Awards

* Cartes Banking, Retail, Loyalty Winner: 2013[15]
* L'Express, Most Promising French Company Finalist, 2013[16]

## References

1. ↑ McKalin, Vamien (16 September 2012). "Airtag CEO Jérémie Leroyer (On The Company's NFC And Mobile Commerce Solutions)". Mobilenapps.com. http://www.mobilenapps.com/articles/5561/20121213/interview-airtag-ceo-jérémie-leroyer-company-nfc.htm. Retrieved 12 December 2013.
2. ↑ Tierney, Jim (27 November 2013). "Smartphones Will Change Customer Shopping Behaviors Drastically". Loyalty360.org. http://loyalty360.org/resources/article/smartphones-will-change-customer-shopping-behaviors-drastically. Retrieved 23 December 2013.
3. ↑ "Is it Worth it to Build an NFC App Right Now?". Mashable.com. 2012-12-12. http://mashable.com/2012/12/12/build-nfc-app/. Retrieved 2015-05-06.
4. ↑ "Airtag releasing NFC mobile payments developer kit, wishes Apple would help simplify the ecosystem". VentureBeat. https://venturebeat.com/2012/10/16/airtag-releasing-nfc-mobile-payments-developer-kit-wishes-apple-would-help-simply-the-ecosystem/. Retrieved 17 January 2015.
5. ↑ "Is the future of mobile wallets finger-lickin' good? KFC and Airtag think so". VentureBeat. https://venturebeat.com/2013/04/03/is-the-future-of-mobile-wallets-finger-lickin-good-kfc-and-airtag-think-so/. Retrieved 17 January 2015.
6. ↑ 6.0 6.1 6.2 6.3 6.4 Cohan, Peter (1 October 2012). "AIRTAG is French for McDonald's Mobile Commerce". Forbes. https://www.forbes.com/sites/petercohan/2012/10/01/airtag-is-french-for-mcdonalds-mobile-commerce/. Retrieved 12 December 2013.
7. ↑ Kats, Rimma (4 April 2013). "KFC enters mobile payments arena internationally with ordering app". Mobilecommercedialy.com. http://www.mobilecommercedaily.com/kfc’s-mobile-commerce-plans-grow-with-streamlined-payments. Retrieved 23 December 2013.
8. ↑ Dembosky, April (3 April 2013). "KFC Eyes More Orders with Mobile Wallet". Ft.com. http://www.ft.com/intl/cms/s/1f86c1aa-9c86-11e2-9a4b-00144feabdc0,Authorised=false.html?_i_location=http://www.ft.com/cms/s/0/1f86c1aa-9c86-11e2-9a4b-00144feabdc0.html&_i_referer=#axzz2PaxLouiy. Retrieved 20 December 2013.
9. ↑ Tode, Chantal (8 May 2014). "Brioche Dorée goes all out on mobile wallet with ordering, payment, loyalty and couponing". Mobilecommercedialy.com. http://www.mobilecommercedaily.com/brioche-dorees-robust-mobile-wallet-includes-ordering-payment-loyalty-and-couponing. Retrieved 12 June 2014.
10. ↑ Borison, Rebecca (24 January 2014). "DIA pilots mobile grocery service, pickup lockers for easy shopping". Mobilecommercedialy.com. http://www.mobilecommercedaily.com/dia-pilots-mobile-grocery-service-pickup-lockers-for-easy-shopping. Retrieved 25 July 2014.
11. ↑ Clark, Sarah (15 May 2013). "Carrefour uses NFC and QR codes to speed up grocery shopping". Nfcworld.com. http://www.nfcworld.com/2012/05/15/315702/carrefour-uses-nfc-and-qr-codes-to-speed-up-grocery-shopping/. Retrieved 23 December 2013.
12. ↑ Koetsier, John (16 October 2012). "Is the future of mobile wallets finger-lickin' good? KFC and Airtag think so". Venturebeat.com. https://venturebeat.com/2013/04/03/is-the-future-of-mobile-wallets-finger-lickin-good-kfc-and-airtag-think-so/. Retrieved 12 December 2013.
13. ↑ Zimmermann, Kim (4 April 2013). "KFC Fast Tracks Ordering In UK With Airtag Mobile Platform". Retailtouchpoints.com. http://www.retailtouchpoints.com/mobile/2428-kfc-fast-tracks-ordering-in-uk-with-airtag-mobile-platform. Retrieved 12 December 2013.
14. ↑ The Paypers (25 February 2013). "MWC 2013: AIRTAG launches AIRPASS white label mobile wallet". http://www.thepaypers.com/mobile-payments/mwc-2013-airtag-launches-airpass-white-label-mobile-wallet/750272-16. Retrieved 23 December 2013.
15. ↑ "The 2013 winners". Archived from the original on November 28, 2013. https://web.archive.org/web/20131128125427/http://www.cartes.com/SESAMES-Awards/The-2013-winners. Retrieved December 24, 2013.
16. ↑ "Le classement des entreprises d'avenir". Lexpress.fr. http://www.lexpress.fr/emploi-carriere/le-classement-des-entreprises-d-avenir_1269927.html. Retrieved 17 January 2015.

## External links

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