Chiliz

Chiliz is a blockchain platform developed by Maltese-based sports company Mediarex.[1] The Chiliz blockchain powers the Socios.com platform, which offers "fan tokens" to users, enabling them to participate in polls hosted by the clubs, or receive rewards and promotions.[2] The native token Chiliz is used to buy the fan tokens.[3] Alexandre Dreyfus is the CEO of Chiliz[4] and Beatrice Collet is the managing director.[5]

## Contents

* 1 History
* 2 Fan Tokens
* 2.1 Background
* 3 References
* 4 External links

## History

Chiliz was launched in 2018 by Maltese-based sports company Mediarex led by CEO Alexandre Dreyfus.[3] Members of the firm's advisory panel include Dr. Christian Mueller, InFront Sports’ vice president, strategy and business development, and Sam Li, Sina Sports’ head of strategic partnerships; with Perform Group's chief strategy officer of Perform Group, John Gleasure, also a shareholder of Mediarex. Other members of the advisory board are Fnatic's CEO Wouter Sleijffers and Team Vitality's CEO Nicolas Maurer.[6]

In June 2018, Chiliz raised $65 million in a round led by Binance with other reputed names in the industry like OK Blockchain Capital, FBG Capital, Ceyuan Ventures, and Bancor also investing.[6] In March 2021, the company announced it will invest $50 million in an expansion to the United States.[7]

In September 2025, the Chiliz Group announced that they had acquired a 51% majority stake in the European esports organisation OG Esports.[8]

## Fan Tokens

### Background

Fan tokens are digital coins created on the Chiliz blockchain that sports organisations provide to users via the app Socios.com.[9] This app allows users to vote on a variety of minor decisions, such as new facilities, kit designs, shirt numbers of new signings, celebration songs, and more.[10] Fan Tokens were first introduced in 2019, with football clubs Juventus and Paris Saint-Germain being the first clubs to launch their official tokens.[11] Sports clubs including Barcelona, Atletico Madrid, Manchester City, Inter, Arsenal, AS Roma, Galatasaray, Flamengo, Corinthians and 60 other teams have launched Fan Tokens through Socios.com.[12]

## References

1. ↑ Bassam, Tom (2018-06-19). "Mediarex launches blockchain club voting platform for soccer" (in en-GB). https://www.sportspromedia.com/news/mediarex-fan-engagement-blockchain-socios-token-sports-tech-fintech/?zephr_sso_ott=WCsHss.
2. ↑ "Jump Trading backs fan tokens startup Chiliz" (in en). Reuters. 2021-04-07. https://www.reuters.com/article/us-crypto-currency-chiliz-jump-trading-idUSKBN2BU0Z5.
3. ↑ 3.0 3.1 "A look at Chiliz: The blockchain behind PSG, Barca, Juventus and numerous other fan tokens" (in en). 2022-08-09. https://www.cnbctv18.com/cryptocurrency/crypto-blockchain-chiliz-psg-barca-juventus-fan-tokens-14413552.htm.
4. ↑ "We explain who is behind Barcelona's third economic lever" (in en). 2022-08-01. https://www.marca.com/en/technology/fan-tokens/2022/08/01/62e81673ca47418f188b4592.html.
5. ↑ "chiliZ Blockchain Campus appoints MD" (in en-gb). 12 October 2018. https://timesofmalta.com/articles/view/chiliz-blockchain-campus-appoints-md.691406.
6. ↑ 6.0 6.1 "chiliZ raises $65 million from Binance, other organisations - Esports Insider" (in en-GB). Esportsinsider. 2018-06-08. https://esportsinsider.com/2018/06/chiliz-binance-65-million.
7. ↑ Evans, Simon (2021-03-02). "Soccer-Blockchain sports firm Chiliz to invest $50 million in U.S expansion" (in en). Reuters. https://www.reuters.com/technology/soccer-blockchain-sports-firm-chiliz-invest-50-million-us-expansion-2021-03-02/.
8. ↑ Nicholson, Jonno (2025-09-16). "The Chiliz Group acquires 51% of OG Esports" (in en-GB). https://esportsinsider.com/2025/09/the-chiliz-group-og-esports-acquisition.
9. ↑ "Fan tokens changing the face of Football" (in en-US). 2022-05-12. https://editor.guardian.ng/features/fan-tokens-changing-the-face-of-football/.
10. ↑ "What are fan tokens?" (in en). 2022-02-21. https://www.marca.com/en/technology/fan-tokens/2022/02/21/6213bd4fca474173688b457e.html.
11. ↑ "Fan Tokens to become second largest source of revenue for sports industry" (in en). 2022-02-01. https://www.marca.com/en/lifestyle/2022/02/01/61f91a01268e3e297b8b45a5.html.
12. ↑ "Football fans spending millions on club crypto-tokens" (in en-GB). BBC News. 2021-12-10. https://www.bbc.com/news/technology-59596267.

## External links

* Official Website
* Krypto News

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