Custom Nation

Short description: Book by Anthony Flynn

Custom Nation:
Why Customization Is the Future of Business and How to Profit from it

Paperback edition

Author| Anthony Flynn, Emily Flynn Vencat
Country| United States
Language| English
Genre| Non-fiction
Publisher| BenBella Books

Publication date

| November 15, 2012
Media type| Paperback
Pages| 224 pp.
ISBN| 1-937-85610-0

Custom Nation is a nonfiction book written by Anthony Flynn and Emily Flynn Vencat, published on November 15, 2012 by BenBella Books. The text examines the prevalence and significance of product customization in today's market, especially in regard to Culture of United states.[1] The book's full title is Custom Nation: Why Customization Is the Future of Business and How to Profit from it.[2]

## Contents

* 1 Background
* 2 Plot
* 3 Awards
* 4 References

## Background

The book was written by Anthony Flynn, the co-founder of YouBar, a custom energy bar company, together with his sister, Emily Flynn Vencat, a journalist.[3][4]

The book was published on November 15, 2012 by BenBella Books.[2] The book is 224 pages in length.[2][5][6]

## Plot

Custom Nation examines the trend in today's market towards customizable products. It looks at Vistaprint, Shutterfly, Zazzle, CafePress, Starbucks, Dell, Subway, and other companies whose business concepts depend on customization.[2]

Custom Nation includes chapters on mass production, the inception of customization, advice on how to launch a customization-based business, advice on how to add customization to an existing business, and methods to grow and market a customization business.[3][6]

## Awards

Custom Nation is ranked well on a various best-seller lists. The book was ranked #8 on the New York Times Best Seller list in early December 2012.[7] USA Today ranked Custom Nation #94 on its Best seller list.[8] Publishers Weekly ranked Custom Nation #12 on its Bestsellers list.[9] Custom Nation was ranked #78 in Amazon.com's Management and Leadership category, sub listed under Planning and Forecasting.[2]

Publishers Weekly reviewed the book in September 2012, writing that Custom Nation was an excellent instruction manual for businesses looking to use customized products to grow further.[9]

## References

1. ↑ "Review for "Custom Nation: Why Customization Is the Future of Business and How to Profit from It"". Publishers Weekly. September 24, 2012. http://www.publishersweekly.com/9781937856106. Retrieved December 8, 2012.
2. ↑ 2.0 2.1 2.2 2.3 2.4 "Custom Nation: Why Customization Is the Future of Business and How to Profit From It". Amazon. https://www.amazon.com/Anthony-Flynn/e/B00A6GSXHA/ref=ntt_athr_dp_pel_1. Retrieved December 8, 2012.
3. ↑ 3.0 3.1 "Table of Contents and Excerpts". Archived from the original on December 4, 2012. https://web.archive.org/web/20121204011043/http://customnation.com/table-of-contents-and-excerpts/. Retrieved December 8, 2012.
4. ↑ "Emily Flynn Vencat". The Daily Beast. http://www.thedailybeast.com/contributors/emily-flynn-vencat.5.html. Retrieved December 8, 2012.
5. ↑ ""Custom Nation" overview". http://www.youbars.com/customnation. Retrieved December 8, 2012.
6. ↑ 6.0 6.1 "Book Review: Custom Nation: Why Customization Is the Future of Business and How to Profit From It". The Economic Times. November 16, 2012. http://articles.economictimes.indiatimes.com/2012-11-16/news/35155009_1_customization-book-review-brand-managers. Retrieved December 8, 2012.
7. ↑ Cowles, Gregory. "Paperback Advice & Misc.". The New York Times. https://www.nytimes.com/best-sellers-books/2012-12-02/paperback-advice/list.html. Retrieved December 8, 2012.
8. ↑ "Custom Nation". USA Today. http://books.usatoday.com/book/anthony-flynn-emily-flynn-vencat-custom-nation/l48484. Retrieved December 8, 2012.
9. ↑ 9.0 9.1 "Trade Paper". Publishers Weekly. http://www.publishersweekly.com/pw/nielsen/tradepaper.html. Retrieved December 8, 2012.

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