Marketing resource management

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Marketing

* Marketing
* Marketing management

Key concepts

* Distribution
* Pricing
* Retail
* Service
* Activation
* Brand licensing
* Brand management
* Co-creation
* Corporate identity
* Dominance
* Effectiveness
* Ethics
* Mystery shopping
* Promotion
* Research
* Segmentation
* Strategy
* Account-based marketing
* Digital marketing
* Product marketing
* Social marketing
* Influencer marketing
* Attribution
* Annoyance factor

Promotional content

* Advertising
* Branding
* Corporate anniversary
* Direct marketing
* Loyalty marketing
* Mobile marketing
* On-hold messaging
* Personal selling
* Premiums
* Prizes
* Product placement
* Propaganda
* Publicity
* Sales promotion
* Sex in advertising
* Underwriting spot

Promotional media

* Behavioral targeting
* Brand ambassador
* Display advertising
* Drip marketing
* In-game advertising
* Mobile advertising
* Native advertising
* New media
* Online advertising
* Out-of-home advertising
* Point of sale
* Product demonstration
* Promotional merchandise
* Visual merchandising
* Web banner
* Word-of-mouth

* v
* t
* e

Marketing resource management (MRM) provides the software infrastructure to support marketing operations management (MOM). Marketing operations management is the alignment of people, process and technology to support marketing activities and improve marketing effectiveness. The growing importance of an effective MRM strategy is reflected by the number of leading organizations which are following this path, with implementations of software provided by some of the leading technology vendors operating in this space. This growth is also reflected in the growing importance of the marketing operations role in organizations.

MRM generally refers to technology for the areas of planning, design and production within marketing and MRM solutions do not provide the analytics, decisioning and automated execution capabilities for personalized marketing across channels. MRM is a subset of Enterprise Marketing Management (EMM) solutions which provide more complete capabilities for all of the functions and roles within the marketing.

## What MRM is, What it is not

MRM platforms can be confused with "web-to-print" systems that house digital assets and send them to production with instructions. These platforms have been around since the mid 1990s and have changed slightly to integrate other features associated with print like direct mail fulfillment and list purchasing. MRM platforms are fully integrated Marketing Strategy Platforms for Businesses to Connect their Brand to Customer experience, simplifying the complicated reality of today's marketing world.[citation needed]

Brands also use these platforms to manage Market development funds for their affiliates.

## See also

* Marketing operations management
* Enterprise marketing management

## References

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