One Village One Product movement

Short description: Japanese development program

The One village one product movement (一村一品運動, Isson Ippin Undō; OVOP) is a Japanese regional development program. It began in Ōita Prefecture in 1979 when the then-governor Morihiko Hiramatsu advocated the program,[1] based on the first New Plum and Chestnut (NPC) movement which started in 1961.[2] Implementation started in 1980. Communities selectively produce goods with high added value. One village produces one competitive and staple product as a business to gain sales revenue to improve the standard of living for the residents of that village. Among them are shiitake, kabosu, greenhouse mikan, beef, aji, and barley shōchū. Over 300 products have been selected.

The initiative has been promoted across Asian, African and Latin American countries.[1][3][4]

Prime Minister Thaksin Shinawatra of Thailand initiated a similar program, One Tambon One Product. Thailand already had One Village One Product but using Thai name Setakit (Economy) and Chunchon (Community). Thus Thailand One Product One Village had been launched since 1996 under The 8th National Economic and Social Development Plan.[5]

## See also

* Japanese craft
* Meibutsu
* Omiyage

## References

1. ↑ 1.0 1.1 "Global application of the One Village One Product Movement concept: Lessons from the experiences of the Japan International Cooperation Agency". 2022. https://openknowledge.fao.org/server/api/core/bitstreams/63f0f82d-548d-4537-a04a-d64ee1bfec00/content.
2. ↑ Haraguchi, Nobuya (2008). "The One-Village-One-Product (OVOP) movement: What it is, how it has been replicated, and recommendations for a UNIDO OVOP-type project". p. 6. https://downloads.unido.org/ot/48/14/4814612/STATISTICS_WP032008 The One-Village-One-Product (OVOP) movement.pdf.
3. ↑ "Improvement Rural Living Condition through One Village One Product (OVOP) Movement". 2014. https://asean.org/wp-content/uploads/2012/05/3.-OVOP-Guidelines.pdf.
4. ↑ Ueda, Takafumi. "One Village One Product (OVOP) Movement". pp. 31. https://openknowledge.fao.org/server/api/core/bitstreams/d650bcaa-6136-4a4f-8aa7-db7a88ca0779/content.
5. ↑ "การแปลงแผนพัฒนาเศรษฐกิจและสังคม แห่งชาติ ฉบับที่ 8 ไปสู่การปฏิบัติ" (in Thai). https://dl.parliament.go.th/bitstream/handle/20.500.13072/367183/2539_การแปลงแผนพัฒนาเศรษฐกิจฉบับที่8_สำนักงาน.pdf?sequence=1.

## External links

* Oita OVOP International Exchange Promotion Committee One Village One Product Movement (OVOP)
* Ōita Prefecture page
* OVOP (One-Village One-Product) Campaign, Ministry of Economy, Trade and Industry

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