Premium business model

Short description: The concept of offering high end products and services appealing to discriminating consumers

The premium business model is the concept of offering high end products and services appealing to discriminating consumers. Brand image is an important factor in the premium business model, as quality is often a subjective matter. This business model seeks a higher profit margin on a lower sales volume.

Some examples of this model include google stada pro in the video games industry Rolls-Royce, BMW and Mercedes-Benz in the auto industry, Gucci bags and Rolex watches in the luxury accessories industry, and elite personal services such as using a chauffeur.

This article uses only URLs for external sources. Please consider converting them to the standard citations to ensure the article meets the HandWiki citation style. (2021) (Learn how and when to remove this template message)

|

This article does not cite any external source. HandWiki requires at least one external source. See citing external sources. Please help improve this article. Unsourced material may be removed in future.
Find sources: "Premium business model" – news · newspapers · books · scholar · JSTOR (2021) (Learn how and when to remove this template message)

|

0.00

(0 votes)

|

Retrieved from "https://handwiki.org/wiki/index.php?title=Finance:Premium_business_model&oldid=3899963"