Hotjar

Short description: Behavior analytics service

Hotjar

Type of site

| Web Analytics

|

Owner| David Darmanin
Website| www.hotjar.com
Launched| 2014
Current status| Active

Hotjar is a behavior analytics company that analyses website use, providing feedback through tools such as heatmaps,[1] session recordings, and surveys.[2] It works with web analytics tools such as Google Analytics to offer an insight into how people are navigating websites, and how their customer experience can be improved.[3] Founded in 2014, Hotjar is run completely remotely by over 100 team members across 20 countries and is used on over 500,000 sites worldwide.[4][5]

## History

Founded in 2014 by Dr. David Darmanin,[6] Hotjar is a privately owned company that builds research and optimization tools for web businesses.[7] Darmanin remains the chief executive of the company and in March 2019 won the EY Malta Entrepreneur of the Year award.[8][9]

The company went through a nine-month beta program, before making Hotjar available to the public and reaching an Annual Recurring Revenue (ARR) of €8 Million by June 2017.[10] Hotjar then invested €4million into further expanding the company, which was increased by a further €13million by 2019.[11][12]

## See also

* Dynatrace

## References

1. ↑ "User experience test tools: A privacy accident waiting to happen" (in en). The Register. https://www.theregister.co.uk/2017/11/20/session_replay_exfiltration/.
2. ↑ "Hotjar launches to start a conversion optimization revolution". VentureBeat. 8 April 2015. https://venturebeat.com/2015/04/08/hotjar-launches-to-start-a-conversion-optimization-revolution/.
3. ↑ Casserly, Inés (21 November 2017). "Hundreds of websites record your every keystroke without you knowing". The Next Web. Archived from the original on 1 February 2020. https://web.archive.org/web/20200201070204/https://thenextweb.com/security/2017/11/21/hundreds-of-websites-record-your-every-keystroke-without-you-knowing/.
4. ↑ "Websites using Hotjar". BuiltWith. https://trends.builtwith.com/websitelist/Hotjar.
5. ↑ Azevedo, Mary Ann (28 January 2019). "Contentsquare Raises $60M More To Improve Digital Retail Experiences". Crunchbase News. https://news.crunchbase.com/news/contentsquare-raises-60m-more-to-improve-digital-retail-experiences/.
6. ↑ Putter, Bretton. "Cracking The Code Of Remote Working: Lessons From The Future Of Work". Forbes. https://www.forbes.com/sites/brettonputter/2019/10/31/cracking-the-code-of-remote-working-lessons-from-the-businesses-of-the-future-culturegene/#50876b7958e1.
7. ↑ "User Experience Market Show at 18.9% CAGR to 2025". 28 January 2020. https://expedition99.com/2020/01/28/user-experience-market-show-at-18-9-cagr-to-2025-usertesting-woopra-qualtrics-lookback-userzoom-hotjar-usabilityhub-validately-trymyui-userlytics-usabilla/.
8. ↑ "Hotjar's David Darmanin is EY's Malta Entrepreneur of the Year". Times of Malta. https://timesofmalta.com/articles/view/hotjars-david-darmanin-is-eys-malta-entrepreneur-of-the-year.705243.
9. ↑ "New Zealand depression website exposed test results to third-party companies" (in en). Stuff (website). https://www.stuff.co.nz/national/health/115586450/new-zealand-depression-website-exposed-test-results-to-thirdparty-companies.
10. ↑ "How We're Re-investing €4 Million in 2017 to Make Hotjar Even Better". https://www.hotjar.com/blog/4-million-investment-2017/.
11. ↑ "Hotjar's 2019 Official Company Update". https://www.hotjar.com/blog/2019-company-update/.
12. ↑ "Improving Your Website's UX with Analytics and Hotjar". SitePoint. 5 June 2018. https://www.sitepoint.com/improving-your-websites-ux-with-analytics-and-hotjar/.

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