Organic linking

Short description: Natural, contextual linking between websites

Organic linking, also known as natural linking, is a marketing strategy that involves creating high-quality content that attracts other websites to link back to it. Unlike paid or manipulative linking, organic links are earned through the value of the content itself.[1] Organic links are more likely to appear in a context relevant to the subject of the target document, which makes them useful for search engines like Google Search that rank pages according to their links.[2] Organic linking can be a powerful tool for improving search engine rankings, increasing brand awareness, and driving organic traffic to a website, because they act as Backlinks, the help prove credibility and reputation.[3] Successful organic linking requires creating unique and informative content, that provides value for others; Estimates vary, but 50-80% of users clicks tend to go through organic links on the first page of a search engine's responses.

1. ↑ "What Is Organic Linking | Cosmic Meedia" (in en-US). 2023-03-12. https://cosmicmeedia.com/what-is-organic-linking/.
2. ↑ "Another step to reward high-quality sites". http://googlewebmastercentral.blogspot.in/2012/04/another-step-to-reward-high-quality.html.
3. ↑ "What Is a Natural Link? (A Good Link)" (in en). 29 April 2020. https://www.searchenginejournal.com/link-building-guide/natural-link/.

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