Beauty of Labour

Schönheit der Arbeit

Abbreviation| SdA
Formation| 27 November 1933
Dissolved| 1945
Headquarters| Kaiserallee 25, Berlin, Germany

Reichsamtsleiter of the Beauty of Labour

| Albert Speer

Parent organization

| German Labour Front

Short description: Nazi propaganda organization

Beauty of Labour stamp on a cup

Beauty of Labour (German: Schönheit der Arbeit; SdA) was a propaganda organization of the Nazi government from 1934 to its eventual disbandment in 1945. One of its principal functions was workplace design and the beautification of the German work environment.[1][2]

## Contents

* 1 Organisation
* 2 Activities
* 3 References
* 4 Bibliography

## Organisation

Initially a propaganda machine, the SdA worked bilaterally with its counterpart organisation Strength Through Joy (KdF) to achieve overall appeasement of the general population. The organization campaigned for improved cleanliness, better hygiene, proper work attire, changing rooms, lockers, better air, and less noise in factories and other places of employment.[3] The SdA was one of the many areas that made up the Nazi labour union, the Deutsche Arbeitsfront (DAF or "German Labour Front"), and was directed by Albert Speer.[4]

## Activities

Campaigns such as the Join the fight against noise and Good ventilation in the workplace gave the Hitler-led government the ability to stimulate productivity within the workplace while simultaneously installing a sense of community and greater cordiality between the government and the German population.[5] However, these improvements had to be paid for by the factory owners and managers, and improvements had to be made by the workers themselves, rather than directly funded by the government. Consequently, the workers performed these improvements for free at no additional pay.[6]

German Federal Archives Image 146-1987-085-20, Quality Mark of the DAF

## References

1. ↑ Anatol von Hübbenet: Das Taschenbuch Schönheit der Arbeit (1938)
2. ↑ Zentner & Bedürftig 1991, p. 72.
3. ↑ Evans 2006, p. 475.
4. ↑ Childers 2017, p. 310.
5. ↑ Welch 1995, pp. 56–57.
6. ↑ "German Labor Front Poster: “Beauty of Labor” (1934)" (in en-us). https://germanhistorydocs.org/en/nazi-germany-1933-1945/german-labor-front-poster-beauty-of-labor-1934.

## Bibliography

* Childers, Thomas (2017). The Third Reich: A History of Nazi Germany. New York: Simon & Schuster. ISBN 978-1-45165-113-3.
* Evans, Richard (2006). The Third Reich in Power. New York: Penguin. ISBN 978-0-14303-790-3.
* Welch, David (1995). The Third Reich: Politics and Propaganda. New York: Routledge. ISBN 0-415-27507-5.
* Zentner, Christian; Bedürftig, Friedemann (1991). The Encyclopedia of the Third Reich. New York: MacMillan Publishing. ISBN 0-02-897500-6.

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