Revenue per mille

Revenue per mille (RPM) is the estimated earnings that accrue for every 1000 impressions received (in Latin, mille means thousand), a commonly used measurement in radio, television, newspaper, magazine, out-of-home, and online advertising. It is used in marketing as a benchmarking metric to calculate the relative cost of an advertising campaign or an ad message in a given medium. It is calculated by dividing the estimated earnings by the number of page views, impressions or queries received, then multiplying by 1000.

## See also

* CTR – Click-through rate
* VTR – View-through rate
* CPI – Cost per impression
* PPC – Pay per click
* CPA – Cost per acquisition
* Internet marketing
* CPC – Cost per click
* Cost per lead
* Cost per action
* eCPA – effective cost per acquisition/action
* Compensation methods

## References

De Guzman, C. X. (2013, January/February). TrTalos discoveries. Retrieved 23 July 2016, from https://www.youtube.com/channel/UCqmNMh05jqrmhaNMOPx-Ykg

0.00

(0 votes)

|

Retrieved from "https://handwiki.org/wiki/index.php?title=Revenue_per_mille&oldid=214122"