Shift (MSNBC)

Shift

Type| Internet streaming
Country|

United States

Slogan| shift happens
Owner| NBCUniversal
MSNBC

Launch date

| July 13, 2014 (2014-07-13)

Former names

| msnbc2

Official website

| Official website

Shift (stylized as shift by msnbc, formerly msnbc2) was an online live-streaming video network run by MSNBC. It was launched in July 2014 to provide a platform for original video series which diverge from the MSNBC television network's political focus.

## Contents

* 1 History
* 2 Programming
* 2.1 Former Shows
* 3 See also
* 4 References

## History

In July 2014, MSNBC.com launched msnbc2, a brand for several web-only series hosted by MSNBC personalities,[1] in December 2014, msnbc2 was renamed shift by msnbc, with a daily live stream and programming schedule which was less focused on politics and is more tailored to a younger audience.[2] The channel was later shut down.

## Programming

### Former Shows

* Sports Matters hosted by Rob Simmelkjaer (new editions air Mondays)
* Reporter's Notebook hosted by Beth Fouhy (new editions air Mondays)
* Changing America hosted by Voto Latino CEO Maria Teresa Kumar (new editions air Tuesdays)
* The Docket hosted by attorney Seema Iyer (new editions air Tuesdays)
* The Book Report hosted by Richard Wolffe (new editions air Tuesdays)
* Road Map hosted by Ayman Mohyeldin (new editions air Wednesdays)
* Nerding Out hosted by Dorian Warren (new editions air Thursdays)
* Code Forward hosted by Nellie Bowles and Jason Del Rey (co-produced by Re/code, new editions air Thursdays)
* The Briefing hosted by Luke Russert (new editions air Fridays)
* So Popular! hosted by Janet Mock (new editions air Fridays)
* Just Faith hosted by Rev. Jacqui Lewis (new editions air Fridays)
* REACH! hosted by Natalie Auzenne (new editions air Saturdays)
* shift-only version of First Look hosted by Betty Nguyen
* msnbc Originals
* Three Cents hosted by Josh Barro
* Krystal Clear hosted by Krystal Ball
* Out There hosted by Thomas Roberts
* Greenhouse hosted by Tony Dokoupil

## See also

* HuffPost Live
* CBSN
* AJ+
* NBC News Now

## References

1. ↑ "Krystal Clear on Iraq & Clinton". MSNBC. http://www.msnbc.com/msnbc/watch/krystal-clear-on-iraq-clinton-283776579633. Retrieved 6 July 2015.
2. ↑ Stephen Battaglio (December 16, 2014). "MSNBC targets young viewers with streaming video service Shift". Los Angeles Times. http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-msnbc-online-20141216-story.html.

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NBCUniversal

Corporate
officials|

| Executives|

* Dick Ebersol
* Robert Greenblatt
* Bonnie Hammer
* Ted Harbert
* Ronald Meyer

|

Universal Parks
& Resorts|

| United States|

* Universal Studios Hollywood
* CityWalk
* Universal Orlando
* Universal Studios Florida
* Islands of Adventure
* CityWalk
* Epic Universe

|

International|

* Universal Studios Japan
* Universal Studios Singapore
* Universal Beijing Resort
* Universal Studios Beijing

NBCU Film and
Entertainment|

| Universal Filmed
Entertainment
Group|

* Amblin Partners*
* Back Lot Music
* Carnival Films
* Chiller Films
* DreamWorks Animation
* DreamWorks Classics
* Big Idea Entertainment
* Bullwinkle Studios*
* Harvey Entertainment
* DreamWorks Channel
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* Gramercy Pictures
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* NBCUniversal Entertainment Japan
* United International Pictures*
* Universal Animation Studios
* Universal Pictures
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* Working Title Films

|

NBCU Telemundo
Enterprises|

* Universo
* Telemundo
* Puerto Rico Studios
* Telemundo TV Studios
* Telemundo Deportesw/NBC Sports Group

NBC Entertainment|

* NBC
* DreamWorks Animation Television
* Stamford Media Center

Broadcast,
Cable, Sports
and News|

* Affiliate Relations
* NBCUniversal Television Distribution

NBCU
Owned TV
Stations
O&Os|

| NBC Owned
TV Stations|

* KNBC
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* Cozi TV
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|

Telemundo
Station Group|

* KBLR
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* KNSO *
* KSTS
* KTAZ
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* KUAN
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* TeleXitos

NBCU Cable|

* Networks
* Syfy
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NBC Sports
Group|

* Alli
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* part owner
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Regional Networks|

* Bay Area (45%)
* Boston
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* Chicago (20%)
* Northwest
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* SNY (8%)

NBCUniversal
News Group|

* NBC News
* NBCNews.com
* MSNBC
* Peacock Productions

CNBC global channels|

* CNBC
* Africa (licensee)
* Asia
* Europe
* Latin America
* World

CNBC Europe branches|

* Class CNBC (20%)
* Africa (licensee)
* Arabiya
* CNBC-e
* Europe

CNBC Asia branches|

* CNBC-TV18
* Australia
* CNBC Awaaz
* Hong Kong
* Indonesia
* Pakistan
* Singapore
* Nikkei CNBC
* SBS CNBC

Peacock DtC
and Digital|

* Bluprint (major stake)
* Hayu
* Hulu (33%)*
* Movieclips
* Peacock

Content Studios|

* Universal Television
* Universal Content Productions

NBCUniversal
International
Networks|

* 13th Street
* Australia
* France
* Germany
* Spain
* Bravo New Zealand
* DreamWorks Channel
* Euronews*
* Syfy
* Asia
* Australia
* France
* Germany
* Latin America
* Poland & Balkans
* Portugal
* Spain
* United Kingdom
* Diva
* Asia
* Romania
* Movies 24
* Studio Universal
* Italy
* Latin America
* South Africa
* Style Network (Australia)
* Universal TV
* Australia
* Germany
* E!
* Asia
* Australia
* Europe
* Telemundo Africa

Other assets:|

* EMKA, Ltd.
* International Media Distribution
* Matchbox Pictures
* PictureBox Films

Former/Defunct
properties and
predecessors:|

* Canal+ Group
* Castle Films
* Chapman Entertainment
* Chiller
* CIC Video
* Cloo
* Comcast Network
* Diva Universal (Italy)
* Entertainment Rights
* Esquire Network
* Fearnet
* Filmation
* FilmDistrict
* G4
* Good Machine
* Hallmark Channel (international)
* ITC Entertainment
* Interscope Communications
* Kitty Films
* MCA Inc.
* Miss Universe*
* Multimedia Entertainment
* NBC Weather Plus
* October Films
* Pacific Data Images
* PolyGram Filmed Entertainment
* Propaganda Films
* Seagram Company Ltd.
* Shift
* Seeso
* Spencer Gifts
* Tell-Tale Productions
* Total Television
* United Productions of America
* Universal Channel (Asia)
* Universal Channel (Greece)
* Universal Channel (Japan)
* Universal Channel (Poland)
* Universal TV (UK and Ireland)
* Universal Interactive
* Universal Music Group
* Universal TV (Turkey)
* Vivendi Universal
* Vivendi Universal Games
* Western Publishing
* Gold Key Comics
* Whitman Publishing
* Golden Books Family Entertainment
* Golden Book Video
* Woodland Animations
* ZGS Communications

* Denotes joint ventures

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