BlimE!

BlimE! (Stylization of "bli med!", Norwegian for "join in!") is a friendship campaign hosted by the Norwegian Broadcasting Corporation with the slogan "Say hello! Be a friend! Join in". The primary purpose is to inspire children to see each other, care for each other and include each other.[1] The campaign consists of a song and a corresponding dance that is performed simultaneously by approximately 400.000 children every year.[2] Although the actual effect of the campaign is debated, it is generally agreed that it does support a sense of community by providing common experiences among children.[3]

In 2018, BlimE Day was Friday 21 September.[4] The song was "BlimE" by Freddy Kalas. The following year, BlimE day was Friday 6 September, with the song "Mer enn god nok" by Stina Talling. The army participated with a dance video of its own that received a lot of attention on the internet and in the media and the 2019[5] edition was named the editorial event of the year during the media awards 2019 under the auspices of the Media Companies National Association.[6]

It was introduced in 2010, and has since then been an annual event. In 2020, It was extended to an international event named #SayHi , hosted by broadcasters from 13 different countries.[7]

In 2021, the campaign was supplemented with cross-disciplinary learning resources for primary schools focusing on ethical dilemmas and social competences.

## References

1. ↑ www.nordvision.org. "Si hei, vær en venn. Blime!" (in en). https://www.nordvision.org/nyheter/nyhet/si-hei-vaer-en-venn-blime/.
2. ↑ "BlimE 10 år: Fra snill barneboogie til omfavnelse av den kommersielle popkulturen" (in nb-NO). 2020-11-05. http://www.periskop.no/blime-10-ar-fra-snill-barneboogie-til-en-omfavnelse-av-den-kommersielle-popkulturen/.
3. ↑ Madsen, Ole Jacob (2020-11-30). "Blir alle med av BlimE?". Aftenposten. https://www.aftenposten.no/viten/i/oAKg87/blir-alle-med-av-blime.
4. ↑ (in no) NRK Super - BlimE!, https://nrksuper.no/serie/blime/MSUB04000218/01-09-2018, retrieved 2022-08-01
5. ↑ "(+) Over 600.000 har sett Hæren danse BlimE-dansen til NRK Super: – Har gått mer viralt enn vi hadde trodd" (in nb-no). 2019-09-30. https://m24.no/blime-forsvaret-haeren/over-600000-har-sett-haeren-danse-blime-dansen-til-nrk-super--har-gatt-mer-viralt-enn-vi-hadde-trodd/232167.
6. ↑ Manbari, Zhilwan (2020-09-04). "NRK.no kåret til årets nasjonale nyhetsnettsted" (in nb-NO). https://www.nrk.no/kultur/nrk.no-karet-til-arets-nasjonale-nyhetsnettsted-1.15147989.
7. ↑ Union (EBU), European Broadcasting (2020-11-05). "EBU launches worldwide #SayHi campaign to promote friendship for kids" (in en). https://www.ebu.ch/news/2020/11/ebu-launches-worldwide-sayhi-campaign-to-promote-friendship-for-kids.

## External links

* Homepage at NRK
* Learning resource page at NRK

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