CO-STAR

CO-STAR is an iterative innovation management methodology originating from silicon valley.[1] The acronym stands for customer, opportunity, solution, team, advantages and results. It was introduced in a 2012 book by Laszlo Gyorffy and Lisa Friedman.[2] The methodology is being used by several companies, for example by INNOArchitects, IdeaScale[3] or the Swiss Post.[4]

## References

1. ↑ Wills, Anamaria. "CO-STAR – An innovation tool for creating compelling customer value". https://4creativentrepreneurs.wordpress.com/2013/03/25/co-star-an-innovation-tool-for-creating-compelling-customer-value/. Retrieved 6 January 2017.
2. ↑ Gyorffy, Laszlo; Friedman, Lisa (31 August 2012). Creating Value with CO-STAR: An Innovation Tool for Perfecting and Pitching Your Brilliant Idea. Enterprise Development Group, Inc. ISBN 978-0985941901.
3. ↑ Timpany, Greg. "Use the COSTAR Model to Polish Ideas Into Innovations". http://researchaccess.com/2014/11/costar-model/. Retrieved 6 January 2017.
4. ↑ "Swiss Post INNOTOOLS". https://post.innotools.com/en/home. Retrieved 6 January 2017.

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