Influence-for-hire

Influence-for-hire or collective influence, refers to the economy that has emerged around buying and selling influence on social media platforms.[1]

## Contents

* 1 Overview
* 2 History
* 3 See also
* 4 References

## Overview

Template:Behavioural influences Companies that engage in the influence-for-hire industry range from content farms to high-end public relations agencies. Traditionally influence operations have largely been confined to public sector actors like intelligence agencies, in the influence-for-hire industry the groups conduction the operations are private with commerce being their primary consideration.[2] However many of the clients in the influence-for-hire industry are countries or countries acting through proxies.[1] They are often located in countries with less expensive digital labor.[3]

## History

In May 2021, Facebook took a Ukrainian influence-for-hire network offline. Facebook attributed the network to organizations and consultants linked to Ukrainian politicians including Andriy Derkach.[4][5]

During the COVID-19 pandemic state sponsored misinformation was spread through influence-for-hire networks.[6]

In August 2021, a report published by the Australian Strategic Policy Institute implicated the Chinese government and the ruling Chinese Communist Party in campaigns of online manipulation conducted against Australia and Taiwan using influence-for-hire.[7][8][9][10]

## See also

* Creator economy
* Cultural technology
* Hype (marketing)
* Influencer marketing
* Personal branding
* Reputation system
* Shill
* Social commerce
* Social media marketing
* Social profiling
* Viral marketing

## References

1. ↑ 1.0 1.1 Wallace, Jacob; Boggle, Ariel; Zhang, Albert; Mansour, Hillary. "Influence for hire. The Asia-Pacific's online shadow economy". ASPI. https://www.aspi.org.au/report/influence-hire.
2. ↑ Loudermilk, E. Louise; O’Brien, Joseph J.; Goodrick, Scott L.; Linn, Rodman R.; Skowronski, Nicholas S.; Hiers, J. Kevin (2022-06-10). "Vegetation's influence on fire behavior goes beyond just being fuel". Fire Ecology 18 (1): 9. doi:10.1186/s42408-022-00132-9. ISSN 1933-9747.
3. ↑ KIPAROIDZE, MARIAM (August 13, 2021). "'Influence for hire' networks are manipulating online discussions throughout the Asia Pacific region". Coda Story. https://www.codastory.com/disinformation/disinformation-hire/.
4. ↑ Culliford, Elizabeth. "Facebook Removes Ukraine Political 'Influence-For-Hire' Network". US News. https://www.usnews.com/news/technology/articles/2021-05-06/facebook-removes-ukraine-political-influence-for-hire-network.
5. ↑ Somerville, Hannah (May 13, 2021). "Ukrainian MP blasts 'hysterical' Facebook after influence network busted". Euro News. https://www.euronews.com/2021/05/13/ukrainian-mp-blasts-hysterical-facebook-after-influence-network-busted.
6. ↑ Mansour, Hillary; Nkwanyana, Khwezi; Page, Matthew (July 30, 2021). "The threat spectrum". ASPI. https://www.aspistrategist.org.au/the-threat-spectrum-21/.
7. ↑ Gibson, Liam (August 10, 2021). "CCP outsourcing propaganda campaigns to content farms in Taiwan and Australia: Think tank". Taiwan News. https://www.taiwannews.com.tw/en/news/4267630.
8. ↑ Galloway, Anthony (August 9, 2021). "Growing online 'influence-for-hire' economy opens door for foreign interference: report". Sydney Morning Herald. https://www.smh.com.au/politics/federal/growing-online-influence-for-hire-economy-opens-door-for-foreign-interference-report-20210809-p58h04.html.
9. ↑ Barbaschow, Asha. "ASPI suggests government work with platforms to fight disinformation for hire". ZDNet. https://www.zdnet.com/article/aspi-suggests-government-work-with-platforms-to-fight-disinformation-for-hire/.
10. ↑ Rae, Marion (August 10, 2021). "China hides behind hackers for hire: study". The West Australian. https://thewest.com.au/politics/china-hides-behind-hackers-for-hire-study-c-3643227.

* v
* t
* e

Media manipulation

Context|

* Bias
* Crowd psychology
* Deception
* Dumbing down
* False balance
* Half-truths
* Machiavellianism
* Media
* Obfuscation
* Orwellian
* Persuasion
* Psychological manipulation

Activism|

* Alternative media
* Boycott
* Call-out culture
* Cancel culture
* Civil disobedience
* Culture jamming
* Demonstrations
* Deplatforming
* Guerrilla communication
* Hacktivism
* Internet
* Media
* Occupations
* Petitions
* Protests
* Youth

Advertising|

* Billboards
* False
* Infomercials
* Mobiles
* Modeling
* Radio
* Sex
* Slogans
* Testimonials
* TV
* Criticism of advertising
* Annoyance factor

* Censorship
* Media regulation

* Books
* Broadcast law
* Burying of scholars
* Catch and kill
* Corporate
* Cover-ups
* Euphemism
* Films
* Historical negationism
* Internet
* Political
* Religious
* Self

Hoaxing|

* Alternative facts
* April Fools'
* Fake news website
* Fakelore
* Fictitious entries
* Forgery
* Gaslighting
* List
* Literary
* Racial
* Urban legend
* Virus

Marketing|

* Branding
* Loyalty
* Product
* Product placement
* Publicity
* Research
* Word of mouth

News media|

* Agenda-setting
* Broadcasting
* Circus
* Cycle
* False balance
* Infotainment
* Managing
* Narcotizing dysfunction
* Newspeak
* Pseudo-event
* Scrum
* Sensationalism
* Tabloid journalism

Political campaigning|

* Advertising
* Astroturfing
* Attack ad
* Canvassing
* Character assassination
* Charm offensive
* Dog-whistle politics
* Election promises
* Lawn signs
* Manifestos
* Name recognition
* Negative
* Push polling
* Smear campaign
* Wedge issue

Propaganda|

* Bandwagon
* Crowd manipulation
* Disinformation
* Fearmongering
* Framing
* Indoctrination
* Loaded language
* Lying press
* National mythology
* Rally 'round the flag effect
* Techniques

Psychological warfare|

* Airborne leaflets
* False flag
* Fifth column
* Information (IT)
* Lawfare
* Political
* Public diplomacy
* Sedition
* Subversion

Public relations|

* Cult of personality
* Doublespeak
* Non-apology apology
* Reputation management
* Slogans
* Sound bites
* Spin
* Transfer
* Understatement
* Weasel words

Sales|

* Cold calling
* Door-to-door
* Pricing
* Product demonstrations
* Promotion
* Promotional merchandise
* Telemarketing

Related|

* Media franchise
* Influence of mass media
* Media bias
* Concentration of media ownership
* Media ethics
* Media bias in the United States
* Media proprietor
* Media ecology
* Media democracy

Template:Media and human factors

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