Revenue Operations

Revenue Operations is a management system that aligns marketing, sales, and customer success teams - and the systems, operations and processes that support them – around the revenue cycle to unlock more predictable and scalable organic growth.[1] [2] [3] Revenue Operations is an emerging job function that orchestrates aspects of the operations to get better control over the end-to-end revenue cycle, including aspects of sales operations, marketing operations management, sales effectiveness, Account based marketing, and customer experience management.

Revenue Operations titles on LinkedIn are increasing across the board to over 35,000 jobs currently posted.[4] In the past 18 months, VP of Revenue Operations titles increased by 300%. [5]

## References

1. ↑ Revenue Operations: A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth. Wiley. 26 April 2022. ISBN 978-1119871118.
2. ↑ "What is Revenue Operations and How Does it Create Value?". Forbes. https://www.forbes.com/sites/stephendiorio/2021/07/14/what-is-revenue-operations-and-how-does-it-create-value/.
3. ↑ "The Rise of Revenue Operations". https://www.clari.com/blog/the-rise-of-revenue-operations-infographic/.
4. ↑ "Revenue Operations in the United States". https://www.linkedin.com/jobs/revenue-operations-jobs.
5. ↑ [1] "Revenue Operations is More than Just Sales and Marketing Alignment"]. https://www.clari.com/blog/revenue-operations-is-more-than-just-sales-and-marketing-alignment/].

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