Seasonal packaging

Chocolate Easter Bunny Ramadan cigarettes Special labeling of soft drinks

Seasonal packaging is a way of marketing a product and sparking sales in consumer segments that infrequently buy the product, by wrapping the product in a package closely related to seasons or holidays such as Valentine's Day, Easter, Mother's Day, Memorial Day, the Fourth of July, Labor Day, back-to-school, Halloween, Thanksgiving, Christmas and New Year's. It is efficient as a marketing tool.[1]

## Contents

* 1 Rationale
* 2 Meaning
* 3 Development
* 4 Market power
* 5 Examples
* 6 References

## Rationale

* Packaging works as a "silent salesman," [2] and occupies seven out of ten as a strategic part when a customer makes the decision to buy a particular product.[3] It can be used to attract consumers' eyes and increase in-store purchase decision rate by using unique packaging.[4][5]

## Meaning

* Develop the festival culture.[6]
* Make consumers well-informed about events.[7]

## Development

Seasonal packaging was embraced by brands in order to make products stand out from the similar category. Nowadays, the innovative design of product seasonal packaging emphasize the demand of customers rather than competition itself.[citation needed]

## Market power

Seasonal packaging use digital printing to print, so that large demand for seasonal packaging production motivates the development of printing market.[8]

## Examples

Examples of products that has used seasonal packaging are

* Toblerone (Changing logo to "ToMyLove" or "HoHoHo")
* Quality Street (Changing logo to Quality Dad)
* Coca-Cola Christmas packaging[9]
* Eid packaging[10]

## References

1. ↑ Vazquez, Delia; Bruce, Margaret; Studd, Rachel (2003-10-01). "A case study exploring the packaging design management process within a UK food retailernull". British Food Journal 105 (9): 602–617. doi:10.1108/00070700310497345. ISSN 0007-070X.
2. ↑ BARDI, EDWARD J.; KELLY, LARRY G. (1974-12-01). "Organizing for Effective Packaging Management". Transportation Journal 14 (2): 53–57.
3. ↑ Bone, Paula Fitzgerald; Corey, Robert John (2000-04-01). "Packaging Ethics: Perceptual Differences among Packaging Professionals, Brand Managers and Ethically-Interested Consumers". Journal of Business Ethics 24 (3): 199–213. doi:10.1023/A:1006257523743.
4. ↑ Nancarrow, Clive; Tiu Wright, Len; Brace, Ian (1998-03-01). "Gaining competitive advantage from packaging and labelling in marketing communications". British Food Journal 100 (2): 110–118. doi:10.1108/00070709810204101. ISSN 0007-070X.
5. ↑ Rundh, Bo (2009-09-05). "Packaging design: creating competitive advantage with product packaging". British Food Journal 111 (9): 988–1002. doi:10.1108/00070700910992880. ISSN 0007-070X.
6. ↑ Underwood, Robert L. (2003-01-01). "The Communicative Power of Product Packaging: Creating Brand Identity via Lived and Mediated Experience". Journal of Marketing Theory and Practice 11 (1): 62–76. doi:10.1080/10696679.2003.11501933.
7. ↑ Elliott, Richard (1997-04-01). "Existential consumption and irrational desirenull". European Journal of Marketing 31 (3/4): 285–296. doi:10.1108/03090569710162371. ISSN 0309-0566.
8. ↑ Heilmann, J.,& Antikainen, H. (2009). ".Inkjet – teknologia, sovelluskohteet, prosessit.". GT-raportti 3/2009. Finland: VTT. (In Finnish).
9. ↑ "Coca-Cola launches Christmas packs | Packaging News" (in en-US). 2014-11-17. http://www.packagingnews.co.uk/design/coca-cola-launches-christmas-packs-17-11-2014.
10. ↑ Gordon, C (24 May 2021). "Nero Atelier Created Gorgeous Packaging For The Eid Mubarak Festival". Print. https://www.printmag.com/graphic-design/nero-atelier-created-gorgeous-packaging-for-the-eid-mubarak-festival/. Retrieved 11 September 2022.

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Packaging

General topics|

* Active packaging
* Child-resistant packaging
* Contract packager
* Modified atmosphere/modified humidity packaging
* Package pilferage
* Package testing
* Packaging engineering
* Resealable packaging
* Reusable packaging
* Reuse of bottles
* Shelf life
* Shelf-ready packaging
* Shelf-stable
* Sustainable packaging
* Tamper-evident
* Tamper resistance
* Wrap rage

Product packages|

* Alternative wine closure
* Beer bottle
* Box wine
* Case-ready meat
* Coffee bag
* Cosmetic packaging
* Currency packaging
* Disposable food packaging
* Drink can
* Egg carton
* Evidence packaging
* Flour sack
* Foam food container
* Food packaging
* Glass milk bottle
* Growler
* Juicebox
* Luxury packaging
* Milk bag
* Optical disc packaging
* Popcorn bag
* Pharmaceutical packaging
* Plastic milk container
* Self-heating food packaging
* Screw cap (wine)
* Single-serve coffee container
* Water bottle
* Wine bottle

Containers|

* Aerosol spray
* Aluminium bottle
* Aluminum can
* Ampoule
* Antistatic bag
* Bag-in-box
* Bag
* Barrel
* Biodegradable bag
* Blister pack
* Boil-in-bag
* Bottle
* Box
* Bulk box
* Cage
* Case
* Carboy
* Carton
* Chub
* Clamshell
* Corrugated box design
* Crate
* Disposable cup
* Drum
* Endcap
* Envelope
* Flexible intermediate bulk container
* Folding carton
* Glass bottle
* Gunny sack
* Inhaler
* Insulated shipping container
* Intermediate bulk container
* Jar
* Jerrycan
* Jug
* Keg
* Mesh bag
* Multi-pack
* Oyster pail
* Packet (container)
* Padded envelope
* Pail
* Paper bag
* Paper sack
* Plastic bag
* Plastic bottle
* Retort pouch
* Sachet
* Security bag
* Self-heating can
* Shipping container
* Skin pack
* Spray bottle
* Stand-up pouch
* Steel and tin cans
* Tetra Brik
* Thermal bag
* Tub (container)
* Tube
* Unit load
* Vial
* Wooden box

Materials and
components|

* Adhesive
* Aluminium foil
* Bail handle
* Bioplastic
* Biodegradable plastic
* BoPET
* Bubble wrap
* Bung
* Cellophane
* Closure
* Coated paper
* Coating
* Coextrusion
* Corrugated fiberboard
* Corrugated plastic
* Cushioning
* Desiccant
* Double seam
* Foam peanut
* Gel pack
* Glass
* Hot-melt adhesive
* Kraft paper
* Label
* Lid
* Linear low-density polyethylene
* Liquid packaging board
* Low-density polyethylene
* Metallised film
* Modified atmosphere
* Molded pulp
* Nonwoven fabric
* Overwrap
* Oxygen scavenger
* Package handle
* Packaging gas
* Pallet
* Paper
* Paper pallet
* Paperboard
* Plastic film
* Plastic pallet
* Plastic wrap
* Polyester
* Polyethylene
* Polypropylene
* Pressure-sensitive tape
* Pump dispenser
* Screw cap
* Screw cap (wine)
* Security printing
* Security tape
* Shock detector
* Shock and vibration data logger
* Shrink wrap
* Slip sheet
* Staple (fastener)
* Strapping
* Stretch wrap
* Susceptor
* Tamper-evident band
* Tear tape
* Temperature data logger
* Time temperature indicator
* Tinplate
* Velostat

Processes|

* Aseptic processing
* Authentication
* Automatic identification and data capture
* Blow fill seal
* Blow molding
* Calendering
* Canning
* Coating
* Containerization
* Corona treatment
* Curtain coating
* Die cutting
* Die forming (plastics)
* Electronic article surveillance
* Extrusion
* Extrusion coating
* Flame treatment
* Glass production
* Graphic design
* HACCP
* Hermetic seal
* Induction sealing
* Injection moulding
* Lamination
* Laser cutting
* Molding
* Package tracking
* Papermaking
* Plastic welding
* Plastics extrusion
* Printing
* Quality assurance
* Radio-frequency identification
* Roll slitting
* Shearing (manufacturing)
* Thermoforming
* Track and trace
* Vacuum forming
* Ultrasonic welding
* Vacuum packaging
* Verification and validation

Machinery|

* Barcode printer
* Barcode reader
* Bottling line
* Calender
* Can seamer
* Cartoning machine
* Case sealer
* Check weigher
* Conveyor system
* Extended core stretch wrapper
* Filler
* Heat gun
* Heat sealer
* Industrial robot
* Injection molding machine
* Label printer applicator
* Lineshaft roller conveyor
* Logistics automation
* Material-handling equipment
* Mechanical brake stretch wrapper
* Multihead weigher
* Orbital stretch wrapper
* Packaging machinery
* Palletizer
* Rotary wheel blow molding systems
* Shrink tunnel
* Staple gun
* Tape dispenser
* Turntable stretch wrapper
* Vertical form fill sealing machine

Environment,
post-use|

* Biodegradation
* Environmental engineering
* Glass recycling
* Industrial ecology
* Life-cycle assessment
* Litter
* Packaging waste
* Paper recycling
* Plastic recycling
* Recycling
* Reusable packaging
* Reverse logistics
* Source reduction
* Sustainable packaging
* Waste management

Category: Packaging

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