Un-word of the year

Short description: German ironic award

Un-word of the year (German: Unwort des Jahres) is an annual selection of one new or recently popularized term that allegedly violates human rights or infringes upon democratic principles, made by a panel of German linguists. The term may be one that discriminates against societal groups or may be euphemistic, disguising or misleading.[1] The term is chosen from suggestions sent in by the public. The choice of the word does not depend on how many times it was suggested, but reflects the judgement of the panel. The core of the panel consists of four linguists and one journalist. The un-word of the previous year is announced every January.[1]

The linguistic action was started in 1994 by the linguist Horst Dieter Schlosser (de). The yearly publication of the "un-words of the year" is today widely reported in German media and very popular among Germans. In 2007, the president of the German PEN association, Johano Strasser, criticized the selections as being "themselves a symptom of the language neglect that it pretends to be able to heal" and having the quality of Deutschland sucht den Superstar (a popular German talent show).[2]

## Contents

* 1 History
* 2 List of un-words of the year since 1991
* 3 See also
* 4 References

## History

Between 1991 and 1993, the un-word was announced by the Gesellschaft für deutsche Sprache, alongside the Word of the Year. In 1994, following a row with the then German government led by Helmut Kohl, the jury led by linguist Horst Dieter Schlosser decided to become independent of any state-funded institution.[3][4][5]

## List of un-words of the year since 1991

In 1999, the jury chose Menschenmaterial as un-word of the 20th century.

Century | Un-word of the century
(German) | English translation | Explanation

|
|
|

20th | Menschenmaterial | human material | With this word, a human is considered a mere object. This became particularly apparent in the First and Second World War as many people were used and expended for waging war.
Year | Un-word of the year
(German) | English translation | Explanation

|
|
|

1991 | ausländerfrei[6] | free of foreigners | Xenophobic, far-right slogan referring to an (ideal) community without any non-German inhabitants, which came to broad public attention during the Hoyerswerda riots
1992 | ethnische Säuberung[6] | ethnic cleansing | Euphemism popularized during the Yugoslav Wars, referring to the elimination of unwanted ethnic or religious groups by deportation, forcible displacement, and mass murder
1993 | Überfremdung[6] | lit. 'over-foreignization' | Xenophobic slogan referring to the fear of the negative impact of immigrants on German culture. Considered to make "undifferentiated xenophobia" sound more argumentative and clinical.
1994 | Peanuts[6] | From the English word peanuts | Chosen to criticize the different definitions of an insignificant amount of money by bankers and average people. Hilmar Kopper, then Chairman of the Board of Deutsche Bank, had used the term to refer to a sum of DM 50 million (roughly US$17 million).
1995 | Diätenanpassung[6] | adjustment of the remuneration | Euphemism used by members of the Bundestag to refer to the raising of their monetary rewards. The choice of this un-word criticizes the fact that wages for German MPs are set by the MPs themselves, rather than by an independent body.
1996 | Rentnerschwemme[6] | lit. 'flood of pensioners/retired persons' | Term used in the political discussion about the social difficulties arising from population ageing. The choice criticizes the "wrong and inhumane impression"; the rising number of people in need of a reasonable old-age provision would be "similar to a natural disaster".
1997 | Wohlstandsmüll[6] | lit. 'prosperity waste' | Deprecatory term coined by Helmut Maucher (then CEO of Nestlé) during an interview, referring to people who are either presumed unable or reluctant to find employment, who in his opinion exist because of the highly developed welfare and social support systems in Germany.
1998 | sozialverträgliches Frühableben[6] | lit. 'socially acceptable early passing' | Coined by Karsten Vilmar, then head of the German Medical Association, implying that people who die early into their retirement were considered advantageous for the welfare system.
1999 | Kollateralschaden[6] | collateral damage | Military term referring to the incidental destruction of civilian property and non-combatant casualties, which came to broad attention during the Kosovo War
2000 | national befreite Zone[7] | lit. 'nationally liberated zone' | Euphemism used by Neo-Nazi groups to refer to a region (ranging from a neighborhood to a whole county) defined by a high rate of far-right and xenophobic crimes, which are considered no-go areas by foreigners and leftists.
2001 | Gotteskrieger[7] | lit. 'God's warriors' | The glorifying synonym for Mujahideen was chosen as a reference to the Islamist terrorists responsible for the September 11 attacks who claimed to act on behalf of a higher power.
2002 | Ich-AG[8] | lit. 'Me, Inc.' | One of the measures of the controversial Hartz concept (a reform of the German labor market), which allows for unemployed people to be registered as self-employed and thus eligible for public support for a start-up business. The choice of this un-word criticizes the Ich-AG as a means of artificially lowering the unemployment rate.
2003 | Tätervolk[9] | lit. 'nation of perpetrators' | The term is used by scholars to refer to a possible German collective guilt in relation to the initiation of World War II and the Holocaust. In 2003, Bundestag member Martin Hohmann gave a highly controversial speech in which he described an alleged Jewish involvement in the Russian Revolution, using the Tätervolk term in that context, implying that the term is no more applicable to the Germans than to the Jews.
2004 | Humankapital[10] | human capital | The choice criticizes that by using this term, individuals were degraded and classified according to economically relevant quantities.
2005 | Entlassungsproduktivität[11] | lit. 'layoff productivity' | Already criticized for being inhumane by then chancellor Gerhard Schröder in 1998, the usage of this term for a surge of productivity a company may encounter after dismissing employees deemed unnecessary had even found entry into textbooks on economics.[12]
2006 | freiwillige Ausreise[13] | lit. 'voluntary emigration' | A term used in the context of rejected asylum seekers who opt for leaving Germany on their own terms rather than being formally deported. The choice of the un-word criticizes the euphemistic nature of that wording, as the emigration would not be "voluntary" after all.[14]

See also: Self-deportation

2007 | Herdprämie[15] | lit. 'stove bonus' | Its origin being unknown, the term was ironically used by opponents of the conservative Merkel government's proposal for the introduction of a special allowance for families in which the small children are educated at home instead of sending them to a kindergarten or similar pre-school institution, alluding to the presumed old-fashioned gender role of a mother fully dedicated to the raising of her children. Critics argued it defames any parents who keep their children at home, irrespective of their actual motives.[2]
2008 | notleidende Banken[16] | lit. 'suffering/needy banks' | A wording used during the financial crisis of 2007–2008, by which banks are characterized as victims, rather than catalysts of the meltdown.[17]
2009 | betriebsratsverseucht[18] | lit. 'contaminated by works councils' | This offensive neologism (reportedly used internally by the Bauhaus management) describes a business with a strong works council, which takes care of the interests of the employees and thus presses for concessions on the employer's side.[19]
2010 | alternativlos[20] | without an alternative | This term was frequently used by German chancellor Angela Merkel to describe her measures addressing the European sovereign-debt crisis as the only possible ones. The choice of the un-word criticizes that the term would be undemocratic, as any discussion on the subject would be deemed unnecessary or undesirable.[21]

See also: There is no alternative

2011 | Döner-Morde[22] | Döner murders | A term used by police investigators to describe a series of murders of mostly Turkish shop and restaurant owners between 2000 and 2006, originally attributed to presumed links of the victims to organized crime groups. In 2011, it was revealed that, in fact, all of these murders were racial hate crimes committed by members of a previously unknown terrorist group called National Socialist Underground, which resulted in widespread criticism of the police for their initial determination.[23]
2012 | Opfer-Abo[24] | lit. 'victim(ization) subscription' | The term was coined by Jörg Kachelmann in the wake of a trial against him on sexual assault charges, in order to promote his perception that women had the tendency to repeatedly make false claims of crimes such as rape, to further their interests. The choice of the un-word criticizes that this term "unacceptably puts women under general suspicion of inventing sexual violence and of thus being perpetrators themselves."[25]
2013 | Sozialtourismus[26] | benefit tourism, welfare tourism, lit. 'social tourism' | Referring to foreigners in Germany allegedly leeching on the welfare system.
2015  | Gutmensch[27] | 'do-gooder'/'upstanding citizen'  | Used pejoratively, predominantly by followers of movements like Pegida, to mock those who "do good" by supporting diversity, multiculturalism and refugees in Germany; used to criticize what they believe to be liberals' blindness to the threats posed by foreigners in Germany.
2016 | Volksverräter[28] | 'traitor of the people'[29] | A term also used by anti-immigration right-wing groups including AfD and Pegida.[29]
2017  | alternative Fakten[30] | 'alternative facts'  | Obscuring and misleading expression for the attempt to establish false claims as legitimate means of public discourse.[31]
2018  | Anti-Abschiebe-Industrie[32] | 'anti-deportation industry'  | A term coined by Alexander Dobrindt in May 2018.

According to the jury, this term insinuates that people who provide legal assistance to rejected asylum seekers want to make money on a large scale from defending even criminal applicants for asylum. Moreover, this expression suggests that this kind of help "produces" new asylum seekers.

2019  | Klimahysterie[33] | 'climate (change) hysteria'  | The word "climate (change) hysteria" defames climate protection efforts and the climate protection movement, and discredits important discussions about climate protection. The expression was used by many in politics, economics, and the media in 2019 – by the Frankfurter Allgemeine Zeitung as well as by entrepreneurs and especially by politicians of the Alternative for Germany party. It dismisses the increased commitment to climate protection as some kind of collective psychosis. Moreover, in light of scientific findings regarding climate change, this word is misleading and irresponsibly supports anti-scientific tendencies. The term was submitted to the jury nine times.[34]
2020  | Rückführungspatenschaften and Corona-Diktatur[35] | 'repatriation sponsorships' and 'corona(virus) dictatorship'  | The term repatriation sponsorships was coined by the European Commission to describe its policy of encouraging member states who refuse to take refugees to instead take responsibility for deporting those whose applications have been rejected. The panel criticised the euphemistic use of the word repatriation to refer to deportation, and the use of the positive term sponsorship in the context of encouraging anti-humanitarian actions. The term was suggested 41 times.[36]

The term corona dictatorship has been used pejoratively to discredit government responses to the COVID-19 pandemic. The panel described it as downplaying the oppression of actual authoritarian regimes and belittling victims of dictatorship. They noted that it was employed most frequently by far-right extremists, who "themselves seek, in part quite openly, the abolition of civil liberties and the constitution that represents them". The panel also criticised usage of the term as restricting public discourse and making constructive discussion of health measures more difficult. The term was suggested 21 times.[36]

2021  | Pushback |  | The "pushing-back" of refugees at borders. The panel found the term inappropriately applied by the media.[37]
2022  | Klimaterroristen | climate terrorists  | Non-violent protest forms of civil disobedience are placed in the context of violence and hostility to the state. Activists are thus "criminalized and defamed".[38]
2023  | Remigration | remigration  |

This word is used as a "right-wing polemic buzzword" and a "euphemistically concealing expression" for forced deportations. It came into the focus of public discourse when, just a week before the unword announcement, a meeting of AfD party members with right-wing extremists at a villa in Potsdam was uncovered.[39]

## See also

* Word of the year
* Word of the year (Germany)
* Youth word of the year (Germany)

## References

1. ↑ 1.0 1.1 "Wird Pegida das "Unwort des Jahres"?". Muenchner Merkur. 1 January 2015. http://www.merkur-online.de/politik/begriff-pegida-vorschlagsliste-unwort-jahres-zr-4595014.html.
2. ↑ 2.0 2.1 "Unwort des Jahres beleidigt viele Eltern". Die Welt. 15 January 2008. https://www.welt.de/kultur/article1555921/Unwort-des-Jahres-beleidigt-viele-Eltern.html.
3. ↑ "Geschichte – Unwort des Jahres" (in de). https://www.unwortdesjahres.net/unwort/geschichte/.
4. ↑ Leppert, Georg (13 January 2020). "Unwort des Jahres: Frankfurter Wissenschaftler erklärt, wie es zum Unwort des Jahres kam" (in de). https://www.fr.de/frankfurt/unwort-jahres-frankfurter-wissenschaftler-erfand-es-13434806.html.
5. ↑ Gunkel, Christoph (31 October 2011). "Deutsche Sprachpreise" (in de). https://www.spiegel.de/geschichte/deutsche-sprachpreise-a-947377.html.
6. ↑ 6.0 6.1 6.2 6.3 6.4 6.5 6.6 6.7 6.8 "Die Unwörter von 1991 bis 1999" (in de). Technische Universität Darmstadt. http://www.unwortdesjahres.net/index.php?id=33.
7. ↑ 7.0 7.1 "Die Unwörter von 2000 bis 2009" (in de). Technische Universität Darmstadt. http://www.unwortdesjahres.net/index.php?id=34.
8. ↑ Schlosser, Horst Dieter (21 January 2003). "Zum 12. Mal "Unwort des Jahres" gewählt" (PDF) (Press release) (in Deutsch).
9. ↑ Schlosser, Horst Dieter (20 January 2004). "Zum 13. Mal "Unwort des Jahres" gewählt" (PDF) (Press release) (in Deutsch). Sprachkritische Aktion Unwort des Jahres.
10. ↑ Schlosser, Horst Dieter (18 January 2005). "Unwort des Jahres 2004 gewählt" (PDF) (Press release) (in Deutsch). Sprachkritische Aktion Unwort des Jahres.
11. ↑ Schlosser, Horst Dieter (24 January 2006). "Unwort des Jahres 2005 gewählt" (PDF) (Press release) (in Deutsch). Sprachkritische Aktion Unwort des Jahres.
12. ↑ "Unwort des Jahres: "Entlassungsproduktivität"". Spiegel Online. 24 January 2006. http://www.spiegel.de/kultur/gesellschaft/unwort-des-jahres-entlassungsproduktivitaet-a-396973.html.
13. ↑ Schlosser, Horst Dieter (19 January 2003). "Zum 16. Mal "Unwort des Jahres" gewählt" (PDF) (Press release) (in Deutsch). Sprachkritische Aktion Unwort des Jahres.
14. ↑ "Unwort des Jahres: "Freiwillige Ausreise"". Spiegel Online. 19 January 2007. http://www.spiegel.de/kultur/gesellschaft/unwort-des-jahres-freiwillige-ausreise-a-460881.html.
15. ↑ Schlosser, Horst Dieter (15 January 2008). "Zum 17. Mal "Unwort des Jahres" gewählt" (PDF) (Press release) (in Deutsch). Sprachkritische Aktion Unwort des Jahres.
16. ↑ Schlosser, Horst Dieter (20 January 2009). "Zum 18. Mal "Unwort des Jahres" gewählt" (PDF) (Press release) (in Deutsch). Sprachkritische Aktion Unwort des Jahres.
17. ↑ "Sprachkritik: "Notleidende Banken" ist Unwort des Jahres". Spiegel Online. 20 January 2009. http://www.spiegel.de/kultur/gesellschaft/sprachkritik-notleidende-banken-ist-unwort-des-jahres-a-602242.html.
18. ↑ Schlosser, Horst Dieter (19 January 2010). "Zum 19. Mal "Unwort des Jahres" gewählt" (PDF) (Press release) (in Deutsch). Sprachkritische Aktion Unwort des Jahres.
19. ↑ "Tiefpunkt in einem Baumarkt". Spiegel Online. 17 May 2010. http://www.spiegel.de/kultur/gesellschaft/sprachmuell-2009-betriebsratsverseucht-ist-unwort-des-jahres-a-672674.html.
20. ↑ Schlosser, Horst Dieter (18 January 2011). "Zum 20. Mal "Unwort des Jahres" gewählt" (PDF) (Press release) (in Deutsch). Sprachkritische Aktion Unwort des Jahres.
21. ↑ "Sprachkritik: "Alternativlos" ist das Unwort des Jahres". Spiegel Online. 18 January 2011. http://www.spiegel.de/kultur/gesellschaft/sprachkritik-alternativlos-ist-das-unwort-des-jahres-a-740096.html.
22. ↑ Janich, Nina (17 January 2012). "Unwort des Jahres 2011: Döner-Morde" (PDF) (Press release) (in Deutsch). Sprachkritische Aktion Unwort des Jahres.
23. ↑ "'Kebab-Murders' called 'worst word of 2011'". The Local. 17 January 2012. http://www.thelocal.de/society/20120117-40165.html.
24. ↑ Janich, Nina (15 January 2013). "Wahl des "22. Unwort des Jahres"" (PDF) (Press release) (in Deutsch). Sprachkritische Aktion Unwort des Jahres.
25. ↑ "'Victim subscription' worst phrase of 2012". The Local. 15 January 2013. http://www.thelocal.de/society/20130115-47339.html.
26. ↑ Janich, Nina (14 January 2014). "Wahl des 23. "Unwort des Jahres"" (PDF) (Press release) (in Deutsch). Sprachkritische Aktion Unwort des Jahres.
27. ↑ "Sprachkritik: "Gutmensch" ist Unwort des Jahres 2015" (in de). sueddeutsche.de. ISSN 0174-4917. http://www.sueddeutsche.de/kultur/-gutmensch-ist-unwort-des-jahres-1.2814403.
28. ↑ ""Volksverräter" ist das Unwort des Jahres 2016" (in de). Der Spiegel. 10 January 2017. http://www.spiegel.de/kultur/gesellschaft/unwort-des-jahres-2016-volksverraeter-a-1129297.html.
29. ↑ 29.0 29.1 "'Traitor of the people' is Germany's worst word of 2016: Here's why". The Local. 10 January 2017. https://www.thelocal.de/20170110/traitor-of-the-people-is-germanys-worst-word-of-2016-heres-why.
30. ↑ "Sprachkritik: 'Alternative Fakten' ist Unwort des Jahres 2017" (in de). Der Spiegel. http://www.spiegel.de/kultur/gesellschaft/unwort-des-jahres-2017-jury-waehlt-alternative-fakten-a-1188101.html.
31. ↑ Translated from "Pressemitteilung: Wahl des 27. 'Unworts des Jahres'" (in de). Technische Universität Darmstadt. http://www.unwortdesjahres.net/fileadmin/unwort/Pressemitteilungen/pressemitteilung_unwort2017.pdf.
32. ↑ "Unwort des Jahres 2018" (in de). Technische Universität Darmstadt. http://www.unwortdesjahres.net/index.php?id=112.
33. ↑ "Klimahysterie ist das "Unwort des Jahres"" (in de). Der Spiegel. 14 January 2020. https://www.spiegel.de/kultur/literatur/unwort-des-jahres-2019-ist-klimahysterie-a-f73d88e7-0a7d-4267-b56e-2fbad9c57fa5.
34. ↑ Translated from "Pressemitteilung: Wahl des 29. 'Unworts des Jahres'" (in de). Technische Universität Darmstadt. http://www.unwortdesjahres.net/fileadmin/unwort/Pressemitteilungen/pressemitteilung_unwort2019.pdf.
35. ↑ ""Rückführungspatenschaften" und "Corona-Diktatur" sind Unwörter 2020". Die Zeit. 12 January 2021. https://www.zeit.de/kultur/2021-01/unwort-des-jahres-corona-diktatur-und-rueckfuehrungspatenschaften.
36. ↑ 36.0 36.1 "Press release: Election of the 30th "Unword of the Year" – and a new jury!". Technische Universität Darmstadt. 12 January 2021. http://www.unwortdesjahres.net/fileadmin/unwort/Pressemitteilungen/pressemitteilung_unwort2020.pdf.
37. ↑ "Sprachkritische Aktion: »Pushback« ist das Unwort des Jahres" (in de). Der Spiegel. 12 January 2022. ISSN 2195-1349. https://www.spiegel.de/kultur/pushback-ist-das-unwort-des-jahres-a-cb95eab1-b31e-47f4-b947-7146e3601a9d.
38. ↑ "Unwort des Jahres 2022: Dieses Wort wurde von der Jury gekürt" (in de). 10 January 2023. https://www.welt.de/politik/deutschland/article243122013/Unwort-des-Jahres-2022-Dieses-Wort-wurde-von-der-Jury-gekuert.html.
39. ↑ ""Remigration" ist Unwort des Jahres 2023" (in de). 16 January 2024. https://www.tagesschau.de/inland/gesellschaft/unwort-remigration-deutschland-100.html.

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