Vinyl of the day

Short description: Online community

#vinyloftheday

Type of site

| Music

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Available in| English
Owner| Vinyl Of The Day Pte Ltd.
Created by| Kurt Loy
Revenue| Advertisement, Vinyl and Audio Gear sales, Marketplace Seller Fees
Commercial| Partially
Registration| Optional
Launched| March 2013; 10 years ago (2013-03)

Vinyl of the day, or #vinyloftheday, is a website and an online community that aims to bring vinyl and music collectors together. It is currently one the biggest vinyl community in Southeast Asia, with a growing presence in the rest of Asia.

It consists of a digital content arm, marketplace, as well as a mobile app.

## Contents

* 1 History
* 2 Digital Content Arm
* 3 Marketplace
* 4 Events and Collaborations
* 5 References

## History

#vinyloftheday was established in 2013.

It started as a collaborative ‘social visual’ project by Singapore-based fans of music and DJs/Producers Kurt, Darren Dubwise and Gerald Ang.[1]

Most of the #vinyloftheday's employees are working DJs, producers, musicians, and music curators.[1]

Today, #vinyloftheday has evolved into a marketplace, and has a mobile app on Google Play Store and Apple App Store.

## Digital Content Arm

The digital content arm aims to document vinyl collectors in their environment; and also feature music pieces, individuals, collectives and their experiences of the analogue world through various online and physical platforms as well as music-related news.

Taking a community-driven approach, #vinylofthday has grown to have a strong presence on social networks like Facebook and Instagram.[2]

## Marketplace

#vinyloftheday also consist of an online store selling records, used vinyl, turntables, and merchandise. Marketplace is launched on 9 March 2017. Currently it's only available for iOS with Android version coming soon.

## Events and Collaborations

A strong supporter of the arts and culture scene, #vinyloftheday is also active in building the community offline, and has been featured by the Singapore Memory Project.[3]

In 2013, it launched Record Store Day, in collaboration with Vinylicious Record Store, a first of its kind in Singapore and Southeast Asia.[4]

It also regularly holds vinyl parties in underground fashion/skate shops in Shanghai, China; and is involved in cultural events such as Keong Siak Festival 2016 in Singapore.[5]

## References

1. ↑ 1.0 1.1 migration (2013-11-09). "Vinyl spins back in Singapore". http://www.straitstimes.com/singapore/vinyl-spins-back-in-singapore.
2. ↑ "#vinyloftheday (@thevinylday) • Instagram photos and videos". https://www.instagram.com/thevinylday/.
3. ↑ irememberSG (2014-03-11), Memory Makers -- Back in the Groove, https://www.youtube.com/watch?v=uOr6D3kHqAI, retrieved 2016-05-18
4. ↑ "Interview with Kurt from #vinyloftheday". http://streething.com/?p=9519.
5. ↑ "The first-ever Keong Saik Carnival brings a street market with live music to Chinatown". 2016-04-12. http://singapore.coconuts.co/2016/04/12/first-ever-keong-saik-carnival-brings-street-market-live-music-chinatown.

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