Whrrl

WhrrlFile:Whrrl logo.png

Type of site

| Social networking
Available in| English
Owner| Pelago, Inc.
Website| whrrl.com
Alexa rank|  5,212,740 (April 2014[update])[1]
Launched| October 2007
Current status| Shutdown

Whrrl was a social location-based game developed by the Seattle-based company Pelago, Inc.[2] Whrrl had a recommendation engine that uses algorithms and users' votes to surface relevant recommendations.[3]

On June 30, 2010, Whrrl launched its Society Rewards Program, designed to close the gap between a brand's online social media and real-world presence with its first partner, Murphy USA Oil.[4]

Groupon announced that it had purchased Whrrl on April 18, 2011.[5] As Whrrl dissipates, it is being speculated that Groupon will leverage location based social networking or "check-ins" on their popular group coupon site.

## Contents

* 1 Site overview
* 2 Pelago, Inc.
* 3 References
* 4 External links

## Site overview

The service was launched in October 2007 as a geosocial networking and discovery site that allows both web and mobile users to find, explore, share, meet up at, and rate points-of-interest in their cities.[6]

Pelago's first product, Whrrl, was launched on July 10, 2008. Whrrl v1.0 was a location-based social networking and discovery application for the iPhone, Blackberry and numerous other mobile phones.

Pelago launched Whrrl 2.0, an 'on-the-go' storytelling application for the iPhone and web on March 16 at South by Southwest.[7] Whrrl 3.0 was launched at SXSW on March 11, 2010 with a promise: "We'll save you from Farmville." Press release here [1].

## Pelago, Inc.

The company was founded by Amazon.com veterans Jeff Holden and Darren Vengroff, the latter of which has since left the company.

In November 2006, Pelago, Inc completed Series A financing backed by Kleiner, Perkins, Caufield & Byers; Trilogy Equity Partners; and Bezos Expeditions.[8] It is also the first product to be financially backed by the iFund.

In May 2008, Pelago announced a second round of funding totaling US$15 million led by Deutsche Telekom, followed by India-based Reliance Technology Ventures and DAG Ventures.[9]

In April 2011, Pelago was acquired by Groupon and the Whrrl service discontinued.

## References

1. ↑ "Whrrl.com Site Info". Alexa Internet. http://www.alexa.com/siteinfo/whrrl.com. Retrieved 2014-04-01.
2. ↑ Whrrl 3 Wants To Kill Farmville. Not Foursquare. Not Gowalla. Farmville.. TechCrunch URL accessed August 26, 2010.
3. ↑ Waters, J.K.; Lester, J. (2010). The Everything Guide to Social Media: All you need to know about participating in today's most popular online communities. EverythingÂ®. Adams Media. p. 236. ISBN 978-1-4405-0632-1. https://books.google.com/books?id=ZubsDQAAQBAJ&pg=PT236. Retrieved December 5, 2017.
4. ↑ Check In With Whrrl, Win Free Gas TechFlash URL accessed August 27, 2010.
5. ↑ andrew. "Groupon Acquires Pelago « Groublogpon – The Serious Blog of Groupon". Groupon.com. http://www.groupon.com/blog/cities/groupon-acquires-pelago/. Retrieved February 1, 2012.
6. ↑ Online Recommendations
7. ↑ Whrrl revamps its iPhone app just in time for SXSW... VentureBeat URL accessed May 14, 2009.
8. ↑ Giving it a Whrrl. USA Today URL accessed December 20, 2007.
9. ↑ Pelago Secures $15 Million In Funding For Mobile Social Network On A Map Washington Post. Accessed June 4, 2008.

## External links

* Official website

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