Clue (mobile app)

Clue

Developer(s)| BioWink GmbH
Initial release| 2013
Stable release|

| Android| 37.1 / March 25, 2021; 3 years ago (2021-03-25)[1]

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iOS| 30.0 / March 17, 2021; 3 years ago (2021-03-17)[2]

Operating system| iOS, Android & Apple Watch
Available in| 15 languages[2]

List of languages

English, Danish, French, German, Hindi, Italian, Japanese, Korean, Polish, Portuguese, Russian, Simplified Chinese, Spanish, Traditional Chinese, Turkish

Type| Period-tracking and fertility app
Website| www.helloclue.com
Biowink GmbH

Key people

* Audrey Tsang
* (co-CEO)
* Carrie Walter
* (co-CEO)

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Clue is a menstrual health app developed by the Berlin-based technology company BioWink GmbH. The app has over 15 million users from 180 different countries. The startup has raised over $17 million from backers that include Union Square Ventures and Mosaic Ventures.

## Contents

* 1 History
* 2 Mobile app
* 3 References
* 4 External links

## History

Clue was co-founded by Ida Tin, Hans Raffauf, Mike LaVigne and Moritz von Buttlar in 2012.[3] BioWink GmbH launched the app in 2013.[4] Ida Tin’s stated goal was to take female reproductive health “out of taboo land” and to start “a reproductive health revolution.” Tin previously led motorbike tours around the world and wrote a book about her experience.[4][5]

By July 2017, the Clue app had more than 8 million active users on both Android and iOS.[5][6] Users were representative of more than 180 countries.[7] In 2015, BioWink GmbH closed a $7 million Series A funding round led by Union Square Ventures and Mosaic Ventures, bringing the company's total funding to $10 million.[6] The company was listed as one of Europe's Hottest Startups in 2015 by Wired UK,[8] with Clue being named one of the best apps in 2015 by both Apple and Google.[9][10]

In March 2018, the company launched an editorial site to serve as a resource for accessible and scientific menstrual health information.[11][12]

## Mobile app

The Clue mobile application calculates and predicts a user's period, fertile window, and premenstrual syndrome. It also informs users the most or least likely time for becoming pregnant and allows them to track more than 30 health categories, including sex, sleep, pain, exercise, hair, skin, digestion, emotions and energy.[13] The app can also explain how pill dosages impact fertility and includes an alarm system to allow for reminders for taking pills.[14]

In 2015, the company closed a Series A funding round and announced plans to use the proceeds to expand features of the mobile app and hire more staff.[6] Clue also partnered with universities such as Stanford University, Columbia University, University of Washington, and University of Oxford to advance female health research.[5]

Clue integrated with Apple Inc.'s HealthKit for iOS 9 in September 2015, allowing data such as body temperature, cervical mucus quality, menstruation, ovulation test results, sexual activity, and spotting directly to the app.[15][16]

In 2016, Clue was available in 15 languages on both iOS and Android.[17] That same year, Clue introduced a cycle-sharing feature and in 2017 a pill-tracking option.[12]

In February 2018, Clue made its app available on the Fitbit Ionic smartwatch.[18]

## References

1. ↑ "Clue Period Tracker, Cycle & Ovulation Calendar - Apps on Google Play". https://play.google.com/store/apps/details?hl=en&id=com.clue.android.
2. ↑ 2.0 2.1 "Clue Period & Cycle Tracker on the App Store". https://apps.apple.com/us/app/clue-period-tracker-fertility/id657189652.
3. ↑ Li, Charmaine (5 September 2014). "A close-up of Clue, the startup that aims to help women make sense of their fertility cycle". Tech.eu. http://tech.eu/features/2607/clue-app-profile-ida-tin/.
4. ↑ 4.0 4.1 Nicola, Stefan (8 October 2015). "Menstrual Tracking App Gets Funding From Early Twitter Investor". Bloomberg. https://www.bloomberg.com/news/articles/2015-10-09/menstrual-tracking-app-gets-funding-from-early-twitter-investor.
5. ↑ 5.0 5.1 5.2 Price, Susan (14 December 2015). "How This Period Tracking App Is Helping Scientists Fight Disease". Fortune. http://fortune.com/2015/12/14/period-tracking-app-fight-disease/.
6. ↑ 6.0 6.1 6.2 Lomas, Natasha (9 October 2015). "Period Tracker App Clue Gets $7M To Build A Platform for Female Health". TechCrunch. https://techcrunch.com/2015/10/09/clue-series-a/.
7. ↑ Rabin, Roni Caryn (12 November 2015). "How Period Trackers Have Changed Girl Culture". The New York Times. http://well.blogs.nytimes.com/2015/11/12/how-period-trackers-have-changed-girl-culture/?_r=0.
8. ↑ "Europe's 100 Hottest Startups". Wired UK. 5 August 2015. https://www.wired.co.uk/magazine/archive/2015/09/features/100-hottest-european-startups-2015-berlin.
9. ↑ "Best of 2015". App Store. http://www.appstore.com/Bestof2015.
10. ↑ "Google Play Names ClueBest of 2015". Clue. http://blog.helloclue.com/post/134462269366/google-play-names-clue-best-of-2015.
11. ↑ ""The Internet is telling you you're pregnant, dying, or both." Clue wants to do better.". https://www.niemanlab.org/2018/03/the-internet-is-telling-you-youre-pregnant-dying-or-both-clue-wants-to-do-better/.
12. ↑ 12.0 12.1 "Ida Tin leads the femtech revolution with health app Clue" (in en-US). https://www.europeanceo.com/profiles/ida-tin-leads-the-femtech-revolution-with-health-app-clue/.
13. ↑ Heaney, Katie. "Your Period-Tracker App Might Be Messing With Your Head" (in en). Science of Us. http://nymag.com/scienceofus/article/your-period-tracker-app-might-be-messing-with-your-head.html.
14. ↑ Carman, Ashley (2017-05-17). "Period-tracking app Clue will tell women what to do if they miss a birth control pill". https://www.theverge.com/2017/5/17/15653972/clue-app-pill-tracking-update-what-to-do-missed-birth-control.
15. ↑ Duhaime-Ross, Arielle (9 September 2015). "Period tracking app Clue will integrate with Apple's health app in iOS9". The Verge. https://www.theverge.com/2015/9/9/9295877/period-tracker-clue-health-app-ios-9.
16. ↑ de Looper, Christian (29 September 2015). "Apple HealthKit recovers its health with iOS 8.0.2 release". Tech Times. http://www.techtimes.com/articles/16656/20140929/apple-healthkit-recovers-health-ios-8-0-2-release.htm.
17. ↑ "New in Clue: Polish, Hindi, Korean, and Turkish". Clue. 11 October 2016. https://helloclue.com/articles/about-clue/new-in-clue-polish-hindi-korean-turkish.
18. ↑ "Period time? Femtech app Clue launches on Fitbit's Ionic smartwatch" (in en-US). 2018-02-22. https://venturebeat.com/2018/02/22/period-time-femtech-app-clue-launches-on-fitbits-ionic-smartwatch/.

## External links

* Clue official website

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