Digg

Digg (stylized in lowercase as digg) is an American social bookmarking news aggregator, with a feed that displays the internet's most popular content (Most Dugg), Newest, Trending, and content that’s "Heating up."[1] It was re-launched in its current form in June 2025.[1]

Originally launched in 2004 by Kevin Rose, Owen Byrne, Ron Gorodetzky, and Jay Adelson, Digg began as a web platform that allowed people to submit links (especially user generated content) and then let others vote on it, up or down, called digging and burying, respectively.[2] The website became a sensation, amassing millions of users and quickly gained the reputation of being one of Silicon Valley's hottest startups,[3] driving significant traffic to content creators and publishers. After a poorly received redesign in 2010, its audience plummeted[4] and much of its user base migrated to its competitor Reddit. Rose sold the company to Betaworks in 2012 and for more than a decade, the site existed as an editorially driven webpage of curated content.[5]

In 2025, Rose re-purchased Digg with Reddit cofounder Alexis Ohanian and re-launched it as a rebooted version of Digg's news aggregator with digging and burying features restored and the tagline: "The front page of the internet, now with superpowers."

## Contents

* 1 History
* 1.1 2004–2010: Founding and the early years
* 1.2 2010–2012: Redesign and mass exodus to Reddit
* 1.3 2012–2018: The Betaworks era
* 1.4 2018–2025: The BuySellAds/Money Group era
* 1.5 2025–present: The Rose-Ohanian era
* 2 Issues relating to former Digg website
* 2.1 Organized promotion and censorship by users
* 2.2 AACS encryption key controversy
* 2.3 Digg v4
* 3 Timeline
* 4 See also
* 5 References
* 6 External links

## History

### 2004–2010: Founding and the early years

An early version of Digg.com from 2004.

Digg started as an experiment in November 2004 by collaborators Kevin Rose, Owen Byrne, Ron Gorodetzky, and Jay Adelson.[6] The original design by Dan Ries was free of advertisements. To monetize, the company originally used Google AdSense but switched to MSN adCenter in 2007.[7]

Rose told The Verge that he launched the site because "I thought, well, this would be an improved, more social version of Slashdot. And as being a geek, I kind of wanted to just figure out: Is there something here? Are there nuggets that the editors of Slashdot are overlooking that the masses would come together and vote on and bring to the surface?"[8]

The Digg button in 2006.

At the time of Digg's launch, there wasn't a way to vote on a piece of content akin to a Like button. Digg's creative director Daniel Burka came up with the idea for a Digg button. "[Burka] picked a really cool color palette — he made it yellow. And we went back and forth on whether it should be an arrow or a thumb. He designed a little thumb, and I didn’t like the way some of the fingers looked, so we redesigned it. We went back and forth a few times there. And we eventually got to this idea of a thumb going up with a number next to it, which, again, I know it sounds simple, but we’ve never seen that before."[8]

Digg allowed users to discover and share web content by submitting links and voting them up ("digg") or down ("bury"). The platform aggregated these votes into dynamic lists of trending content, with voting accessible both on Digg.com and through "digg" buttons embedded on external websites.[3]

Digg underwent several updates in its early years, including the release of Digg v2 in July 2005 with a redesigned interface, friends list, and streamlined voting.

Also in July 2005, Rose launched a weekly tech/comedy video podcast with Alex Albrecht called diggnation, where they would discuss the top stories shared on the website.

In August 2006, Rose was featured on the cover of BusinessWeek with the headline, "How this kid made $60 million in 18 months"

In August 2006, BusinessWeek profiled Digg and Rose, with a cover story and a headline that read: "How this kid made $60 million in 18 months". Written by technology journalist Sarah Lacy, the profile trumpeted Rose as the poster child of the new wave of internet startups.[9] According to TechCrunch, the magazine instructed him on what to wear and props to bring which "highlight(ed) him as a young entrepreneur for the three and a half hour photo shoot." After putting headphones around his head and flashing a thumbs up, Rose asked the magazine not to use the photo. They did not heed his request.[9]

In 2006, Digg v3 introduced content categories like technology, science, and entertainment, along with a "view all" section, followed by additional interface changes in 2007.[10]

By 2008, Digg's homepage was attracting over 236 million visitors annually, according to a Compete.com survey.[11] Digg had grown large enough that it was thought to affect the traffic of submitted web pages. Some pages experienced a sudden increase in traffic shortly after being submitted; some Digg users refer to this as the "Digg effect".[12]

In July 2008, the company took part in advanced acquisition talks with Google for a reported $200 million price tag, but the deal ultimately fell through.[13]

### 2010–2012: Redesign and mass exodus to Reddit

Digg homepage in 2008 before the redesign.

CEO Jay Adelson said in 2010 that the site would go through some major changes. In the interview with Wired magazine, Adelson said that "Every single THING has changed" and that "the entire website has been rewritten."[14] The company changed from MySQL to Cassandra, a distributed database system; in a blog post, VP Engineering John Quinn said that the move was "bold".[15] Adelson summed up the new Digg by saying, "We've got a new backend, a new infrastructure layer, a new services layer, new machines—everything."[14]

Adelson stepped down as CEO on April 5, 2010, to explore entrepreneurial opportunities, months before the launch date of Digg v4.[16] He had been the company's CEO since its inception. Rose stepped in temporarily as CEO and Chairman.[17]

Digg's v4 release on August 25, 2010, was marred by site-wide bugs and glitches. Digg users reacted with hostile verbal opposition.[18] Beyond the release, Digg faced problems due to so-called "power users" who would manipulate the article recommendation features to only support one another's postings, flooding the site with articles only from these users and making it impossible to have genuine content from non-power users appear on the front page.[19] Frustrations with the system led to dwindling web traffic, exacerbated by heavy competition from Facebook, whose like buttons started to appear on websites next to Digg's.[20] High staff turnover included the departure of head of business development Matt Van Horn, shortly after v4's release.[21]

Following the redesign debacle, Digg experienced a mass exodus of users to rival site Reddit. While Digg’s traffic plummeted by a quarter in the following month, Reddit’s traffic grew by 230% in 2010. The site never recovered from the Digg v4 design and continued to languish over the next two years. By July 2012, Digg's monthly unique visitor count had fallen 90 percent from its peak.[22]

### 2012–2018: The Betaworks era

In 2012, Quantcast estimated Digg's monthly U.S. unique visits at 3.8 million.[23] After the departure of co-founders Jay Adelson and Kevin Rose, in July 2012 Digg was sold in three parts:

1. the Digg brand, website, and technology were sold to Betaworks for $500,000;[24][25]
2. 15 staff were transferred to The Washington Post's Code3 project for $12 million;[26]
3. the patent portfolio was sold to LinkedIn for approximately $4 million.[27]

On July 20, 2012, new owners Betaworks announced via Twitter that they were rebuilding Digg from scratch, "turning [Digg] back into a start-up".[28] Betaworks gave the project a six-week deadline. Surveys of existing users, collected through the website ReThinkDigg.com,[29] were used to inform the development of a new user interface and user experience.[30][31]

The "rethought" Digg reset its version number and launched as Digg v1 a day prior to the Betaworks project deadline, on July 31, 2012. It featured an editorially driven front page, more images, and top, popular and upcoming stories. Users could access a new scoring system. There was increased support for sharing content to other social platforms such as Twitter and Facebook. Digg's front page content was selected by editors, instead of users on other communities like Reddit and a major shift from previously featuring content using a Digg score algorithm.[5]

In response to the announced shutdown of Google Reader, Digg announced on March 14, 2013 that it was working on its own RSS reader.[32] Digg Reader launched on June 28, 2013 as a web and iOS application. An Android app was released on August 29, 2013. Digg announced that it would shut down Digg Reader on March 26, 2018.[33]

### 2018–2025: The BuySellAds/Money Group era

In April 2018, ad-tech company BuySellAds bought Digg's assets, as well as its editorial and revenue teams, for an undisclosed amount[34][35] with Todd Garland becoming CEO of the company.[36]

During the BuySellAds era, Digg was kept as an editorially curated homepage in the mold of the Betaworks version, staffed with an editorial team of five responsible for the day-to-day content, producing 150 to 200 posts per day, with 12 of them curated into a daily email. "We sought out people who (were) in tune with the heartbeat of the internet and are familiar with how content bubbles up and becomes viral. While Digg's purpose isn't necessarily to showcase all the viral content of the web, we try to find the things that are most interesting that should get more attention." explained Garland.[36]

Digg was later acquired by Money Group for an undisclosed amount.[37]

### 2025–present: The Rose-Ohanian era

In March 2025, it was announced that Digg founder Rose and Reddit cofounder Alexis Ohanian bought the website back for an undisclosed amount. Justin Mezzell was named the new CEO of Digg. The site will primarily be aimed at people on mobile devices.[38][39] The new Digg will use a combination of AI tools and humans for content moderation.[40] Invitations to the new Digg was distributed in the weeks following the initial announcement.[38] Artificial intelligence was announced to play a larger part in making Digg more accessible to users, Rose said at the time.[38][41]

In April 2025, an early access community called Groundbreakers was opened with a $5 sign-up fee, capped at 23,000 signups. Groundbreakers hit their maximum capacity on April 21, 2025.[42] Groundbreaker members were promised "updates, mockups, and experiments" and a "front-row seat to how Digg is being rebuilt." Users who joined Groundbreakers reserved their username and will receive a badge on the new platform.[43][44]

[45]

## Issues relating to former Digg website

### Organized promotion and censorship by users

Serious attempts by users to game the site began in 2006.[46] A top user was banned after agreeing to promote a story for cash to an undercover Digg sting operation.[47] Another group of users openly formed a 'Bury Brigade' to remove "spam" articles about US politician Ron Paul; critics accused the group of attempting to stifle any mention of Ron Paul on Digg.[48]

Digg hired computer scientist Anton Kast to develop a diversity algorithm that would prevent special interest groups from dominating Digg. During a town hall meeting, Digg executives responded to criticism by removing some features that gave superusers extra weight, but declined to make "buries" transparent.[49]

However, later that year Google increased its page rank for Digg. Shortly afterwards, many 'pay for Diggs' startups were created to profit from the opportunity. According to TechCrunch, one top user charged $700 per story, with a $500 bonus if the story reached the front page.[50]

Digg Patriots was a conservative Yahoo! Groups mailing list, with an associated page on coRank, accused of coordinated, politically motivated behavior on Digg. Progressive blogger Ole Ole Olson wrote in August 2010 that Digg Patriots undertook a year-long effort of organized burying of seemingly liberal articles from Digg's Upcoming module. He also accused leading members of vexatiously reporting liberal users for banning (and those who seemed liberal), and creating "sleeper" accounts in the event of administrators banning their accounts. These and other actions would violate Digg's terms of usage.[51][52] Olson's post was immediately followed by the disbanding and closure of the DiggPatriots list, and an investigation into the matter by Digg.[53]

### AACS encryption key controversy

Main article: Social:AACS encryption key controversy

On May 1, 2007, an article appeared on Digg's homepage that contained the encryption key for the AACS digital rights management protection of HD DVD and Blu-ray Disc. Then Digg, "acting on the advice of its lawyers", removed posting submissions about the secret number from its database and banned several users for submitting it. The removals were seen by many Digg users as a capitulation to corporate interests and an assault on free speech.[54] A statement by Jay Adelson attributed the article's take-down to an attempt to comply with cease and desist letters from the Advanced Access Content System consortium and cited Digg's Terms of Use as justification for taking down the article.[55] Although some users defended Digg's actions,[56][57][58] as a whole the community staged a widespread revolt with numerous articles and comments made using the encryption key.[59][60] The scope of the user response was so great that one of the Digg users referred to it as a "digital Boston Tea Party".[61] The response was also directly responsible for Digg reversing the policy and stating: "But now, after seeing hundreds of stories and reading thousands of comments, you've made it clear. You'd rather see Digg go down fighting than bow down to a bigger company. We hear you, and effective immediately we won't delete stories or comments containing the code and will deal with whatever the consequences might be."[62]

### Digg v4

Digg's version 4 release was initially unstable. The site was unreachable or unstable for weeks after its launch on August 25, 2010. Many users, upon finally reaching the site, complained about the new design and the removal of many features (such as bury, favorites, friends submissions, upcoming pages, subcategories, videos and history search).[63] Kevin Rose replied to complaints on his blog, promising to fix the algorithm and restore some features.[64]

Alexis Ohanian, founder of rival site Reddit, said in an open letter to Rose:

> this new version of digg reeks of VC meddling. It's cobbling together features from more popular sites and departing from the core of digg, which was to "give the power back to the people."[65]

Disgruntled users declared a "quit Digg day" on August 30, 2010, and used Digg's own auto-submit feature to fill the front page with content from Reddit.[66][67][68] Reddit also temporarily added the Digg shovel to their logo to welcome fleeing Digg users.[69]

Digg's traffic dropped significantly after the launch of version 4,[70] and publishers reported a drop in direct referrals from stories on Digg's front page.[71] New CEO Matt Williams attempted to address some of the users' concerns in a blog post on October 12, 2010, promising to reinstate many of the features that had been removed.

## Timeline

Timeline of Digg history  Date | Event

|

October 2004 | Development on digg.com begins[72]
December 1, 2004 | Kevin Rose creates the first profile
December 3, 2004 | The first story is submitted to Digg[73]
December 5, 2004 | Digg is open to public
December 13, 2004 | Kevin Rose shows off Digg on The Screen Savers[74]
January 2, 2005 | Comment section introduced for stories
February 28, 2005 | Digg 1.6: duplicate story detection
March 19, 2005 | Profile page now includes comment histories and sort by category
May 9, 2005 | Digg spy is released
May 27, 2005 | Digg 2.0 is released. Friends feature, Ajax buttons for Digg/bury, and a non-linear promotion algorithm are implemented.
July 1, 2005 | Diggnation podcast begins with Alex and Kevin[75]
October 2005 | Raises $2.8 million in venture capital
December 2005 | Digg Spy 2.0 released
December 2005 | KoolAidGuy saga results in anti-spam tools being introduced[76]
January 17, 2006 | Top user Albertpacino resigns after accusations of him being on Digg payroll[77]
January 18, 2006 | Digg Clouds is introduced, search is improved
January 25, 2006 | Acquisition rumors begins
February 2, 2006 | Report stories as 'inaccurate' and profanity filters are introduced
February 15, 2006 | Digg widget for blogs and share by email is released
March 1, 2006 | New Digg comment system released, threaded and Diggable comments
April 20, 2006 | Digg Army Saga: after an exposé by forevergeek.com Kevin bans dozens of top users[78]
June 26, 2006 | Digg v3 rolled out, site redesign, shouts, new categories: politics and sports
July 24, 2006 | Digg Labs launches
August 15, 2006 | Thumbnails added
August 27, 2006 | Digg begins enforcing trademark rights
September 6, 2006 | User rebellion against Friends System and vote rigging results in promises about the diversity algorithms and other tools that were never implemented. Top user p9 resigns.
September 8, 2006 | diggriver.com is launched for mobile devices
September 12, 2006 | #1 Story feature added later renamed as favorites
December 18, 2006 | New features: Podcast, Videos, Top 10 sidebar, wide-screen support and friends page
December 28, 2006 | Raises $8.5 million in venture capital
February 2, 2007 | Top Diggers list removed after user complaints[79]
February 2, 2007 | Big Spy launched
February 26, 2007 | The new US elections 2008 section creates much buzz
March 1, 2007 | Blog post leads to concern about 'bury brigades'. Digg investigates and find no evidence for these allegations
April 19, 2007 | Digg API is made public, contest launched for best app using the API
May 1, 2007 | HD-DVD saga regarding the censorship of the leaked encryption key, Kevin yield to users and ends the censorship
June 4, 2007 | Facebook app is launched
June 21, 2007 | New Comment System – Joe Stump edition. Instant backlash from community after slow loading.
July 10, 2007 | iPhone app beta launched
July 25, 2007 | Ad partnership with Microsoft
August 27, 2007 | Customizable homepage options. Images and videos now back to homepage.
September 19, 2007 | New Digg profiles, story suggestion, email alerts
November 20, 2007 | Digg the Candidates: presidential candidates get their Digg accounts
February 1, 2008 | Digg town halls
May 15, 2008 | New comments system is released
June 30, 2008 | Recommendation engine is released
July 23, 2008 | Facebook minifeeds of Digg stories
July 31, 2008 | m.digg.com – mobile site is released
August 6, 2008 | Firefox extension released
August 25, 2008 | Digg Dialogg
September 8, 2008 | Digg warns users against script for auto digging friends stories.
September 24, 2008 | $28.7 million capital raised with Highland Capital Partners.
October 3, 2008 | A small number of power users are banned after they fail to follow guidelines against script digging.[80]
October 9, 2008 | Digg Spy and podcasts discontinued
December 18, 2008 | Related stories and "People who Dugg this also Dugg" boxes added to individual stories
April 2, 2009 | DiggBar and short url launched
April 9, 2009 | New search
May 6, 2009 | Facebook Connect
May 26, 2009 | Shouts feature is removed
August 6, 2009 | Diggable ads implemented
October 16, 2009 | Partners with WeFollow for categorizing user in the upcoming version 4 release
November 4, 2009 | Digg Trends launched
January 17, 2010 | Chrome extension launched
March 23, 2010 | iPhone app is launched
April 1, 2010 | Android app is launched
April 5, 2010 | Jay Adelson steps down as CEO, Kevin Rose becomes interim CEO
July 2, 2010 | Digg version 4 alpha testing begins
August 3, 2010 | Digg takes down new user registration in preparation for Digg 4.0[81]
August 25, 2010 | Digg v4 is released: My News and Publisher Streams launched
September 1, 2010 | Matt Williams replaces Kevin Rose as CEO
October 27, 2010 | Digg lays off 37% of its staff along with refocusing the service[82]
March 18, 2011 | Kevin Rose resigns from his role in the company[83]
August 9, 2011 | Newswire is launched.
September 20, 2011 | Newsroom is launched
December 22, 2011 | Digg Social Reader is introduced.
March 6, 2012 | Digg Mobile is now in a relationship with Digg Social Reader.
July 12, 2012 | Digg announced its sale to Betaworks for $500,000.[84]
July 20, 2012 | Digg announces new site redesign in progress, "rebooting" the site back to v1 as a "startup", slated for release on August 1, 2012.[28][30][29][31]
August 1, 2012 | Digg releases v1 site reboot[85]
June 28, 2013 | Digg Reader launches[86]
March 17, 2017 | Michael O'Connor replaces Gary Liu as the CEO of Digg.[87]
March 14, 2018 | Digg announces Digg Reader is shutting down.[88]
April 25, 2018 | Digg is bought by Boston-based ad-tech company BuySellAds.[34]
March 5, 2025 | Kevin Rose and Alexis Ohanian announce they have purchased Digg, and will "revive" the platform with a "fresh vision to restore the spirit of discovery and genuine community that made the early web a fun and exciting place to be."[89]

## See also

* Delicious
* diggnation
* Facebook
* Fark
* Menéame
* Mixx
* Propeller.com
* Reddit
* Slashdot
* Social bookmarking
* StumbleUpon
* Virato Social News
* Web 2.0
* Wykop.pl

## References

1. ↑ 1.0 1.1 Perez, Sarah (2025-06-18). "Here's your first look at the rebooted Digg". https://techcrunch.com/2025/06/18/heres-your-first-look-at-the-rebooted-digg/.
2. ↑ Harvey, Kerric (2013-12-20). Encyclopedia of Social Media and Politics. SAGE Publications. ISBN 978-1-4833-8900-4. https://www.google.com/books/edition/Encyclopedia_of_Social_Media_and_Politic/cJqlBQAAQBAJ. Retrieved 2025-08-31.
3. ↑ 3.0 3.1 "How Reddit killed Digg". 2021-04-22. https://slidebean.com/story/reddit-killed-digg.
4. ↑ Carr, Austin (2010-09-23). "Digg Redesigns, Loses More Than a Quarter of Audience". https://www.fastcompany.com/1690829/digg-redesigns-loses-more-quarter-audience.
5. ↑ 5.0 5.1 Bohn, Dieter (2012-07-31). "Digg launches redesign and new app with editorial curation, no comments". https://www.theverge.com/2012/7/31/3207670/digg-redesign-live.
6. ↑ Kevin Rose's Next Move: Partner at Google Ventures, http://allthingsd.com/20120530/kevin-roses-next-move-partner-at-google-ventures/, retrieved 2012-08-02
7. ↑ Rose, Kevin (July 25, 2007). "Digg: New ad provider". http://about.digg.com/blog/digg-new-ad-provider.
8. ↑ 8.0 8.1 Pierce, David (2024-10-15). "The internet’s homepage". https://www.theverge.com/c/24209615/digg-internet-web-2-homepage-2004-kevin-rose-interview.
9. ↑ 9.0 9.1 Gallagher, Billy (2012-09-11). "Kevin Rose Shares His Experiences With The Media, Calls Famous BusinessWeek Piece The "Worst Cover Ever"". https://techcrunch.com/2012/09/11/kevin-rose-shares-his-experiences-with-the-media-calls-famous-business-week-piece-the-worst-cover-ever/.
10. ↑ Bentes, Daniel (2025-04-10). "Digging Deep: How Digg.com Shaped Social Media’s Past and a Blueprint for Its Renaissance". https://medium.com/@danielbentes/digging-deep-how-digg-com-shaped-social-medias-past-and-a-blueprint-for-its-renaissance-5fce95e361e6.
11. ↑ "Compete.com". Siteanalytics.compete.com. http://siteanalytics.compete.com/digg.com?metric=uv.
12. ↑ Waters, John K.; Lester, John (2010-10-18). The Everything Guide to Social Media: All you need to know about participating in today's most popular online communities. Simon and Schuster. ISBN 978-1-4405-0632-1. https://www.google.com/books/edition/The_Everything_Guide_to_Social_Media/ZubsDQAAQBAJ?hl=en&gbpv=1&dq=%22the+digg+effect%22&pg=PT168&printsec=frontcover. Retrieved 2025-08-31.
13. ↑ Thomas, Owen (2012-07-12). "Digg Almost Sold For $200 Million In 2008". https://www.businessinsider.com/digg-sale-rumors-google-2012-7.
14. ↑ 14.0 14.1 Calore, Michael (March 15, 2010). "Wired Interview". Wired. https://www.wired.com/epicenter/2010/03/digg-redesign-social-web/.
15. ↑ Quinn, John. "Cassandra Switch". Digg. http://about.digg.com/node/564.
16. ↑ Adelson, Jay (April 4, 2010). "Update from Jay". Digg. http://about.digg.com/blog/update-jay.
17. ↑ Arrington, Michael (2010-04-05). "Digg's Kevin Rose: "One Of Us Has To Leave"". https://techcrunch.com/2010/04/05/kevin-rose-one-of-us-has-to-leave/.
18. ↑ Halliday, Josh (2010-08-31). "Digg users revolt after redesign". https://www.theguardian.com/technology/pda/2010/aug/31/digg-redesign-revolt.
19. ↑ Brown, Jesse (2012-07-19). "Why did Digg fail? For disrespecting its geeks.". https://macleans.ca/society/technology/why-did-digg-fail-for-disrespecting-its-geeks/.
20. ↑ McCarthy, Caroline (June 21, 2010). "Changing the rules of the Digg game". CNET News. http://news.cnet.com/8301-13577_3-20008223-36.html.
21. ↑ McCarthy, Caroline (August 26, 2010). "Digg's Matt Van Horn leaving for start-up". CNET News. http://news.cnet.com/8301-13577_3-20014852-36.html.
22. ↑ "The Demise of Digg: How an Online Giant Lost Control of the Digital Crowd". 2015-11-01. https://d3.harvard.edu/platform-digit/submission/the-demise-of-digg-how-an-online-giant-lost-control-of-the-digital-crowd/.
23. ↑ "Digg.com Traffic and Demographic Statistics by Quantcast". http://www.quantcast.com/digg.com.
24. ↑ Walker, Joseph; Ante, Spencer E. (July 13, 2012). "Once a Social Media Star, Digg Sells for $500,000". The Wall Street Journal. https://www.wsj.com/articles/SB10001424052702304373804577523181002565776.
25. ↑ Madrigal, Alexis C.. "The Big Digg Lesson: A Social Network Is Worth Precisely as Much as Its Community" (in en-US). The Atlantic. https://www.theatlantic.com/technology/archive/2012/07/the-big-digg-lesson-a-social-network-is-worth-precisely-as-much-as-its-community/259770/.
26. ↑ Tsukayama, Hayley (May 10, 2012). "SocialCode hires 15 employees from Digg.com". The Washington Post. https://www.washingtonpost.com/business/technology/socialcode-hires-15-employees-from-diggcom/2012/05/10/gIQAP2xBFU_story.html.
27. ↑ Burns, Chris (July 13, 2012). "Digg sale splits the company three ways for $16m total". Slashgear. http://www.slashgear.com/digg-sale-splits-the-company-three-ways-for-16m-total-13238530/.
28. ↑ 28.0 28.1 "Rethink Digg Twitter Announcement". July 2012. https://twitter.com/digg/status/226356830966784001.
29. ↑ 29.0 29.1 "Rethink Digg". http://rethinkdigg.com/.
30. ↑ 30.0 30.1 "The New Digg". July 2012. http://silicon-news.com/news/2012/07/20/the-new-rethink-digg-review/.
31. ↑ 31.0 31.1 Murphey, Samantha (July 2012). "Rebuilding Digg". http://mashable.com/2012/07/20/digg-rebuild/.
32. ↑ "Digg Reader is Live!". Digg.com. 2013-03-14. https://www.theverge.com/2013/3/14/4104618/digg-will-build-its-own-version-of-google-reader.
33. ↑ "Goodbye to Digg Reader". September 20, 2016. https://digg.zendesk.com/hc/en-us/articles/360000678608.
34. ↑ 34.0 34.1 Weissman, Cale Guthrie (2018-04-25). "Digg Was Just Bought By An Ad-Tech Company Called BuySellAds". https://www.fastcompany.com/40564131/digg-was-just-bought-by-an-ad-tech-company-called-buysellads.
35. ↑ "The beloved Digg, once the chief rival to Reddit, was just sold to an advertising tech company". April 25, 2018. https://www.businessinsider.com/digg-sells-to-buysellads-an-ad-tech-company-2018-4.
36. ↑ 36.0 36.1 Owens, Simon (2020-07-15), Can Todd Garland restore Digg to its former glory?, https://simonowens.substack.com/p/can-todd-garland-restore-digg-to, retrieved 2025-03-05
37. ↑ @JoshLeibner. "The acquisition actually may have been prior to 2023. This press release in November 2022 refers to Digg as a brand of Money Group, but the trademark may not have been transferred until March 2023. finance.yahoo.com/news/cbd-move-free-officially-announces-131700105.html". https://twitter.com/JoshLeibner/status/1705044167485731229. Missing or empty `|date=` (help)
38. ↑ 38.0 38.1 38.2 Isaac, Mike (2025-03-05). "The Return of Digg, a Star of Web 2.0". https://www.nytimes.com/2025/03/05/technology/digg-alexis-ohanian-kevin-rose.html.
39. ↑ "Alexis Ohanian and Kevin Rose buy back social platform Digg". prnewswire.com (Press release). 2025-03-05.
40. ↑ Swant, Marty (2025-03-05). "Digg is relaunching after sale to Kevin Rose and Alexis Ohanian". https://digiday.com/media/reddit-cofounder-alexis-ohanian-teams-with-kevin-rose-to-relaunch-digg/.
41. ↑ Perez, Sarah (2025-06-02). "Digg's founders explain how they're building a site for humans in the AI era" (in en-US). https://techcrunch.com/2025/06/02/diggs-founders-explain-how-theyre-building-a-site-for-humans-in-the-ai-era/.
42. ↑ https://x.com/digg/status/1914359462141550728 [bare URL]
43. ↑ O'Kane, Sean (April 10, 2025). "Rebooted Digg launches early-access community with $5 fee" (in en-US). https://techcrunch.com/2025/04/10/rebooted-digg-launches-early-access-community-with-5-fee/.
44. ↑ Preston, Dominic (2025-04-11). "Digg will let you reserve your username (for a price)" (in en-US). https://www.theverge.com/news/646985/digg-relaunch-groundbreakers-early-access-username-reservation-5-dollars.
45. ↑ Drummond, Katie (2025-08-26). "Alexis Ohanian’s Next Social Platform Has One Rule: Don’t Act Like an Asshole". https://www.wired.com/story/uncanny-valley-podcast-big-interview-alexis-ohanian/.
46. ↑ Dave (April 20, 2006). "Digg Corrupted: Editor's Playground, not User-Driven Website". Forevergeek. http://www.forevergeek.com/2006/04/digg_corrupted_editors_playground_not_userdriven_website/.
47. ↑ Sandoval, Greg (December 18, 2006). "Digg continues to battle phony stories". CNET News. http://news.cnet.com/Digg-continues-to-battle-phony-stories/2100-1025_3-6144652.html.
48. ↑ Adam (December 23, 2007). "Digg's Ron Paul 'Bury Brigade' exposed". http://message2paulspammers.blogspot.com/2007/12/diggs-ron-paul-bury-brigade-exposed.html.
49. ↑ Ben (February 26, 2008). "Digg's 20 Questions: a Town Hall Recap". Bloggingexperiment. http://bloggingexperiment.com/archives/diggs-20-questions-a-town-hall-recap.php.
50. ↑ Arrington, Michael (September 3, 2008). "Want On The Digg Home Page? That'll Be $1,200.". Techcruch. https://techcrunch.com/2008/09/03/want-on-the-digg-home-page-thatll-be-1300/.
51. ↑ "Massive Censorship of Digg Uncovered « OOO". http://blogs.alternet.org/oleoleolson/2010/08/05/massive-censorship-of-digg-uncovered.
52. ↑ Olson, Ole Ole (August 5, 2010). "The Rigging Of Digg: How A Covert Mob Of Conservatives Hijacked The Web's Top Social News Site". The Public Record. http://pubrecord.org/special-to-the-public-record/8121/rigging-of-digg-covert-mob-conservatives/.
53. ↑ Halliday, Josh (August 6, 2010). "Digg investigates claims of conservative 'censorship'". The Guardian. https://www.theguardian.com/technology/2010/aug/06/digg-investigates-claims-conservative-censorship.
54. ↑ Stone, Brad (2007-05-03). "In Web Uproar, Antipiracy Code Spreads Wildly". The New York Times. https://www.nytimes.com/2007/05/03/technology/03code.html.
55. ↑ Adelson, Jay. "Digg the Blog: What's Happening with HD-DVD Stories?". http://blog.digg.com/?p=73.
56. ↑ "Cease and desist letters backfire horribly against AACS". TGdaily. 2007-05-01. http://www.tgdaily.com/content/view/31859/97/.
57. ↑ "Digg losing control of their site". Weblog.infoworld.com. http://weblog.infoworld.com/railsback/archives/2007/05/digg_losing_con.html.
58. ↑ Sanders, Tom. "DRM lobby tries to get HD DVD genie back into the bottle". Computing.co.uk. http://www.computing.co.uk/vnunet/news/2188970/drm-lobby-tries-hd-dvd-genie.
59. ↑ Yam, Marcus. "DailyTech: AACS Key Censorship Leads to First Internet Riot". http://www.dailytech.com/article.aspx?newsid=7129.
60. ↑ "BBC News: DVD DRM row sparks user rebellion". 2007-05-02. https://news.bbc.co.uk/2/hi/technology/6615047.stm.
61. ↑ Forbes.com, Digg's DRM Revolt
62. ↑ Rose, Kevin (2007-05-01). "Digg This: 09 F9 [...]". Digg the Blog. Digg Inc. http://blog.digg.com/?p=74.
63. ↑ Ingram, Mathew (August 26, 2010). "Digg Redesign Met with a Thumbs Down". Gigaom. http://gigaom.com/2010/08/26/digg-redesign-met-with-a-thumbs-down/.
64. ↑ Rose, Kevin (August 27, 2010). "Digg v4: release, iterate, repeat.". http://kevinrose.com/blogg/2010/8/27/digg-v4-release-iterate-repeat.html.
65. ↑ Ohanian, Alexis (May 28, 2010). "An open letter to Kevin Rose". http://alexisohanian.com/an-open-letter-to-kevin-rose.
66. ↑ Lardinois, Frederic. "Digg User Rebellion Continues: Reddit Now Rules the Front Page". ReadWriteWeb. http://www.readwriteweb.com/archives/digg_user_rebellion_reddit_on_front_page.php.
67. ↑ Friedman, Megan (August 30, 2010). "Digg Users Lash Out At New Format, Join Forces with Reddit". Time. https://newsfeed.time.com/2010/08/30/digg-users-lash-out-at-new-format-join-forces-with-reddit/. Retrieved August 31, 2010.
68. ↑ McCarthy, Caroline. "Angry Digg users flood home page with Reddit links". CNet News. http://news.cnet.com/8301-13577_3-20015042-36.html?part=rss&subj=news&tag=2547-1_3-0-20.
69. ↑ Kanalley, Craig (August 30, 2010). "Angry Users SLAM Digg With Links From Rival Reddit". The Huffington Post. http://www.huffingtonpost.com/2010/08/30/reddit-digg-rivalry-heats_n_699225.html.
70. ↑ Wilhelm, Alex (23 September 2010). "Digg's traffic is collapsing at home and abroad". The Next Web. https://thenextweb.com/socialmedia/2010/09/23/diggs-traffic-is-collapsing-at-home-and-abroad/.
71. ↑ Plocek, Keith. "The Digg Effect v4". Social Keith. http://socialkeith.com/the-digg-effect-v4/.
72. ↑ MacManus, Richard (2006-02-01). "Interview with Digg founder Kevin Rose". Web 2.0 Explorer. ZDNet. https://www.zdnet.com/article/interview-with-digg-founder-kevin-rose-part-1/.
73. ↑ "API query for story #01". API. Digg. http://services.digg.com/story/001?appkey=http://wikipedia.com/.
74. ↑ "Kevin Rose shows off Digg on The Screen Savers". The Screen Savers. TechTV. https://www.youtube.com/watch?v=W1_YoG7lqI4.
75. ↑ "Digg Podcast #001 Released". Diggnation. Revision3. http://revision3.com/diggnation/2005-07-01.
76. ↑ MacManus, Richard (2005-12-27). "Gaming Digg: the KoolAidGuy saga". Web 2.0 Explorer. ZDNet. https://www.zdnet.com/article/gaming-digg-the-koolaidguy-saga/.
77. ↑ "Dan Huard is digg user AlbertPacino". wehatetech. http://digg.com/tech_news/Dan_Huard_is_digg_user_AlbertPacino.
78. ↑ Macgyver (2006-04-19). "Digg Army: Right in Line". Forever Geek. http://www.forevergeek.com/2006/04/digg_army_right_in_line/.
79. ↑ Rose, Kevin (2007-02-01). "A couple updates ...". Digg blog. http://about.digg.com/blog/couple-updates….
80. ↑ Burton, Jen (2008-10-03). "Update on Script Abuse". Community blog. Digg. http://about.digg.com/blog/digg-update-script-abuse.
81. ↑ Alex, Wilhelm (2010-08-03). "The New Digg Cometh?". https://thenextweb.com/apps/2010/08/03/the-new-digg-cometh/.
82. ↑ Arrington, Michael (2010-10-25). "Digg To Layoff 37% Of Staff, Product Refocus Imminent". Techcrunch.com. https://techcrunch.com/2010/10/25/digg-to-lay-off-37-percentof-staff/.
83. ↑ Christina Warren, mashable.com. "Kevin Rose Resigns from Digg [Report]". March 18, 2011. Retrieved March 18, 2011.
84. ↑ Walker, Joseph; Ante, Spencer E. (2012-07-12). "Once a Social Media Star, Digg Sells for $500,000". The Wall Street Journal. https://www.wsj.com/articles/SB10001424052702304373804577523181002565776.
85. ↑ Digg's resurrection: can Betaworks revive the once-loved site?, TheVerge.com, 2012-08-01, https://www.theverge.com/2012/8/1/3212627/digg-relaunch-betaworks-video, retrieved 2012-08-02
86. ↑ Digg Reader is Live!, Digg Blog, 2013-06-28, http://blog.digg.com/post/54149272160/digg-reader-is-live, retrieved 2013-06-28
87. ↑ Digging In, Medium, 2017-03-17, https://medium.com/@thedooofroo/digging-in-6820df6a8b30, retrieved 2017-03-17
88. ↑ Coldewey, Devin (2018-03-14). "Alas, Digg Reader is shutting down at the end of March". https://techcrunch.com/2018/03/14/alas-digg-reader-is-shutting-down-at-the-end-of-march/.
89. ↑ Sawers, Paul; Loizos, Connie (2025-03-05). "Kevin Rose, Alexis Ohanian acquire Digg". https://techcrunch.com/2025/03/05/kevin-rose-and-alexis-ohanian-acquire-digg/.

## External links

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