Elements CRM

Elements CRM is a Mac Customer Relationship Management (Mac CRM) solution built by Ntractive for Apple business using Apple devices. Offered as a Cloud computing subscription-based service, Elements CRM is part desktop and part cloud. Its main functions include managing leads and contact information, tracking communication history, managing tasks and follow-ups, tracking email communication, creating estimates and invoices and managing projects.

## Contents

* 1 History
* 1.1 Origins
* 1.2 Ntractive
* 2 Software
* 2.1 Elements CRM Desktop
* 2.2 Elements CRM iOS
* 3 Current Status
* 3.1 Major Release Date(s)
* 4 Methods
* 4.1 Mac CRM
* 5 References

## History

### Origins

The architecture and overall development of the Elements CRM product line initially began in 2003 by the company's founder, Justin Bartak. The first product, Elements SBM, was launch October, 2007. In July 2009, the product name was changed to Elements CRM.

### Ntractive

Ntractive is a privately held software development company based in Grand Forks, North Dakota that markets business software to small to medium-sized companies. Established in 2006, the company's sole product is Elements CRM, a customer relationship management application aimed at small businesses that use Mac OS X computers, iPads and iPhones. Elements CRM is a cloud based app that employs a unique site-specific browser to merge OS X desktop and web application functionality. The product was first introduced to the public at a keynote address during Apple's 2007 World Wide Developer's Conference. The official launch of Elements SBM (the product’s original name) 1.0 took place at Macworld/iWorld 2009. The product was then renamed Elements CRM and with its 2.0 release was awarded the honor of Apple "Staff Pick" in July, 2009.

## Software

### Elements CRM Desktop

Elements CRM is a Mac Customer Relationship Management (Mac CRM) solution for Apple business using Apple devices. Offered as a subscription-based service, Elements CRM is part desktop and part cloud. Its main functions include managing leads and contact information, tracking communication history, managing tasks and follow-ups, tracking email communication, creating estimates and invoices and managing projects.

### Elements CRM iOS

Elements CRM iOS is a universal mobile app for the iPhone and iPad. Elements CRM iOS is an add-on to the Elements CRM desktop app. The iPad CRM version of Elements CRM iOS looks, works and feels like the desktop app. The iPhone CRM app is a limited version of the most important functions of the desktop app.

## Current Status

### Major Release Date(s)

Jun/04/2015 - Elements CRM version 6.0
Feb/11/2014 - Elements CRM version 5.5
May/11/2013 - Elements CRM version 5.0
Nov/29/2012 - Elements CRM version 4.3
Jun/20/2012 - Elements CRM version 4.1
Nov/29/2011 - Elements CRM version 4.0
Feb/01/2011 - Elements CRM version 3.0
Jul/20/2010 - Elements CRM version 2.5
Jul/21/2009 - Elements CRM version 2.0
Jul/21/2009 - Elements SBM version 1.0

## Methods

### Mac CRM

Mac Customer Relationship Management (Mac CRM) is an approach to managing a company’s interaction with current and future customers on Apple Inc Desktop computers and iOS devices only. Mac CRM solutions are not web-based only applications that use a web browser for interaction. Instead, a Mac CRM is a combination of a cloud based app built with Apple's programming language Objective-C or Swift (programming language). Mac CRMs involve using Apple only devices and technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.

## References

* http://www.businesswire.com/news/home/20081028005077/en/Ntractive-Announces-Mac-CRM
Elements-SBM#.VfCYX7RExEU
* http://www.businesswire.com/news/home/20090721005038/en/Ntractive-Unveils-Elements-CRM™-2.0#.VfCZRLRExEU
* https://www.crunchbase.com/product/elements-crm-for-iphone-and-ipod-touch
* https://www.crunchbase.com/product/elements-crm
* https://www.crunchbase.com/product/elements-sbm
* https://www.crunchbase.com/product/mac-crm

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