Feeld

Short description: Location-based online dating app

Feeld

Other names| 3nder
Developer(s)| Feeld Ltd.
Initial release| July 2014
Operating system| iOS, Android
Available in| English, French, German, Portuguese, Spanish[1]
Type| Social discovery
Website| www.feeld.co

Feeld (previously called 3nder) is a location-based online dating application for iOS and Android that facilitates communication between people interested in ethical non-monogamy, polyamory, casual sex, kink, swinging, and other alternative relationship models and sexual preferences.[2][3][4] According to a review from The New York Times , over a third of users are on the app with a partner, and 45 percent identify as something other than heterosexual.[5]

3nder was launched in the UK in July 2014[6] and in the US in 2015.[7][8] As of August 1, 2016, it had had over 1.6M downloads on iOS[9] and its users make 10 million connections a month.[10] Major updates to the interface were released December 2017[11] then in August 2022.[12]

Feeld is developed by Feeld Ltd., an independent remote startup company founded in 2014 by Bulgarian-born designer Dimo Trifonov.[6][7][13][14][15]

## Contents

* 1 History
* 2 Operation
* 2.1 In-app purchases
* 3 See also
* 4 References
* 5 External links

## History

Trifonov conceived the app after his girlfriend Ana Kirova told him that she had feelings for other people.[16][5] Once the concept was developed, Trifonov bought a $15 online template to create a holding page and saw immediate demand.[16]

Feeld (initially known as 3nder) received its first seed round from UK-based group, Haatch.[17] The app was launched as 3nder in the UK in July 2014[6] and in the United States in 2015.[7] In October 2015, 3nder Ltd. was awarded $500,000 in seed funding from a pair of unnamed angel investors.[6][7][18][19]

In May 2016, Tinder's parent company Match Group (a part of IAC) sued 3nder Ltd., alleging trademark infringement over its name. Match Group "wants its smaller competitor to shut down and erase its presence from the web entirely to avoid ‘confusion’ between the two apps, claiming the alleged similarity gives 3nder an ‘unfair advantage’",[20][21][22][23] based on the "supposed pronunciation of 3nder".[20] In August 2016, the app was renamed Feeld.[24][25][26][27][28]

Dimo Trifonov was CEO until March 2021, when Ana Kirova took over.[29]

In late 2023 the app experienced a major outage of several days connected to an app update. Following the update many users experienced severe difficulties to use the app. Feeld also started to show the real-time location of its users publicly, a move criticized for its privacy and safety implications.[30] Feeld acknowledged that, following the update, users experienced "several issues that we know are affecting your experience", including problems logging in, accessing connections and chats and profiles appearing to have been deleted.[31]

Regarding the safety concerns connected to real life location sharing, CEO Ana Kirova initially suggested in a blog post that concerned users can hide their profile from other users completely through the app's privacy settings. After a backlash, the location sharing was turned off completely.[32]

## Operation

The basic app is free to use to match with and message with other members, with optional in-app purchases available to obtain additional features.

Members discreetly sign into the app using their email address, Sign in with Apple, or Facebook.[3] They build their profile, choosing between 20 sexuality and 19 gender options,[33] and can pair their account with their partner, if they have one. Users can then choose who they'd like to see (singles, couples, genders) and refine their search based on geographical search area, age, relationship type and sexual preferences.[14] The app then presents other users' profiles to look at.[14]

Liking or Disliking indicate interest or disinterest in another's profile, and uniquely for dating apps, users can decide to “skip” a profile to make a choice later.[3] When two users like each other, they become "Connections" and can start to message each other.

As well as showing other members around them, the app also offers the ability to visit and meet members in other cities through "Cores". It also offers Virtual Cores as a way to connect over like-minded interests, regardless of geographical location.[34]

### In-app purchases

A paid subscription called Majestic offers additional features called Who Likes You, Filter by Desires, Incognito and Private Photos; it also gives members one complimentary Ping per day.[35] Incognito allows members to hide from others members they haven't yet Liked, providing additional privacy; members who have logged in with Facebook can also opt to hide their profile from their Facebook friends.[36]

Members may also send "Pings", to immediately notify another member of their interest without having to wait for the other person to see them and like them back. Pings can be acquired as in-app purchases.[37]

There is also a paid feature called "Uplift",[38] which allows members to be shown ahead of other profiles in their area for some time, thus decreasing the time it will take to connect with other members.

## See also

* Timeline of online dating services
* Comparison of online dating services

## References

1. ↑ "How do I use Feeld in my language?". https://support.feeld.co/hc/en-gb/articles/9406770566428-How-do-I-use-Feeld-in-my-language-.
2. ↑ Price, Rob (1 April 2016). "The CEO of a polyamorous dating app is accusing TransferWise of 'double standards' for refusing him service". Business Insider. http://uk.businessinsider.com/3nder-ceo-dimo-trifonov-accuses-transferwise-double-standards-over-ban-polyamory-2016-3.
3. ↑ 3.0 3.1 3.2 Hooton, Christopher (24 February 2014). "3nder: Tinder and Grindr offshoot app promises 'threesomes made easy'". The Independent (London). https://www.independent.co.uk/life-style/gadgets-and-tech/news/3nder-tinder-and-grindr-offshoot-app-promises-threesomes-made-easy-9149419.html.
4. ↑ Haje Jan Kamps (23 May 2016). "3nder adds a +1 for your Tinder adventures". TechCrunch. https://techcrunch.com/2016/05/23/tinder-plus-plus/.
5. ↑ 5.0 5.1 Mlotek, Haley (2019-03-20). "A Dating App for Three, Plus (Published 2019)" (in en-US). The New York Times. ISSN 0362-4331. https://www.nytimes.com/2019/03/20/style/dating-app-non-monogamy.html.
6. ↑ 6.0 6.1 6.2 6.3 Luckhurst, Phoebe (20 November 2015). "'Tinder for threesomes': does new hook-up app 3nder spell the end for monogamy?". London: London Evening Standard. https://www.standard.co.uk/lifestyle/london-life/tinder-for-threesomes-does-new-hookup-app-3inder-spell-the-end-for-monogamy-a3119396.html.
7. ↑ 7.0 7.1 7.2 7.3 Covert, James (23 October 2015). "'Tinder for threesomes' gets $500K investment". New York: New York Post. https://nypost.com/2015/10/23/tinder-for-threesomes-gets-500000-investment/.
8. ↑ Donnelly, Tim (23 August 2014). "Looking for a threesome? There's an app for that". New York: New York Post. https://nypost.com/2014/08/23/looking-for-a-threesome-theres-an-app-for-that/.
9. ↑ Feeld Proprietary Data http://www.pressat.co.uk/releases/3nder-the-dating-app-known-for-threesomes-rebrands-to-feeld-lands-on-android-tinder-lawsuit-ongoing-a9d3a34d6c86be0570d5c6416264b3e5/
10. ↑ "About" (in en). Feeld. http://feeld.co/about.
11. ↑ "Feeld Dating on the App Store". App Store. 18 July 2023. https://itunes.apple.com/us/app/feeld-dating/id887914690?mt=8.
12. ↑ "Introducing Feeld 6.0" (in en). Feeld. http://feeld.co/blog/announcements/introducing-feeld-6-0.
13. ↑ "Behance". www.behance.net. https://www.behance.net/di-t.
14. ↑ 14.0 14.1 14.2 Hill, Andy (22 July 2014). "The magic number: organise a threesome with 3nder". London: Time Out. http://now-here-this.timeout.com/2014/07/22/the-magic-number-organise-a-threesome-with-3nder/.
15. ↑ Trifonov, Dimo. "Dimo Trifonov — Design-led serial entrepreneur. Constantly thinking about the future.". http://www.di-t.com/.
16. ↑ 16.0 16.1 "After Being Sued By Tinder, Can This Threesomes App Survive A Rebrand?" (in en-US). 2016-08-02. http://www.fastcompany.com/3061730/platform-wars/after-being-sued-by-tinder-can-this-threesomes-app-survive-a-rebrand.
17. ↑ "Haatch - Active Portfolio" (in en-US). http://www.haatch.com/portfolio/.
18. ↑ Hanna, Laurie (24 October 2015). "Looking for an extra lover? There's an app for that: Threesome app 3nder raises $500,000 investment". New York Daily News (New York). http://www.nydailynews.com/news/world/extra-lover-app-article-1.2409519.
19. ↑ Ridley, Jane (17 December 2015). "Confessions of an orgy addict". New York: New York Post. https://nypost.com/2015/12/17/confessions-of-an-orgy-addict/.
20. ↑ 20.0 20.1 Davies, Rob (23 May 2015). "Tinder sues threesome app rival 3nder". The Guardian (London). https://www.theguardian.com/technology/2016/may/23/tinder-sues-threesome-app-rival-3nder.
21. ↑ Donahue, Helen (23 May 2015). "Tinder Wants You to Stop Planning Your Threesomes on 3nder". Vice. https://www.vice.com/read/tinder-wants-you-to-stop-booking-your-threesomes-on-3nder-vgtrn.
22. ↑ Bolton, Doug (24 May 2015). "Tinder sues threesome-finding app 3nder over name similarities". The Independent (London). https://www.independent.co.uk/life-style/gadgets-and-tech/news/tinder-suing-3nder-lawsuit-name-dating-app-threesome-a7043236.html.
23. ↑ Kokalitcheva, Kia (23 May 2015). "Tinder Seeks to Shut Down 'Threesomes App' For Copying Its Name". Fortune. http://fortune.com/2016/05/23/tinder-trademark-lawsuit/.
24. ↑ Kamps, Haje Jan (2 August 2016). "Threesome app 3nder renames to Feeld after Tinder lawsuit". https://techcrunch.com/2016/08/02/3nder-becomes-feeld/.
25. ↑ "The world's most famous threesome app just made a huge change". Independent.co.uk. 2 August 2016. https://www.independent.co.uk/life-style/gadgets-and-tech/news/threesome-app-3nder-rebranded-to-feeld-amid-tinder-lawsuit-a7168286.html.
26. ↑ "3nder, the dating app known for threesomes, rebrands to Feeld; lands on Android. Tinder lawsuit ongoing". www.pressat.co.uk. http://www.pressat.co.uk/releases/3nder-the-dating-app-known-for-threesomes-rebrands-to-feeld-lands-on-android-tinder-lawsuit-ongoing-a9d3a34d6c86be0570d5c6416264b3e5/.
27. ↑ Curtis, Sophie (2016-08-03). "British threesome app 3nder rebrands to 'Feeld' after being sued by Tinder". https://www.mirror.co.uk/tech/british-threesome-app-3nder-rebrands-8550151.
28. ↑ Covert, James (2016-08-02). "Threesome app changing its name thanks to Tinder". https://nypost.com/2016/08/01/threesome-app-changing-its-name-thanks-to-tinder/.
29. ↑ "Ana Kirova announced as Feeld's new CEO" (in en). Feeld. http://feeld.co/blog/announcements/meet-ana-ceo-feeld.
30. ↑ Docter-Loeb, Hannah (2016-08-02). "From Left Feeld". https://slate.com/human-interest/2023/12/feeld-app-down-not-working-update-reddit.html.
31. ↑ "Note from Ana: Your questions about the new Feeld app" (in en). Feeld. https://feeld.co/magazine/playbook/questions-about-the-new-feeld-app.
32. ↑ "Protecting our Members and their Privacy" (in en). Feeld. https://feeld.co/magazine/playbook/protecting-our-members-and-their-privacy.
33. ↑ "Glossary" (in en). Feeld. http://feeld.co/about/glossary.
34. ↑ Witt, Emily (11 July 2022). "A Hookup App for the Emotionally Mature". The New Yorker. https://www.newyorker.com/culture/annals-of-inquiry/feeld-dating-app-sex. Retrieved 6 September 2022.
35. ↑ "Feeld: for couples and singles. on the App Store". App Store. https://apps.apple.com/us/app/id887914690.
36. ↑ "What is Incognito and how it works?". Feeld Help Centre. https://support.feeld.co/en/articles/3248341-what-is-incognito-and-how-it-works.
37. ↑ "What are Pings?" (in en). support.feeld.co. https://support.feeld.co/en/articles/3973930-what-are-pings.
38. ↑ "Find out more about using Pings and our new feature, Uplift." (in en). Feeld. http://feeld.co/blog/feeld-guides/whats-the-difference-between-pings-and-uplift.

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