Kampyle

Short description: Israeli software company

Kampyle

The Kampyle development center is located in the Diamond Exchange District in Tel Aviv, Israel

Type| Private
Industry| Internet, computer software
Founded| 2007
Headquarters|

Ramat Gan

Israel

Services| Customer feedback management services, lead generation, web analytics
Website| www.kampyle.com

Kampyle is a software and website feedback analytics company founded in 2007 and based in Ramat Gan, Israel.[1][2][3] Kampyle's feedback service is used to improve a company's ability to understand their website users and customer analytics.[4][5][6][7] Kampyle was acquired by Medallia in October 2016.[8]

## Contents

* 1 Overview
* 2 History
* 3 See also
* 4 References
* 5 Further reading
* 6 External links

## Overview

The company's instant feedback is enabled in part by the use of a feedback button that can be placed on websites, or a survey as a feedback option.[7][9][10] The software also has a rater, whereby users can rate a website per their satisfaction with it on a scale of one to five.[9] Such feedback can enable companies and webmasters to assess consumer satisfaction with websites and can aid in the discovery of problems on websites.[9] Kampyle's service also enables companies to generate sales lead generation from customers that "identify themselves as sales prospects".[6]

The feedback platform has 60 language translations.[11] In 2008, Kampyle's feedback base was usable in unison with Google Analytics, a web analytics service provided by Google that tracks and reports website traffic, and Nuconomy, enabling "side-by-side analysis of user feedback and website analytics".[7][11][12][13] The company's software is also used on mobile phones and in retail stores.[14]

## History

Kampyle was founded in 2007 by Ariel Finkelstein, Eylon Steiner and Eran Savir,[4] and began providing its products to consumers in 2008.[11] The company was acquired by Medallia in October 2016, which later was acquired by Thoma Bravo.[8][15]

## See also

* Customer feedback management services
* Landing page optimization
* Web analytics
* Web usability

## References

1. ↑ Martínez, M.M. (2013) (in es). Analítica web para empresas: Arte, ingenio y anticipación. Editorial UOC. p. 87. ISBN 978-84-9029-852-7. https://books.google.com/books?id=j7QtAwAAQBAJ&pg=PT87. Retrieved July 24, 2017.
2. ↑ "Kampyle Helps You Understand Why Nobody Is Installing Your Software". The Washington Post. October 7, 2008. https://www.washingtonpost.com/wp-dyn/content/article/2008/10/07/AR2008100701420.html.
3. ↑ Kaplan, Dan (October 7, 2008). "Kampyle lets you know when no one likes your desktop software". Venture Beat. https://venturebeat.com/2008/10/07/kampyle-lets-you-know-when-no-one-likes-your-desktop-software/. Retrieved 19 September 2016.
4. ↑ 4.0 4.1 "Company Overview of Kampyle Ltd.". October 7, 2016. https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=61432200. Retrieved October 8, 2016.
5. ↑ Yannacopoulos, D. (2014). Evaluating Websites and Web Services: Interdisciplinary Perspectives on User Satisfaction: Interdisciplinary Perspectives on User Satisfaction. Advances in Web Technologies and Engineering. IGI Global. p. 96. ISBN 978-1-4666-5130-2. https://books.google.com/books?id=LfeWBQAAQBAJ&pg=PA96. Retrieved July 24, 2017.
6. ↑ 6.0 6.1 Gordon, I. (2013). Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value. Wiley. p. pt175. ISBN 978-1-118-25585-8. https://books.google.com/books?id=pdMWOfK8tWQC&pg=PT175. Retrieved July 24, 2017.
7. ↑ 7.0 7.1 7.2 Clifton, B. (2010). Advanced Web Metrics with Google Analytics. Serious skills. Wiley. p. 457. ISBN 978-0-470-63494-3. https://books.google.com/books?id=3OmIDmHgLH0C&pg=PA457. Retrieved July 27, 2017.
8. ↑ 8.0 8.1 Haggin, Patience (October 20, 2016). "Medallia Buys Customer Feedback Analytics Startup Kampyle". https://www.wsj.com/articles/medallia-buys-customer-feedback-analytics-startup-kampyle-1476963000. (Subscription content?)
9. ↑ 9.0 9.1 9.2 Landing Page Optimization. John Wiley & Sons . pp. pt187–188. (Subscription content?)
10. ↑ Lindahl, D.; Rozek, J. (2010). The Six-Figure Second Income: How To Start and Grow A Successful Online Business Without Quitting Your Day Job. Wiley. pp. 228–229. ISBN 978-0-470-87201-7. https://books.google.com/books?id=8gM7hNHmxV0C&pg=PA228. Retrieved July 24, 2017.
11. ↑ 11.0 11.1 11.2 Carthy, Roi (July 28, 2008). "Kampyle Ties User Feedback to Website Analytics". https://techcrunch.com/2008/07/28/kampyle-ties-user-feedback-to-website-analytics/. Retrieved October 16, 2016.
12. ↑ Tonkin, S.; Whitmore, C.; Cutroni, J. (2011). Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI. Wiley. p. 216. ISBN 978-1-118-07670-5. https://books.google.com/books?id=9Kb2MNcTKTMC&pg=PA216. Retrieved July 27, 2017.
13. ↑ Tonkin, S.; Whitmore, C.; Cutroni, J. (2016) (in cs). Výkonnostní marketing s Google Analytics. p. 226. ISBN 978-80-251-3958-5. https://books.google.com/books?id=sQjqCwAAQBAJ&pg=PA226. Retrieved July 27, 2017.
14. ↑ Thomas, B.; Housden, M. (2017). Direct and Digital Marketing in Practice. Bloomsbury Publishing. p. pt415. ISBN 978-1-4729-3908-1. https://books.google.com/books?id=PXgnDwAAQBAJ&pg=PT415. Retrieved July 24, 2017.
15. ↑ "Thoma Bravo Completes Acquisition of Medallia" (in en). 2021-10-29. https://www.businesswire.com/news/home/20211029005286/en/Thoma-Bravo-Completes-Acquisition-of-Medallia.

## Further reading

* Performance Marketing with Google Analytics. John Wiley and Sons. pp. 216–217.
* Kampyle Ties User Feedback to Website Analytics
* Carthy, Roi (February 9, 2011). "Kampyle Transforms User Feedback Into Lead Generation". TechCrunch. https://techcrunch.com/2011/02/09/kampyle-transforms-user-feedback-into-lead-generation/. Retrieved 19 September 2016.

## External links

* Official website

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