Lasso (video sharing app)

Short description: Video sharing app by Facebook

Lasso

Developer(s)| Facebook
Initial release| November 9, 2018; 7 years ago (2018-11-09)
Operating system| Android, iOS
Type| Video sharing and social media

Lasso was a short-video sharing app by Facebook.[1][2]

Lasso was launched on iOS and Android and was aimed at teenagers.[3]

On July 2, 2020, Facebook announced that Lasso would be shutting down July 10. It has since been shut down. Currently Lasso was merged with Instagram, to relaunch as Instagram Reels.[4][5]

## Features

The application connected with Facebook, among other social media platforms, and allowed users to upload their short videos with music and find trending videos via Lasso's hashtag tracking.[6][7]

## Competition

Lasso was directly competing with short video sharing app TikTok, which merged with Musical.ly in August 2018.[8]

## References

1. ↑ "Facebook To Launch Instant Messaging Service". AOL. https://techcrunch.com/2018/11/09/lasso-facebook-app-store/.
2. ↑ "Facebook quietly launches a TikTok competitor app called Lasso". https://www.theverge.com/2018/11/9/18080280/facebook-lasso-tiktok-competitor-app.
3. ↑ "Facebook Goes After TikTok With the Debut of Lasso" (in en). https://fortune.com/2018/11/10/tiktok-facebook-lasso-video-app/.
4. ↑ "Facebook is shutting down Lasso, its TikTok clone" (in en-US). https://social.techcrunch.com/2020/07/01/lasso-facebook-tiktok-shut-down/.
5. ↑ Leskin, Paige. "Facebook is dumping its failed TikTok clone Lasso to make way for its other TikTok clone on Instagram". https://www.businessinsider.com/facebook-shutting-down-lasso-tiktok-clone-instagram-reels-2020-7.
6. ↑ "Facebook launches app to rival TikTok" (in en). 2018-11-13. https://technology.inquirer.net/81188/facebook-launches-app-to-rival-tiktok.
7. ↑ Bastone, Nick. "Facebook just launched a standalone video app called Lasso and it's basically the exact same thing as TikTok". https://www.businessinsider.com/facebook-launched-tiktok-competitor-called-lasso-2018-11.
8. ↑ Liao, Shannon (November 9, 2018). "Facebook quietly launches a TikTok competitor app called Lasso". https://www.theverge.com/2018/11/9/18080280/facebook-lasso-tiktok-competitor-app.

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