Mailjet

Short description: French email marketing platform

Mailjet is a French email marketing platform founded in 2010. Mailjet is a cloud-based email delivery and tracking system which allows users to send marketing emails and transactional emails.[1]

## History

Mailjet was founded in 2010 by Wilfried Durand and Julien Tartarin in Nantes, France through startup studio eFounders.[2][3] Mailjet's platform includes tools to design emails, send high volumes, and track emails. The platform utilizes tools to ensure the deliverability of emails, including managing sender reputation and provision of authentication certificates.[4] Mailjet claims to be GDPR compliant and can be integrated with different CMS and e-commerce platforms.[4]

In 2011, the company raised €2.5 million from Alven Capital. In 2014, Mailjet raised an additional €2.2 million from Alven Capital through eFounders[5] and opened offices in New York City , London, and Berlin.[1]

By 2015, Mailjet had more than 32,000 customers and raised another $11 million from Alven Capital, Iris Capital and Seventure Partners.[6][3]

In October 2019, Mailjet was acquired by the U.S. email marketing platform Mailgun, which is backed by Thoma Bravo.[7][8]

In December 2021, Mailjet was acquired again, this time by the Swedish company Sinch.[9][10][11]

## References

1. ↑ 1.0 1.1 Ronfaut, Lucie (2015-07-15). "Mailjet lève 10 millions d'euros pour aider les entreprises à envoyer des emails" (in fr). https://www.lefigaro.fr/secteur/high-tech/start-up/2015/07/15/32004-20150715ARTFIG00170-mailjet-leve-10-millions-d-euros-pour-aider-les-entreprises-a-envoyer-des-emails.php.
2. ↑ "L’américain Mailgun s’empare de son concurrent européen Mailjet" (in fr). 2019-10-23. https://capitalfinance.lesechos.fr/deals/sortie/lamericain-mailgun-sempare-de-son-concurrent-europeen-mailjet-1142403.
3. ↑ 3.0 3.1 "eFounders accélère avec 5 M€" (in fr). 2016-12-08. https://capitalfinance.lesechos.fr/analyses/dossiers/efounders-accelere-avec-5-m-114041.
4. ↑ 4.0 4.1 "Mailjet : analyse de l'outil d'e-mailing marketing collaboratif" (in fr-FR). https://www.ecommerce-nation.fr/mailjet-analyse-outil-emailing-marketing-simplifie/.
5. ↑ "Mailjet engrange 2,2 M€ supplémentaires" (in fr). 2014-03-24. https://capitalfinance.lesechos.fr/deals/capital-risque/mailjet-engrange-22-m-supplementaires-106779.
6. ↑ "Mailjet Raises Another $11 Million To Scale Its Unified Marketing And Transactional Email Service" (in en-US). https://social.techcrunch.com/2015/07/15/mailjet-raises-another-11-million-to-scale-its-unified-marketing-and-transactional-email-service/.
7. ↑ October 2019, Anthony Spadafora 22. "Mailgun acquires Mailjet to expand its end-to-end email platform" (in en). https://www.techradar.com/news/mailgun-acquires-mailjet-to-expand-its-end-to-end-email-platform.
8. ↑ Bossi, Paolo. "Mailgun’s Acquisition of Mailjet – Global Legal Chronicle" (in en-US). https://www.globallegalchronicle.com/mailguns-acquisition-of-mailjet/.
9. ↑ Conway, William, Mailjet joins Sinch: The future of customer communications is here, mailjet Blogpost December 7 2021,https://www.mailjet.com/blog/company/mailjet-joins-sinch/
10. ↑ "Sinch acquires Pathwire, the company behind Mailgun and Mailjet, for $1.9B to add email into its API-based communications platform" (in en-US). 2021-09-30. https://finance.yahoo.com/news/sinch-acquires-pathwire-company-behind-072438781.html.
11. ↑ Martin, Iain. "The $15 Billion Battle To Reach Your Email Inbox" (in en). https://www.forbes.com/sites/iainmartin/2021/10/03/the-15-billion-battle-to-reach-your-email-inbox/.

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