VSCO

Screenshot of the mobile app, VSCO

Developer(s)| Visual Supply Company
Initial release| 2011
Stable release(s)

| Android| 417.1 / April 8, 2025; 16 months ago (2025-04-08)[1]

|

iOS| 418.0.0 / April 8, 2025; 16 months ago (2025-04-08)[2]

Operating system| Android 6+, iOS 15+
Size| 66.36 MB (Android)
154.5 MB (iOS)
License| Commercial software as a service[3]
Website| vsco.co

VSCO (/ˈvɪskoʊ/ (listen)), formerly known as VSCO Cam, is a photography mobile app available for iOS and Android devices. The app was created by Joel Flory and Greg Lutze.[4][5][6] The VSCO app allows users to capture photos in the app and edit them, using preset filters and editing tools.[7][8][9]

## Contents

* 1 History
* 2 Usage
* 3 In popular culture
* 4 See also
* 5 References

## History

Visual Supply Company was founded by Joel Flory and Greg Lutze in California, in 2011.[6][10][7] VSCO was launched in 2012.[11] It raised $40 million from investors in May 2014.[12] In 2017, VSCO launched a subscription model.[13] As of 2018, Visual Supply Company has $90 million in funding from investors and over 2 million paying members.[14] In 2019, VSCO acquired Rylo, a video editing startup founded by the original developer of Instagram’s Hyperlapse.[15] Visual Supply Company has locations in Oakland, California, where it is headquartered, and Chicago, Illinois.[16][17] In December 2020 VSCO acquired AI-powered video editing app Trash.[18]

In April 2018, VSCO reached over 30 million users.[19]

In September 2023, Eric Wittman was appointed as the new CEO[20] and co-founder Joel Flory became executive chairman.[21]

## Usage

Users must register an account to use the app.[3]

Photos can be taken or imported from the camera roll, as well as short videos or animated GIFs (known in the app as DSCO; iOS only).[22] The user can edit their photos through various preset filters, or through the "toolkit" feature which allows finer adjustments to fade, clarity, skin tone, tint, sharpness, saturation, contrast, temperature, exposure, and other properties.[23] Users have the option of posting their photos to their profile, where they can also add captions and hashtags. Photos can also be exported back into the camera roll or shared with other social networking services. The users also have an option to edit their own videos from their camera roll with the VSCO yearly membership, but they are not able to post camera roll as VSCO Film X videos to their account on VSCO.

JPEG and raw image files can be used.[24] Research on image based social media platforms has found that engagement with posting, editing, and interacting with images can influence users' mood, self esteem, and body satisfaction. Studies also suggest that greater emotional investment in social media content is associated with increased negative psychological outcomes including stress and depressive symptoms.[25]

## In popular culture

VSCO's Oakland headquarters was a key filming location for Boots Riley's 2018 film Sorry to Bother You.[26]

## See also

* Prequel
* Picsart
* VSCO girl

## References

1. ↑ "VSCO: Photo & Video Editor - Apps on Google Play". https://play.google.com/store/apps/details?id=com.vsco.cam&hl=en_US.
2. ↑ "VSCO: Photo & Video Editor" (in en-us). https://apps.apple.com/us/app/id588013838.
3. ↑ 3.0 3.1 "Terms of Use Agreement". VSCO Corporation. https://vsco.co/about/terms_of_use.
4. ↑ Chung, Hannah (25 November 2015). "VSCO makes its expensive desktop photo filters half as expensive". The Verge. https://www.theverge.com/2015/11/25/9798028/vsco-film-packs-half-price.
5. ↑ Chung, Hannah (October 29, 2015). "There's one app you should be using to make your Instagram pictures look so much better - here's how it works". https://www.businessinsider.com/how-to-use-vscocam-app-2015-10.
6. ↑ 6.0 6.1 Chung, Hannah (13 August 2013). "VSCO Cam, The Anti-Instagram, Is The Future Of Mobile Photography". https://www.fastcompany.com/3015537/vsco-cam-the-anti-instagram-is-the-future-of-mobile-photography.
7. ↑ 7.0 7.1 Sipes, T. (2014). Urban Exploration Photography: A Guide to Creating and Editing Images of Abandoned Places. Pearson Education. p. 112. ISBN 978-0-13-400868-4. https://books.google.com/books?id=bhrVBQAAQBAJ&pg=PA112. Retrieved June 8, 2017.
8. ↑ Clawson, M. (2015). iPhoneography: How to Create Inspiring Photos with Your Smartphone. Apress. p. 91. ISBN 978-1-4842-1757-3. https://books.google.com/books?id=2a1PCwAAQBAJ&pg=PA91. Retrieved June 8, 2017.
9. ↑ Song, A.; Von Furstenberg, D. (2016). Capture Your Style: Transform Your Instagram Images, Showcase Your Life, and Build the Ultimate Platform. Abrams. p. 89. ISBN 978-1-61312-989-0. https://books.google.com/books?id=UHiqDAAAQBAJ&pg=PT89. Retrieved June 8, 2017.
10. ↑ Marikar, Sheila (2015-02-20). "VSCO Cam: Filtered Photos, No Emojis Allowed". https://www.nytimes.com/2015/02/20/fashion/vsco-cam-filtered-photos-no-emojis-allowed.html?_r=0.
11. ↑ Cuccinello, Hayley C. (July 24, 2019). "VSCO Makes A Sophisticated Photo App. The $500 Million Startup Wants To Be More Than That.". Forbes. https://www.forbes.com/sites/hayleycuccinello/2019/07/24/vsco-makes-a-sophisticated-photo-app-the-500-million-startup-wants-to-be-more-than-that/#2693219358e1.
12. ↑ Newcomer, Eric (2015-04-24). "Fancy Photo App Startup VSCO Raises $30 Million More". Bloomberg.com. https://www.bloomberg.com/news/articles/2015-04-24/fancy-photo-app-startup-vsco-raises-30-million-more.
13. ↑ Cuccinello, Hayley C.. "VSCO Makes A Sophisticated Photo App. The $500 Million Startup Wants To Be More Than That." (in en). https://www.forbes.com/sites/hayleycuccinello/2019/07/24/vsco-makes-a-sophisticated-photo-app-the-500-million-startup-wants-to-be-more-than-that/.
14. ↑ "VSCO Rides Subscription Boom to 2 Million Paid Users". 9 November 2018. https://cheddar.com/media/photo-editing-app-vsco-gets-creative-after-massive-growth.
15. ↑ Clark, Kate (December 10, 2019). "VSCO acquires video editing startup Rylo". https://techcrunch.com/2019/12/10/vsco-acquires-video-editing-startup-rylo/.
16. ↑ Nordli, Brian (August 22, 2019). "Oakland-Based Photo App VSCO is Setting up Shop in Chicago". https://www.builtinchicago.org/2019/08/22/vsco-opens-chicago-office.
17. ↑ "VSCO" (in en). https://vsco.co/about/company.
18. ↑ "Trash is Joining VSCO!". 3 December 2020. https://medium.com/thetrashapp/trash-is-joining-vsco-def29918dca.
19. ↑ "News". https://vscopress.co/news.
20. ↑ "Exclusive: VSCO appoints new CEO as social media app looks to help 'creators to make some money'". https://fortune.com/2023/09/18/exclusive-vsco-new-ceo-eric-wittman-interview-chairman-joel-flory/.
21. ↑ Perez, Sarah (2023-09-19). "VSCO gains former Figma COO Eric Wittman as its new CEO" (in en-US). https://techcrunch.com/2023/09/19/vsco-gains-former-figma-coo-eric-wittman-as-its-new-ceo/.
22. ↑ Perez, Sarah (October 29, 2015). "VSCO Takes On Instagram's Boomerang With Its New GIF Creation App DSCO". https://techcrunch.com/2015/10/29/vsco-takes-on-instagrams-boomerang-with-its-new-gif-creation-app-dsco/.
23. ↑ Dredge, Stuart (15 July 2017). "Ten tips that will make you a master of Instagram". The Guardian. https://www.theguardian.com/technology/2017/jul/15/ten-ways-to-master-instagram.
24. ↑ Grigonis, Hillary (December 9, 2016). "RAW has arrived in VSCO - and more filters inspired by real film are next". https://www.digitaltrends.com/photography/vsco-adds-raw-support/.
25. ↑ Lowe-Calverley, Emily. "Picture perfect : a mixed-methods analysis of engagement with image-based social media content". https://doi.org/10.25959/100.00032895.
26. ↑ "How two movies portray Oakland's rapid change". 29 August 2018. https://archive.curbed.com/2018/8/29/17791736/sorry-to-bother-you-blindspotting-oakland-gentrification.

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