YouTube Kids

Short description: Family-friendly version of YouTube

YouTube Kids

Logo as of 2019

Screenshot of the home page of YouTube Kids

Type of site

| Video hosting service
Founded| February 24, 2015; 11 years ago (February 24, 2015)
Headquarters|

United States

Area served| See list
Owner| Alphabet, Inc.
Key people| Neal Mohan (CEO)
Industry|

* Internet
* Video hosting service

Parent| Google
(through YouTube LLC)
Website| www.youtubekids.com
IPv6 support| Yes
Advertising| Google AdSense
Current status| Active

Content license

| Proprietary

YouTube Kids is an American video app and website developed by YouTube, a subsidiary of Google. The app provides a version of the service oriented solely towards children, with curated selections of content, parental control features, and filtering of videos deemed inappropriate for viewing by children under the age of 13, in accordance with the Children's Online Privacy Protection Act, which prohibits the regular YouTube app from advertising to children under the age of 13.[1]

First released on February 24, 2015, as an Android and iOS mobile app,[2] the app has since been released for LG, Samsung, and Sony smart TVs, as well as for Android TV.[3][4] On May 27, 2020, it became available on Apple TV.[5] As of September 2019, the app is available in 69 countries.[6] YouTube launched a web-based version of YouTube Kids on August 30, 2019.[7]

YouTube Kids has faced criticism from advocacy groups, particularly the Fairplay Organization, for concerns surrounding the app's use of commercial advertising, as well as algorithmic suggestions of videos that may be inappropriate for the app's target audience, as the app has been associated with a controversy surrounding disturbing or violent videos depicting characters from children's media franchises. Criticism over the videos led YouTube to announce that it would take more stringent actions to review and filter such videos when reported by the community, and prevent them from being accessible from within the YouTube Kids app.

## Contents

* 1 Features
* 1.1 Content
* 1.2 Parental controls
* 2 Reception
* 2.1 Advertising
* 2.2 Filtering issues
* 3 Geographic availability
* 4 Notes
* 5 References
* 6 External links

## Features

### Content

The app is divided into four content categories; “Recommended” "Shows", "Music", and "Learning". The categories feature curated selections of content from channels deemed appropriate for children.[8][9]

In August 2016, the app was updated to support the YouTube Red (now YouTube Premium) subscription service, allowing ad-free playback, background playback, and offline playback for subscribers.[10] In February 2017, YouTube began to introduce premium original series oriented specifically towards YouTube Kids, including DanTDM Creates a Big Scene, Fruit Ninja: Frenzy Force, Hyperlinked, and Kings of Atlantis.[11] YouTube has also presented advocacy campaigns through special playlists featured on YouTube Kids, including "#ReadAlong" (a series of videos, primarily featuring kinetic typography) to promote literacy,[12] "#TodayILearned" (which featured a playlist of STEM-oriented programs and videos),[13] and "Make it Healthy, Make it Fun" (a collaboration with Marc and Pau Gasol to promote healthy living and an active lifestyle to children).[14]

In November 2017, the app was updated to add additional user interface modes designed for different age groups, ranging from the existing simplified interface (intended for younger children) to a more dense interface designed for older children.[8]

In September 2018, YouTube added new age group options relating to the content offered in the app, "Younger" and "Older". "Younger" maintains the existing mix of content offered before, and "Older" adds more content from other genres, such as nature, gaming, and music.[15] In August 2019, the "Younger" setting was split to add a new "Preschool" group, with a focus on "creativity, playfulness, learning, and exploration".[16]

### Parental controls

The YouTube Kids app features parental control settings that allow parents to limit screen time, and restrict users from accessing the search tool. Parents can use a passcode or their Google account to protect these settings, and configure profiles for multiple users to tailor their experiences.[17][8] On February 27, 2024, it was reported that YouTube would be closing its Kids app on TV on 1 July 2024.

## Reception

### Advertising

The Campaign for a Commercial-Free Childhood (CCFC) and the Center for Digital Democracy (CDD) both expressed concern over the use of advertising within the YouTube Kids app, arguing that children would not be able to distinguish the ads from content. Short bumpers were later added to the app to establish a separation between advertising and content.[18]

### Filtering issues

The YouTube Kids app has faced criticism over the accessibility of videos that are inappropriate for its target audience. The CCFC filed an FTC complaint over YouTube Kids shortly after its release, citing examples of inappropriate videos that were accessible via the app's search tool (such as those related to wine in their testing), and the Recommended page eventually using search history to surface such videos. YouTube defended the criticism, stating that it was developed in consultation with other advocacy groups, and that the company was open to feedback over the app's operation.[19][20] A larger YouTube controversy referred to as "Elsagate" discovered by Matan Uziel and Charlie Warzel has also been associated with the app, referring to channels which post videos featuring characters from popular franchises (especially, among others, Frozen, Paw Patrol, Thomas & Friends, Peppa Pig, and Spider-Man), but with disturbing, sexually suggestive, violent, or otherwise inappropriate themes and content.[21]

YouTube global head of family and children's content Malik Ducard admitted that "making the app family friendly is of the utmost importance to us", but admitted that the service was not curated all the time, and that parents had the responsibility to use the app's parental controls to control how it is used by their children (including disabling access to the search tool).[22] Josh Golin, director of the Campaign for a Commercial-Free Childhood, argued that automated algorithms were not enough to determine whether a video is age-appropriate, and that the process required manual curation.[22] He added that "the YouTube model has created something, which is so vast, but there are 400 hours of content are uploaded every minute. It's simply too big. People have been raising these issues for years, just visit any parenting forum and they’ve been talking about the fake Peppa Pig videos."[19]

In November 2017, YouTube announced that it would take further steps to review and filter videos reported by users as containing inappropriate content, including more stringent use of its filtering and age-restriction system to prevent such videos from appearing on the app and YouTube proper.[23] In an update to the YouTube Kids app that month, a more prominent disclaimer was added to its first-time setup process, stating that the service cannot fully guarantee the appropriateness of videos that were not manually curated, and informing parents of means to report and block videos that they do not find suitable.[8]

These options expanded further in 2018, with the addition of an option to restrict users to human-reviewed channels and recommendations, as well as a manual whitelisting system.[24][15]

## Geographic availability

Countries in which YouTube Kids is available Country  | Android  | iOS  | Website  | Television

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Algeria  | Template:Checkmark | Template:Checkmark | Template:Checkmark | N
American Samoa  | N | N | Template:Checkmark | N
Argentina  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Aruba  | Template:Checkmark | N | Template:Checkmark | Template:Checkmark[lower-alpha 1]
Australia  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Austria  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Azerbaijan | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Bahrain  | Template:Checkmark | Template:Checkmark | Template:Checkmark | N
Bangladesh  | Template:Checkmark | N | Template:Checkmark | Template:Checkmark
Belarus  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Belgium  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Bermuda  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Bolivia  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Bosnia  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Brazil  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Bulgaria  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Canada  | Template:Checkmark[lower-alpha 2] | Template:Checkmark[lower-alpha 2] | Template:Checkmark | Template:Checkmark[lower-alpha 2]
Cayman Islands | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Chile  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Colombia  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Costa Rica  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Croatia  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Cyprus | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Czech Republic | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Denmark | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Dominican Republic  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Ecuador  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Egypt | Template:Checkmark | Template:Checkmark | Template:Checkmark | N
El Salvador  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Estonia  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Finland  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
France  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
French Guiana  | N | N | Template:Checkmark | N
French Polynesia  | N | N | Template:Checkmark | N
Georgia | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Germany  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Ghana | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Greece  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Guadeloupe  | N | N | Template:Checkmark | N
Guam  | N | N | Template:Checkmark | N
Guatemala  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Honduras  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Hong Kong | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Hungary  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Iceland  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
India | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Indonesia  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Iraq  | Template:Checkmark | Template:Checkmark | Template:Checkmark | N
Ireland  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Israel | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Italy  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Jamaica  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Japan | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Jordan  | Template:Checkmark | Template:Checkmark | Template:Checkmark | N
Kazakhstan  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Kenya  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Kuwait  | Template:Checkmark | Template:Checkmark | Template:Checkmark | N
Latvia  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Lebanon | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Libya | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Lithuania  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Liechtenstein | Template:Checkmark | N | Template:Checkmark | Template:Checkmark
Luxembourg  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Malaysia  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Malta  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Mexico  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Montenegro  | N | Template:Checkmark | Template:Checkmark | Template:Checkmark[lower-alpha 3]
Morocco  | Template:Checkmark | Template:Checkmark | Template:Checkmark | N
Nepal  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Netherlands  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
New Zealand | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Nigeria  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Nicaragua  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
North Macedonia  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Norway | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Oman | Template:Checkmark | Template:Checkmark | Template:Checkmark | N
Pakistan  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Panama  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Papua New Guinea  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Paraguay  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Peru  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Philippines  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Poland  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Portugal  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Qatar  | Template:Checkmark | Template:Checkmark | Template:Checkmark | N
Romania  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Russia  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
San Marino  | N | N | Template:Checkmark | N
Saudi Arabia  | Template:Checkmark | Template:Checkmark | Template:Checkmark | N
Senegal  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Serbia  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Singapore | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Slovakia  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Slovenia  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
South Africa  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
South Korea | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Sri Lanka  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Spain  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Sweden | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Switzerland | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Taiwan  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Tanzania  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Thailand  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Tunisia  | Template:Checkmark | Template:Checkmark | Template:Checkmark | N
Turkey | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Turks and Caicos Islands  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Uganda  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Ukraine  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
United Arab Emirates | Template:Checkmark | Template:Checkmark | Template:Checkmark | N
United Kingdom  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
United States | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Uruguay  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
U.S. Virgin Islands  | N | N | Template:Checkmark | N
Vatican City | N | N | Template:Checkmark | N
Venezuela  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Vietnam  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark
Yemen  | Template:Checkmark | Template:Checkmark | Template:Checkmark | N
Zimbabwe  | Template:Checkmark | Template:Checkmark | Template:Checkmark | Template:Checkmark

YouTube Kids will be available in the Bahamas,[25] Belize,[26] Dominica,[27] Haiti,[28] Moldova,[29] Montenegro,[30] Puerto Rico[31] and Tajikistan[32] in the future.

## Notes

1. ↑ Android TV only
2. ↑ 2.0 2.1 2.2 excluding Quebec
3. ↑ Apple TVs and Smart TVs only

## References

1. ↑ "YouTube Kids". https://www.youtubekids.com/.
2. ↑ Alba, Davey (February 23, 2015). "Google Launches 'YouTube Kids,' a New Family-Friendly App". Wired. https://www.wired.com/2015/02/youtube-kids/. Retrieved October 5, 2018.
3. ↑ Perez, Sarah (April 25, 2017). "YouTube Kids comes to smart TVs". https://techcrunch.com/2017/04/25/youtube-kids-comes-to-smart-tvs/.
4. ↑ "Android TV app for YouTube Kids now available" (in en-US). Android Police. August 10, 2017. https://www.androidpolice.com/2017/08/10/android-tv-app-youtube-kids-now-available/.
5. ↑ "YouTube Kids is now on Apple TV". Engadget. May 27, 2020. https://www.engadget.com/you-tube-kids-on-apple-tv-043113790.html.
6. ↑ "System requirements and app availability for YouTube Kids – Android – YouTube Kids Parental Guide". https://support.google.com/youtubekids/answer/6130573.
7. ↑ "YouTube Kids launches on the web" (in en-US). August 30, 2019. http://social.techcrunch.com/2019/08/30/youtube-kids-launches-on-the-web/.
8. ↑ 8.0 8.1 8.2 8.3 "YouTube Kids update gives kids their own profiles, expands controls" (in en-US). TechCrunch. November 2, 2017. https://techcrunch.com/2017/11/02/youtube-kids-update-gives-kids-their-own-profiles-expands-controls/.
9. ↑ "Hands On With "YouTube Kids," Google's Newly Launched, Child-Friendly YouTube App" (in en-US). February 23, 2015. https://techcrunch.com/2015/02/23/hands-on-with-youtube-kids-googles-newly-launched-child-friendly-youtube-app/.
10. ↑ "YouTube Kids rolls out an ad-free option" (in en-US). August 3, 2016. https://techcrunch.com/2016/08/03/youtube-kids-rolls-out-an-ad-free-option/.
11. ↑ Perez, Sarah (February 13, 2017). "YouTube Kids gets its own original shows". https://techcrunch.com/2017/02/13/youtube-kids-gets-its-own-original-shows/.
12. ↑ "A new reading movement for YouTube Kids". Kidscreen. http://kidscreen.com/2016/06/14/a-new-reading-movement-for-youtube-kids/.
13. ↑ "YouTube Kids launches #TodayILearned campaign". Kidscreen. http://kidscreen.com/2016/09/02/youtube-kids-launches-todayilearned-campaign/.
14. ↑ "YouTube Kids, Gasol brothers get healthy together". http://kidscreen.com/2017/04/06/youtube-kids-gasol-brothers-get-healthy-together/.
15. ↑ 15.0 15.1 Perez, Sarah (September 13, 2018). "YouTube Kids adds a whitelisting parental control feature, plus a new experience for tweens" (in en-US). http://techcrunch.com/2018/09/13/youtube-kids-adds-a-whitelisting-parent-control-feature-plus-a-new-experience-for-tweens/.
16. ↑ "Ahead of FTC ruling, YouTube Kids is getting its own website" (in en-US). August 28, 2019. http://techcrunch.com/2019/08/28/ahead-of-ftc-ruling-youtube-kids-is-getting-a-website/.
17. ↑ "YouTube Addresses Complaints About Inappropriate Content In Updated YouTube Kids App" (in en-US). October 2015. https://beta.techcrunch.com/2015/10/01/youtube-addresses-complaints-about-inappropriate-content-in-updated-youtube-kids-app/.
18. ↑ Skwarecki, Beth. "Is YouTube Kids Purposely Training Kids to Watch YouTube Ads?" (in en-US). Lifehacker. http://lifehacker.com/is-youtube-kids-purposely-training-kids-to-watch-youtub-1794607840.
19. ↑ 19.0 19.1 "YouTube Kids has been a problem since 2015 — why did it take this long to address?". Polygon. https://www.polygon.com/2017/12/8/16737556/youtube-kids-video-inappropriate-superhero-disney.
20. ↑ "FTC asked to investigate YouTube Kids for deceptively targeting toddlers with ads" (in en-US). The Mercury News. April 6, 2015. http://www.mercurynews.com/2015/04/06/ftc-asked-to-investigate-youtube-kids-for-deceptively-targeting-toddlers-with-ads/.
21. ↑ "The disturbing YouTube videos that are tricking children" (in en-GB). BBC News. March 27, 2017. https://www.bbc.com/news/blogs-trending-39381889.
22. ↑ 22.0 22.1 "On YouTube Kids, Startling Videos Slip Past Filters" (in en-US). The New York Times. November 4, 2017. ISSN 0362-4331. https://www.nytimes.com/2017/11/04/business/media/youtube-kids-paw-patrol.html.
23. ↑ "YouTube says it will crack down on bizarre videos targeting children". The Verge. https://www.theverge.com/2017/11/9/16629788/youtube-kids-distrubing-inappropriate-flag-age-restrict.
24. ↑ "For the first time, parents will be able to limit YouTube Kids to human-reviewed channels and recommendations" (in en-US). April 25, 2018. http://techcrunch.com/2018/04/25/for-the-first-time-parents-can-limit-youtube-kids-to-human-reviewed-videos-and-recommendations/.
25. ↑ "YouTube Kids – Apps on Google Play". https://play.google.com/store/apps/details?id=com.google.android.apps.youtube.kids&hl=en_bs&gl=BS.
26. ↑ "YouTube Kids – Apps on Google Play". https://play.google.com/store/apps/details?id=com.google.android.apps.youtube.kids&hl=en_bz&gl=BS.
27. ↑ "YouTube Kids – Applications sur Google Play". https://play.google.com/store/apps/details?id=com.google.android.apps.youtube.kids&hl=fr_dm&gl=BS.
28. ↑ "YouTube Kids – Applications sur Google Play". https://play.google.com/store/apps/details?id=com.google.android.apps.youtube.kids&hl=ht&gl=US.
29. ↑ "YouTube Kids – Aplicații pe Google Play". https://play.google.com/store/apps/details?id=com.google.android.apps.youtube.kids&hl=mo&gl=US.
30. ↑ "YouTube Kids – Aplikacije na Google Play-u". https://play.google.com/store/apps/details?id=com.google.android.apps.youtube.kids&hl=cnr&gl=US.
31. ↑ "YouTube Kids – Apps en Google Play". https://play.google.com/store/apps/details?id=com.google.android.apps.youtube.kids&hl=es_pr&gl=BS.
32. ↑ "Приложения в Google Play – YouTube Детям". https://play.google.com/store/apps/details/YouTube_Kids?id=com.google.android.apps.youtube.kids&hl=tg&gl=US.

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* Official website
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