Tomy

Tomy Company, Ltd.[1]

Logo used since 2006

Headquarters in Katsushika, Tokyo

Trade name

* Takara Tomy (mostly in Japan and Asia)
* Tomy (mostly in Western countries)

Native name

| 株式会社タカラトミー

Romanized name

| Kabushikigaisha takara tomī
Type| Public

Traded as

| TYO: 7867
Industry|

* Toys
* Video games
* Children's products and apparel

Predecessor|

* Tomy Company, Ltd. (original)
* Takara Co., Ltd.

Founded| March 1, 2006 (20 years ago) (2006-03-01) (original Tomy, 1924 (102 years ago) (1924); former Takara, 1955 (71 years ago) (1955))
Headquarters| 7-9-10, Tateishi,,

Katsushika, Tokyo

Japan

Area served

| Worldwide

Key people

* Kantaro Tomiyama (chairman)
* Kazuhiro Kojima (president & CEO)

Brands|

* Tomica
* Licca-chan
* Beyblade
* Plarail
* Ania
* Pop-Up Pirate
* Zoids
* Punirunes
* Duel Masters (within Japan)
* Transformers (within Japan)

Revenue|  ¥250.24 billion (FY 2024–2025)[2]

Operating income

|  ¥24.87 billion (FY 2024-2025)[2]

Net income

|  ¥16.35 billion (FY 2024–2025)[2]
Total assets|  ¥164.6 billion (FY 2024–2025)[2]
Total equity|  ¥101.5 billion (FY 2024–2025)[2]
Owner| Tomiyama family through Tsukasa Fudōsan KK (7.94%)

Number of employees

| 2423 (Consolidated as of March 31, 2024)[3]
Divisions|

* Tomy International, Inc.
* Tomy (Hong Kong) Ltd.
* T-ARTS KOREA Company, Ltd.
* Tomy (Thailand) Ltd.
* Tomy (Shenzhen) Ltd.
* Tomy Southeast Asia (Philippines) Ltd.
* Tomy Asia (Taiwan) Ltd.

Subsidiaries|

* T-ARTS Company, Ltd.
* Penny Company, Ltd.
* Tomy Tec Co., Ltd.
* Tinkerbell Inc.
* Wako Company, Ltd.
* Tomy Marketing Company, Ltd.
* Kiddy Land Co., Ltd.
* T-ENTAMEDIA Company, Ltd.
* Tomy Ibis., Ltd.

Website| takaratomy.co.jp

Tomy Company, Ltd.[1] (株式会社タカラトミー, Kabushikigaisha Takara Tomī) (trading as Takara Tomy in Asia and Tomy elsewhere) is a Japanese toy company. It was established in 1924 by Eiichirō Tomiyama as Tomiyama Toy Manufacturing Company (富山玩具製作所), became known for creating popular toys like the B-29 friction toy and luck-based game Pop-up Pirate. In 2006, Tomy merged with another toy manufacturer, Takara, and although the English company name remained the same, it became Takara Tomy in Asia.[4] It has its headquarters in Katsushika, Tokyo.

## Contents

* 1 History and corporate name
* 1.1 Before the merger
* 1.2 After the merger
* 2 Products
* 2.1 Toys
* 2.2 Trading Card Games
* 2.3 Media Mix franchise
* 2.4 Licenses
* 2.5 Others
* 3 See also
* 4 References
* 5 External links

## History and corporate name

### Before the merger

The company was named Tomy as an abridgement of Tomiyama, which was the founder's surname. Starting as a manufacturer, Tomy had the largest product development team in the toy industry and plaudits for its technology. Nonetheless, by its third generation, president Mikitaro Tomiyama decided to streamline the company to be more competitive with wholesaler Bandai. Bandai developed its products more quickly, which was more appealing to television properties that required a fast turnaround. Despite internal and external opposition, Tomiyama was determined to aggressively pursue TV licenses such as Akakage, Giant Robo and Osomatsu-kun.

Tomiyama was shocked when his son told him that Tomy's toys were bad and that he wanted to work for Bandai when he was an adult. In response, Tomiyama created the moderately successful Zettai Muteki Raijin-Oh (then Genki Bakuhatsu Ganbaruger), but the product development team followed these with Nekketsu Saikyō Go-Saurer, which was a catastrophic failure. It became common wisdom within the industry that Tomy could not support a multimedia franchise.[citation needed] However, Tomy established a relationship with Shogakukan and created the successful Wedding Peach and Let's & Go.

Tomy learned about the growing popularity of Pokémon through the monthly CoroCoro Comic and obtained the commercial rights. Bandai at the time was busy with its big hit, Tamagotchi, and was not interested in Pokémon. Tomy acquired the rights to commercialize a wide range of merchandise, mainly toys, and released the "Monster Collection" of figures next year. The Pokémon anime became a huge hit, and sales of related products doubled. The success of the Pokémon license in 1997 significantly boosted Tomy's domestic market share. This period marked a peak in the company's growth, solidifying its position as one of Japan's top two traditional toy manufacturers alongside Bandai.

### After the merger

The former "Tomy" brandname, still used outside of Asia

The company decided to use the name "Tomy" in international subsidiaries, and "Takara Tomy" in Japan, because Tomy had built considerable international brand recognition while Takara's products (Microman, Transformers, Battle Beasts, Beyblade, B-Daman etc.) had been sold and branded by other toy companies such as Hasbro. Additionally, the financial cost of rebranding was prohibitive.[5]

In Western media, the Takara Tomy merger was typically characterised as a 'takeover' of Takara by Tomy (likely because several years of losses had put Takara in a financially weakened state at the time of the merger (although Takara did have significantly higher sales than Tomy)). However, the companies' management teams had previously discussed merging (including at times when Takara appeared stronger). Under Japanese corporate law, the move was a merger of both companies on an equal basis.

Post-merger media speculation about the control of brands from the Takara Tomy merger arose from the new use of a "TOMY" copyright on all packaging (including former Takara brands shipped by Hasbro) (but this was merely a consequence of the decision to use only the Tomy name in international subsidiaries). In Japan, Takara Tomy continues to use both Tomy and Takara as distinct brand names on toy ranges which originated in each separate company, and most new toy ranges or stand-alone products now carry the new Takara Tomy brand.

Takara purchased a majority stake in Tatsunoko Production in June 2005. The studio then became a full subsidiary of Takara Tomy following the March 2006 merger until Nippon Television bought out the majority of Tatsunoko's stake in 2014. Tomy UK was founded in 1982 for the sale and distribution of Tomy products in Europe, and it has successfully brought toys such as Zoids, and games like Pop-up Pirate, to the West. Tomy UK's slogan has traditionally been "Trust Tomy". In 2006, Tomy UK launched a website on which consumers can buy online from Tomy's catalogue.[6] In early 2011, Takara-Tomy acquired RC2 Corporation and the RC2 sub-brand Learning Curve, which included The First Years, Lamaze, and Compass.[citation needed]

## Products

The Tomy Pocket Game Shooting Gallery was manufactured in 1978.[7] The Tomy Tutor, a 16-bit home computer released by Tomy beginning in 1982

Takara-Tomy has manufactured a broad range of products based on its own properties which include, from the Tomy side: Tomica, Plarail, Zoids, Idaten Jump, Nohohon Zoku and Tomy branded baby care products, and, from the Takara side: Space Pets, Choro-Q (also known as Penny Racers), Transformers, Beyblade, B-Daman, Koeda-chan (also known as Treena) and Microman. The merged Takara-Tomy also produces and/or sells a wide variety of toy and game brands under license, such as Thomas & Friends, Astro Boy, Pokémon, Duel Masters, Disney, Naruto, The Game of Life (also known as Life Game), Rock Man (also known as Mega Man), Wedding Peach, Mermaid Melody Pichi Pichi Pitch, My Hero Academia, Sakura Kinomoto, Sakura Kinomoto: Clear Card, Slayers, Revolutionary Girl Utena, Kirarin Revolution, Sugarbunnies and Animal Crossing. Tomy's rights to these licenses vary by region. One of the first examples of product synergy for the merged company was the combining of Takara's Jinsei Game (Game of Life) license and Tomy's Pokémon license to produce a Pokémon Jinsei Game.

A list of notable products include:

The Tomy Blip was a mechanical Pong handheld released in the 1970s. A handheld variant of Pac-Man from 1981. It was sold as Puck Man in Japan, the Japanese name of the game, on other markets as Pac-Man, Pac Man or Munchman (UK). Tomica toys

### Toys

* Armatron
* Atollo – construction toy
* Blip (game) – mechanical Pong-type handheld game
* Blythe
* Boggle Flash
* Choro-Q – micro toy cars
* Compass
* Crossbows and Catapults
* Flip Flap – solar-powered plant
* Guitar Rockstar
* i-SOBOT[8]
* Jenga
* Jenny
* Lamaze
* Licca
* Omnibot – line of toy robots
* Plarail – plastic electric train set system (called "Tomica World" outside Japan)
* Pop-up Pirate
* Q-steer – micro radio-controlled cars based on Choro-Q
* Rummikub
* Screwball Scramble
* Starriors
* Switch 16
* Tomica – die-cast toy
* Tomix – the model railway brand of Tomytec, a subsidiary of Takara Tomy
* Tomy Tutor – home computer
* Tomytronic - range of tabletop dedicated electronic games
* Tomytronic 3D – 3D handheld game series
* Z-Knights – line of constructible models of humanoid robots styled after knights that ran from 1991 to 1993.
* Water Games[9]

### Trading Card Games

* Duel Masters trading card game franchise
* Kingdom Hearts Trading Card Game
* Nijisanji Card Game[10]

### Media Mix franchise

* Bakugan: Battle Planet
* B-Daman – marble shooting toys
* Brave series (co-product with Sunrise)
* Beyblade – top fighting game
* Eldran series (co-product with Sunrise)
* Kamiwaza Wanda
* Pretty Rhythm
* PriPara \- the successor to the Pretty Rhythm series
* Transformers (co-product with Hasbro)
* Transforming Bullet Train Robot Shinkalion
* Zoids

### Licenses

* Chuggington

* Katekyo Hitman Reborn! Flame Rumble – a series of fighting games based on the manga/anime for the Nintendo DS
* Thomas & Friends – Plarail, Capsule Plarail, Tomica, and Tomix themes, and preschool products
* Thunderbirds
* Tron – action figures and vehicles based on the Disney film
* Teletubbies
* Wedding Peach
* Mermaid Melody Pichi Pichi Pitch
* My Hero Academia
* Sakura Kinomoto
* Cardcaptor Sakura: Clear Card
* Slayers
* Revolutionary Girl Utena
* Zootopia

### Others

* Furby
* Gashapon – vending machines

## See also

* List of game manufacturers
* Fisher-Price
* Bandai
* Hasbro
* LEGO
* Mattel
* Spin Master
* MGA Entertainment

## References

1. ↑ 1.0 1.1 "Company profile". https://www.takaratomy.co.jp/english/company/company/about.html.
2. ↑ 2.0 2.1 2.2 2.3 2.4 "Consolidated financial statement for end of the fiscal year ending March 31, 2025". Tomy Co., Ltd.. March 31, 2025. https://www.takaratomy.co.jp/english/ir/highlight/highlights.html.
3. ↑ "Corporate Profile｜Corporate Information｜TOMY Company, Ltd". Takaratomy.co.jp. https://www.takaratomy.co.jp/english/company/about.html.
4. ↑ "Takara, Tomy agree to merge in 2006". Japan Times. https://www.japantimes.co.jp/news/2005/05/14/business/takara-tomy-agree-to-merge-in-2006/.
5. ↑ "Corporate History｜Corporate Information｜TOMY Company, Ltd.". http://www.takaratomy.co.jp/english/company/company/history.html.
6. ↑ "Tomy Uk". Tomy.co.uk. http://www.tomy.co.uk/.
7. ↑ Masters, James. "TOMY Pocket Games - The USA List". Masters.me.uk. http://www.masters.me.uk/pocketeers/completelist-pocketgames.htm.
8. ↑ "I-Sobot". Isobotrobot.com. http://www.isobotrobot.com/.
9. ↑ Coopee, Todd (16 May 2016). "Water Games from TOMY (1976)". https://toytales.ca/water-games-tomy-1976/.
10. ↑ Anycolor (2025-11-04). "VTuberグループ「にじさんじ」の、カードゲームリリースが決定！【ANYCOLOR × タカラトミー】" (in ja). Nijisanji Official Website. https://www.nijisanji.jp/news/jpw92yt32v1x/.

## External links

| Wikimedia Commons has media related to Tomy.

|

* No URL found. Please specify a URL here or add one to Wikidata. Script error: The function "in_lang" does not exist.
* Tomy International

0.00

(0 votes)

Original source: https://en.wikipedia.org/wiki/Tomy. Read more

|

Retrieved from "https://handwiki.org/wiki/index.php?title=Company:Tomy&oldid=4307764"