Nissan

Japanese automobile manufacturer

This article is about the multinational automobile manufacturer. For other uses, see Nissan (disambiguation).

Not to be confused with Nisan or Nissae.

Nissan Motor Co., Ltd.File:Nissan Motor Corporation 2020 logo-local file.svg

File:Nissan headquarters 2022.jpg

Headquarters in Nishi-ku, Yokohama

Trade name| Nissan Motor Corporation
Native name| 日産自動車株式会社
Romanized name| Nissan Jidōsha kabushiki gaisha
Type| Public (Kabushiki gaisha)
Traded as|

* TYO: 7201
* Nikkei 225 component (7201)
* TOPIX Core30 component (7201)

Industry| Automotive
Founded| 26 December 1933; 92 years ago (1933-12-26) (under Nissan Group)[1][2]
Founders|

* Masujiro Hashimoto[3]
* DAT line:
* Kenjiro Den
* Rokuro Aoyama
* Meitaro Takeuchi
* Yoshisuke Aikawa
* William R. Gorham

Area served| Worldwide
Key people|

* Yasushi Kimura (Chairman)
* Makoto Uchida (President & CEO)
* Ashwani Gupta (COO)

Products| Automobiles, luxury vehicles, commercial vehicles, outboard motors, forklift trucks
Production output| Decrease 4,757,000 units (2020)[4]
Revenue| Decrease ¥9.878 trillion (FY 2020)[5]
US$90.863 billion[6]
Operating income| Decrease ¥−40.5 billion (FY 2020)[5]
Net income| Decrease ¥−671.2 billion (FY 2020)[5]
US$−6.173 billion[6]
Total assets| Decrease ¥16.97 trillion (FY 2020)[5]
US$153.09 billion[6]
Total equity| Decrease ¥4.42 trillion (FY 2020)[5]
US$50.057 billion[6]
Owner| Renault (43.7% cross ownership)
Number of employees| 136,134 (2020)[7]
Divisions|

* Nissan
* Infiniti
* Nismo
* Datsun (discontinued)

Subsidiaries|

List

* Transportation:
* Nissan Commercial Vehicles
* Dongfeng Motor Co., Ltd. (50%)
* Nissan Shatai (43%)
* Mitsubishi Motors (34%)
* Renault (15%)
* NMKV (50%)
* Other:
* Nissan Techno
* Autech
* Jatco
* International:
* Nissan USA

Website| Official website

Nissan Motor Co., Ltd. (Japanese: 日産自動車株式会社, Hepburn: Nissan Jidōsha kabushiki gaisha) (trading as Nissan Motor Corporation and often shortened to Nissan)[a] is a Japanese multinational automobile manufacturer headquartered in Nishi-ku, Yokohama, Japan. The company sells its vehicles under the Nissan, Infiniti, and Datsun brands, with in-house performance tuning products (including cars) labelled Nismo. The company traces back to the beginnings of the 20th century, with the Nissan zaibatsu, now called Nissan Group.

Since 1999, Nissan has been part of the Renault–Nissan–Mitsubishi Alliance (Mitsubishi joining in 2016), a partnership between Nissan and Mitsubishi Motors of Japan, with Renault of France. As of 2013[update], Renault holds a 43.4% voting stake in Nissan, while Nissan holds a 15% non-voting stake in Renault. Since October 2016 Nissan has held a 34% controlling stake in Mitsubishi Motors.[8]

In 2013, Nissan was the sixth largest automaker in the world, after Toyota, General Motors, Volkswagen Group, Hyundai Motor Group, and Ford.[9] Taken together, the Renault–Nissan Alliance was the world's fourth largest automaker.[citation needed] Nissan was the leading Japanese brand in China, Russia and Mexico.[10]

In 2014, Nissan was the largest car manufacturer in North America.[11]

As of April 2018[update], Nissan was the world's largest electric vehicle (EV) manufacturer, with global sales of more than 320,000 all-electric vehicles.[12] The top-selling vehicle of the car-maker's fully-electric lineup is the Nissan LEAF, the No. 2 top-selling electric car globally, just behind the Tesla Model 3.[13]

## Contents

* 1 History
* 1.1 Beginnings of Datsun brand name from 1914
* 1.2 Nissan name first used in 1930s
* 1.3 Nissan Motor organized in 1934
* 1.4 Nissan's early American connection
* 1.5 Austin Motor Company relations (1937–1960s)
* 1.6 100 Day Strike of 1953
* 1.7 Merger with Prince Motor Company
* 1.8 Miss Fairlady
* 1.9 Foreign expansion
* 1.10 Alliance with Renault
* 1.11 New technologies
* 1.12 Relationships with other car companies
* 1.13 Alliance with Renault and Mitsubishi
* 1.14 Other alliances and joint ventures
* 2 Branding and corporate identity
* 2.1 Brands
* 2.2 Corporate identity
* 3 Products
* 3.1 Automotive products
* 3.1.1 Japan
* 3.2 Trucks
* 3.2.1 Nissan Cabstar
* 3.2.2 Nissan Titan
* 3.3 Electric vehicles
* 3.4 Autonomous cars
* 3.5 Non-automotive products
* 4 Marketing activities
* 5 Global sales figures
* 6 Research and development
* 6.1 Nissan Digital Hubs
* 7 Manufacturing locations
* 7.1 East Asia
* 7.2 Southeast Asia
* 7.3 South Asia
* 7.4 Oceania
* 7.5 Americas
* 7.6 Africa
* 7.7 Europe
* 8 See also
* 9 Notes
* 10 References
* 11 Bibliography
* 12 External links

## History[edit | edit source]

See also: List of Nissan vehicles

### Beginnings of Datsun brand name from 1914[edit | edit source]

File:Datsun Model 11 Phaeton.JPG

Datsun Type 11

Masujiro Hashimoto (橋本増治郎) founded the Kwaishinsha (Kaishinsha) Motor Car Works (快進社自働車工場, Kwaishinsha jidōsha kōjō, A Good Company Automobile Manufacturer) on 1 July 1911 in Azabu-Hiroo district of Tokyo. In 1914, the company produced its first car, called the DAT.[3][1][2]

The new car's model name was an acronym of the company's investors' surnames:

* Kenjiro Den (Den Kenjirō)
* Rokuro Aoyama (Aoyama Rokurō)
* Meitaro Takeuchi (Takeuchi Meitarō)

It was renamed to Kaishinsha Motorcar Co., Ltd. in 1918, and again to DAT Jidosha & Co., Ltd. (DAT Motorcar Co.) in 1925. DAT Motors built trucks in addition to the DAT and Datsun passenger cars. The vast majority of its output were trucks, due to an almost non-existent consumer market for passenger cars at the time, and disaster recovery efforts as a result of the 1923 Great Kantō earthquake. Beginning in 1918, the first DAT trucks were produced for the military market. At the same time, Jitsuyo Jidosha Co., Ltd. (jitsuyo means practical use or utility) produced small trucks using parts, and materials imported from the United States.[14][better source needed]

Commercial operations were placed on hold during Japan's participation in World War I, and the company contributed to the war effort.

In 1926, the Tokyo-based DAT Motors merged with the Osaka-based Jitsuyo Jidosha Co., Ltd (Jitsuyō Jidōsha Seizō Kabushiki-Gaisha) a.k.a. Jitsuyo Jidosha Seizo (established 1919 as a Kubota subsidiary) to become DAT Jidosha Seizo Co., Ltd Automobile Manufacturing Co., Ltd. (ダット自動車製造株式会社, DAT Jidōsha Seizō Kabushiki-Gaisha) in Osaka until 1932. From 1923 to 1925, the company produced light cars and trucks under the name of Lila.[15] In 1929 DAT Automobile Manufacturing Inc. merged with a separated part of the manufacturing business of IHI Corporation to become Automobile Industries Co., Ltd. [Confusing timeline & grammar/punctuation errors]

In 1931, DAT came out with a new smaller car, called the Datsun Type 11, the first "Datson", meaning "Son of DAT". Later in 1933 after Nissan Group zaibatsu took control of DAT Motors, the last syllable of Datson was changed to "sun", because "son" also means "loss" in Japanese, hence the name "Datsun" (ダットサン, Dattosan).[16]

In 1933, the company name was Nipponized to Jidosha-Seizo Co., Ltd. (Jidōsha Seizō Kabushiki-Gaisha, "Automobile Manufacturing Share Company") and was moved to Yokohama.

### Nissan name first used in 1930s[edit | edit source]

In 1928, Yoshisuke Aikawa (nickname: Gisuke/Guisuke Ayukawa) founded the holding company Nihon Sangyo (日本産業 Japan Industries or Nihon Industries). The name 'Nissan' originated during the 1930s as an abbreviation[17] used on the Tokyo Stock Exchange for Nihon Sangyo. This company was Nissan "Zaibatsu" which included Tobata Casting and Hitachi. At this time Nissan controlled foundries and auto parts businesses, but Aikawa did not enter automobile manufacturing until 1933.[18]

The zaibatsu eventually grew to include 74 firms and became the fourth-largest in Japan during World War II.[19]

In 1931, DAT Jidosha Seizo became affiliated with Tobata Casting and was merged into Tobata Casting in 1933. As Tobata Casting was a Nissan company, this was the beginning of Nissan's automobile manufacturing.[20]

### Nissan Motor organized in 1934[edit | edit source]

In 1934, Aikawa separated the expanded automobile parts division of Tobata Casting and incorporated it as a new subsidiary, which he named Nissan Motor Co., Ltd. (日産自動車, Nissan Jidōsha).[21] The shareholders of the new company; however, were not enthusiastic about the prospects of the automobile in Japan, so Aikawa bought out all the Tobata Casting shareholders (using capital from Nihon Industries) in June 1934. At this time, Nissan Motor effectively became owned by Nihon Sangyo and Hitachi.[22]

In 1935, the construction of its Yokohama plant was completed. 44 Datsuns were shipped to Asia, Central and South America. In 1935, the first car manufactured by an integrated assembly system rolled off the line at the Yokohama plant.[14] Nissan built trucks, airplanes, and engines for the Imperial Japanese Army. In November 1937 Nissan moved its headquarters to Hsinking, the capital of Manchukuo. In December the company changed its name to Manchuria Heavy Industries Developing Co (MHID).[23][24]

In 1940, the first knockdown kits were shipped to Dowa Jidosha Kogyo (Dowa Automobile), one of MHID's companies, for assembly.[14] In 1944, the head office was moved to Nihonbashi, Tokyo, and the company name was changed to Nissan Heavy Industries, Ltd., which the company kept through 1949.[14]

### Nissan's early American connection[edit | edit source]

File:Petersen Automotive Museum PA140052 (45229770615).jpg

The Graham-Paige based Nissan Model 70 sedan

DAT had inherited Kubota's chief designer, American engineer William R. Gorham. This, along with Aikawa's 1908 visit to Detroit, was to greatly affect Nissan's future.[14][25] Although it had always been Aikawa's intention to use cutting-edge auto making technology from America, it was Gorham that carried out the plan. Most of the machinery and processes originally came from the United States. When Nissan started to assemble larger vehicles under the "Nissan" brand in 1937, much of the design plans and plant facilities were supplied by the Graham-Paige Company.[21] Nissan also had a Graham license under which passenger cars, buses, and trucks were made.[25]

In his 1986 book The Reckoning, David Halberstam states "In terms of technology, Gorham was the founder of the Nissan Motor Company" and that "young Nissan engineers who had never met him spoke of him as a god and could describe in detail his years at the company and his many inventions."[26]

### Austin Motor Company relations (1937–1960s)[edit | edit source]

File:Datsun 16 Sedan 1937.jpg

1937 Datsun model 16

File:1938 Austin Seven Ruby Motor Centre, Gaydon.jpg

Austin Seven Ruby

From 1934 Datsun began to build Austin 7s under license. This operation became the greatest success of Austin's overseas licensing of its Seven and marked the beginning of Datsun's international success.[citation needed]

In 1952, Nissan entered into a legal agreement with Austin,[27][28] for Nissan to assemble 2,000 Austins from imported partially assembled sets and sell them in Japan under the Austin trademark. The agreement called for Nissan to make all Austin parts locally within three years, a goal Nissan met. Nissan produced and marketed Austins for seven years. The agreement also gave Nissan the rights to use Austin patents, which Nissan used in developing its own engines for its Datsun line of cars. In 1953, British-built Austins were assembled and sold, but by 1955, the Austin A50 – completely built by Nissan and featuring a new 1489 cc engine — was on the market in Japan. Nissan produced 20,855 Austins from 1953 to 1959.[29]

Nissan leveraged the Austin patents to further develop its own modern engine designs beyond what Austin's A- and B-family designs offered. The apex of the Austin-derived engines was the new design A series engine in 1966. In 1967, Nissan introduced its new highly advanced four-cylinder overhead cam (OHC) Nissan L engine, which while similar to Mercedes-Benz OHC designs was a totally new engine designed by Nissan. This engine powered the new Datsun 510, which gained Nissan respect in the worldwide sedan market. Then, in 1969 Nissan introduced the Datsun 240Z sports car which used a six-cylinder variation of the L series engine, developed under Nissan Machinery (Nissan Koki Co., Ltd. 日産工機) in 1964, a former remnant of another auto manufacturer Kurogane. The 240Z was an immediate sensation and lifted Nissan to world-class status in the automobile market.[30]

### 100 Day Strike of 1953[edit | edit source]

File:1953 Nissan Labor Dispute.JPG

1953 Nissan labor dispute

During the Korean War, Nissan was a major vehicle producer for the U.S. Army.[31] After the Korean War ended, significant levels of anti-communist sentiment existed in Japan. The union that organized Nissan's workforce was strong and militant.[31][32] Nissan was in financial difficulties, and when wage negotiations came, the company took a hard line. Workers were locked out, and several hundred were fired. The Japanese government and the U.S. occupation forces arrested several union leaders.[31] The union ran out of strike funds and was defeated. A new labor union was formed,[33] with Shioji Ichiro one of its leaders. Ichiro had studied at Harvard University on a U.S. government scholarship. He advanced an idea to trade wage cuts against saving 2,000 jobs.[34] Ichiro's idea was made part of a new union contract[34] that prioritized productivity. Between 1955 and 1973, Nissan "expanded rapidly on the basis of technical advances supported – and often suggested – by the union." Ichiro became president of the Confederation of Japan Automobile Workers' Unions and "the most influential figure in the right wing of the Japanese labor movement."[31]

### Merger with Prince Motor Company[edit | edit source]

File:1966 Prince R380 01.jpg

1966 Prince R380 racecar

In 1966, Nissan merged with the Prince Motor Company, bringing more upmarket cars, including the Skyline and Gloria, into its selection. The Prince name was eventually abandoned, and successive Skylines and Glorias bore the Nissan name. "Prince" was used at the Japanese Nissan dealership "Nissan Prince Shop" until 1999, when "Nissan Red Stage" replaced it. Nissan Red Stage itself has been replaced as of 2007. The Skyline lives on as the G Series of Infiniti.

### Miss Fairlady[edit | edit source]

To capitalize on the renewed investment during 1964 Summer Olympics, Nissan established the gallery on the second and third floors of the San-ai building, located in Ginza, Tokyo. To attract visitors, Nissan started using beautiful female showroom attendants where Nissan held a competition to choose five candidates as the first class of Nissan Miss Fairladys, modeled after "Datsun Demonstrators" from the 1930s who introduced cars. The Fairlady name was used as a link to the popular Broadway play My Fair Lady of the era. Miss Fairladys became the marketers of the Datsun Fairlady 1500.[35][36][37]

In April 2008, 14 more Miss Fairlady candidates were added, for a total of 45 Nissan Miss Fairlady pageants (22 in Ginza, 8 in Sapporo, 7 in Nagoya, 7 in Fukuoka).[38]

In April 2012, 7 more Miss Fairlady candidates were added, for a total of 48 Nissan Miss Fairlady pageants (26 in Ginza, 8 in Sapporo, 7 in Nagoya, 7 in Fukuoka).[39]

In April 2013, 6 more Miss Fairlady candidates were added to Ginza showroom, for a total of 27 48th Ginza Nissan Miss Fairlady pageants.[40]

### Foreign expansion[edit | edit source]

File:1971 Datsun 240-Z coupe - green - fvl.jpg

1971 Datsun 240Z (U.S. model) in green metallic

In the 1950s, Nissan decided to expand into worldwide markets. Nissan management realized their Datsun small car line would fill an unmet need in markets such as Australia and the world's largest car market, the United States. They first showed the Datsun Bluebird at the 1958 Los Angeles Auto Show.[14][41] The company formed a U.S. subsidiary, Nissan Motor Corporation U.S.A., in Gardena, California[42] in 1960, headed by Yutaka Katayama.[14] Nissan continued to improve its sedans with the latest technological advancements and chic Italianate styling in sporty cars such as the Datsun Fairlady roadsters, the race-winning 411 series, the Datsun 510 and the Datsun 240Z. By 1970, Nissan had become one of the world's largest exporters of automobiles.[43]

In the wake of the 1973 oil crisis, consumers worldwide (especially in the lucrative U.S. market) began turning to high-quality small economy cars. To meet the growing demand for its new Nissan Sunny, the company built new factories in Mexico (Nissan Mexicana was established in the early 1960s and commenced manufacturing in 1966 at the Cuernavaca assembly facility, making it Nissan's first North American assembly plant), Australia, New Zealand, Taiwan, United States (Nissan Motor Manufacturing Corporation USA was established in 1980) and South Africa. The "Chicken Tax" of 1964 placed a 25% tax on commercial vans imported to the United States.[44] In response, Nissan, Toyota Motor Corp. and Honda Motor Co. began building plants in the U.S. in the early 1980s.[44] Nissan's initial assembly plant Smyrna assembly plant (which broke ground in 1980) at first built only trucks such as the 720 and Hardbody, but has since expanded to produce several car and SUV lines, including the Altima, Maxima, Rogue, Pathfinder, Infiniti QX60 and LEAF all-electric car. The addition of mass-market automobiles was in response to the 1981 Voluntary Export Restraints imposed by the U.S. Government. An engine plant in Decherd, Tennessee followed, most recently a second assembly plant was established in Canton, Mississippi. In 1970, Teocar was created, which was a Greek assembly plant created in cooperation with Theoharakis.[45] It was situated in Volos, Greece and its geographical location was perfect as the city had a major port. The plant started production in 1980, assembling Datsun pick-up trucks and continuing with the Nissan Cherry and Sunny automobiles. Until May 1995 170,000 vehicles were made, mainly for Greece.

By the early 1980s, Nissan (Datsun) had long been the best selling Japanese brand in Europe.[46] In order to overcome export tariffs and delivery costs to its European customers, Nissan contemplated establishing a plant in Europe. Nissan tried to convert the Greek plant into one manufacturing cars for all European countries.[citation needed] However, due to issues with the Greek government[citation needed] not only did that not happen but the plant itself was closed. A joint venture with Italy's then state-owned Alfa Romeo was also entered in 1980, leading to Italian production of the Nissan Cherry and an Alfa-badged and motorized version, the Alfa Romeo Arna.[47] After an extensive review, Nissan decided to go it alone instead. The City of Sunderland in the north east of England was chosen for its skilled workforce and its location near major ports. The plant was completed in 1986 as the subsidiary Nissan Motor Manufacturing (UK) Ltd. By 2007, it was producing 400,000 vehicles per year, landing it the title of the most productive plant in Europe.

File:2013 Nissan GT-R -- 06-23-2012 1.JPG

2013 Nissan GT-R

In 2001, Nissan established a manufacturing plant in Brazil. In 2005, Nissan added operations in India, through its subsidiary Nissan Motor India Pvt. Ltd.[48] With its global alliance partner, Renault, Nissan invested $990 million to set up a manufacturing facility in Chennai, catering to the Indian market as well as a base for exports of small cars to Europe.[49][50] Nissan entered the Middle East market in 1957 when it sold its first car in Saudi Arabia.[51] Nissan sold nearly 520,000 new vehicles in China in 2009 in a joint venture with Dongfeng Motor. To meet increased production targets, Dongfeng-Nissan expanded its production base in Guangzhou, which would become Nissan's largest factory around the globe in terms of production capacity.[52] Nissan also has moved and expanded its Nissan Americas Inc. headquarters, moving from Los Angeles to Franklin, Tennessee in the Nashville area.[53]

### Alliance with Renault[edit | edit source]

In 1999, facing severe financial difficulties, Nissan entered an alliance with Renault of France.[54] In June 2001, Renault executive Carlos Ghosn was named chief executive officer of Nissan. In May 2005, Ghosn was named president of Nissan's partner company Renault. He was appointed president and CEO of Renault on 6 May 2009.[55]

Under CEO Ghosn's "Nissan Revival Plan" (NRP), the company has rebounded in what many leading economists consider to be one of the most spectacular corporate turnarounds in history, catapulting Nissan to record profits and a dramatic revitalization of both its Nissan and Infiniti model line-ups.[56][57] Ghosn has been recognized in Japan for the company's turnaround in the midst of an ailing Japanese economy. Ghosn and the Nissan turnaround were featured in Japanese manga and popular culture. His achievements in revitalizing Nissan were noted by the Japanese government, which awarded him the Japan Medal with Blue Ribbon in 2004.[58]

In February 2017, Ghosn announced he would step down as CEO of Nissan on 1 April 2017, while remaining chairman of the company. He was replaced as CEO by his then-deputy Hiroto Saikawa.[59] On 19 November 2018, Ghosn was fired as chairman following his arrest for the alleged under-reporting of his income to Japanese financial authorities.[60] After 108 days in detention, Ghosn was released on bail, but after 29 days he was again detained on new charges (4 April 2019). He had been due to hold a news conference, but instead, his lawyers released a video of Ghosn alleging this 2018-19 Nissan scandal is itself evidence of value destruction and Nissan corporate mismanagement.[61][62] In September 2019, Saikawa resigned as CEO, following allegations of improper payments received by him.[63] Yasuhiro Yamauchi was appointed as acting CEO.[64] In October 2019, the company announced it had appointed Makoto Uchida as its next CEO. The appointment would be made "effective" by 1 January 2020 at the latest.[65] On 1 December 2019, Uchida became CEO.[66]

In the U.S., Nissan has been increasing its reliance on sales to daily-rental companies like Enterprise Rent-A-Car or Hertz. In 2016, Nissan's rental sales jumped 37% and in 2017 Nissan became the only major automaker to boost rental sales when the Detroit Three cut back less profitable deliveries to daily-rental companies, which traditionally are the biggest customers of domestic automakers.[67]

In late July 2019, Nissan announced it would lay off 12,500 employees over the next 3 years, citing a 95% year on year net income fall. Hiroto Saikawa, CEO at the time, confirmed the majority of those cuts would be plant workers.[68]

In May 2020, Nissan announced that the company would cut production capacity by 20% due to the COVID-19 pandemic. In mid-2020, the company announced it would shut down factories in Indonesia and Spain, and would exit the South Korean car market.[69][70] Nissan announced that the Infiniti brand will be pulled out from South Korea as well alongside the Nissan brand by December due to worsening business environment amidst the pandemic and the 2019 boycott of Japanese products in South Korea.[71] Nissan announced that service centers will be managed to provide after-sales services such as vehicle quality assurance and parts management for eight years.[72] In November 2020, Nissan announced a $421 million loss in the last quarter due to the COVID-19 pandemic and the scandal concerning Ghosn.[73] According to a spokesperson of Nissan North America, the company had suffered from a strategy of "volume at any cost", which has been attributed by analysts to Ghosn.[74]

### New technologies[edit | edit source]

Nissan's first final assembly robots were installed in the Murayama plant (where the then-new March/Micra was assembled) in 1982. In 1984 the Zama plant began to be robotized; this automation process then continued throughout Nissan's factories.[75]

Nissan electric vehicles have been produced intermittently since 1946. In 2010 the Nissan Leaf plug-in battery electric vehicle was introduced; it was the world's most sold plug-in electric car for nearly a decade. It was preceded by the Altra and the Hypermini. Until surpassed by Tesla, Nissan was the world's largest electric vehicle (EV) manufacturer, with global sales of more than 320,000 all-electric vehicles as of April 2018.[12]

### Relationships with other car companies[edit | edit source]

File:Nissan Head Office 2009.jpg

Nissan main office

Ford Motor Company

In Australia, between 1989 and 1992, Nissan Australia shared models with Ford Australia under a government-backed rationalisation scheme known as the Button Plan, with a version of the Nissan Pintara being sold as the Ford Corsair and a version of the Ford Falcon as the Nissan Ute.[76] A variant of the Nissan Patrol was sold as the Ford Maverick during the 1988–94 model years.

In North America, Nissan partnered with Ford from 1993 to 2002 to market the Ohio-built Mercury Villager and the Nissan Quest. The two minivans were virtually identical aside from cosmetic differences. In 2002, Nissan and Ford announced the discontinuation of the arrangement.[77]

In Europe, Nissan and Ford Europe partnered to produce the Nissan Terrano II and the badge-engineered Ford Maverick, a mid-size SUV produced at the Nissan Motor Ibérica S.A (NMISA) plant in Barcelona, Spain. The Maverick/Terrano II was a popular vehicle sold throughout Europe and Australasia. It was also sold in Japan as a captive import, with the Nissan model marketed as the Nissan Mistral.

Volkswagen

Nissan licensed the Volkswagen Santana. Production began in 1984, at Nissan's Zama, Kanagawa plant,[78][79] and ended in May 1990.[80]

Alfa Romeo

From 1983 to 1987, Nissan cooperated with Alfa Romeo to build the Arna.[47] The goal was for Alfa to compete in the family hatchback market segment, and for Nissan to establish a foothold in the European market.[81] After Alfa Romeo's takeover by Fiat, both the car and cooperation were discontinued.

General Motors

In Europe, General Motors (GM) and Nissan co-operated on the Nissan Primastar, a light commercial vehicle. The high roof version is built in the NMISA plant in Barcelona, Spain; while the low roof version is built at Vauxhall Motors/Opel's Luton plant in Bedfordshire, UK.

In 2013, GM announced its intentions to rebadge the Nissan NV200 commercial van as the 2015 model year Chevrolet City Express, to be introduced by the end of 2014.[82] Holden, GM's Australian subsidiary, sold versions of the Nissan Pulsar as the Holden Astra between 1984 and 1989.[83]

LDV

LDV Group sold a badge-engineered light commercial vehicle version of the Nissan Serena as the LDV Cub from 1996 to 2001. The Nissan equivalent was marketed as the Nissan Vanette Cargo.

### Alliance with Renault and Mitsubishi[edit | edit source]

Main article: Renault–Nissan–Mitsubishi Alliance

File:Carlos Ghosn Leaf.JPG

Former CEO Carlos Ghosn has been credited with reviving Nissan.

In 1999, facing severe financial difficulties, Nissan entered an alliance with Renault of France.[54] Signed on 27 March 1999, the Renault-Nissan Alliance was the first of its kind involving a Japanese and French car manufacturer, each with its own distinct corporate culture and brand identity. Renault initially acquired a 36.8% stake in Nissan for $3.5 billion pending court approval and Nissan permanently vowed to buy into Renault when it was financially able. In 2001, after the company's turnaround from near-bankruptcy, Nissan acquired a 15% share of Renault, which in turn increased its stake in Nissan to 43.4%.[84]

The Renault-Nissan Alliance has evolved over the years to Renault holding 43.4% of Nissan shares, while Nissan holds 15% of Renault shares. The alliance itself is incorporated as the Renault-Nissan B.V., founded on 28 March 2002 under Dutch law. Renault-Nissan B.V. is equally owned by Renault and Nissan.[85]

On 7 April 2010, Daimler AG exchanged a 3.1% share of its holdings for 3.1% from both Nissan and Renault. This triple alliance allows for the increased sharing of technology and development costs, encouraging global cooperation and mutual development.[86]

On 12 December 2012, the Renault–Nissan Alliance formed a joint venture with Russian Technologies (Alliance Rostec Auto BV) with the aim of becoming the long-term controlling shareholder of AvtoVAZ, Russia's largest car company and owner of the country's biggest selling brand, Lada.[87] The takeover was completed in June 2014, and the two companies of the Renault-Nissan Alliance took a combined 67.1% stake of Alliance Rostec, which in turn acquired a 74.5% of AvtoVAZ, thereby giving Renault and Nissan indirect control over the Russian manufacturer.[88] Ghosn was appointed chairman of the board of AvtoVAZ on 27 June 2013.[89] In September 2017, Nissan sold its AvtoVAZ stake to Renault for €45 million.[90]

Taken together, in 2013 the Renault–Nissan Alliance sold one in ten cars worldwide, and would be the world's fourth largest automaker with sales of 8,266,098 units.[91]

### Other alliances and joint ventures[edit | edit source]

* In 2003, Nissan and Dongfeng Motor Group formed a 50:50 joint venture with the name Dongfeng Motor Co., Ltd. (DFL). The company calls itself "China's first automotive joint venture enterprise with a complete series of trucks, buses, light commercial vehicles and passenger vehicles," and "the largest joint-venture project of its scale."[92]
* On 7 April 2010, Daimler AG exchanged a 3.1% share of its holdings for 3.1% from both Nissan and Renault. This triple alliance allows for the increased sharing of technology and development costs, encouraging global cooperation and mutual development.[86]
* On 12 December 2012, the Renault–Nissan Alliance formed a joint venture with Russian Technologies (Alliance Rostec Auto BV) with the aim of becoming the long-term controlling shareholder of AvtoVAZ, Russia's largest car company and owner of the country's biggest selling brand, Lada.[87] Carlos Ghosn was appointed chairman of the board of AvtoVAZ on 27 June 2013.[93] Nissan exited the AvtoVAZ venture in September 2017.[94]
* Nissan is in an alliance with Ashok Leyland in India, producing light commercial vehicles.[10]
* Together with Mitsubishi Motors, Nissan develops mini cars which are produced at Mitsubishi's Mizushima plant in Kurashiki, Okayama, Japan under the NMKV joint venture.[10][95] In May 2016 Nissan bought a controlling stake in Mitsubishi Motors for an estimated US$2.3 billion.

## Branding and corporate identity[edit | edit source]

### Brands[edit | edit source]

Nissan: Nissan's volume models are sold worldwide under the Nissan brand.

Datsun: Until 1983, Nissan automobiles in most export markets were sold under the Datsun brand. In 1984 the Datsun brand was phased out and the Nissan brand was phased in. All cars in 1984 had both the Datsun and Nissan branding on them and in 1985 the Datsun name was completely dropped. In July 2013, Nissan relaunched Datsun as a brand targeted at emerging markets. However, due to sluggish sales, Nissan ended sales of Datsun-badged vehicles in 2022.[96][97]

Infiniti: Since 1989, Nissan has sold its luxury models under the Infiniti brand. In 2012, Infiniti changed its headquarters to Hong Kong, where it is incorporated as Infiniti Global Limited. Its president is former BMW executive Roland Krueger. From 2014 to 2020, the Japanese-market Skyline (rebadged Infiniti Q50) and Fuga (rebadged Infiniti Q70) were sold with Infiniti emblem.[98]

Nismo: Nissan's in-house tuning shop is Nismo, short for "Nissan Motorsport International Limited." Nismo is being re-positioned as Nissan's performance brand.[99][100]

* Nissan 2020 logo.svg

Current logo of Nissan (since 2020)

* Nissan Corporation Logo large.png

Nissan "Corporation" logo (2013–2020)

* Nissan logo.svg

Nissan corporate wordmark (2001–2020)

* Nissan logo (1983–2002).svg

First logo of Nissan (1983–2002)

* Datsun logo.png

The "classic" Datsun logo, based on the Flag of Japan and Japan's nickname as the "Land of the Rising Sun"

* Infiniti logo.svg

Infiniti logo (since 1989)

* Nismo logo.svg

Nismo logo

### Corporate identity[edit | edit source]

File:Carlos Ghosn at the 2013 earnings press conference Yokohama.jpg

Carlos Ghosn in front of new CI at the 2013 earnings press conference in Yokohama

For many years, Nissan used a red wordmark for the company, and car "badges" for the "Nissan" and "Infiniti" brands.[101]

At Nissan's 2013 earnings press conference in Yokohama, Nissan unveiled "a new steel-blue logo that spells out—literally—the distinction between Nissan the company and Nissan the brand."[102] Using a blue-gray color scheme, the new corporate logo did read NISSAN MOTOR COMPANY. Underneath were the "badge" logos for the Nissan, Infiniti and Datsun brands.

Later in 2013, the Nissan "Company" logo changed to the Nissan "Corporation" logo. The latter was the logo used by Nissan Motor Co., Ltd.[103] up to early 2020.

In July 2020, Nissan introduced new corporate and brand logos, as part of an image revamp tied to the Ariya launch.[104]

## Products[edit | edit source]

Main articles: List of Nissan vehicles and List of Nissan engines

File:Nismo Shop.JPG

At the NISMO shop, in Tsurumi-ku, Yokohama, Japan

### Automotive products[edit | edit source]

Nissan has produced an extensive range of mainstream cars and trucks, initially for domestic consumption but exported around the world since the 1950s.

It also produced several memorable sports cars, including the Datsun Fairlady 1500, 1600 and 2000 Roadsters, the Z-car, an affordable sports car originally introduced in 1969; and the GT-R, a powerful all-wheel-drive sports coupe.

In 1985, Nissan created a tuning division, Nismo, for competition and performance development of such cars. One of Nismo's latest models is the 370Z Nismo.

Nissan also sells a range of kei cars, mainly as a joint venture with other Japanese manufacturers like Suzuki or Mitsubishi. Until 2013, Nissan rebadged kei cars built by other manufacturers. Beginning in 2013, Nissan and Mitsubishi shared the development of the Nissan DAYZ / Mitsubishi eK Wagon series.[95] Nissan also has shared model development of Japanese domestic cars with other manufacturers, particularly Mazda, Subaru, Suzuki and Isuzu.

In China, Nissan produces cars in association with the Dongfeng Motor Group including the 2006 Nissan Livina Geniss, the first in a range of a new worldwide family of medium-sized cars.

In 2010, Nissan created another tuning division, IPL, this time for their premium/luxury brand Infiniti.

In 2011, after Nissan released the Nissan NV-Series in the United States, Canada, and Mexico, Nissan created a commercial sub-brand called Nissan Commercial Vehicles which focuses on commercial vans, pickup trucks, and fleet vehicles for the US, Canadian, and Mexican Markets.[105]

In 2013, Nissan launched the Qashqai SUV in South Africa, along with their new motorsport Qashqai Car Games.[when?] It is the same year when the Datsun brand was relaunched by Nissan after a 27-year hiatus.[106]

Nissan launched their Nissan Intelligent Mobility vision in 2016 by revealing the IDS Concept at the 2016 Geneva Motor Show.[107] Most Nissan vehicles like the Dayz, Rogue and Leaf are equipped with Nissan Intelligent Mobility technology.

In 2018, Nissan launched the sixth-generation Altima at the 2018 New York Auto Show.[108]

#### Japan[edit | edit source]

File:Yanagihara Store, Nagano Nissan 20090307.jpg

A Nissan dealership in Nagano

File:Nissan Red and Blue Stage Nagano dealership corporate office.JPG

Nissan Red and Blue Stage dealership Nagano (2009)

As of 2007 in Japan, Nissan sells its products with internationally recognized "Nissan" signage, using a chrome circle with "Nissan" across the front.

Previously, Nissan used two dealership names called "Nissan Blue Stage" (ja:日産・ブルーステージ, Nissan Burū Sutēji), "Nissan Red Stage" (ja:日産・レッドステージ, Nissan Reddo Sutēji), and "Nissan Red and Blue Stage" (ja:日産・レッド&ブルーステージ, Nissan Reddo & Burū Sutēji), established in 1999 after the forming an alliance with Renault. Renault also exported cars to Japan and were available at "Nissan Red Stage" locations, and are still available at Nissan Japanese dealerships.

Nissan Red Stage was the result of combining an older sales channel of dealerships under the names "Nissan Prince Store" (ja:日産・プリンス店, Nissan Purinsu-ten), established in 1966 after the merger of Prince Motors by Nissan, which sold the Nissan Skyline. "Nissan Satio Store" (日産・サティオ店, Nissan Satio-ten) sold cars developed from the Nissan Sunny at its introduction in 1966. The word "satio" is Latin, which means ample or sufficient. "Nissan Cherry Store" (日産・チェリー店, Nissan Cherī-ten) was briefly known previously as "Nissan Cony Store" when they assumed operations of a small kei manufacturer called Aichi Machine Industry Co., Ltd. (愛知機械工業) who manufactured the "Cony", "Guppy" and "Giant" brand of kei cars and trucks until 1970, when the network was renamed for the Nissan Cherry.[109]

Nissan Blue Stage was the result of combining older sales channels, called "Nissan Store" (ja:日産店, Nissan Mise) in 1955, then renamed "Nissan Bluebird Store" in 1966, selling Nissan's original post-war products called the Datsun Bluebird, Datsun Sports, Datsun Truck, Datsun Cablight, Datsun Cabstar, Nissan Junior and the Nissan Patrol. "Nissan Motor Store" (日産・モーター店, Nissan Mōtā-ten) was originally called "Nissan Cedric Store" when the Nissan Cedric was introduced in 1960, then renamed "Nissan Motor Store" in 1965 and offered luxury sedans like the Nissan President and the former Prince Motor Company developed Nissan Laurel. In 1970, Nissan also set up a separate sales chain which sold used cars including auctions, called Nissan U-Cars (ja:日産ユーズドカーセンター, Nissan Yūzudo Kā Sentā), which they still maintain.

In the early days of Nissan's dealership network, Japanese consumers were directed towards specific Nissan stores for cars that were of a specific size and pricepoint. Over time as sales progressed and the Japanese automotive industry became more prolific, vehicles that were dedicated to particular stores were badge engineered, given different names, and shared within the existing networks thereby selling the same platforms at different locations. The networks allowed Nissan to better compete with the network established earlier by Toyota at Japanese locations. Starting in 1960, another sales distribution channel was established that sold diesel products for commercial use, called Nissan Diesel until the diesel division was sold in 2007 to Volvo AB. To encourage retail sales, Nissan passenger vehicles that were installed with diesel engines, like the Cedric, were available at Nissan Diesel locations.

All cars sold at Nissan Blue Stage (1999–2005):

Fairlady Z, Serena, Cedric, Liberty, Cefiro, Laurel, President, Bluebird, Presage, Presea, Terrano, Leopard, Avenir, Nissan Truck, Safari, Hypermini, Caravan, Murano

All cars sold at Nissan Store (later Nissan Bluebird Store, Nissan Exhibition), Nissan Motor Store, (1955–1999):

Liberta Villa, Bluebird, C80, Caball, Datsun Junior, Datsun Truck, Cabstar, Caravan, Civilian, Patrol, Datsun Sports, Leopard, Maxima, Fairlady Z, Gazelle, Terrano, Avenir, Cefiro, Laurel, Laurel Spirit, Prairie, Cedric, President

All cars sold at Nissan Red Stage (1999–2005):

X-Trail. Teana, Cima, Sylphy, Crew, Skyline, Civilian, Silvia, Tino, Gloria, Pulsar, Sunny, R'nessa, Rasheen, Bassara, Primera, Mistral, Stagea, ADvan, Cube, Largo, Vanette, Clipper, Homy, Elgrand, Safari, Wingroad, Atlas, Murano, Renault Twingo, Renault Symbol, Renault Clio, Renault Mégane, Renault Kangoo

All cars sold at Nissan Prince Store, Nissan Satio Store, Nissan Cherry Store (1966–1999):

Cima, Gloria, Skyline, Primera, Auster, Stanza, Violet, Pulsar, Pulsar EXA, NX, Langley, Volkswagen Santana, Volkswagen Passat, 180SX, Safari, Mistral, Elgrand, Homy, Bassara, Largo, Serena, Stagea, Wingroad, Expert, AD van, Vanette, Clipper, Atlas, Homer (cabover truck), Cherry, Sunny, Lucino, Cherry Vanette, Be-1, Pao, Figaro, S-Cargo

Nissan has classified several vehicles as "premium" and select dealerships offer the "Nissan Premium Factory" catalog. Vehicles in this category are:

Skyline, Fuga, Cima, Fairlady Z, Murano, and the Elgrand.[110]

### Trucks[edit | edit source]

#### Nissan Cabstar[edit | edit source]

Main article: Nissan Cabstar

Nissan Cabstar (日産・キャブスター Nissan Kyabusutā) is the name used in Japan for two lines of pickup trucks and light commercial vehicles sold by Nissan and built by UD Nissan Diesel, a Volvo AB company and by Renault-Nissan Alliance for the European market. The name originated with the 1968 Datsun Cabstar, but this was gradually changed over to "Nissan" badging in the early 1980s. The lighter range (1-1.5 tons) replaced the earlier Cabstar and Homer, while the heavier Caball and Clipper were replaced by the 2–4 ton range Atlas (日産・アトラス Nissan Atorasu). The nameplate was first introduced in December 1981. The Cabstar is known also as the Nissan Cabstar, Renault Maxity and Samsung SV110 depending on the location. The range has been sold across the world. It shares its platform with the Nissan Caravan.

#### Nissan Titan[edit | edit source]

Main article: Nissan Titan

File:2019 Nissan Titan XD Pro4X front NYIAS 2019.jpg

2019 Nissan Titan XD Pro-4X

The Nissan Titan was introduced in 2004, as a full-size pickup truck produced for the North American market, the truck shares the stretched Nissan F-Alpha platform with the Nissan Armada and Infiniti QX56 SUVs. It was listed by Edmunds.com as the best full-size truck.[111][112] The second-generation Titan was revealed at the 2015 North American International Auto Show as a 2016 model year vehicle.

Japan

The first Cabstar (A320) appeared in March 1968, as a replacement for the earlier Datsun Cablight. It is a cab-over engine truck and was available either as a truck, light van (glazed van), or as a "route van" (bus). It uses the 1189 cc Nissan D12 engine with 56 PS (41 kW). After some modifications and the new 1.3 liter J13 engine, with 67 PS (49 kW), in August 1970 the code became A321. The Cabstar underwent another facelift with an entirely new front clip in May 1973. The 1483 cc J15 engine became standard fitment at this time (PA321), with 77 PS (57 kW) at 5200 rpm. The Cabstar was placed just beneath the slightly bigger Homer range in Nissan's commercial vehicle lineup. It received a full makeover in January 1976, although the van models were not replaced.

Second generation

The F20 Nissan Homer, introduced in January 1976, was also sold as the Nissan Datsun Cabstar in Japan. Both ranges were sold with either a 1.5 (J15) or a 2.0 liter (H20) petrol inline-four or with the 2.2 liter SD22 diesel engine. The F20 received a desmogged engine range in September 1979 and with it a new chassis code, F21. Manufacturing of the heavier range (H40-series) Atlas began in December 1981, while the lighter series Atlas (F22) was introduced in February 1982 – this succeeded both the Homer and Cabstar ranges and the nameplate has not been used in the Japanese market since.

Europe

The Atlas F22 was sold in Europe as the Nissan Cabstar and proved a popular truck in the UK market due to its reliability and ability to carry weight. From 1990 the range widened and was sold as the Cabstar E. Actually (2015) the Cabstar is manufactured in the NSIO (Nissan Spanish Industrial Operations) Plant in Ávila, Spain under the brand name of NT400.

### Electric vehicles[edit | edit source]

Main articles: Nissan electric vehicles and Nissan Leaf

See also: Renault–Nissan Alliance zero-emission vehicles

File:Nissan eNV200 1 9-June-2014 - picture by Bertel Schmitt 03.JPG

Nissan e-NV200 all-electric commercial van

Nissan introduced its first battery electric vehicle, the Nissan Altra at the Los Angeles International Auto Show on 29 December 1997.[113] Unveiled in 2009, the EV-11 prototype electric car was based on the Nissan Tiida (Versa in North America), with the conventional gasoline engine replaced with an all-electric drivetrain.[114]

In 2010, Nissan introduced the Nissan LEAF as the first mass-market, all-electric vehicle launched globally.[115] As of March 2014[update], the Nissan Leaf was the world's best selling highway-capable all-electric car ever.[116][117] Global sales totaled 100,000 Leafs by mid January 2014, representing a 45% market share of worldwide pure electric vehicles sold since 2010.[116] Global Leaf sales passed the 200,000 unit milestone in December 2015, and the Leaf continued ranking as the all-time best selling all-electric car.[118][119]

Nissan's second all-electric vehicle, the Nissan e-NV200, was announced in November 2013.[120] Series production at the Nissan Plan in Barcelona, Spain, began on 7 May 2014.[121] The e-NV200 commercial van is based on the Nissan Leaf. Nissan plans to launch two additional battery electric vehicles by March 2017.[122]

In June 2016, Nissan announced it will introduce its first range extender car in Japan before March 2017. The series plug-in hybrid will use a new hybrid system, dubbed e-Power, which debuted with the Nissan Gripz concept crossover showcased at the September 2015 Frankfurt Auto Show.[123] As of August 2016[update], Nissan electric vehicles were sold in 48 world markets.[124] Nissan global electric vehicle sales passed 275,000 units in December 2016.[12]

The second-generation Leaf was launched by Nissan in Japan in 2018. By December 2020, global deliveries totaled 500,000 Leaf cars, 10 years after its introduction.[125]

File:Nissan LEAF MK2 (2018).jpg

2018 Nissan Leaf at an electric charging station

### Autonomous cars[edit | edit source]

File:2014-03-04 Geneva Motor Show 1186.JPG

Nissan autonomous car prototype technology was fitted on a Nissan Leaf all-electric car.

In August 2013 Nissan announced its plans to launch several driverless cars by 2020. The company is building a dedicated autonomous driving proving ground in Japan, to be completed in 2014. Nissan installed its autonomous car technology in a Nissan Leaf all-electric car for demonstration purposes. The car was demonstrated at Nissan 360 test drive event held in California in August 2013.[126][127] In September 2013, the Leaf fitted with the prototype Advanced Driver Assistance System was granted a license plate that allows it to drive on Japanese public roads. The testing car will be used by Nissan engineers to evaluate how its in-house autonomous driving software performs in the real world. Time spent on public roads will help refine the car's software for fully automated driving.[128] The autonomous Leaf was demonstrated on public roads for the first time at a media event held in Japan in November 2013. The Leaf drove on the Sagami Expressway in Kanagawa Prefecture, near Tokyo. Nissan vice chairman Toshiyuki Shiga and the prefecture's governor, Yuji Kuroiwa, rode in the car during the test.[129][130]

### Non-automotive products[edit | edit source]

Nissan has also had a number of ventures outside the automotive industry, most notably the Tu–Ka mobile phone service (est. 1994), which was sold to DDI and Japan Telecom (both now merged into KDDI) in 1999. Nissan offers a subscription-based telematics service in select vehicles to drivers in Japan, called CarWings. Nissan also owns Nissan Marine, a joint venture with Tohatsu Corp that produces motors for smaller boats and other maritime equipment.

Nissan also built solid rocket motors for orbital launch vehicles such as the Lambda 4S and M-V.[131][132] The aerospace and defense division of Nissan was sold to IHI Corporation in 2000.[133]

## Marketing activities[edit | edit source]

Nismo is the motorsports division of Nissan, founded in 1984. Nismo cars have participated in the All Japan Sports Prototype Championship, Super GT, IMSA GT Championship, World Sportscar Championship, FIA World Endurance Championship, British Touring Car Championship, Supercars Championship and Blancpain GT Series. Also, they were featured at the World Series by Nissan from 1998 to 2004.

Nissan sponsored the Los Angeles Open golf tournament from 1987 to 2007.

Beginning in 2015, Nissan became the naming rights sponsor for Nissan Stadium, the home of the Tennessee Titans and Tennessee State University football teams in Nashville.[134] Nissan also became the official sponsor of the Heisman Trophy and UEFA Champions League.[135] Since 2019, Nissan has been the naming rights sponsor for Nissan Arena, the home of the Brisbane Bullets basketball team and Queensland Firebirds netball team in Brisbane, Australia.[136]

## Global sales figures[edit | edit source]

Top 10 Nissan vehicle sales
by country, 2018[137] Rank  | Location  | Vehicle
sales

|
|

1  | File:Flag of the People's Republic of China.svg China | 1,563,986
2  | File:Flag of the United States.svg United States | 1,493,877
3  | File:Flag of Japan.svg Japan | 615,966
4  | File:Flag of Mexico.svg Mexico | 314,123
5  | File:Flag of Canada (Pantone).svg Canada | 149,117
6  | File:Flag of the United Kingdom.svg United Kingdom | 116,914
7  | File:Flag of Russia.svg Russia | 106,138
8  | File:Flag of Brazil.svg Brazil | 97,512
9  | File:Flag of Spain.svg Spain | 72,943
10  | File:Flag of Thailand.svg Thailand | 72,394
Sales by calendar year  Year  | Global sales

|

2010  | 4,080,588[138]
2011  | 4,669,981[139]
2012  | 4,940,181[140]
2013  | 5,102,979[141]
2014  | 5,310,064[142]
2015  | 5,421,804[143]
2016  | 5,559,902[144]
2017  | 5,816,278[145]
2018  | 5,653,683[146]
2019  | 5,176,189[147]
2020  | 4,029,166[148]
2021  | 4,065,014[149]

## Research and development[edit | edit source]

Nissan's central research[150] is inside the Oppama Plant site, Yokosuka, which began its operation in 1961, at the former site of Imperial Japanese Navy's Airborne Squadron base. In 1982, Nissan's technical centers in Suginami, Tokyo and Tsurumi, Yokohama were combined into one: Nissan Technical Center (NTC) in Atsugi, Kanagawa, at the foot of Mount Ōyama of the Tanzawa Mountains. At its 30th anniversary in 2012, NTC employed 9,500 employees in product development, design, production engineering, and purchasing.

Nissan Technical Center works closely with its overseas operations: Nissan Technical Center (NTC)/North America,[151] NTC/Mexico, Nissan Design America, and Nissan Silicon Valley Office.

In 2007, the company opened Nissan Advanced Technology Center (NATC), near the NTC site. It works in close contact with the central research, the Silicon Valley office, the technical office near the Nissan headquarters in central Yokohama, and the overseas offices in Detroit, Silicon Valley, and Moscow.[152]

Nissan's test courses are in Tochigi (two courses), Yokosuka and Hokkaido.

### Nissan Digital Hubs[edit | edit source]

In mid- 2018, Nissan launched its first of many planned software and information technology development centers in Thiruvananthapuram, Kerala, India.[153]

## Manufacturing locations[edit | edit source]

Data extracted from Nissan's international corporate website.[154]

File:International locations of Nissan factories 2013.svg

World locations of Nissan Motor factories as of 2013[155]

### East Asia[edit | edit source]

* Japan
* Yokosuka, Kanagawa (Oppama Plant & Research Center)
* Kaminokawa, Tochigi (Tochigi Plant)
* Kanda, Fukuoka (Nissan Motor Kyushu[156] & Nissan Shatai Kyushu Plant[157])
* Kanagawa-ku, Yokohama, Kanagawa (Yokohama Engine Plant, Nissan's oldest factory)
* Iwaki, Fukushima (Iwaki Engine Plant)
* Hiratsuka, Kanagawa (Nissan Shatai Shonan Plant)
* Nagoya, Aichi (Aichi Machine Industry[158] Atsuta & Eitoku Plants)
* Matsusaka, Mie (Aichi Machine Industry Matsusaka Plant)
* Tsu, Mie (Aichi Machine Industry Tsu Plant)
* Uji, Kyoto (Auto Works Kyoto)
* Ageo, Saitama (Nissan Diesel Motor, currently owned by the Volvo Group)
* Samukawa, Kanagawa (Nissan Machinery[159])
* Zama, Kanagawa (Assembly lines in the Zama Plant were closed in 1995, currently Global Production Engineering Center and storage unit for its historic models. Automotive Energy Supply Corporation (AESC), a joint-venture between Nissan and NEC, produces lithium-ion batteries in Zama.)
* Musashimurayama, Tokyo (Assembly lines at the Musashimurayama facility were closed in 2001, and the facility has been repurposed as the Carest Murayama Megamall. It was formerly operated by the Prince Motor Company until 1966 when they merged with Nissan).[160] It is now a museum called Carest Murayama Megamall occupying a 213,252 square foot facility.[161][162]
* China mainland
* Wuhan, Hubei (Dongfeng Motor Co., Ltd., a joint venture)
* Huadu District, Guangzhou, Guangdong (Dongfeng Nissan Passenger Vehicle Company)
* Xiangyang, Hubei (Dongfeng Motor Co., Ltd.)[163]
* Zhengzhou, Henan (Zhengzhou Nissan Automobile Co., Ltd., a joint venture)
* Dalian, Liaoning (Dongfeng Nissan Passenger Vehicle Company)[164]
* Taiwan
* Taipei

### Southeast Asia[edit | edit source]

* Malaysia
* Segambut, Kuala Lumpur (Tan Chong Motor Assemblies Sdn Bhd)
* Serendah, Selangor (TCMA)
* Vietnam
* Hanoi, Hanoi
* Indonesia
* Cikampek, West Java
* Philippines
* Santa Rosa City, Laguna
* Thailand
* Bangna, Samutprakarn (Nissan Motors (Thailand))

### South Asia[edit | edit source]

* India
* Chennai, Tamil Nadu
* Trivandrum, Kerala

### Oceania[edit | edit source]

* Australia
* Dandenong, Victoria (Nissan Casting Australia Pty. Ltd)

### Americas[edit | edit source]

* United States
* Smyrna, Tennessee
* Canton, Mississippi
* Decherd, Tennessee
* Mexico
* Aguascalientes, Aguascalientes (NISSAN AGUASCALIENTES L GONZALEZ)
* Cuernavaca, Morelos
* Brazil
* São José dos Pinhais, Paraná (Renault-Nissan plant)
* Resende, Rio de Janeiro[165]
* Argentina
* Santa Isabel (Renault-Nissan plant)

### Africa[edit | edit source]

* Morocco
* Tangier (Under construction, Renault-Nissan plant)
* Egypt
* 6th of October City, Giza Governorate
* Kenya
* Thika, Kiambu County
* South Africa
* Rosslyn, Pretoria, Gauteng

### Europe[edit | edit source]

* Spain
* Ávila, Castilla y León
* United Kingdom
* Sunderland, North East England
* Russia
* St. Petersburg, Russia
* France
* Flins (Renault factory)

## See also[edit | edit source]

* Ashok Leyland Nissan Vehicles
* Autech
* Calsonic
* Datsun
* Dongfeng Motor Company
* Dongfeng Nissan-Diesel Company
* Impul
* Infiniti
* Jatco
* Laurence Hartnett
* Nissan Engine Museum
* Nissan Motor Car Carrier
* Nissan Proving Grounds
* Project Better Place
* Shinichiro Sakurai
* Yokohama F. Marinos
* Yulon

## Notes[edit | edit source]

1. ^ US: /ˈniːsɑːn/, UK: /ˈnɪsæn/, AU/NZ: /ˈnɪsən/; Japanese pronunciation: [ɲissaɴ].

## References[edit | edit source]

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54. ^ a b "Alliance with Renault". Nissan Global. Archived from the original on 31 December 2007.
55. ^ "Carlos Ghosn, Chairman and Chief Executive Office". Renault. Retrieved 26 January 2014.
56. ^ Magee, David (7 January 2003). Turnaround: How Carlos Ghosn Rescued Nissan. Harper Collins. ISBN 978-0-06-051485-3.
57. ^ Inoue, Takashi (9 April 2018). Public Relations in Hyper-globalization: Essential Relationship Management - A Japan Perspective. Routledge. ISBN 978-1-351-67962-6.
58. ^ "平成16年春の褒章受章者名簿" (PDF). METI (in Japanese).
59. ^ "Carlos Ghosn, Executive Who Revived Nissan, Will Step Aside". The New York Times. 22 February 2017. Retrieved 13 March 2017.
60. ^ Kiley, David. "Legendary CEO Carlos Ghosn Arrested, Forced Out Of Nissan". Forbes. Retrieved 19 November 2018.
61. ^ "Carlos Ghosn's Video Message". Nikkei Asian Review. Archived from the original on 11 December 2021. Retrieved 12 April 2019.
62. ^ "A year after his shocking arrest, Carlos Ghosn is out to prove Nissan conspiracy". Los Angeles Times. 19 November 2019. Retrieved 15 September 2020.
63. ^ Dooley, Ben (9 September 2019). "Nissan Takes Another Hit as C.E.O. Hiroto Saikawa Leaves". The New York Times. ISSN 0362-4331. Retrieved 15 September 2020.
64. ^ "Nissan CEO Saikawa to quit Sept. 16 in face of overpaid compensation". The Mainichi. 9 September 2019. Retrieved 8 October 2019.
65. ^ "Nissan appoints new top leadership" (Press release). Nissan. 8 October 2019. Retrieved 8 October 2019.
66. ^ "Nissan's new CEO is rolling up his sleeves on U.S. market". Automotive News. US. 6 January 2020. Retrieved 31 May 2020.
67. ^ Colias, Mike; Roberts, Adrienne (3 July 2017). "U.S. Auto Sales Fall as Fewer Vehicles Go to Rental Chains". The Wall Street Journal. Retrieved 5 July 2017.
68. ^ Lee, Timothy B. (25 July 2019). "Nissan plans 12,500 layoffs after operating profits fall 98%". ars Technica. Retrieved 1 August 2019.
69. ^ Banerji, Sumant (28 May 2020). "Nissan shuts down factories in Indonesia and Barcelona; India under scrutiny". www.businesstoday.in. Retrieved 29 May 2020.
70. ^ Pham, Sherisse (28 May 2020). "Nissan to cut production capacity by 20% after suffering worst year since 2009". CNN. Retrieved 29 May 2020.
71. ^ "Nissan, Infiniti pulling out of Korea". The Korea Times. Korea. 29 May 2020. Retrieved 1 August 2020.
72. ^ Herh, Michael (29 May 2020). "Nissan to Withdraw from Korean Market after 16 Years of Operation". Business Korea. Korea. Retrieved 13 April 2022.
73. ^ Kageyama, Yuri (12 November 2020). "Nissan posts loss amid pandemic and financial scandal". Irish Examiner. Retrieved 12 November 2020.
74. ^ Boudette, Neal E. "The roots of Nissan's rapid decline". chicagotribune.com. Retrieved 4 August 2021.
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77. ^ Kiley, David (6 June 2000). "Ford, Nissan to stop minivan production". USA Today. Retrieved 25 February 2014.
78. ^ "Internationalization Strategies. Japan's Auto Industry. About JAMA". Jama.org. Archived from the original on 16 May 2010. Retrieved 3 July 2010.
79. ^ "NISSAN | CORPORATE INFORMATION | Outline of Company|Company Development, Heritage | 1980's". Nissan-global.com. Retrieved 3 July 2010.
80. ^ "Car Life: Nissan: VW Santana". Goo-net. Retrieved 6 July 2010.
81. ^ "Now it's Nissan-Alfa in Italy". Ottawa Citizen. Associated Press. 22 September 1980. Retrieved 19 August 2012.
82. ^ "GM to rebadge Nissan's small commercial vans for Chevy". 14 May 2013. Retrieved 26 June 2014.
83. ^ Dowling, Joshua (12 September 2013). "Holden factory should be sold to China: expert". Carsguide. Retrieved 22 July 2014.
84. ^ "Nissan and Renault cement ties". BBC News. 30 October 2001. Retrieved 13 January 2014.
85. ^ "Structure of the Alliance". Nissan Global. Retrieved 8 October 2013.
86. ^ a b "Daimler, Nissan and Renault announce three-way tie-up". BBC News. 7 April 2010. Retrieved 20 May 2010.
87. ^ a b "Renault-Nissan and Russian Technologies Create Joint Venture to Finalize Strategic Partnership with Avtovaz" (Press release). Renault-Nissan Alliance. 12 December 2012. Archived from the original on 23 October 2013. Retrieved 27 January 2014.
88. ^ "Renault-Nissan completes deal to take control of AvtoVAZ". Automotive News Europe. 27 June 2014. Retrieved 1 July 2014.
89. ^ "DCarlos Ghosn becomes Chairman of AVTOVAZ Board of Directors" (Press release). Renault. 27 June 2013. Retrieved 27 January 2014.
90. ^ "Nissan перестал быть акционером "АвтоВАЗа"". Vedomosti. 19 September 2017. Retrieved 29 November 2017.
91. ^ "The giant in hiding". Dailykanban.com. 7 February 2014. Retrieved 7 February 2014.
92. ^ "Introduction". Dongfeng Motor Company Limited. Retrieved 17 April 2012.
93. ^ "Carlos Ghosn becomes Chairman of AVTOVAZ Board of Directors" (Press release). Renault. 27 June 2013. Retrieved 27 January 2014.
94. ^ "Nissan перестал быть акционером "АвтоВАЗа"". Vedomosti (in Russian). 19 September 2017. Retrieved 29 November 2017.
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96. ^ "Nissan on the GO with Datsun". The Hindu. Chennai, India. 15 July 2013. Retrieved 15 September 2013.
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98. ^ Kubota, Yoko (11 November 2013). "Japan's Nissan brings luxury Infiniti badge home". Reuters. Retrieved 29 January 2014.
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100. ^ "TTAC Brings You The NISMO Pictures Jalopnik Misses So Badly". Thetruthaboutcars.com. 26 February 2013. Retrieved 29 January 2014.
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102. ^ "Nissan debuts new corporate logo". Automotive News. 10 May 2013. Retrieved 16 December 2013.
103. ^ "News Releases". Archived from the original on 16 April 2014. Retrieved 20 June 2014.
104. ^ "Nissan opens a new chapter with the Ariya" (Press release). 15 July 2020. Retrieved 15 July 2020.
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106. ^ "Nissan Brings Back the Datsun Brand". Retrieved 25 November 2018.
107. ^ "Nissan announces 'Nissan Intelligent Mobility' vision, building on company leadership in electrification, vehicle intelligence". Nissan News. Retrieved 25 November 2018.
108. ^ Ulrich, Lawrence. "The 2018 New York Auto Show Actually Made Us Give a Damn About Car Shows". The Drive. Retrieved 25 November 2018.
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114. ^ "Nissan shows test models of electric car, hybrid". NBC News News. Associated Press. 6 August 2008. Retrieved 25 April 2010.
115. ^ "Nissan Leaf EV ready for certified pre-owned program". Autoblog Green. 13 September 2013. Retrieved 20 September 2013.
116. ^ a b "Nissan LEAF global sales reach 100,000 units" (Press release). Nissan. 5 March 2014. Retrieved 20 January 2014 - via Automotive World.
117. ^ "Best-selling electric car". Guinness World Records. 2012. Archived from the original on 16 February 2013. Retrieved 22 January 2013.
118. ^ Cobb, Jeff (8 December 2015). "Nissan Sells 200,000th Leaf Just Before Its Fifth Anniversary". Hybrid Cars. Retrieved 11 December 2015. See editorial note.
119. ^ "Power to the people: Nissan and ENEL launch first smart grid trials" (Press release). Paris: Nissan Europe. 8 December 2015. Retrieved 11 December 2015. More than 200,000 Nissan Leafs have been sold worldwide.
120. ^ "Nissan to Introduce the 100% Electric Commercial Vehicle 'e-NV200' in Japan during FY2014". Nissan. 14 November 2013. Archived from the original on 26 December 2014. Retrieved 27 November 2014.
121. ^ "Nissan e-NV200 Production Begins in Spain". Nissan. 7 May 2014. Retrieved 27 November 2014.
122. ^ Kubota, Yoko; Shiraki, Maki (9 June 2014). "Nissan launches second electric vehicle, stands by zero-emission technology". Reuters. Retrieved 9 June 2014.
123. ^ Greimel, Hans (25 June 2016). "Nissan's to-do list: Range, autonomy". Automotive News. Retrieved 27 June 2016.
124. ^ "Renault-Nissan Alliance hits milestone of 350,000 electric vehicles sold, maintains position as global EV leader" (Press release). Paris/Yokohama: Renault-Nissan Alliance. 13 September 2016. Archived from the original on 23 February 2017. Retrieved 4 September 2016.
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126. ^ "Nissan says it will have first commercially-viable autonomous drive vehicles by 2020; across the range in 2 vehicle generations". Green Car Congress. 28 August 2013. Retrieved 5 March 2014.
127. ^ Stenquist, Paul (29 August 2013). "Nissan Announces Plans to Release Driverless Cars by 2020". The New York Times. Retrieved 5 March 2014.
128. ^ Gordon-Bloomfield, Nikki (26 September 2013). "Nissan's Autonomous LEAF Granted License for Public Roads in Japan". PluginCars. Retrieved 5 March 2014.
129. ^ Welsh, Jonathan (2 December 2013). "Self-Driving Nissan Electric Car Takes to Highway". The Wall Street Journal. Retrieved 5 March 2014.
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133. ^ "Nissan Motor to sell aerospace unit to IHI". The Japan Times. Retrieved 31 August 2020.
134. ^ Wyatt, Jim (25 June 2015). "Titans' stadium LP Field to be renamed Nissan Stadium". The Tennessean. Retrieved 25 June 2015.
135. ^ Wilson, Bill (7 April 2014). "Champions League: Uefa signs Nissan as new sponsor". BBC News. Retrieved 14 September 2014.
136. ^ "Nissan secures naming rights partner for Queensland State Netball Centre - Australasian Leisure Management". www.ausleisure.com.au. Retrieved 4 August 2021.
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## Bibliography[edit | edit source]

* Cusumano, Michael A. (1985). The Japanese Automobile Industry. Harvard University Press. ISBN 0-674-47255-1.

## External links[edit | edit source]

File:Commons-logo.svg

Wikimedia Commons has media related to Nissan.

* Official website

* v
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Nissan Motor Company

Marques|

Current
Infiniti
Nissan
Venucia1
Defunct/Integrated
Prince
Kurogane
Aichi
Shatai
Ohta Jidosha
Datsun
Sold
Nissan Diesel

Divisions and subsidiaries|

* Infiniti
* Nissan Ireland
* Nissan Korea
* Nissan Motor Australia
* Nissan Motor Ibérica
* Nissan Motor India
* Nissan Motor Indonesia
* Nissan Motor Manufacturing UK
* Nissan Motorsports & Customizing
* Autech
* Nismo
* Nissan New Zealand
* Nissan North America
* Nissan Philippines
* Nissan South Africa

Joint ventures|

* Alfa Romeo Nissan Autoveicoli S.p.A.
* COMPAS (50%)
* Dongfeng Nissan (50%)
* Ghandhara Nissan
* NMKV (50%)
* Renault Nissan Automotive India
* Renault–Nissan–Mitsubishi Alliance
* RN Bank (30%)
* Zhengzhou-Nissan (50%)

Shareholdings|

* Jatco (75%)
* Mitsubishi Motors (34%)
* Renault (15%)

Current Nissan vehicles|

| Cars|

* Almera/V-Drive/Versa/Sunny
* Altima
* GT-R
* Lannia
* Leaf
* March/Micra
* Maxima
* Note
* Sentra/Sylphy
* Skyline
* Tiida
* Z

|

SUVs/crossovers|

* Ariya
* Juke
* Kicks
* Magnite
* Murano
* Pathfinder
* Patrol/Armada
* Patrol (Y61)
* Qashqai/Rogue Sport
* Terra/X-Terra
* Terrano
* X-Trail/Rogue

Vans/minivans|

* AD
* Caravan
* Elgrand
* Interstar
* Livina
* NV200/Evalia
* Paramedic
* Primastar
* Serena
* Townstar

Kei vehicles|

* Dayz
* NT100 Clipper
* NV100 Clipper
* Roox
* Sakura

Pickup trucks|

* Navara/Frontier/NP300
* Frontier (D41)
* NP200
* Patrol Cab Chassis
* Titan

Commercial trucks|

* Atlas

Discontinued vehicles|

* DC-3
* 100NX
* 180SX
* 200SX
* B-210
* 240SX
* 240Z
* 280ZX
* 300C
* 300ZX
* 310
* 350Z
* 370Z
* 510
* 810
* 1200
* Almera Tino
* Altra (EV)
* Aprio
* Atleon
* Auster
* Avenir
* Bassara
* Be-1
* Bluebird
* Caball
* Cablight
* Cedric
* Cefiro
* Cherry
* Cima
* Civilian
* Crew
* Cube
* Datsun Cross
* Datsun Go/Go+
* Datsun mi-Do
* Datsun on-Do
* Datsun redi-Go
* Datsun Truck
* Dualis
* Echo
* Expert
* Fairlady
* Figaro
* Fuga
* Gazelle
* Gloria
* Grand Livina/Livina Geniss
* Hardbody Truck
* Homy
* Hypermini
* Junior
* Kix
* Kubistar
* Lafesta
* Largo
* Latio
* Laurel
* Leopard
* Liberty
* Mistral
* Moco
* Multi
* Murano CrossCabriolet
* NT400 Cabstar
* NT500
* NV1500
* NV250
* NV2500 HD
* NV300
* NV350
* NV3500 HD
* NV400
* NX
* Paladin
* Pao
* Pino
* Pintara
* Pixo
* Platina
* Prairie
* Presage
* Presea
* Primera
* Prince Royal
* President
* Pulsar
* EXA
* GTI-R
* Quest
* R390 GT1
* R'nessa
* Rasheen
* Roadster-Road Star
* S-Cargo
* Saurus
* Saurus Jr
* Silvia
* Skyline Crossover
* Skyline GT-R
* Stagea
* Stanza
* Teana
* Terrano
* Terrano II
* Trade
* Vanette
* Violet
* Wingroad
* Xterra

Concept vehicles|

* 126X
* 216X
* 240Z Concept
* 270X
* 300 Bambu
* 300 Seta
* 300XM
* 315-a
* AA-X
* Actic
* AD-1
* AD-2
* AL-X
* Alpha T
* Amenio
* AP-X
* AQ-X
* ARC-X
* Ariya
* AXY
* AZEAL
* Bevel
* BladeGlider
* Boga
* C-Note
* Chapeau
* Chappo
* Cocoon
* Compact Sport
* CONCEPT 2020 Vision Gran Turismo
* CQ-X
* Crossbow
* CUE-X
* Cypact
* Denki Cube
* Datsun redi-Go
* Datsun GO-Cross
* Datsun GO Live
* Duad
* Dunehawk
* Effis
* Ellure
* Esflow
* ESV
* EV Guide II
* EV Truck
* Evalia
* Extrem
* FEV
* FEV-II
* Foria
* Forum
* Friend-ME
* Fusion
* Gobi
* GR-1
* GR-2
* Gripz
* GT-R50
* Hi-Cross
* ideo
* IDS
* IDx
* IMk
* IMx
* IMq
* IMs
* Intima
* Invitation
* Jikoo
* Judo
* Jura
* Kicks
* Kino
* KYXX
* Land Glider
* Lannia
* LEAF
* LUC-2
* Magnite
* MID4
* Mixim
* mm.e
* Moco
* Nails
* NCS
* NEO-X
* New Mobility Concept
* NRV-II
* Nuvu
* NV2500
* NX-018
* NX-21
* Pivo
* Pivo 2
* Pivo 3
* Qazana
* Resonance
* Round Box
* Saurus
* Serenity
* Sport Concept
* Sport Sedan
* Stylish VI
* SUT
* Sway
* TeRRA
* Terranaut
* Tone
* Townpod
* Trailrunner
* TRI-X
* URGE
* UV-X
* Vmotion 2.0
* Xmotion
* XIX
* XVL
* Yanya
* Z Concept
* Zaroot

Engines|

| Straight-3|

* HR
* UD

|

Straight-4|

* A
* BD
* C
* CA
* CD
* CG
* CR
* D
* E
* FD
* FJ
* G (Prince)
* G (Nissan)
* GA
* GB
* H
* HR
* J
* KA
* KR
* L
* LD
* MA
* MR
* NA
* QD
* QG
* QR
* SD
* SR
* TD
* UD
* YD
* Z
* ZD

Straight-6|

* H
* L
* LD
* P
* RB
* RD
* S20
* SD
* TB
* TD
* UD

VEJ30

VRH
W64

V12
GRX-3

VRT35

Places|

* Nissan Engine Museum
* Nissan Proving Grounds
* Nissan Stadium (Nashville)
* Nissan Stadium (Yokohama)

Other|

* ATTESA
* CarWings
* dCi
* HICAS
* NAPS
* Nissan Motors v. Nissan Computer
* VVEL
* VVL
* Yokohama F. Marinos

* 1A brand of Dongfeng Motor Co., Ltd.

* Category Category

Nissan navigational boxes

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* e

« previous — Nissan road car timeline, United States and Canadian markets, 1980s–present

| Type | 1980s  | 1990s  | 2000s  | 2010s  | 2020s

|
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|
|
|

2 | 3 | 4 | 5 | 6 | 7 | 8 | 9  | 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9  | 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9  | 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9  | 0 | 1 | 2 | 3
Subcompact | Micra |  |  |  | Micra |
|  |  | Versa (hatchback) |  | Versa Note |
Sentra | Sentra | Sentra | Sentra |  | Versa (sedan) | Versa (sedan) | Versa
Compact |  | Pulsar |  |  | Sentra | Sentra | Sentra | Sentra
Stanza | Stanza |  |  |  | Leaf | Leaf
Maxima | Maxima |  | Stanza | Altima |  |  |  |
Mid-size |  | Maxima |  | Altima | Altima | Altima | Altima | Altima
|  | Maxima | Maxima |  |  |
Full-size |  |  |  | Maxima | Maxima |  | Maxima
Sport compact |  | Pulsar NX | Pulsar NX | NX |  | 200SX |  |  | Altima Coupe |  |
200SX | 200SX | 240SX | 240SX |  |  |  |
Sports | 280ZX | 300ZX | 300ZX |  |  | 350Z | 370Z |  | Z
|  |  | GT-R (R35)
Note  |  Vehicle sold only in Canada

* v
* t
* e

Nissan light truck timeline, North American (excluding Mexico) market, 1980s–present

| Type | 1980s  | 1990s  | 2000s  | 2010s  | 2020s

|
|
|
|
|

Model year  | 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9  | 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9  | 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9  | 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9  | 0 | 1 | 2 | 3
Mini MPV |  |  |  | Cube |  |
Compact minivan |  | Stanza Wagon/Multi | Axxess |  |  |  |
Subcompact crossover SUV |  |  |  |  | Juke | Kicks
Compact crossover SUV |  |  |  | Rogue | Rogue Select |  | Rogue Sport / Qashqai |
|  |  | X-Trail | Rogue | Rogue
|  |  |  |  | Ariya
Mid-size crossover SUV |  |  |  | Murano |  | Murano | Murano
|  |  |  | Pathfinder |  | Pathfinder
Compact SUV |  | Pathfinder |  | Xterra | Xterra |  |
Mid-size SUV |  |  | Pathfinder | Pathfinder |  |
Full-size SUV |  |  |  | Armada |  | Armada
Minivan |  | Van |  | Quest | Quest |  | Quest |  | Quest |  |
Van |  |  |  |  | NV200 |
|  |  |  | NV |
Pick-up | Datsun Truck | Hardbody | Frontier | Frontier | Frontier
|  |  | Titan | Titan
Note  |  Vehicle exclusively sold in Canada

* v
* t
* e

Nissan road car timeline, European market, 1980s–present

| Type | 1980s  | 1990s  | 2000s  | 2010s  | 2020s

|
|
|
|
|

0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9  | 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9  | 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9  | 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9  | 0 | 1 | 2
City car |  |  |  | Pixo |  |
Subcompact |  | Micra K10 | Micra K11 | Micra K12 | Micra K13 | Micra K14
Compact | Sunny B310 | Sunny B11 |  |  |  |  |
Cherry N10 | Cherry N12 | Sunny N13 | Sunny N14 | Almera N15 | Almera N16 | Tiida C11 |  | Pulsar C13 |  |
|  |  |  | Leaf | Leaf
Midsize |  | Stanza T11 |  |  |  |  |
Bluebird 910 | Bluebird U11 | Bluebird T12/T72 | Primera P10 | Primera P11 | Primera P12 |  |  |
Large | Laurel C31 | Laurel C32 | Maxima J30 | Maxima QX A32 | Maxima QX A33 | Teana J31 |  |  |
Coupé |  | 100 NX |  |  |  |
Silvia S110 | Silvia S12 | 200SX S13 | 200SX S14 |  |  |
Sports car | 280ZX | 300ZX Z31 | 300ZX Z32 |  |  | 350Z | 370Z |
|  |  | GT-R R35
Mini MPV |  |  |  | Cube |  |
Compact MPV |  | Prairie M10 | Prairie M11 |  | Almera Tino | Note E11 | Note E12 |  |
Large MPV |  |  | Serena C23 |  |  |
Crossover |  |  |  | Juke F15 | Juke F16
|  |  | Qashqai J10 | Qashqai J11 | Qashqai J12
|  |  | Qashqai+2 NJ10 | X-Trail T32 | X-Trail T33
|  |  | X-Trail T30 | X-Trail T31 |  |
|  |  |  |  | Ariya
|  |  | Murano Z50 | Murano Z51 |  |
Compact SUV |  |  | Terrano II R20 |  |  |
Mid-size SUV |  | Terrano WD21 | Pathfinder R50 | Pathfinder R51 |  |
Full-size SUV |  | Patrol 160 | Patrol Y60 | Patrol Y61 |  |
Pick-up |  | Trade |  |  |
|  | Pickup D / W21 | Pickup D22 | NP 300 |  |
|  |  | Navara | Navara
LAV |  |  |  | Kubistar |  | NV250 | Townstar
LCV | Datsun Vanette | Vanette | Vanette |  | NV200 / Evalia |
|  |  | Primastar | NV300 | Primastar
Datsun Urvan | Urvan | Urvan | Interstar | NV400 | Interstar
|  | Cabstar | Cabstar → NT400 |
|  | ECO-T | Atleon | NT500 |  |

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Nissan sportscar racers (1966–present)

Group 6 (1965–1970)|

* R380
* R380-II
* R380-III

Group 7 (1968–1970)|

* R381
* R382
* R383

IMSA GTU (1975–1993)|

* 280Z
* 280ZX
* 240SX

IMSA GTO/GTS (1981–1995)|

* 280ZX
* 300ZX

Group 5 (1979–1984)|

* Bluebird SSS Turbo
* Skyline RS Silhouette Formula
* Nichira Impul Silvia

Group C (1983–1992)|

* Skyline Turbo C
* LM03C
* 83G
* T810
* R85V
* R86V
* R87E
* R88V/C
* R89C
* R90CK/CP
* R91CK/CP/VP
* R92CP
* P35/NP35

IMSA GTP (1985–1993)|

* GTP ZX-Turbo
* NPT-90

JGTC / Super GT (1993–current)|

* Skyline GT-R
* Silvia
* Fairlady Z (Z33)
* GT-R

FIA GT1 (1997-1998)|

* R390 GT1

FIA GT1 / GT3 (2009–current)|

* GT-R

Le Mans Prototype (1999, 2015)|

* R391
* GT-R LM Nismo

Daytona Prototype International (2017–2019)|

* Ligier Nissan DPi

Experimental (2012–2014)|

* DeltaWing
* ZEOD RC

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Infiniti, a division of Nissan Motor Co., Ltd., road car timeline, 1990–present

| Type | 1990s  | 2000s  | 2010s  | 2020s

|
|
|
|

0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9  | 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9  | 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9  | 0 | 1
Compact car |  | G20 |  | G20 |  |  | Q30 |
Entry-level luxury car |  |  | G35 | G25 / G35 / G37 → Q40 |  |
|  |  | Q50
Coupé | M30 |  |  | G35C | G37C → Q60 | Q60
Mid-size luxury car |  | I30 | I30 / I35 |  |  |
| J30 |  |  | M45 |  | M35 / M45 | M37 / M56 → Q70 | Q70 / Q70L |
Full-size luxury car | Q45 | Q45 | Q45 |  |  |
Subcompact crossover SUV |  |  |  | ESQ
|  |  | QX30 |
Compact crossover SUV |  |  | EX35 / EX37 → QX50 | QX50
|  |  |  | QX55
Mid-size crossover SUV |  |  |  | JX35 → QX60
|  | FX35 / FX45 | FX35 / FX37 / FX50 → QX70 |  |
Mid-size SUV |  | QX4 |  |  |
Full-size SUV |  |  | QX56 | QX56 → QX80
Notes  |

* Not available in North America

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File:Flag of Japan.svg Automotive industry in Japan

* Automotive industry
* Economy of Japan
* Transport in Japan

Companies|

| Vehicle producers|

| Native
manufacturers|

* Aspark
* ASL
* Duesen Bayern
* GLM
* Honda
* Acura
* Marusho
* Isuzu
* UD Trucks
* Jiotto
* Kawasaki
* Kawasaki Motorcycle & Engine
* Mazda
* Amati
* Autozam
* Ẽfini
* Eunos
* M2
* Xedos
* Mitsubishi
* Mitsubishi Heavy Industries
* Mitsubishi Motors (66%)
* Mitsubishi Fuso (10.71%)
* Mitsuoka
* Nissan
* Cony
* Datsun
* Infiniti
* Kurogane
* Ohta
* Otomo
* Prince
* Shatai
* Tama
* Subaru Corporation
* Blitzen
* Subaru
* Suzuki
* Hope
* Takeoka
* Toyota
* Daihatsu
* Scion
* Lexus
* Hino
* WiLL
* Yamaha

|

Foreign subsidiaries|

* Ford
* General Motors

Active factories|

* Toyota Factories

Defunct factories|

* Zama

Components|

* Aisin
* Akebono Brake
* BluE Nexus
* Bridgestone
* Calsonic Kansei
* Clarion
* Denso
* Fujitsu Ten
* GS Yuasa
* Hitachi
* HKS
* IHI Corporation
* Jatco
* JECS
* JTEKT
* Kawasaki
* Kayaba Industry
* Keihin Corporation
* Mabuchi Motor
* Mikuni
* Mitsuba Corporation
* Nachi-Fujikoshi
* NGK
* NHK Spring
* Nidec
* Nisshinbo
* Nissin Kogyo
* NSK
* NTN Corporation
* PIAA
* Shindengen Electric Manufacturing
* SHOWA Corporation
* Stanley Electric
* Sumitomo Riko
* Sumitomo Rubber Industries
* Takata Corporation
* THK
* Tokico
* Topre
* Topy Industries
* Toyo Tire & Rubber Company
* Toyota Boshoku
* Tsubakimoto Chain
* Yanmar
* Yazaki Corporation
* Yokohama Rubber Company
* Zexel

Motorsport and
tuners|

* Autech
* Blitz
* Dome
* Enkei
* GReddy
* HKS
* Honda Racing F1
* Impul
* JUN Auto
* Kojima
* Mazdaspeed
* Mine's
* Mugen Motorsports
* Nismo
* Ralliart
* Rays Engineering
* RE Amemiya
* SARD
* Spoon Sports
* Subaru Tecnica International
* Tein
* Toda Racing
* Tommykaira
* Top Secret
* TOM'S
* Toyota Gazoo Racing
* Toyota Racing Development
* Veilside
* WedsSport
* WORK Wheels

Services|

* Autobacs Seven
* Yanase Imported Cars

Related topics|

* Japan Automobile Manufacturers Association
* Tokyo Motor Show
* Tokyo Auto Salon
* Used vehicle exporting
* National Highway
* Expressways

* Note: Defunct companies and marques above are shown in italics

* * *

* Category Category
* Commons page Commons

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Bus manufacturing companies of Asia

Active|

* Ankai
* Ashok Leyland
* BharatBenz
* Bonluck Bus
* BYD Auto
* Daewoo Bus
* Eicher Motors
* Force
* Foton
* Ganja Auto Plant
* Gemilang Coachworks
* Ghandhara
* GAG Bus
* HICOM AM
* Hindustan
* Huanghai Bus
* Hyundai Motor Group
* Hyundai Motor Company
* Kia Corporation
* Fujian Motors Group
* King Long
* Xiamen Golden Dragon
* Higer Bus
* Iran Khodro Diesel
* Isuzu
* JAC
* Laksana
* Mahindra
* Mahindra Navistar
* SsangYong
* Master
* Mitsubishi Fuso
* Mudan
* Nissan
* Nanjing Golden Dragon Bus
* Saipa Diesel
* SHL Coach
* Sunlong Bus
* Swaraj Mazda
* Tata
* Tata Daewoo
* Tata Marcopolo
* Toyota
* Hino
* Hinopak
* UD Trucks
* VinFast
* Zhongtong Bus

Defunct|

* BakAZ
* Changzhou Changjiang
* Fuji Heavy Industries
* Ghandhara Nissan
* Samsung

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TOPIX 100 companies of Japan

Core 30|

* Astellas
* Daikin
* FANUC
* Hitachi
* Honda
* JR East
* JT
* KDDI
* Mitsubishi Corporation
* Mitsubishi Estate
* Mitsui & Co
* Mitsui Fudosan
* Mizuho
* MUFG
* Murata
* Nintendo
* Nomura
* NTT
* NTT Docomo
* Recruit
* Seven & i
* Shin-Etsu
* SMC
* SoftBank
* Sony
* Sumitomo Mitsui Financial
* Takeda
* Tokyo Electron
* Tokio Marine
* Toyota

Large 70|

* ÆON
* Ajinomoto
* ANA
* Asahi Breweries
* Asahi Kasei
* Bandai Namco Holdings
* Bridgestone
* Canon
* Chubu Electric Power
* Concordia Financial
* Dai-ichi Life
* Daiichi Sankyo
* Daito Trust Construction
* Daiwa House
* Daiwa Securities
* Denso
* Eisai
* Fast Retailing
* Eneos Holdings
* Fujifilm
* Fujitsu
* Hoya
* Inpex
* Isuzu
* Itochu
* Japan Airlines
* JR Central
* JR West
* JFE
* Kao
* KEPCO
* Keyence
* Kirin
* Komatsu
* Kubota
* Kyocera
* Marubeni
* Mazda
* Mitsubishi Chemical
* Mitsubishi Electric
* Mitsubishi Heavy Industries
* MS&AD
* Nidec
* Nippon Steel
* Nissan
* Nitto Denko
* Ono Pharmaceutical
* Oriental Land
* Orix
* Osaka Gas
* Otsuka Pharmaceutical
* Panasonic
* Rakuten
* Resona
* Secom
* Sekisui House
* Shionogi
* Shiseido
* Sompo Holdings
* Subaru
* Sumitomo Corporation
* Sumitomo Electric
* Sumitomo Metal Mining
* Sumitomo Chemical
* Sumitomo Mitsui Trust
* Sumitomo Realty
* Suzuki
* T&D Holdings
* Toray
* Toshiba
* Unicharm
* Yamato Transport

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File:Flag of Japan.svg Nikkei 225 companies of Japan

* 7&i
* Advantest
* ÆON
* AGC
* Ajinomoto
* Alps
* ANA
* Amada
* Aozora Bank
* Asahi Breweries
* Asahi Kasei
* Astellas
* Bandai Namco Holdings
* Bridgestone
* Canon
* Casio
* Chiba Bank
* Chiyoda
* Chuden
* Chugai
* Citizen Holdings
* Comsys
* Concordia Financial
* Credit Saison
* Dai-ichi Life
* Daiichi Sankyo
* Daikin
* Dainippon Sumitomo Pharma
* Daiwa House
* Daiwa Securities
* Denka
* Denso
* Dentsu
* DNP
* Dowa
* Ebara
* Eisai
* Eneos
* Fanuc
* Fast Retailing
* Fuji Electric
* Fujifilm
* Fujikura
* Fujitsu
* Fukuoka Financial
* Furukawa Group
* Furukawa Electric
* GS Yuasa
* Heiwa Real Estate
* Hino
* Hitachi
* Hitachi Construction Machinery
* Hitz
* Hokuetsu Paper
* Honda
* IHI
* INPEX
* Isetan-Mitsukoshi
* Isuzu
* Itochu
* JFE
* J. Front Retailing
* JGC
* JR Central
* JR East
* JR West
* JSW
* JT
* JTEKT
* Kajima
* KEPCO
* Kao
* Kawasaki
* KDDI
* Keio
* Keisei
* Keyence
* Kikkoman
* Kirin
* K Line
* Kobelco
* Komatsu
* Konami
* Konica Minolta
* Kubota
* Kuraray
* Kyocera
* Kyowa Hakko Kirin
* Marubeni
* Maruha Nichiro
* Marui
* Matsui Securities
* Mazda
* Meidensha
* Meiji Holdings
* MES
* Minebea
* Mitsubishi Chemical
* Mitsubishi Corporation
* Mitsubishi Electric
* Mitsubishi Estate
* Mitsubishi Heavy Industries
* Mitsubishi Logistics
* Mitsubishi Materials
* Mitsubishi Motors
* Mitsui & Co
* Mitsui Chemicals
* Mitsui Fudosan
* Mitsui Kinzoku
* Mitsumi Electric
* Mizuho
* MOL
* MS&AD
* MUFG
* Murata Manufacturing
* NEC
* Nexon
* NEG
* NGK
* Nichirei
* Nikon
* Nintendo
* Nippon Express
* Nippon Kayaku
* Nippon Light Metal
* Nippon Ham
* Nippon Paper Industries
* Nippon Soda
* Nippon Suisan
* Nissan Motor Company
* Nissan Chemical
* Nisshin Seifun
* Nisshin Steel
* Nittobo
* Nitto Denko
* Sompo Japan Nipponkoa Holdings
* Nomura
* NSG
* NSK
* NSSMC
* NTN
* NTT
* NTT Data
* NYK
* Obayashi
* Odakyu
* Oji Holdings Corporation
* OKI
* Okuma
* Olympus
* Osaka Gas
* Pacific Metals
* Panasonic
* Pioneer
* Resona
* Ricoh
* Sapporo Holdings
* SCREEN
* Secom
* Sekisui House
* Sharp
* Shimz
* Shin-Etsu
* Shinsei Bank
* Shionogi
* Shiseido
* Shizuoka Bank
* Showa Denko
* Showa Shell
* SoftBank
* Sojitz
* Sony
* Subaru Corporation
* SUMCO
* Sumitomo Chemical
* Sumitomo Corporation
* Sumitomo Electric
* Sumitomo Heavy Industries
* Sumitomo Metal Mining
* Sumitomo Mitsui Financial
* Sumitomo Mitsui Trust
* Sumitomo Osaka Cement
* Sumitomo Realty
* Suzuki
* T&D
* Taiheiyo Cement
* Taisei
* Taiyo Yuden
* Takara
* Takashimaya
* Takeda
* TDK
* Teijin
* TEPCO
* Terumo
* Tobu
* Toho
* Toho Zinc
* Tokai Carbon
* Tokuyama Corporation
* Tokio Marine
* Tokyo Dome
* Tokyo Electron
* Tokyo Gas
* Tokyo Tatemono
* Tokyu
* Tokyu Land
* Toppan
* Toray
* Toshiba
* Tosoh
* Toto
* Toyobo
* Toyota
* Toyota Tsusho
* Trend Micro
* UBE
* Unitika
* Uny
* Yahoo! Japan
* Yamaha
* Yamato Transport
* Yasakawa
* Yokogawa Electric
* Yokohama Rubber

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